Gender Differences Social Media Dissertation

Cultural and Gender Differences in Information Sharing through Social Media

Dissertation Topic: Cultural and Gender Differences in Information Sharing through Social Media. The overall aim of the project is to take a closer look into the social media networking site Facebook and conduct my own research into how people generally use Facebook, the impact and implications Facebook has on a user, the thoughts on privacy with regards to Facebook and to see if a participants ethnic background has an effect on the way they use the site. I will also be analyzing both male and female participants to see if there are any significant differences with regards to their Facebook activity, what they post and what personal information they choose to share. During this study I will look closely into the attitudes of users when posting content, their own censorship and consideration for others when posting content of themselves and others.

At the end of this marketing dissertation I aim to have a clearer insight and a greater understanding into a users cultural or ethnic background and if this has any effect on the way that they use or see Facebook and if there are any outstanding correlations between variables also to see if there are any significant differences between male and female participants and how they use Facebook. Since the advancement of the Internet, Social Media has become a huge part to play in everyday life. Communication and Information sharing through different types of Social Media platforms is at its highest and more and more people are choosing to use these methods.

Cultural Gender Differences Information Sharing Social Media

This marketing dissertation aims to use a method that will help draw out concise results on how different cultures portray themselves through Social Media. This dissertation will consist of taking a close look as to how Social Media is used by individuals and the Social Media platform that has been chosen is Facebook. The dissertation will involve a number of phases; designing the specific method to collect the data required, carrying out the method, extracting the results collected from the method, finishing off with analysis and conclusiveness of the results. The outcome of this project is to be able to clearly differentiate between cultural groups and the way information is shared through Facebook.

Dissertation Aims

  • Gain an understanding between the use of Facebook among participants
  • Focus on ethnic background with regards to Facebook and the differences
  • Focus on the gender differences when using Facebook
  • Analyse and draw up valid conclusions based on Gender, Age, and Degree type and Personal preference i.e. Privacy on Facebook

Dissertation Contents

1 – Introduction
Overall aim of the project
Problem being addressed by the project
Motivations and usefulness of the project
Aims of the project

2 – Literature Review
Privacy on Facebook
Posting content to Facebook
Facebook Activity
Gender differences on Facebook
Cultures and Facebook

3 – Methodology
Research Methods
Individual Interviews
Focus Groups
Questionnaires
Methodology Choice
Construction of questionnaire
Data capture plan
Time length
Potential Challenges
Participants
Data

4 – Methodology Analysis
Overview of data collection
Questionnaire Responses
Data capture
Implications

5 – Facebook Results Analysis
Introduction
Gender
Gender and Privacy
Levels of concern with privacy on Facebook
Concerns of posting content on Facebook
Self-Censoring on Facebook
Posting personal information to Facebook
Sharing personal preferences on Facebook
The type of information publicised on Facebook
Facebook Friends
Ethnic Groups
Purpose for using Facebook and account creation on Facebook
The laws and restrictions on Facebook in China
Publicising information to Facebook based on ethnic background
Privacy concerns based on ethnic background
How participants portray themselves on Facebook
Degree Scheme
Consideration of others
Untagging a photo on Facebook
Gender and Ethnic Background
Sharing phone numbers and email addresses on Facebook
What participants Facebook Friends can see
Selecting the audience on your Facebook account

6 – Conclusion
Highlights of the project
Data Analysis
Background research
Self-reflection
Data collection
Questions
Feedback
Lessons learned
Original Objectives
Final statement

Bibliography

Appendix
Questionnaire

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Business Management Essay Topics University

Business Management Essay Topics

Below you will find a great range of business management essay topics for you to purchase. These business management essay topics are here to help inspire you in creating your own Business essay or assignment. Our sample business management essay topics will prove helpful in formulating your own dissertation topic, objectives, literature review, methodology and analyses. Our sample Business essays are an ideal tool for any student struggling to start their own business management essay topics.

Business Management is an essential part of any organisation and there are many elements of Business Management. By browsing our collection of business management essay topics, you will get ideas for your Business essay through the following Business subjects: Global Business, Business Strategy, Corporate Social Responsibility, Change Management, Project Management, Organisational Behaviour, Leadership, Globalization, Strategic Management, Entrepreneurship, Technology and Innovation Management. We hope you find the business management essay topics you are looking for.

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MBA Change Management Assignment: Snap-on Incorporated. For an organisation to remain competitive, flexible in changing market conditions and at the forefront of their particular market segment, change has become an essential part of the management process. Change does not necessarily have to form part of the day-to-day operations once a particular activity has been agreed. However, to prevent as little disruption to normal business practices as is completely necessary the resultant effect of the change must form part of the organisations longer term, three to five year, strategy. Snap-on Incorporated is a global leader and developer of automotive diagnostic solutions and, over the last several years, has been faced with stiffening competition and the threat of new entrants from diverse markets. Snap-on Incorporated has throughout this time been reorganizing its facilities in order to sustain these challenging times and prepare itself for long term growth. It is now time to review how the recent change activities have aligned Snap-on Incorporated to ensure long-term success. [2,000 words]

Management Theory: Conflict Is An Essential Part Of Management.  Conflict is a state of mind. It has to be perceived by the parties involved. If two or more parties are not aware of a conflict, then no conflict exists. This broad definition encompasses conflicts at different levels within an organisation. Conflicts are based upon differences in interest and values, when the interests of one party come up against the different interest of another. Parties may include shareholders, managers, departments, professionals and groups; while conflict issues can include dividends, control and wage levels. [2,300 words]

Management Theory: Analysis Into Approaches & Evolvement Of Management. There are a number of management theories that have emerged and evolved over the years. The importance of management theories didn’t materialise until the Industrial Revolution of the 18th and 19th centuries. The growth of large organisations with high concentrations of people and resources in one area created a need for co-ordination and organisation which highlighted the need for management [3,300 words]

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Management Theory: An Evaluation of Taylor and McGregor’s Management Theories. Organisational theories develop from different backgrounds, experiences, and way of life and through unique set of frameworks, which in retrospect offer new perspectives to old conceptions and theoretical frameworks. Organisation theory can be defined as the study of the structure, functioning and performance of organisations; and the behaviour of groups and individuals within them [4,000 words]

Change Management: Human Relations & Organisational Behaviour. Change is an organizational reality. External forces for change include the marketplace, government laws and regulations, technology, labour markets, and economic changes. Internal forces of change include organizational strategy, equipment, the workforce, and employee attitudes. Changes within an organization need a catalyst. Managers can serve as change agents by becoming the catalyst for change in their units and by managing the change process. People who act as catalysts and assume the responsibility for managing the change process are called change agents. Any manager can be a change agent. A no manager can also be a change agent. Internal managers who act as change agents may be more thoughtful and possibly more cautious. As change agents, managers initiate change because they are concerned with improving their organization’s effectiveness [1,700 words]

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Demand Chain Management. Demand chain management can be seen as a further development to the existing supply chain management theory. Demand chain is essentially a concept that focuses more on the market need than on the efficiency of supplying the product. This concept is becoming more relevant as manufacturers strive to be more competitive by adopting mass customization approach [3,000 words]

Analysis into Knowledge Management. There are major obstacles to the management of knowledge. The most important one is the people in the organisation. Knowledge is in people’s heads and therefore, without them there would be no flow of knowledge. People can be obstacles to knowledge management if they do not seek advice and learn from others; this could be because of psychological reasons such as pride or maybe because the environment is not the one that encourages a flow of the knowledge [2,000 words]

