Importance of Quantity Surveying Practice

Quantity surveying practice is a critical component of the construction industry, playing a vital role in ensuring the successful delivery of construction projects. This essay will explore the importance of quantity surveying practice and its significance within the field of construction management. Quantity surveying can be defined as a profession that involves managing costs and contracts during all stages of construction projects (Odubiyi et al., 2019). The scope of quantity surveying encompasses various activities such as cost estimation, budgeting, material procurement, contract administration, risk management, value engineering, and dispute resolution.

Budgeting Skills

A quantity surveyor holds multifaceted responsibilities throughout the project lifecycle. They are responsible for preparing estimates and budgets based on accurate measurements from architectural drawings or specifications. Moreover, they play a key role in monitoring project costs to ensure adherence to budgetary constraints (Ebunoluwa & Ojo, 2021).

Accurate cost estimation is crucial for successful construction projects as it enables stakeholders to make informed decisions regarding resource allocation and financial planning. Quantity surveyors utilize their expertise to determine realistic cost projections by considering factors such as labor requirements, material quantities, overhead expenses, and market conditions (Yasui & Nakano, 2022).

Budgeting is another critical aspect managed by quantity surveyors in construction management. By developing detailed budgets that account for all project elements including design development, permits and approvals processes, labor costs, materials procurement expenses etc., they facilitate effective financial control throughout the project’s life cycle.

Effective material procurement is paramount for timely project completion while maintaining quality standards. Quantity surveyors contribute significantly by assisting with sourcing materials from reputable suppliers at competitive prices whilst ensuring compliance with relevant regulations. Additionally, they oversee quality control measures through rigorous inspection and testing protocols to ensure that only materials meeting specified requirements are used (Odubiyi et al., 2019). By efficiently managing material quantities, specifications, and costs, quantity surveyors mitigate the risk of delays, cost overruns, and potential litigation.

Quantity surveyors play a critical role in contract administration by providing valuable expertise throughout the procurement process. They contribute to tender evaluation and negotiation while ensuring compliance with legal frameworks. Quantity surveyors also facilitate effective contract documentation by drafting clear terms and conditions that protect stakeholders’ interests (Ebunoluwa & Ojo, 2021). Effective contract administration is essential for successful project delivery as it minimizes disputes or conflicts between parties involved. The involvement of quantity surveyors ensures that projects proceed smoothly according to agreed-upon timelines and contractual obligations.

Quantity Surveying Practice Dissertations
Quantity Surveying Practice Dissertations

Risk Management

Risk management is a crucial aspect of any construction project. Quantity surveyors assist in identifying potential risks associated with construction projects through comprehensive risk assessments. By evaluating possible hazards such as health and safety concerns, environmental impact factors, financial risks etc., they help develop mitigation strategies. Implementing these strategies enhances project safety while minimizing disruptions or unforeseen expenses (Ogunsina et al., 2018).

Value Engineering

Value engineering is an integral part of quantity surveying practice aimed at optimizing costs without compromising quality or functionality. Quantity surveyors collaborate closely with architects, engineers, and other professionals to identify opportunities for cost savings during the design phase. This collaborative effort allows them to suggest alternative materials or design modifications that maintain performance standards while reducing overall project costs.

Dispute Resolution

Disputes can arise during construction projects due to variations in designs, changes in scope, or disagreements over contractual obligations. In such situations, quantity surveyors provide expert advice on resolving disputes related to contracts claims or variations during construction projects. Alternative dispute resolution methods such as mediation or arbitration are commonly employed by quantity surveyors to achieve amicable resolutions and avoid lengthy litigation processes (Ogunsina et al., 2018).

To summarize, quantity surveying practice is integral to the success of construction management projects. It encompasses various responsibilities including cost estimation and budgeting, material procurement and management, contract administration, risk management, value engineering, and dispute resolution. The expertise provided by quantity surveyors ensures accurate financial planning, timely project delivery, effective resource allocation, and minimization of potential risks or disputes.

Acknowledging the importance of quantity surveying practice in construction management leads to enhanced project outcomes while safeguarding stakeholders’ interests. By leveraging their knowledge and skills throughout all stages of a construction project, quantity surveyors contribute significantly to achieving successful outcomes in the industry.

Works Cited

Odubiyi, T. B., Aghimien, D., Aigbavboa, C., and Thwala, W. “Bridging the Gap between Academic and Practice Quantity Surveying in Nigerian Construction Industry.” Modular and Offsite Construction (MOC) Summit Proceedings, 2019, pp. 528-535.

Ebunoluwa, E. I., and Ojo, G. K. “External Marketing Relationship Practice of Quantity Surveying Firms in the Selected States in Nigeria.” Built Environment Journal, vol. 18, no. 2, 2021, pp. 97.

Yasui, Y., and Nakano, J. “A stochastic generative model for citation networks among academic papers.” PLOS ONE, vol. 17, no. 6, 2022, e0269845.

Ogunsina, O., Ekwus Obiegbu, M., and Adeniyi, O. “Factors confronting quantity surveying practice: the case of Nigeria.” Journal of Engineering, Design and Technology, vol. 16, no. 5, 2018, pp. 767-782.

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Impact of Brexit on Recruitment in the United Kingdom

Impact of Brexit on Recruitment in the United Kingdom

Brexit, referring to the withdrawal of the United Kingdom (UK) from the European Union (EU), has had far-reaching implications across various sectors. One area significantly affected by this decision is recruitment in the UK. In this essay, we will explore how Brexit has impacted recruitment processes and practices in the country.

Prior to Brexit, the UK enjoyed access to a large pool of skilled workers from EU member states. However, with the new immigration rules and the end of free movement, the recruitment landscape has undergone a transformation.

One immediate consequence of Brexit is the tightening of immigration regulations. The freedom of movement for EU citizens no longer applies, and a new points-based system has been introduced. This has made it more challenging for UK businesses to attract and hire talent from the EU. The added bureaucratic hurdles, such as visa requirements and sponsorship obligations, have increased the complexity and cost of recruiting from abroad.

As a result, many industries in the UK are experiencing labor shortages, particularly in sectors heavily reliant on EU workers, such as healthcare, hospitality, and construction. The scarcity of skilled labor has put upward pressure on wages and increased competition among employers for qualified candidates.

To mitigate these challenges, businesses have had to adjust their recruitment strategies. They are now focusing more on upskilling and reskilling their existing workforce, as well as seeking talent from non-EU countries. Additionally, some companies have expanded their operations to other EU countries, aiming to access a broader talent pool.

Overall, Brexit has brought about significant changes to recruitment in the UK, requiring businesses to adapt and find innovative solutions to address the labor market challenges posed by the new post-Brexit environment.

Overview of Recruitment in the United Kingdom

Recruitment plays a crucial role in meeting businesses’ workforce needs, ensuring they have access to skilled and qualified individuals to drive their growth and success. Prior to examining the impact of Brexit on recruitment, it is important to understand the current state of recruitment in the UK.

Pre-Brexit Recruitment Landscape

Before Brexit, there were already existing labor shortages and skill gaps within certain industries in the UK. For instance, research conducted by Read and Fenge (2018) highlighted challenges faced by social care sector recruiters due to factors such as low wages, demanding working conditions, and limited career progression opportunities.

To address these pre-existing challenges, businesses employed strategies that included both domestic and international recruitment efforts. Cooperating with universities worldwide allowed UK institutions to attract students from former Soviet countries (Chankseliani, 2017). Additionally, companies sought talent from EU member states under free movement policies facilitated by EU membership.

Anticipated Effects of Brexit on Recruitment

Post-Brexit scenarios raise concerns about potential impacts on talent acquisition for UK businesses. One significant factor is changes to immigration policies affecting access to talent from EU countries following Britain’s departure from freedom-of-movement agreements. Johnson’s study (2019) explores how tech workers are leaving Britain due to uncertainty around future employment prospects related directly or indirectly with Brexit consequences.

One possible outcome could be a shift towards more domestic hiring as companies may turn their focus inwardly when seeking new recruits rather than relying heavily on non-UK EU talent. This could result in a revitalization of domestic talent pipelines and an emphasis on upskilling existing employees.

Challenges Faced by Businesses Post-Brexit

Post-Brexit, businesses are expected to face specific challenges in recruiting and retaining talent. Legal or regulatory hurdles may arise due to changes in immigration laws or trade agreements between the UK and the EU.

Companies will need to navigate these new complexities while continuing to attract qualified candidates who meet their requirements. They may also have to ensure compliance with evolving regulations related to work permits, visa sponsorship, and right-to-work checks.

Strategies for Adaptation

To adapt successfully to post-Brexit recruitment challenges, businesses can employ various strategies. One approach is investing in upskilling programs for existing employees, allowing them to acquire the necessary skills needed for new roles within the organization. Expanding domestic talent pipelines through collaborations with education institutions can help create a steady stream of skilled graduates ready for employment opportunities. Seeking alternative sources of international talent from non-EU countries is another option that companies should consider.