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Management Theory: Managing Diversity within the Organization. Diversity within the workplace has certainly increased over the last decade, being a key issue among organizations of today. This paper will identify and discuss some of the important issues when managing diversity within the workplace. The paper will also document numerous key challenges that managers face regarding workplace diversity. Key strategies to overcome such challenges will be employed. Finally, some important opportunities and benefits that arise as a result of workplace diversity will be examined [2,000 words]

MSc Procurement Management: Managing Relationships & Multicultural Negotiations. The reform and open door policies initiated by the Chinese Government through its Ten Year Programme for Social and Economic Development in 1978 has led the country to unprecedented economic growth. The key strategy that was adopted by the Chinese in order to accelerate these reforms was to attract foreign investment frequently in the form of joint ventures. These joint ventures are often complex processes and should not be underestimated by foreign executives. Specific consideration must be given to the negotiation process at which time difficulties such as language, cultural differences and political barriers will develop [3,000 words]

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MBA Strategic Management: A Strategic Appraisal of Vodafone. The aim of this report is to appraise Vodafone’s current strategic direction and choices with a view to making relevant recommendations on options for future direction. Vodafone appears to be at crossroads strategically, it has reached what may be termed a mature stage as a company and investors are applying increasing pressure due to what they see as under performance by the company. Includes PEST, SWOT, BCG Matrix, Ansoff Matrix and KSF analysis [17,000 words]

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MBA Project Management: Analysis of the Success of the Channel Tunnel. The purpose of this report is to determine whether the Channel tunnel project was a success or a failure as a project management exercise. Based on the supporting documents and investigation into the project the following report will identify key aspects of project management, fundamental to any project succeeding, and if these have been applied. Necessary recommendations at the end of this report will support any findings. Initial reports would support the decision that this project was a failure due to the fact of it costing twice the original planned budget, the final product being delivered several years late, loss of life during the project life cycle and numerous well documented failures of rolling stock and significant lapses in security arrangements [2,000 words]

Business Management: Low Costs Airlines – What Impact Have They Had On Tourism? The report will look at how, and in what way, low cost airlines affect tourism. While air travel was once a luxury only the rich could afford, the entry of more airlines serving the busiest and most profitable routes has caused airfares to plummet. Some of the airlines that will be analysed are Buzz, Go, Ryan Air, and EasyJet. These are well known low cost airlines [1,600 words]

Business Management Essay Topics
Business Management Essay Topics

Analysis into Organisational Behaviour. Hackman’s model identifies a causal link between group effectiveness and factors related to the task, group composition, managerial support and processes of the group. The implication is that when these factors are favourable, the result will be a greater level of group effectiveness, determined by such outcomes as the acceptability of the output, meeting of team members’ needs and the continuity of the group. The model asserts that challenge, complexity and interdependence are requisite task characteristics for maximum group effectiveness for the sake of efficiency and succinctness, it will be assumed henceforth that this is the ultimate objective and justification for recommendations proposed [3,000 words]

Contemporary Management Theory: Analysis into Customer Relationship Management (CRM). The management of customer relationships has changed in the past decade. Previously, organisations had a very personalised relationship with customers that can be referred to as ‘one-to-one’ relationships. It was argued that companies were able to do this -at the time -due to their refined customer base, where they were able to customize products to suit individual needs and tastes. As a consequence, customers remained satisfied and loyal. In the mid 20th century, however, product availability increased substantially and so changed the way organisations have relationships with customers. Evidently, companies lost the uniqueness of this relationship and the ability to track customers’ ever changing needs and wants. Presently, however, organisations are very much looking to regain this one- to-one exchange, to establish loyalty in a very competitive market place. Subsequently, a new phenomenon of customer relationship management (CRM) has been introduced. This includes the management’s guidelines that are needed to develop the long-term relationship between organisations and customers, which they crave. The initiation of this management issue has sparked criticism however, where its application has been described as ‘just another buzzword’. Yet other theorists have contradicted this idea and denoted it as ‘the holy grail’ [8,000 words]

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Using relevant theories, discuss critically the validity of the contention that the motivation for staff to work well depends on more than a high salary and good working conditions. All people who work within an organisation need to maintain a level of motivation for a company to exist. Organisations are required to be financially viable, and the staff they employ are needed to ensure that this occurs – if these members of staff carry no motivation, then the company for which they work will incur major problems. What I intend to do, is to analyse proposed theories on this subject, in order to establish what it is that provides worker motivation, and which providing factors need to be considered [2,500 words]

Marketing Communications Strategy: Analysis Into Marketing Communications of Sainsbury’s. Sainsbury’s main objective is to increase sales to retain their number one spot in the supermarket industry within the UK. Sainsbury’s goal to achieve their objective is by delivering an improved quality shopping experience for its customers with high quality products for low prices. Sainsbury’s are trying to gain back the customers that they have lost in the past years. Today Sainsbury’s are competing against the major leaders of the supermarket industry. These include Tesco who happens to be the market leader in the UK, ASDA which Wal-Mart took over and also happens to be the market leader in the world, and Morrison’s which is also a well-established supermarket retailer [2,000 words]

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International Management: Management Styles In India. This MBA essay discusses about the organisational culture of India and than compare its culture with cultures of UK and Japan. It will be done with the help of different models. Like human civilisation, where they have a set of values, beliefs, traditions and behaviours, which define the way the people live on day to day basis, every organisation have its own culture, which defines the ‘way the things are done here’. These cultures are mainly influenced by the society or country, these organisations are operating in. India is an emerging market in the global market, therefore most of the management researchers are trying to figure out the kind of management and leadership styles that are used in India and which can be useful for foreign corporations to be used in India. These researchers have found that the westernised management styles can not be used in India because of its history and family oriented business [2,500 words]

Global Advertising: Ford Fiesta Project. This project focuses on the Ford Motor Company and its take on advertising. The project aim is to analyse competitive advertising in the car manufacturing industry. In 2005 Ford came third in the world ranking of car makers behind General Motors and Toyota. Ford has exited for over 100 years and has managed to penetrate global markets on a large scale and is thus recognized worldwide as a leading brand. Nonetheless, Ford itself, aside from its sister brands, is not positioned in the premium market. In fact, the main advert that we have selected portrays Ford’s Fiesta Zetec Climate, which is priced from £8,995. Similarly, prices for Ford cars in the UK range from just over £7,000 for 3-door hatchbacks up to £20,000 for 7-seaters with vehicle (mainly vans) prices ranging from £10,000 to £23,000, which clearly positions Ford in the affordable prices market [2,300 words]

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MBA Project: Market Analysis Of LG Consumer Durables & Dealer Development In India. Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the market [10,000 words]

MBA Project: Analysis Into The Major Segments In The Indian Retail Market. The retailing sector of India can be split into two major segments. They are the informal and the formal retailing sector. The informal retailing sector is comprised of small retailers. For this sector, it is very difficult to implement the tax laws. There is widespread tax evasion. It is also cumbersome to regulate the labour laws in this sector. As far as the formal retailing sector is concerned, it is comprised of large retailers. Stringent tax and labour laws are implemented in this sector. If the retail industry is divided on the basis of retail formats then it can be split into the modern format retailers and the traditional format retailers. The modern format retailers comprise of the supermarkets, Hypermarkets, Departmental Stores, Specialty Chains and company owned and operated retail stores. The traditional format retailers comprise of Kiranas, Kiosks, Street Markets and the multiple brand outlets. The retail industry can also be subdivided into the organized and the unorganized sector. The organized retail sector occupies about 3% of the aggregate retail industry in India [10,000 words]