Case Studies: Impact on Different Sectors/Industries

To illustrate how different sectors/industries are affected by Brexit’s impact on recruitment, let us examine two case studies:

The tech industry has experienced a significant impact from Brexit on its labor force (Johnson, 2019). Uncertainty surrounding future employment prospects has led many tech workers from Britain towards Ireland where they perceive more stability and better career opportunities.

Similarly, the social care sector faces considerable challenges recruiting and retaining staff due to factors such as low wages and limited career progression (Read & Fenge, 2018). While Brexit adds further uncertainty about accessing overseas workers within this sector, it also provides an opportunity for greater investment in domestic workforce development efforts.

Government Initiatives and Support

Recognizing the importance of supporting businesses with post-Brexit recruitment challenges, the UK government has implemented various initiatives. These include providing guidance to companies on navigating changes in immigration regulations and offering financial incentives for upskilling programs.

However, it is essential to continuously evaluate the effectiveness of these initiatives and identify areas for improvement. Regular consultations with businesses and industry representatives can help refine government support mechanisms and ensure they align with evolving needs.


In conclusion, Brexit has had a significant impact on recruitment practices in the United Kingdom. Changes to immigration policies and trade agreements have introduced new challenges for businesses seeking talent both domestically and internationally. To navigate these challenges successfully, organizations must adapt their recruitment strategies by investing in domestic talent pipelines, upskilling existing employees, and exploring alternative sources of international talent.

While the road ahead may be uncertain, proactive measures taken by businesses, combined with effective government support, can mitigate many of the disruptions caused by Brexit’s impact on recruitment in the UK.


Johnson, D. (2019). Brexit pushes tech workers from Britain to Ireland: Confusion about the future is changing recruitment – [Resources_Careers]. IEEE Spectrum, 56(8), 18–19.

Read, R., & Fenge, L. (2018). What does Brexit mean for the UK social care workforce? Perspectives from the recruitment and retention frontline. Health & Social Care in the Community, 27(3), 676–682.

Edwards, D., Trigg, L., Carrier, J., Cooper, A., Csontos, J., Day, J., Gillen, E., Lewis, R., & Edwards, A. (2022). A rapid review of innovations for attraction, recruitment and retention of social care workers, and exploration of factors influencing turnover within the UK context. Journal of Long Term Care, 205–221.

Chankseliani, M. (2017). Four Rationales of HE Internationalization: Perspectives of U.K. Universities on Attracting Students From Former Soviet Countries. Journal of Studies in International Education, 22(1), 53–70.

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BIM Construction Dissertation Topics

BIM Construction Dissertation Topics

BIM Construction Dissertation Topics – In the ever-evolving world of construction, technological advancements have reshaped the way projects are planned, designed, and executed. Among these groundbreaking innovations, Building Information Modelling (BIM) has emerged as a game-changer, revolutionising the construction industry. This blog post delves into the world of BIM, exploring its profound impact on construction processes and highlighting the benefits it brings to various stakeholders.

When undertaking a research project or writing a dissertation on Building Information Modelling (BIM), referring to existing dissertations can provide valuable insights and numerous advantages. BIM dissertation construction topics serve as valuable references that offer unique perspectives, in-depth analyses, and practical applications related to the field. Here are some advantages of using BIM dissertations for reference purposes.

BIM construction dissertations often cover a wide range of topics within the realm of BIM, including implementation strategies, project management, collaboration, technology advancements, and more. By accessing these dissertations, researchers can explore diverse aspects of BIM and gain a comprehensive understanding of the subject matter.

Defining BIM

Building Information Modelling, or BIM, refers to a collaborative process that enables the creation and management of digital representations of physical and functional characteristics of a building project. BIM integrates diverse data into a coherent 3D model, serving as a central repository for architects, engineers, contractors, and other stakeholders to collaborate, visualise, and analyse the project comprehensively.

The Power of Collaboration

BIM fosters collaboration among project stakeholders, breaking down communication gaps and disjointed processes that lead to errors and delays. By working on a single, synchronised model, stakeholders can visualise the project’s progress, identify conflicts, and resolve issues collectively. This collaborative approach streamlines decision-making, reduces rework, and enhances project efficiency.

Enhanced Design and Visualisation

BIM brings designs to life through rich visualisations and immersive experiences. Stakeholders can explore the project from various angles, gaining a deeper understanding of the design intent. Additionally, BIM enables virtual walk-throughs and simulations, helping identify potential flaws before construction begins. This level of design detail optimises space utilisation, energy efficiency, and project aesthetics.