Strategic Business Management Essay Topics

Project Management and Control & IT Project Management Methodologies. IT project has deliverables: a delivery date and a budget, and each stage of the project lifecycle carry its own risks. Since IT projects are often difficult to estimate and manage, the project should not be allowed to go from one phase into the next until a formal Risk Assessment has been performed, in order to achieve deliverables and expectations and to meet with user’s satisfaction. Risk assessment can take place at any stage and during any time of the project lifecycle, though the sooner the better. In this paper risk management and assessment in the early stages of IT projects will be discussed, along with methodologies on project management that will help ensure that a project start off with a reasonable chance of being successful. Emphasis will be on the TenStep methodology [3,500 words]

Entrepreneurs and Entrepreneurial Behaviour. There is a common understanding that entrepreneurs in general can be stereotyped, however all entrepreneurs are different, and subsequently the reasons for why they initially start their businesses is unique to each of these individuals. Due to this it does not exist any valid general agreement on what the definition of what an entrepreneur is. Likewise, there exists multiple differences within social entrepreneurs. What is clear, however, is that social entrepreneurs differ from other entrepreneurs in their mission of creating superior social value for their clients. In today’s society, the common consensus of improving the world through social responsibility and environmental accountability seem to attain growing importance. We are increasingly becoming more educated in terms of the augmented social needs in our integrated world, and therefore social entrepreneurship is attracting an increased amount of talent, money and attention from multiple sectors [5,000 words]

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Leadership: Donald Trump & Sir Richard Branson. The chosen leaders of our team are Donald Trump and Sir Richard Branson, each possessing extraordinary leadership skills, allowing them to soar high in their respective enterprises and succeed. They are among the most prolific brand builders in the world, irrepressible businessmen whose corporate empires are created in the image of their over sized personalities. Donald Trump and Richard Branson continue to extend the reach of their personal brands to remote corners of consumerism which is fueled in part by their showmanship. They are a study in contrast: Donald Trump, the boastful, button-downed, grim Yankee deal maker who has ridden the real estate boom and his personal myth making to phenomenal business success; Sir Richard, the toothy British adventurer who sprouts new businesses as quickly as the hairs of his bushy goatee [4,500 words]

Global Business Management Essay Topics

Methods for Managerial Decisions: Application of Inferential Statistical Tests in Quality Control. Technology is moving forward with contactless products. Contactless products allow the consumer to purchase without a human intervention while using electronic technology to make purchases or payments. The most valued part of this new technology is that the consumer is apt to use this type of ‘card’ more often, thereby increasing the credit card company’s revenues. “Issuers hope contactless technology will help them convert the mostly cash payments at such locations into card transactions. The magnetic strip will remain on the cards for now for larger purchases [2,000 words]

What is Six Sigma? Six Sigma has been sweeping the business world with remarkable results to the bottomline of many organizations since its adoption in the late Eighties, driving breakthrough improvements in product and service quality. Today Six Sigma as a business strategy has been proved to be successful in reducing costs of poor quality, improving cycle times of various processes, eliminating errors or defects from processes, enhancing customer satisfaction and so on. So what is Six Sigma? [2,500 words]

University Business Management Essay Topics

Porters 5 Forces – The BBC. Knowledge of the environment in which a firm operates is vital for it to work at full efficiency and achieve its goals. The BBC was the first national broadcasting organisation and was founded on 18 October 1922 as the British Broadcasting Company Ltd; it was subsequently granted a Royal Charter and was made a publicly funded corporation in 1927. The corporation produces programmes and information services, broadcasting globally on television, radio, and the Internet. The stated mission of the BBC is “to inform, educate and entertain” (as laid down by Parliament in the BBC Charter); its motto is “Nation Shall Speak Peace Unto Nation”. In this paper, I will analyze issues facing the BBC using Porter’s 5 forces [2,500 words]

Business Analysis – Lidl. Question 1: Use the model of input/output procedure and critically analyse the importance of managing resources and identify the techniques that have been applied to deliver Lidl’s outputs. Question 2: Discuss and provide the evidence of Lidl’ main operation performance objectives to remain competitive in retail industry? Question 3: Apply Slack, Chambers and Johnston’s adaptation or Parasuman’s SERVQUAL Model to discuss how quality gaps can be diagnosed; and evaluate how Lidl’s quality planning and control can be improved by understanding any gaps evident from your examination of customers/operation domains [2,000 words]

Undergraduate and Postgraduate Business Management Essay Topics

Critically evaluate a B2B organisation of your choice – Yahoo. In this report it is my aim to critically evaluate a B2B organisation in order to gain a sound knowledge of the business, the area it operates in and also to be able to make recommendations in how the organisation can improve. Typically B2B organisations tend to be out of the spotlight of customers, as it is there nature to operate business to business. Examples of these kinds of organisations include IBM, EMAP and obviously more well known Microsoft. They operate on a grand scale within the B2B sector and are obvious choices when discussing B2B organisations [2,500 words]

Business Operations: AAPL vs. DELL. Over the years many businesses and corporations has been changing PC’s to Mac because they found that Mac was much easier to use and user friendly and smooth in just about every way, and due to lack of services provided by the Dell customer care services, if they had a problem they would call it a nightmare because it would just take almost forever for them to get something done, unlike Apple services which is known to be excellent and fast. Apple Inc. and its wholly owned subsidiaries design, manufacture, and market personal computers, portable digital music players, and mobile communication devices, and sell various related software, services, peripherals, and networking solutions. Dell Inc, was founded in 1984 and is headquartered in Round Rock, Texas, together with its subsidiaries, engages in the design, development, manufacture, marketing, sale, and support of computer systems and services worldwide [2,500 words]

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MBA Global Business Context: Retail Banking Industry; Focusing on the Changes in the Market Industry and Cross Border Restructuring. For the past ten years a serious changes have been occurring in the banking industry. Significant transformations can be noticed in the financial sector market structure due to the mergers and acquisitions. Decrease in credit institutions operating in the Western Europe and noticeable increase in concentration and competition. Additionally the total value of assets increased in all examined countries. Western Europe market as a whole saw an increase of almost 100% in the asset value. The total number of operating banks declined to around 7000 institutions, a decline of 30% during the time period. The concentration ratio increased in majority of the countries with Estonia and Netherlands holding the biggest CR5 ratios. The number of micro and macro environmental factors contributed to the changes in the industry. The most influential and therefore important were political factors, including changes in regulations and policies regarding consolidation in the banking sector. Economic, Social and Technological factors were less effective with economic growth being the most influential force [2,800 words]

Global Business: With Reference to Business Fortunes, Compare and Contrast the Economies of India and China. In this assignment, I will be investigating India’s and China’s background and comparing their economies to develop an understanding of their position in the world economy and how it was achieved.  In addition, I will be looking at the differences in their economic growth as well as problems both countries may encounter as they try to become the world’s leading economies.  My assignment will be supported by books such as The Business Environment by Ian Worthington and Chris Britton as well as the internet. The key indicators which affect the economy are growth, population and gross domestic product [1,500 words]

MBA Business Management Essay Topics

Global Business: Russia’s Accession to the WTO Discuss Barriers and Opportunities of This Entrance. Russia’s entrance in the World Trade Organization is very actual issue today and this is very important for Russian business and economic environment. This issue is important also for the other countries which are members of the WTO, because World Trade Organization’s main objective is to develop and facilitate open international trading system and adjudicate trade disputes between or amongst member nations. As the Georgia is the member of the WTO it is very important for us, whether Russia will enter this organization or not. The main purpose of our project is to discuss positive and negative consequences for Russia that might result from entering the WTO, will they gain much by entering this organization or they will not. We will discuss why President Vladimir Putin made it a top priority to enter the World Trade Organization [3,000 words]

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Managing Culture using Hofstede’s 5 Cultural Dimensions & Trompenaar’s 7 Cultural Dimensions. Power Distance means the less powerful members of organizations accept and expect that power is distributed unequally. In high power distance countries, such as India, Mexico and South Korea, employees always accept and obey superior therefore the organization’ structure is centralized and tall. On the other hand, the structure of low power distance countries, for instance Finland, Ireland and Austria, is flat and decentralized. Universalism versus Particularism, universalism search for general rules and applies judgment to every circumstance. While, particularism look for finding exemption and judgments are influenced by relationships and environments [3,500 words]

MBA Project: Management People and Organisations Assignment Employment practices at A & B. In order to fully understand the marketing directors proposal, a situation analysis technique known as  SWOT” has been used to identify the salient points. Also, underpinning my theory is the HRM “Warwick Model”.  Influencing factors of Warwick Model: (a) More clearly illustrates the effect of external forces. For example; the political, technical, competitive and economic climates on internal decision-making. (b) Recognises the influence, internal culture, leadership and structure has on business strategy and the HRM context. (c) Acknowledges the effect that work systems, reward systems and employee relations have on the ability to deliver business strategy. (d) Supports the view that the workforce is a valued resource and key to the organisational development [3,000 words]

 

Supply Chain Management & Logistics Strategy. Identify and critically evaluate the major supply chain issues of conventional volume car manufacture and explain how these issues had been addressed by the Smart Concept and Logistics at MCC. The smart car is definitely one of the best innovations of the hundred years. It is usually the simplest businesses on this planet that generates profit while materializes ecological safeguarding visions. The smart car is definitely an ideally little auto that is made from synthetic whole body panels as well as a strengthened metal covering, which suggests less energy and heavy-industrial substances necessary in the process of producing them. The best characteristic in this auto is its superb fuel gas consumption. Quite simply, the smart car is petrol useful, which will not, just helps the car owner reduce your bills gasoline, but additionally minimizes the Carbon dioxide release from shedding the gasoline, for that reason tremendously contributes to the safeguarding of our environment [2,500 words]

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A Strategic Analysis of United Parcel Service (UPS). United Parcel Service (UPS) is one of the oldest and most successful courier companies in the world. It was founded in the year 1907 and started as a messenger company in the United States of America. Sine their humble beginnings UPS has grown from strength to strength to a $36 billion dollar corporation. UPS is a multinational company and is one of the world’s most recognized and admired brands around the globe. They are also one of the largest package delivery companies in the world and a major competitor of FedEx and DHL in supply chain management operations. Every day, they manage the flow of goods, funds, and information in more than 200 countries and territories worldwide [5,500 words]

International Trend Analysis – The Evolution of Green Cars. Change is a phenomenon that affects all aspects of life. In the business sector, change determines the directions taken by business venture. The survival of any business venture is largely dependent on how the sector responds to change. There are trends in a business environment that acts as indicators of the possible events in a sector. The current automobile industry is a product of trends in the world social economic front for the last century. The car has become an integral part of modern society and therefore subject to the changes in every society. Source of energy to the automobile engine has been subject to different market trends. The history of the car is characterized by shifts from the steam driven engine where coal was the major energy source to use of oil [4,000 words]

International Business Management Essay Topics

MBA Change Management Assignment – Leadership challenges to the communication silos in business organizations. Overcoming numerous barriers in organizational communication is one of the major challenges for managers in business organizations. In business literature, a silo is defined as an organizational entity that resembles as an information container working as a communication barrier to other organizational entities. The objectives of the current study are to investigate the communication silo and its cause and impact on Royal Greenland and to provide suggestions to overcome this barrier. The method of the research is qualitative where a cumulative method of data collection and analysis were followed. It has been found that Royal Greenland lack of a proper corporate culture, and the communication silo existed in every corner of the organization, where the senior managers were actively involved [6,000 words]

Analysis of Apple Inc. business Strategic Unit (iPad unit) Apple is an American-based multinational company that deals in the sale and design of personal computers, computer software plus a range of hand-held gadgets. Apple Inc. is best known for its hardware products branded as Macintosh. Started in 1976 by Steve Jobs, Apple has grown to become one of the current day’s iconic designers of consumer electronics. Although Apple deals in a wide range of products, the company treats every product line in a unique way.  Each product of Apple is treated as a standalone business unit. This report singles out the Ipad product of Apple Company and analyses this business unit in terms of its strategic competitive position, its external environment and the value addition proponent of its strategic position. This report is based on the UK market [3,000 words]

Case Study of the Strategy Adopted by Japan Airlines Corporation. By external and internal analysis as well as SWOT analysis, the report points out the strength and weakness of JAL, analyses the opportunities and threats of JAL, and puts forward the three key strategic issues confronted by JAL, i.e, financial crisis, lack of capital, overdue liabilities and the inability to maintain sustainable development; the decrease in attendance due to external factors such as economic crisis and security issues, etc; redundant organization structure, low efficiency in operation, high human resource cost, all of which lead to heavy burden on the JAL. By Ansoff Matrix analysis, the report puts forward the three strategic options faced by JAL: market penetration, market development and diversification. By comparative analysis, the report indicates the adoption of market penetration strategy would be the optimal choice for JAL and there are two issues to be resolved if JAL adopts market penetration strategy [3,000 words]

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MBA Operations Management Essay. Operational Management is a subject which applies for every organization as well as for individuals, from accomplishment of organizational goals to run the day-to-day operational activities. In this report author will discuss an operational issue which face by a leading Sri Lankan financial institute. And currently they are experiencing some bottleneck effects along their lending process and it started to cause long delays which lead to unsatisfied customers, time waste as well as frustration among staff members. Through this report author will describe what the causes for process constraints are and propose a set of recommendations and processes with the use of operational management theories to overcome these issues [4,500 words]

Critically evaluate the extent to which the growth strategies of large MNCs in China are affected by local institutions. The paper examines the ways in which indigenous Chinese firms are competing with FDI influx in China and how MNCs operating in China are trying to come out victorious in face of such stiff competition. International Marketing is a subsystem of marketing that thrives on the interaction of nations since it involves business transactions across the borders and is therefore grossly transnational in nature. These transactions help turn geographical boundaries into frontiers and therefore influence the world markets immensely. Since most developed nations are slowly turning towards a more and more services sector centric economy, and the retail sector being one of the foremost of the industries dominating the services sector across the world, international business cannot afford to do away with the impact that the retail sector has made on the economy [2,500 words]

Total Quality Management (TQM). This paper examines critical factors of TQM Implementation in most popular electronics companies, Samsung and Apple. Various levels of researches have been made to evaluate the performance, predictions, workouts and requirements not only for company’s personal growth but also for customer’s satisfaction. This research paper covers Total Quality Management of two giant companies representing their quality control system against their software whether it’s mobile or relative product. Need of SQA is quite demanding today as it involves 100% end user’s satisfaction where there are most likely chances of deficiencies, bugs and problems in software area nowadays [4,000 words]