Improved Cost and Time Management

Efficient cost and time management are crucial for construction project success. BIM provides accurate, real-time data throughout the project lifecycle. Stakeholders can extract quantities, estimate costs, and generate material schedules directly from the model, minimising errors and reducing the risk of cost overruns. BIM enables project scheduling, allowing contractors to optimise workflows, identify clashes, and streamline construction processes, resulting in improved project delivery times and enhanced cost control.

Streamlined Facility Management: BIM facilitates effective facility management by acting as a comprehensive database for building components, systems, and maintenance requirements. Facility managers can efficiently manage assets, plan maintenance activities, and optimise energy consumption. BIM’s integration with facilities management systems ensures a smooth transition from construction to operations, leading to long-term cost savings and improved building performance.

Construction Management Dissertation Topics
Construction Management Dissertation Topics

BIM Construction Dissertation Topics Conclusion

Building Information Modelling (BIM) has transformed the construction industry, offering a holistic and collaborative approach to building projects. By embracing BIM, stakeholders benefit from improved communication, enhanced design visualisation, streamlined cost and time management, and efficient facility management. BIM will play a pivotal role in shaping the future of building projects, bringing efficiency, sustainability, and innovation to the forefront of the construction industry.

BIM dissertations topics often highlight real-world applications and practical implications of BIM in the construction industry. These case studies and examples can provide researchers with practical insights into the challenges, benefits, and best practices of implementing BIM in various projects, serving as valuable guidance for future applications.

Using BIM dissertation construction topics as reference material offers researchers numerous advantages, including comprehensive coverage of BIM topics, exposure to different research methodologies, access to a wide range of references, practical applications, and exposure to cutting-edge knowledge. By leveraging these advantages, researchers can enhance the quality and depth of their own research in the field of Building Information Modelling.

So, whether you’re embarking on a new construction project, researching the latest industry trends, or exploring career opportunities, make sure to harness the power of BIM be sure to check out our collection BIM construction dissertation. Its potential to transform the way we build, operate, and maintain structures is immense, and by embracing it, we can pave the way for a more efficient, sustainable, and collaborative future in the construction industry.

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Marketing in a Digital World: A Case Study of Harrods and Digital Marketing

Marketing in a Digital World: A Case Study of Harrods Digital Marketing

Digital Marketing at Harrods – The advancement in technology has ushered a new era of e-commerce. The internet has pushed the traditional marketing strategy into the back burners as business organizations struggle to keep up with increasing levels of competition due to globalization.

Business organizations have to keep up with the dynamic needs of the modern day customer who is well informed and has access to a variety of choices at the touch of his fingers. The proliferation of smart phones has further delocalized the internet and the customer is constantly bombarded by marketing gimmicks and adverts the moment he/she goes online.

The internet has further introduced new methods of serving the customer off site thus nullifying the need of the customer presenting himself/herself physically on site. Various business organizations have embraced the challenge proffered by the digital world. Manufacturers, wholesalers and retailers have all adopted electronic marketing in order to maintain their presence in the market.

This paper will investigate a retail organization, Harrods, located in the United Kingdom and appraise the role of marketing management in light of the challenges posed by the digital age.

Brief History of Harrods

Harrods is a retail organization located in London, United Kingdom. It belongs to the category of department stores among the various types of retail organization. Its beginnings can be traced to 1849 when one Henry Charles Harrod set up a grocery store at Brompton Road, south of Hyde Park in the Kensington Borough.

Harrods began the enterprise in single room with two assistants and an assistant in his employ. The grocery store soon expanded into medicines, perfumes, stationery, fruits and vegetables and the retailer soon acquired the adjoining buildings in order to cater for the business expansion. By 1881, Harrods had a total of one hundred people in its employ (Callery, 1991).

In December, 1883, the retailer would experience bad fortune when a fire razed it to the ground. However, the owner the organization made a quick turn around and rebuilt on the same location. Charles Harrod went on to sell his stock via stock market floatation to Edgar Cohen for a total of £120,000 in 1889. The new store became known as Harrod’s Stores Limited.

Harrods was the first retailer in England to put an escalator into their store. Harrods then underwent exchange of ownership two times. The House of Fraser acquired in 1959 before selling it off to the Fayed brothers in 1985. The Fayed brothers would eventually sell off the retailer to Qatar Holdings in May 2010.

Qatar Holdings is the sovereign wealth fund of Qatar.  Harrods is currently Europe’s largest department stores and it occupies a five acres in term so land and as of 2013, it had 12, 000 employees working in its 330 departments. In 2017, its revenues were £2 billion and had a net income of £233.2 million. Harrods store is spread over seven floors and remarkable food halls. Harrods is listed on the London Stock Exchange (Callery, 1991).