Leadership Challenges to the Communication Silos In Business Organizations. Overcoming numerous barriers in organizational communication is one of the major challenges for managers in business organizations. In business literature, a silo is defined as an organizational entity that resembles as an information container working as a communication barrier to other organizational entities. The objectives of the current study are to investigate the communication silo and its cause and impact on Royal Greenland and to provide suggestions to overcome this barrier. The method of the research is qualitative where a cumulative method of data collection and analysis were followed. It has been found that Royal Greenland lack of a proper corporate culture, and the communication silo existed in every corner of the organization, where the senior managers were actively involved [5,500 words]

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IKEA Business Strategy. IKEA is Swedish furniture emporium. Nowadays, IKEA has become the largest furniture and household goods emporium in the world, the range of products IKEA offers focuses on better design and function at a lesser price. It offers smart home furnishing solutions for all areas of a house. The brand caters to the likes and needs of different people; for those who prefer a romantic touch, to the minimalist and everyone in between. In order to give the people a better everyday life, IKEA asks the customer to work as a partner [5,000 words]

Analysis of the internal and external business environment of Vodafone. Vodafone Group is among one of the world’s largest mobile communications companies by revenue operating in over 30 countries across the globe providing a range of communications services including mobile voice, messaging, data, and fixed broadband. The company has its operations in the United Kingdom, Continental Europe, The United Stated (under the name Verizon), Asia Pacific, Africa and the Middle East through its subsidiaries, investments, joint ventures and associates. In this report, I aim to analyze the business and management of Vodafone UK with the help of a number of models and theories to understand the internal and external environment of the company. Porter’s Diamond Model, PESTEL Analysis, Value Chain Analysis, Global Environmental Analysis and Porter’s Five Forces Analysis [4,000 words]

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Business and Project Management. This individual report discusses in detail the association between business objectives, programs, computer systems projects and benefits realisation. The next section discusses how a business can be organised for taking advantage of project management methodology and a PPSO (Programme and Project Support Office) for achieving the business strategy. Next part focuses on the safety management system which is incomplete without the predictions of the risk management done by proper research. These both terms are often considered as independent but these are linked together. Further the associated project structures required for implementing a project management methodology such as PRINCE2 and a review of the stages, processes and components necessary as well as how quality is discusses in detail in the project [3,000 words]

Strategic Management In Government and Voluntary Organisations. Government and nonprofit organization encounter the problem of strategic management most of the time during their operations to curb the problem it is very crucial to have better understanding of it true sense and meaning. Strategic management is defined as successful achievement of organizational goals stem from development of competent edge in the industry by the allocation of resource available at disposal and a comprehensive analysis of internal and external industrial environment in order to carve the strategies and all this is found as blessing of strategic management by managers [4,500 words]

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Oxfam Case Study. Oxfam is a name today internationally acclaimed for their humanitarian services. The non-governmental organisation today consist of seventeen Oxfam organisations all working together in ninety-four countries around the world. The key mandate of Oxfam is an organisation, which strives to get solution to the looming poverty experienced in some countries as well as find solution also for issues, which the organisation considers as injustices globally. The organisation has been successful since they work with communities and together form a strong lobby group, which then influence those in power to ensure the poor get a chance to improve their lives through their voices. The entire different organisation under Oxfam all work in unison globally, which allows the overall organisation to achieve its objectives better [3,000 words]

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MBA Dissertation PDF Examples University

MBA Dissertation PDF Examples

MBA Dissertation PDF examples provides students with decision-relevant information to pursue the strategic objectives of their organization. In this course, students will learn a broad repertoire of techniques, which facilitates strategic decision-making, organizational planning, performance measurement, and control. The covered techniques include among others product costing, activity-based management, cost-volume-profit analysis, financial planning and analysis, responsibility center accounting, balanced scorecard, transfer pricing, and capital budgeting. By the end of this course, students are equipped to put strategy into action by using management accounting techniques. They will have fostered their business problem solving and decision-making skills, which will enhance their management and leadership capacity.

Learning Outcomes Upon successful completion of this course, students will be able to:

  • Identify and apply the appropriate management accounting techniques within the canvas composed of economic, political, social, environmental, technological, personal values and ethical issues
  • Identify, analyze, and adopt effective and efficient strategies of the firm’s mission, goals, and objectives. Thus, adopt a sustainable strategy
  • Make appropriate business decisions, e.g., selling price, sales mix, sales volume, downsizing, expanding, cost control, or quality
  • Design appropriate incentive compensation plans that will enhance the achievement of the firm’s goals

Undertaking a MBA dissertation PDF should be regarded as one of the most rewarding academic ventures you will engage in during your MBA degree. It is unlike any other course you have so far taken. It should be seen as the culmination of an academic and intellectual journey that you have been on since arriving in university, allowing you to draw on the full range of subject material covered over the previous two years of study. Past students are quick to reflect that defining, researching and writing a MBA dissertation PDF was one of the most satisfying and interesting experiences of their postgraduate days.

What makes the dissertation different is that it offers you the opportunity to develop intellectual independence while specializing in depth in a topic of interest. The emphasis is on constructing an independent, inquiry-based study. This involves seeking out a research problem, deciding on a relevant literature [and a related set of primary and secondary sources where appropriate], employing an appropriate methodology and drawing your subsequent research together to offer a sustained and analytically reflective argument. By, defining, researching and writing a dissertation you will develop a valuable set of transferable skills: time management, meeting a deadline, initiative in deciding upon and locating relevant academic and empirical sources, problem-solving, developing a capacity for independent research, communicating effectively in writing, and working with academic and empirical

MBA Dissertation PDF examples will help students who writes a politics dissertation will:

  • Develop deep knowledge about his/her chosen topic
  • Develop intellectual independence
  • Learn to define a research problem
  • Learn to decide upon appropriate academic and empirical sources
  • Deploy the scholarly apparatus of Bibliography and footnotes effectively
  • Learn to employ an appropriate methodology
  • Develop a sustained argument
  • Develop analytic skills
  • Learn to meet a deadline
  • Learn to communicate effectively in writing
  • Learn to deploy information from academic and empirical sources

The benefits of MBA Dissertation PDF Examples

Although researching and writing a dissertation is hard work, that experience can also be immensely satisfying and rewarding. When you begin, the dissertation will seem daunting. However, despite the inevitable anxiety, students who put in the work usually find that the dissertation is the most satisfying, interesting, and even enjoyable part of their postgraduate experience. The dissertation develops many transferable skills that are highly valued by employers: effective time management, capacity for independent work, using your initiative in finding sources, and problem solving. Together with a good dissertation mark, the development of these skills enables your tutor to write a better reference for you. At the same time, employers will often inquiry about it and how you as a student went about doing your dissertation. It is seen as a contribution that enhances an individual’s CV.

MBA Dissertation PDF Examples
MBA Dissertation PDF Examples

Part of the object of writing a dissertation is to enable students to learn how to define a research problem. Students should consult with their supervisors who will help them develop a topic for their dissertation and to narrow it to a research question. A student will choose a potential topic early in the first semester of a MBA degree in order and then decide upon a final topic by the end of the third week. By then, you will have needed to have read some of the literature about the chosen topic in order to develop or formulate a research question or problem. This is where MBA dissertation PDF examples become very useful.

In addition, in consultation with your supervisor, a student needs to ensure that the chosen topic can be done within the constraints of a MBA dissertation including ethic approval and that they will have access to the required materials, data, and academic literature. On the dissertation questionnaires, students have commented favorably upon Politics’ flexibility with regard to the range of dissertation topics. This flexibility reflects our desire that students define their own topics and pursue their intellectual interest. However, this flexibility also reflects a student’s responsibility for choosing a topic and developing a research problem.

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Liberal Media Social Political Democracy

Liberal Media – The role of Social Media in Fostering Social/Political Participation to Help Enhance Democracy

Liberal media democracy is a strong pillar for a free society. Democracy exists when citizens have the ability to practice their fundamental rights such as freedom of expression. The rise of social media has made it possible for people to express themselves more freely. Platforms such as Facebook, Skype, Twitter and Instagram have given their users the power to express themselves in a way that is cheap and easy to access. It has been immensely possible for people to convey their sentiments through these means which has greatly improved public opinion on governance. Social media unlike Liberal media allows for a two way communication means between the receiver and the sender.

Social media has influenced the political arena through opinion polls where citizens have an opportunity to present their views on politicians in a cheap easy way. Citizens also have the ability to express satisfaction or distaste towards their political leaders. This essay, therefore investigates the power of social media as a tool in supporting democracy especially through the idea of democratic deliberation, liberty and organization events.

Social Media Overview

The rapid growth of the social media in the 21st century has created a new trend on communication and information sharing which is significantly different from the traditional media known as the new media (Omede & Alebiosu, 2015. Pg. 272). Unlike the liberal media which requires expensive radio and television broadcasting systems, social media uses a different form of technology, the internet. Internet technology is relatively cheap and also subjected to less stringent regulation, and has no monopolistic ownership or control as it’s the case of the convection media (Coronel, 2003 pg. 1).Therefore, social media gives its users the liberty on the information that they can develop and share with each other. Also, it is widely accessible globally as more users are getting connected to the fast and reliable internet, hence making it a more efficient and effective approach in bringing people from different backgrounds and cultures together, when compared to liberal media. Currently, over two billion people worldwide have access to the internet (European Commission, 2011, pg. 5). Large social media sites with millions of users such as Facebook, YouTube, Twitter and Instagram among several blogs have also emerged which give users platforms which they interact and share information with each other through images, video and text formats.

These sites have also created an opportunity for users to participate in discussions and forums to express their views and ideas on matters related to democratic governance. In addition, people have also taken advantage of the new social media platforms to organize and facilitate political actions and events, all of which have a significant impact on democratic policies across different societies worldwide. Some social media sites such as Twitter and Facebook have advanced functions that allow users to follow and interact with politicians and other prominent figures in the society and participate in their discussions in an interactive way. This has given social media a significant advantage over the liberal media, making it ideal to foster social/ political participation which is essential in enhancing democracy.

Thesis statement: Therefore, social media has arguably a huge contribution in promoting democratic values and policies in any society. However, scholars have expressed concern that the lack of control and regulation of the social media may pose a threat to democracy. This essay, therefore, provides supporting evidence that indeed social media is a powerful tool in supporting democracy especially through the idea of democratic deliberation, liberty and organization events.

Role of Social Media in Democratic Deliberation

Deliberation plays a critical role in decision making for a deliberative democracy. Social media offers the right tools that provide advanced tools and functions for millions of users to experience the principles of democratic deliberation which include equality, active participation, and self-determination (Miswardi, 2014, pg.3). Social media has introduced new communication tools such as images, video, and text which users use to communicate and engage with each other in contentious political actions, through cheap, fast and reliable internet technology. Social media platforms have the Capability to support two-way interactive communication for a large number of people, therefore providing a limitless pool of ideas which can be adopted to promote and influence democratic governance (Omede & Alebiosu, 2015. Pg. 272).

In addition, Social media has no middlemen like the case of the liberal media who may control, influence or change the content. Hence, the millions of users in the social media have an equal opportunity to share their contributions and views on the appropriate democratic policies which aren’t skewed for the authoritarian non-democratic regimes (Kaul, 2012. Pg. 2). Also, unlike the liberal media which is controlled by a few political elites who manipulate the media to their favor, social media offers millions of users from diverse backgrounds, both rich and poor an equal opportunity to participate and deliberate on extensive and wide political issues.

Liberal Media Social Political Democracy

The liberal media only provides a one-way communication channel where the end user only receives information but has no opportunity to provide their views or feedback. Social media has revolutionized this communication channel to create a two-way interactive communication channel where the people have an opportunity to participate in deliberating appropriate democratic policies in their favor actively.Due to the emergence of large free social media sites such as Facebook, YouTube, Instagram among several others, social media is relatively cheap for users to pass their feedback or contribution on current political issues when compared to passing the same information through the liberal media.

Using social media, the user does not require to undergo any form of professional journalism training is a reporter. The social media platforms provide their users with perfect tools for individual reporters which can still enable them to pass their information to other people or concerned authorities. There are several instances where people have used the social media to organize and coordinate successful revolutions to remove authoritarian regimes out of power such as during the Arab Spring in the Middle East (Unwin, 2014. Pg. 1). Therefore, in such cases, social media facilitates the communication between the citizens and respective representatives coordinating these revolutions. In addition to political revolutions, social media has also been used to put pressure and force the government authorities to act or respond to several instances affecting their citizens, bringing the power of millions of social media users to influence democratic policies.

Social media promotes self-determination to contribute to democratic governance among citizens participate in various democratic processes. Since the evolution of the social media, citizens have used social media to express their support for certain political parties or ideologies. Also, the number of people who participate in thedemocratic process has risen as more people learn the importance of participating in such processes through the social media (Unwin, 2014. Pg. 2).Also, people are more determined than before to share information promoting democratic leadership when compared to the past when they left this critical democratic role in the hands of a few elites who influence the liberal media. Therefore, such determination may not exist if only the liberal media exists in the society. The social media has also been used for survey purposes by Analysts, non-governmental organizations, social activists and other bodies to promote a democratic society (Kaul, 2012. Pg. 2). The social media is a useful tool to collect statistics on millions of users using the platform to form or influence policies that advance democratic agendas.

The Role of Social Media in Promoting Liberty

Liberty refers to the state of freedom that a citizen enjoys from the oppressing restrictions in one’s behaviors, lifestyle and political opinions. It is, therefore, one of the key components of a democratic society where citizens have the right to freedom of expression, assembly and association. As a new genre of media that allows people to socially network, share personal information and access the shared information, social media promotes liberty through some ways. First, it allows users to develop and exchange user-generated content, therefore promoting freedom of expression on matters relating to democratic governance (Omede & Alebiosu, 2015.pg. 273 & 274). The social media enables citizens to hold enhanced dialogues and share that information across some users on the social media platform.

The social media, therefore, eliminates the barriers such as regulation or restriction of content for ordinary citizens by the liberal media (Omede & Alebiosu, 2015.pg. 275).Also, it promotes free and open discussion among citizens which is one of the significant facilitators of democracy. Activists have also taken advantage of the social to utilize their freedom of expression, to rally ordinary citizens in demanding to effective democratic governance. Social media is a powerful tool for users to share not only information but also ideas and influence each other in the best form of democratic policies. In addition, its wide accessibility globally has given people the liberty to share and access information not only on the national and regional borders but also globally. This time and space liberty give people and advantage to learn what is going on in the world as far as the democracy is concerned and can use this information to influence better democratic governance policies in their individual countries. All this has been made possible because of the existence of an unbiased, cost-effective and unrestricted social media.