The Retail Business Environment in the United Kingdom

Harrods departmental store is located in the United Kingdom, particularly in London where retail business is an important aspect of the London business environment. Retail organizations serve to link producers and consumers, serves as a source of employment and contributing to the overall economy of London.

Despite the rise of Ecommerce which has made it possible for producers to engage directly with end users, retail organizations still continue to play an essential role as go-betweens for consumers and manufacturers. This is because retailers have a unique array of skills and talents specific to their role of an intermediary.

The average household in the United Kingdom spends about £160 on purchasing retail products every week which amounts to almost to a quarter of the mean average spending (Barrett, 2015). This is a significant amount of money spent at retail outlets and is a source of employment for 0.4 million residents of London.

A larger proportion of these individuals work in the sales and customer care departments (Barrett, 2015). In addition, the retail sector is a source of part time jobs for young people. 21% of employees in the retail sector are aged 24 years and below in comparison to 9% in other sectors of the economy. The retail sector further serves to employ a significant number of women as 54% of personnel in the retail sector are women in comparison to 44% in other sectors (Barrett, 2015).

As of 2014, there were approximately 43,000 retail firms in the City of London (Barrett, 2015).   These retail shops are distributed all over the City although there is a high density of retail firms in central London. The retail sector occupies approximately 17.0 million square metres of floorspace in the London.

The three boroughs of Westminster, Croydon and Kensington have the largest areas of retail floor space. These boroughs have at least fifty retail outlets for every square kilometer. The highest numbers of customers in these retail shops are local residents although a number of tourists frequent them.

In addition to the above economic impacts of retail stores, retail firms stimulate significant amounts of personal and goods transportation as well as creating a demand for the other segments of the economy which includes construction, logistics and warehousing.

The retail sector in London is growing and retail firms will continue to have more consumers than in the past. The population of London experienced a growth of 1.0 million between 2003 and 2013 having risen from 8.4 million during that time to 9.4 million. The UK government estimates that the London population will further grow by 1.7 million to 10.1 million by 2036.

This would translate to an additional 0.9 million households as new markets for the retail sector. The surrounding regions of London will also experience population growth from with the South and East of London expected to increase by 1.5 million and 1.0 million respectively by 2036. The number of tourists is expected to continue rising especially with the ease of restrictions on issuance of visas to Chinese tourists.

These figures indicate that the retail sector will continue to grow. The retail sector will have more and more older customers. For instance, the number of customers over the age of 90 was 0.6% in 2013 but this number will rise to 1.3% by 2036 (PWC, 2013).

Finally, the household income of London residents will rise faster than the growth rate thus implying that the consumers will be richer and thus will have increased spending power which would be a boon for retailers. Other demographic changes that will have a significant effect on the retail industry include the fact the average Londoner will have a higher literacy level ,will experience better health and that the population of Londoners will become more diversified.

Advances in information technology have changed the behaviour of the average London consumer as he is far more likely to segment his shopping procedure. Unlike in the past where a customer would discover a product in the retail shop, conduct research on the product at the shop by asking attendants questions and then pay for the good at the till, the increased literacy levels and access to the internet would trigger the consumer to do each of the activities at different places.

The customer might discover the product on Facebook while at work, conduct research on Google about the product while in bus and purchase the good online while at home.

Electronic and mobile-commerce are two new frontiers which consumers attach importance to when carrying out their shopping.  E-commerce is steadily rising and online purchases in 2014 accounted for 11% of all sales values in London. E-commerce also encourages frugality as the customer can conduct online research for the best deals thus saving himself some amount of money.

E-commerce further encourages use of online discount retailers and consumers will tend to avoid high end retail department stores. Industry experts have also highlighted the development of a new trend whereby shoppers buy their groceries more often. This implies that consumers have intensified their frugality by buying less goods but more often in order to cut on wastage and possibly have access to fresh groceries. All of which are key to a successful digital marketing strategy.

The increased participation of London residents in the sharing economy has also reduced the amount of goods purchased by consumers. An example of sharing economy is Airbnb. In this setup, people rent out their unused assets to others.

As a result, there is reduced buying as more and more people rent out already purchased goods. Finally, the average London consumer places more value on enjoying the shopping experience rather than just having to successfully purchasing the good.

The average consumer gains more pleasure from browsing good online at the comfort of his home rather than physically examining goods which is much more expensive in terms of transport and time. Consumers are less likely to visit a retail store if the store does not provide an enjoyable experience (UKCES, 2014).

Challenges Faced by Harrods

Harrods is located in the centre of London in the Kensington Borough. In light of these, Harrods faces tough competition from 43,000 retail firms located in London. Its Kensington location makes it vulnerable to competition that numbers to 50 retail outlets per square kilometre.

Despite the fact that the population shall increase as well as the spending power, the reality is the number of retail industries will continue to increase thus further reducing the number of customers available for grabs (Wolny, 2014).

The changing characteristics of the average customer poses a threat to the number of customers that Harrods has can capture. The rise in E-commerce implies that many clients would prefer not to travel physically to the big stores as they could easily browse and research online for good.

Customers can get access to a variety of products offered by different competitors and thus discern for themselves where to get the best deals. Harrods is a premier store and this means that the prices of its goods are on the higher side. However, the pricing has not been an issue as clients have been coming to the store and accessing quality products hence they have had no complaints with the price.

With the rise of online shops and digital marketing, clients will choose cheaper goods from discount stores and will not be interested in quality. This will result in a significant loss of customers for the establishment.

Furthermore, Harrods has been a tourist attraction location for quite long, but the advent of online shops will offer tourists with alternate places to visit thus skipping the Harrods store or spending less time at the store. Harrods also shall face challenges as the age group of consumers becomes considerably older.

Older customers will not have the energy nor the time to walk around the 5-acre department store. Older customers would prefer to look up goods over the internet and have them delivered to their homes (Shin-Young, 2018). The fact that the London community has picked on the sharing economy culture implies that Harrods will have fewer customers venturing into the establishment over time. Harrods was facing a challenge to provide a new podium that could counter to market dynamics and changes in client behavior.


Transformation to Counter Changes to Digital Marketing

Harrods has instituted various changes in order to adapt its operations to technological changes. The store instituted new brand strategy, marketing, communications, visual merchandising, CRM, customer service, digital, personal shopping and media campaigns and operations.

Harrods further employed new members of staff in the upper echelons of management to spear head change that is affecting business operations. Harrods has went the way of providing product information more on online forums through text and images. It has set up a website where consumers can look at the catalogue of its goods, check the prices, the specifications and make online purchases as well as have the goods delivered to their doorsteps.

The online interface allows its consumers to give their opinions, suggestions, reviews and create their personalised shopping and wish lists. Harrods has also set up an online rewards scheme, flash sales and discounted goods in order to stimulate purchase of goods (Hart, Doherty and Ellis‐Chadwick, 2000). The Harrods website makes use of cookies to study their consumer behaviour and thus detect patterns

 Consequently, the website will direct the consumer to their favourite sections of its online catalogue as well as making suggestions through use of artificial intelligence (Sunny and Anael, 2016). By allowing customers to make personal reviews about products that they have purchased, Harrods has managed to make use of consumers to conduct online promotion for products by Harrods.

In order to ensure that the customers do not post negative reviews, Harrods have invested in skilled employees, excellent information technology infrastructure, secure online financial transactions, fast transportation and courier services, a 24 hour online presence of customer service staff and an effective response team to cater for customer queries and complaints(Dennis, Joško Brakus and Alamanos, 2013).

In light of the stiff competition at home, Harrods website is accessible to international consumers who can place orders and have their products delivered regardless of their geographical location in the world. Harrods is no longer limited by its physical stores but has ventured into online sale of goods across international borders.

The premium store has also adopted the use of digital signage. This sort of signage entails screens in public spaces displaying video. Content may comprise advertisements, community information, entertainment and news. Digital signage aims to communicate with shoppers, hold them captive while they are in the mood to shop.

The retailer has invested in digital signage advertisements that are highly charged with factual information and thus arouse an intellectual experience. Category and brand decisions are made 40% of the time while the client is in the store. Digital signage works by inducing sensory and effective experiences and provoking approach behavior towards the products on advertisement with the end result being that the consumer becomes loyal to the store.

Digital signage serves to create an impression within the consumer that he is modern as the ambience increases his self-esteem and he becomes proud to be associated with the store due to it being fashionable and trendy (Dennis, Joško Brakus and Alamanos, 2013).

The next frontier to digital signage that Harrods invested in is interactivity, as well as using cameras to determine and identify gender and age of the consumer. These will empower Harrods to comprehend and customize its content to clients more effectively, while brands will have justification of their advertising investments. The store also wants to install several large, high-impact video walls which would facilitate the interaction of the consumer with a mobile device, to interact with content from mobile to screen and vice versa (Kent et al, 2018).