The Role of Social Media in the Election Process

 In the 21st century, the influence of social media in elections has significantly increased. First, the social media gives the electorate the power to share their voice on their preferred leaders. With social media, each voter has an opportunity to share her opinion on the election process, which was possible with the liberal media as only a few elite controlled and influenced the election process using the power of the media. In addition, using social media, the collective views of the electorate can influence certain issues in an election process to promote a free and fair election, which is a center pillar of democracy.

The mainstream media has been labeled as based and used by the few to mislead the American public during the elections in the United States. According to Hatter, (2004, pg1), the liberal media has been widely biased towards the Democrats, which is labeled a threat to the free democracy. The United States media has always supported the Democratic candidates and influences the American electorate for the Democrats. According to Hatter, the liberal media has been interweaved into the Democratic Party, and with the power and influence of the media on the society, the people are denied the opportunity to make a free judgment on the candidates participating in an election. However, the social media has the power to correct the effects of a dishonest liberal media. As more people turn to social media, the electorate has access to unbiased information. In the last general election, the republican widely used social media to counter the effect of the biased liberal media against their presidential candidate.

However, despite its huge advantage over the biased liberal media in promoting democracy through a fair election process, the social media may create potential risk from the uprisings that result from supporters of different political action groups. For instance, the social media can be held highly responsible for the increasing rift between the democrats and republicans in the United States.

Conclusion

 The social media is a powerful tool to improve the perception of the general population on matters relating to democracy. This is because content generated and shared through the social media is not regulated as the information passing through the liberal media, therefore eliminating the possibility of biases. Social media also has a great chance to educate the general population on the appropriate democratic policies as well as the election process, which will significantly promote a democratic society. One of the advantages of the social media is the low cost and wide accessibility especially as the number of people who are getting connected to a reliable and fast internet continues to increase. People, therefore, have the liberty to generate and share information using various trending social media platform. Therefore, social media has a significant contribution in promoting democracy.

Works cited

Coronel, Sheila. “The role of the media in deepening democracy.” NGO Media Outreach: Using the (2003).

Hatter, J. “The Media Threat to Democracy.” 2013, p. 1. Accessed 4 May 2017.

Kaul, V. (2012). Are new media democratic? Global Media Journal5(1), 1-20.

Miswardi, Gideon. “Digital-Media-A-Double-Edged-Sword-for-Representative-Democracy.” International IDEA’s 20th century anniversary essay competition, 2014.

Omede, A.J, and Emmanuel A. Alebiosu. “SOCIAL MEDIA: A TREND OR THREAT TO DEMOCRACY?” Trans campus journal, ISSN 1596-8303, 2015.

Unwin, Tim. “Social media and democracy: Critical reflections.” background paper for Commonwealth Parliamentary Conference (Colombo), Vol. 20. 2014.

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Decision Making Leadership Development

Decision Making, Leadership Development and Business Ethics at Boeing

Title: Decision Making Leadership Development. The Boeing Company is an American organisation which has been manufacturing aircraft, rockets and satellite for a considerable period of time. In the early 21st century, it had faced several problems regarding its ethical policy. With reference to the case i.e. Boeing: How Low Can They Flow? It has been ascertained that at the end of 2003, the board of directors sacked its chief financial officer Michel Sears and Vice President Darleen Druyun for their unethical approaches towards the organization. Accordingly, the study intends to comprehensively explore the case in terms of certain crucial parameters including effect of the issues faced by Boeing on its stakeholders along with offering optimal solution to address the situation among others.

With regard to discrepancies ascertained, the department of justice accused Michel Sears and Darleen Druyun on the basis of unauthorized discussion with a supplier during the contract review process about employment opportunity. Specifically, it had happened during the contract between Boeing and United States’ Air Force during the deal of 767 airborne refueling tankers. As per the investigation, it has been revealed that Druyun had lobbied with the political parties for competing Airbus’s bid for a military tanker contract.

After exposing the scandal, Druyun admitted that she had considered this high priced tanker deal as a gift before she started working with them. Apart from this, it was also exposed that Sears and Druyun had interconnections in between their family. The entire set of information had been exposed through the memo which had been written by the Air force e general counsel. After exposing the evidence in front of Boeing’s management, Sears and Druyun had tried to cover-up their unethical activities’ clue. On the other hand, Boeing had started reinvestigation about them thoroughly. After conspiracy both of them had been penalized financially and also sent to prison for rehabilitation. Moreover, the chairman of Boeing Philip Condit had mentioned that the responsibility of the organization was to prevent the unethical operations.

At the same time, a former executive of Boeing Larry Satchell had also been charged earlier during 1999s due to the conspiracy to violate United State (US) procurement laws. It also happened during the Condit’s period. During his tenure, several issues that occurred had enforced Boeing to become highlighted in front of media. Difference between the male and the female employees’ salaries had been one of the key incidents among them. As a result, The Office of Federal Contract Compliance Program (OFCCP) under the U.S. Labour Department had charged Boeing and Condit had paid to settle that issue. In addition, in terms of airplanes cost recovering purpose, it had also come into focus. Even in case of personnel issues such as marriage and relationship, Condit had created conflict in Boeing. During the end of 2003, he had resigned from the post of chairman of Boeing. During his era, several personalities had complimented Boeing organization inversely.

After him, Harry Stonecipher had taken the responsibility of Boeing. During his period, Boeing had come up with couple of ethical programs to ensure the organizational discipline. The new chairman Lewis Platt had declared the zero tolerance policy for unethical behaviour. During that period in 2004, Stonecipher had taken extra responsibility for his employees at Boeing. Subsequently, in the year 2005, he had resigned from the post of Chief Executive Officer (CEO). Platt, the chairman of Boeing, stated that Stonecipher was having an extramarital affair with a Boeing female employee. Besides, he had also criticized about Stonecipher. In the middle of 2005, James McNerney had been appointed as the CEO of Boeing. After his joining, firstly McNerney had settled the Lockheed Martin’s stolen paper issue, due to which U.S. Air Force had suspended Boeing. McNerney through this settlement wanted to ensure the protection of unethical behaviour at Boeing. After a long time, in 2008, Boeing had attempted to enter into a large deal with Air Force to build refuelling tanker, but it was not successful. At that stage, U.S. Air Force had made an alliance with Northrop Grumman. Finally, it was observed that in the year 2011, U.S. Air Force confirmed the deal with Boeing, as it was lucrative one than that of Airbus.

Discussion of the Stakeholders Affected

According to the analysis of Boeing’s ethical conduct of its employees, it has been found that there were certain complexities that emerged for the stakeholders. The decisions of the stakeholders can affect an organization in both ways. Consequently, it can be also asserted that good practice in case of decision making in an organization can influence the work environment in a positive manner. In accordance with French Philosopher-mathematician Blaise Pascal (1623-62), the ethical decision making is related with the six steps. Those are mentioned below:

  • Perception
  • Analysis
  • Synthesis
  • Choice
  • Action
  • Learning

These are the factors that can be deemed as best practices through which the stakeholders can protect the ethical conduct of an organization. In this case, aircraft manufacturing company Boeing’s stakeholders’ such as employees, suppliers and consumers among others had been affected in several ways. In order to find those reasons, first of all, it was observed that there was an unauthorized discussion about employment opportunity. Besides, it has been also observed that during 1999s when Boeing had differentiated the salary of its male and female employees’, they were also noticeably affected. Moreover, the unethical approaches of the former CEOs Condit and Stonecipher with the internal organizational employees’ of Boeing can be termed as a key factor affecting the vital stakeholders of the company i.e. employees at large. Furthermore, due to the Lockheed Martin’s stolen paper issue, key stakeholders had been also affected in a bigger way and in order to settle that issue the organization had paid a substantial amount.

How the Company or Individual Should Prioritize Stakeholders

For maintaining the goodwill of the organization and good crisis management, prioritizing the key stakeholders is needed mostly. In order to find the stakeholders prioritizing process, it has been observed that it can be ethically maintained through BSR five steps approaches. This approach is emphasised below:

Engagement Strategy. In order to prioritize key stakeholders such as employees, suppliers and consumers among others first of all Boeing needs to set its vision. In addition, it needs to define the criteria for engagement mechanism and  it must have to keep focus on short and long term goals. Moreover, it should also  ensure the equality of stakeholders. Furthermore, identifying the opportunity to achieve the goals and planning for the future engagement ought to be key facets.

Stakeholder Mapping. It is a collaborative process, through research, debate and discussion, it helps to determine the key list of stakeholders. It can be segmented into four divisions. These include identifying, analyzing, mapping and prioritizing.

Preparation. It brings knowledge to fulfillment of a plan or project. It helps to ensure the engagement with stakeholders which in turn facilitates  to conduct the entire process successfully.

Engagement. After the preparation in case of Boeing for its stakeholders, it needs to  thoroughly work through  the planning stages. This is the moment when facilitation truly counts.

Action Plan. In case of engagement failure, it will help to avoid the pitfall. This step helps to develop a plan whose aim is to find the engagement with the stakeholders through communication.

This is the process through which Boeing can ensure the priority of stakeholders (Morris and Baddache, “Back to Basics: How to Make Stakeholder Engagement Meaningful for Your Company”).

What Is The Optimal Solution?

According to the analysis, it has been observed that there were multiple difficulties faced by Boeing. Even it has been also seen that within 18 months Boeing had appointed the third CEO for its unethical activities inside the organization. In order to prevent the ethical indiscipline, organisational decision-makers need to prioritize all challenging values and standards of organization behaviour. A common set of ethical standards can be developed to guide decisions when conflicting obligations, cost-benefit trade-offs, and challenging value choices are to be seen. These aspects are  illustrated below:

  1. Problem Awerness
  2. Problem Definition
  3. Decision Making
  4. Action Plan Implementation
  5. Follow Through

These are the optimum solutions which can prevent Boeing from unethical conduct and ensure leadership development in case of decision making (McGraw-Hill, “Ethical Problem-solving and Decision Making”).

Figure 1: The Rational Problem Solving Process/ Optimal Solution

Decision Making Leadership Development
Decision Making Leadership Development

Source: (Mcgraw-Hill, “Ethical Problem-Solving And Decision Making”).

An Optimal Solution?

This optimal solution can help Boeing to resolve the lingering multifaceted problems and eliminate the discrepancy between actual and desired outcomes. The prime responsibility of the decision making authority is to identify the actual problems and in order to do that gathering problem awareness is required. Through communication and monitoring process, it can be done. It will be useful because after identifying the issue trust needs to be established for assuring that the causes of disputes can be resolved. Clarifying the objective can also help to understand the problem otherwise it will be difficult to identify the core issues. Evaluating the current turbulent situation is also helpful for Boeing to identify the problem, because comparing the predetermined performance and earlier performance will enable to directly define the difference. Moreover, it can be asserted that identifying the problem can facilitate to understand the entire viewpoint.

On the other hand, through problem definition, problems can be analysed and it will also help to determine whether Boeing has agreed to solve the problem or not. However, decision making is also a very crucial task. It can help to establish a decision depending upon the situation. Besides, it can also aid Boeing to decide a way from various alternatives by evaluating those alternatives. Finally, it can facilitate to choose a better alternative plan.

Even action plan implementation is very essential for a firm as in initial phase it helps to assign the tasks and responsibilities in keeping with short-term objectives. During this process, it will also facilitate to schedule those tasks in an organized manner. This approach related to Boeing can directly and indirectly enable to fortify the organizational situation along with ensuring the level of commitment of key organisational stakeholders. Furthermore, it can also help to active the plan of resurrection of Boeing from the faced difficulties perfectly.

Consequently, the conclusive part in this solution approach is follow-through. It can help Boeing to evaluate its own decision making system. Through determining the actual performance and measuring the results, Boeing can take desired actions. It is almost like a feedback process through which Boeing can review its own leadership policies and ethical conducts for future period.

How Are the Various Stakeholders Effected and Why?

From the analysis of The Boeing Company’s case, it has been apparently observed that, various stakeholders are affected due to a number of key reasons. In order to discuss those unethical issues, first of all, it has been found that Boeing had suffered because its former CEO Sears and Vice President (VP) Druyun had been engaged in an unauthorized discussion about employment opportunity and during that time Druyun had lobbied with the political parties for competing Airbus’s bid for a military tanker contract.

Moreover, during Condit’s leadership, conflict had been raised in terms of male and female salaries discrepancy. Consequently, U.S. Labour Department had charged Boeing. In addition, he had also involved with an unethical issue for engaging in a relationship with the female employee of Boeing. As an effect, both of them i.e. Condit and the female employee involved had been fired from the organization.

Even after Condit’s period, the unethical approaches had continued in Boeing. Stonecipher had joined with several promises but he was unsuccessful to accomplish them. Within a short span, it had been exposed that Stonecipher was having an extramarital affair with a Boeing’s female employee. This kind of undesirable conduct by an organisation head affected different stakeholders of Boeing including its other employees as the image of the company got tarnished by a considerable extent. Moreover, Lockheed Martin’s stolen paper issue had been also happened at the same time; due to which U.S. Air Force had suspended Boeing from any short of business deals. This factor was a major setback for the company and its key stakeholders such as suppliers as they were deprived of placing their prominence in a competitive market.

Proactive Steps The Company Could Take To Avoid Similar Issues In The Future

With regard to avoiding these kinds of unethical conducts in the future, Boeing should take few precautions. Firstly, it should choose the right person as a leader who always intends to uphold strong ethical conduct as his/her main priority. Prior leadership experience should be provided greater emphasis to lead the organisation through complex and uncertain business environment. Besides, Boeing has to be stricter about its ethical conducts in terms of business dealings. In case of business deals with the suppliers or clients, Boeing should not only rely on one person instead it should give the responsibility to the top management council, where the decision will be taken by the discussion of the council members. Consequently, in case of employee selection, Boeing should follow the approaches laid down by best practices. Additionally, in case of women related scandals, it should react strictly to settle the issues and set examples for future ensuring zero tolerance. These are the key precautions Boeing should consider for future conducts to avoid the unethical scenarios in case of leadership development.

Works Cited

“Ethical Problem-Solving and Decision Making.” McGraw-Hill. n.d. Web. 22 Apr. 2014.

Morris, Jonathan, and Farid Baddache. Back to Basics: How to Make Stakeholder Engagement Meaningful for Your Company. 2012. Web. 22 Apr. 2014.

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