Digital Marketing at Harrods
Digital Marketing at Harrods

Harrods invested £200m in the redevelopment of its store in order to cater for the new needs of its transformed customer. The changes in its store included the setting up of the men’s super-brands floor, a new look toy department and the conclusion of its fine watches and jewelry division. The store also set up a women’s shoe store that it labeled shoe haven Shoe haven comprises reserved premium shopping suites for clients.

To capture women age 20 to 40, it set up a Candy Crush-style game christened Stiletto Wars where the top scorer earned a gift card to expend on shoes. To access the game, consumers had to download Harrods’ magazine app.  Since 2010, the retailer has put out more than 35 magazines in print, digital and app formats from reaching 300,000 plus subscribers. This was a chief part of Harrods’ marketing stratagem to attract consumers.

More than 13,000 consumers downloaded the app to play in the game, and they each spend an average of 19 minutes playing (Wagner, Schramm-Klein and Steinmann, 2018). The Stiletto Wars game has been a success as over two hundred media shops wrote articles about the game and tied it to the opening of the Shoe Haven. The stories went viral on social media and eighty million consumers read the stories on social media. Harrods set up an E-commerce department to produce innovative ideas for the store to remain competitive in the digital market.

Harrods has also capitalized on social media communication in order to communicate the store’s brand values i.e., British, Luxury, Innovation, Sensation and Service. The store provides its customers with free access to 4G internet while shopping at the premises which serves to enhance the customer experience.

References List

Dennis, C., Joško Brakus, J. and Alamanos, E. (2013). The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store. Journal of Marketing Management, 29(3-4), pp.338-355.

Callery, S., 1991. Harrods, Knightsbridge: The Story of Society’s Favourite Store. Random House (UK).

Kent, A., Dennis, C., Cano, M. B., Helberger, E., & Brakus, J. (2018). Branding, marketing, and design: Experiential in-store digital environments. In Fashion and Textiles: Breakthroughs in Research and Practice (pp. 275-298). IGI Global.

Hart, C., Doherty, N. and Ellis‐Chadwick, F. (2000). Retailer adoption of the Internet – Implications for retail marketing. European Journal of Marketing, 34(8), pp.954-974.

Wagner, G., Schramm-Klein, H. and Steinmann, S. (2013). Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce. The International Review of Retail, Distribution and Consumer Research, 23(5), pp.571-581.

Wagner, G., Schramm-Klein, H. and Steinmann, S. (2018). Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment. Journal of Business Research.

Wolny, J. (2014). Marketing transformations: Re-thinking marketing, digital first. Journal of Direct, Data and Digital Marketing Practice, 16(2), pp.150-151.

Talikoti, S. (2019). Digital Marketing: The Vital Vitamin for The Future Marketing. SSRN Electronic Journal.

Sunny, E. and Anael, O. (2016). Mobile Marketing in a Digital Age: Application, Challenges & Opportunities. British Journal of Economics, Management & Trade, 11(1), pp.1-13.

Barrett, A. (2015). Retail in London: Looking Forward.

Ellis-Chadwick, F. (2013). History of online retail.

Hart, C., & Laing, A. (2014). The consumer journey through the high street in the digital era. Southampton: University of Southampton.

PWC. (2013). Demystifying the Online Shopper: 10 Myths of Multichannel Retailing. New York: PWC.

UKCES. (2014). Understanding Skills and Performance Challenges in the Wholesale and Retail Sector. London: UKCES.

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Benefits and Advantages of Purchasing Human Resource Management Dissertations

In today’s competitive job market, it is important for HR professionals and students to stay up-to-date with the latest trends and practices in human resource management. One way to achieve this is by purchasing human resource management dissertations. In this blog post, we will explore the benefits and advantages of doing so.

First and foremost, purchasing human resource management dissertations can provide valuable insights into the latest research and best practices in the field. Dissertations often involve extensive research and analysis, making them a valuable source of information for HR professionals and students. They can offer new perspectives on old problems, and provide insights into emerging trends and practices.

Human resource management is a rapidly evolving field, with new research and best practices emerging all the time. By purchasing and reading human resource management dissertations, HR professionals and students can stay up-to-date with the latest developments in the field.

Dissertations often involve extensive research and analysis, making them a valuable source of information for HR professionals and students. Dissertations typically cover a broad range of topics, including recruitment and selection, performance management, employee engagement, compensation and benefits, diversity and inclusion, training and development, and more. By reading dissertations on these topics, HR professionals and students can gain new perspectives on old problems and insights into emerging trends and practices.

For example, a dissertation on employee engagement might explore the latest research on how to motivate employees, increase job satisfaction, and foster a positive work environment. Reading this dissertation could provide HR professionals and students with new strategies and ideas for improving employee engagement within their own organizations.

A dissertation on diversity and inclusion might explore the latest research on how to create a more diverse and inclusive workplace, and the benefits of doing so. Reading this dissertation could help HR professionals and students gain a better understanding of the challenges and opportunities associated with diversity and inclusion, and develop strategies for promoting these values within their own organizations.

In addition to exploring the latest research and best practices, human resource management dissertations can also provide valuable insights into the research methods and techniques used in the field. For example, a dissertation might explore the use of quantitative or qualitative research methods, or discuss the strengths and weaknesses of different research designs. By reading dissertations that use different research methods, HR professionals and students can gain a better understanding of how to design and conduct their own research.

Purchasing and reading human resource management dissertations can provide HR professionals and students with a wealth of knowledge and insights into the latest research and best practices in the field. By staying up-to-date with the latest developments, HR professionals and students can ensure that they are using the most effective strategies and techniques to achieve their goals, and make a positive impact on their organizations.

Human resource management dissertations can be a valuable source of inspiration for HR professionals and students who are looking to develop their own research projects or implement new practices in their organization. By reading about the research methods and techniques used in dissertations, they can gain new insights into how to conduct research and analyze data effectively.

Moreover, purchasing human resource management dissertations can save time and effort for students who are struggling to come up with a topic or research question for their own dissertation. By reading existing dissertations, they can gain inspiration and insights into what has been done before, and what areas still require further research.

Another advantage of purchasing human resource management dissertations is that they can provide guidance and mentorship for students who are struggling to complete their own dissertation. Dissertations often involve a significant amount of work and can be daunting for students who are new to the process. By reading existing dissertations, students can gain a better understanding of what is expected of them and how to structure their own dissertation.

In addition to these benefits, purchasing human resource management dissertations can also provide access to valuable data and information. Dissertations often involve data collection and analysis, making them a valuable source of information for HR professionals and students. By purchasing dissertations, they can gain access to this data and use it to inform their own research or to develop new practices and policies.

Furthermore, purchasing human resource management dissertations can help students and HR professionals stay up-to-date with the latest developments and trends in the field. Human resource management is a constantly evolving field, with new practices and techniques emerging all the time. By reading dissertations, students and professionals can stay informed about the latest trends and developments, and ensure that they are always using the most up-to-date practices and techniques.

Purchasing human resource management dissertations can be a valuable investment in the career development of HR professionals and students. By reading dissertations and gaining new insights into the field, they can develop new skills and knowledge that will help them advance in their careers. They can also use the knowledge and insights gained from dissertations to develop new strategies and practices that can help their organizations succeed.

Human resource management dissertations are typically written at a high academic level and require extensive research, analysis, and critical thinking. By purchasing and reading these dissertations, HR professionals and students can improve their own writing and research skills.

One of the most important skills that HR professionals and students can develop by reading dissertations is critical thinking. Dissertations require authors to critically analyze existing research and literature, and identify gaps and opportunities for future research. By reading dissertations, HR professionals and students can learn how to approach complex problems in a structured and analytical way, and develop their own critical thinking skills.

In addition to improving critical thinking skills, reading dissertations can also help HR professionals and students develop their research and writing skills. Dissertations often involve extensive research and data analysis, and require authors to communicate their findings in a clear and concise manner. By studying dissertations, HR professionals and students can learn how to design and execute their own research studies, analyze data, and present their findings in a way that is accessible and engaging.

Furthermore, reading dissertations can also help HR professionals and students improve their writing skills. Dissertations are typically written at a high academic level and require a level of precision, clarity, and attention to detail that can be challenging to achieve. By reading dissertations, HR professionals and students can learn how to write effectively, using appropriate language, structure, and formatting, and avoid common mistakes and errors.

Develop Your Writing and Research Skills

Improving writing and research skills is essential for HR professionals and students who want to succeed in their careers. Effective communication, critical thinking, and research skills are highly valued in the field of human resource management, and can help individuals stand out in a competitive job market. By purchasing and reading human resource management dissertations, HR professionals and students can develop the skills they need to excel in their careers and make a positive impact on their organizations.

In conclusion, purchasing human resource management dissertations can provide a range of benefits and advantages for HR professionals and students. They can offer valuable insights into the latest research and best practices in the field, provide inspiration for new research projects, save time and effort for students struggling to come up with a topic or research question, provide guidance and mentorship for students struggling to complete their own dissertation, provide access to valuable data and information, help professionals and students stay up-to-date with the latest developments and trends in the field, and be a valuable investment in the career development of HR professionals and students.

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