Innovation and Technology Usage on Business

What is the Impact of Innovation and Technology Usage on Business Management?

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The dissertation focuses on the impact of innovation and technology on business management. For this purpose, the pharmaceutical industry was targeted and specifically Pfizer was selected for the purpose of conducting the research. The company has created a solid reputation within the industry and thus a systematic approach of the mentioned key ideas on this individual business entity would provide a further insight on the matter. Thus, a brief summary of this whole scenario would be that Innovation involves using an idea more efficiently.

The significance of innovation and technology cannot be denied since it has resolved number of environmental and organizational challenges. For example, use of environmental instruments, energy technologies, innovation in products, organizations and processes etc. In present era, despite of innovation and technological advancements, many organizations are still suffering from low productivity. This research aims at analyzing the impact of innovation and technology on business management by examining the Pfizer pharmaceutical case study.

Innovation and Technology Usage on Business Management
Innovation and Technology Usage on Business Management

This has unfolded the findings which were helpful in generating results for the betterment of organization and formulating innovative strategies and processes. The research allows one to generate the difference between the two major aspects. Though, these two go hand in hand, yet they are dissimilar in many ways. The idea is evident from various examples such as innovative business procedures and technological advancements. Many believe that these innovative business decisions were created via technological advancements. Hence, all these aspects have been clearly mentioned in this dissertation report.

Dissertation Aims

  • To explore innovative strategies which are effective for pharmaceutical company (Pfizer Pharmaceutical) where, the main focus is on the pharmaceutical industry and how this particular company fosters innovation in order to become effective and efficient in its field of operations.
  • To formulate competitive growth strategies and find out their impact on business management which is the essential need of the moment. Many business organizations are suffering despite the fact that they are innovative and have various methodologies in order to become effective and efficient. Thus, this research aims to provide such companies with a chance to experience growth and create a perfect business environment for growth.
  • To analyse the impact of changing innovation and technology on business management in case of Pfizer pharmaceutical as it has been previously talked upon that technology is considered as one of the major indicators of change and allows a company to go beyond its true potential at a particular point in time.
  • To evaluate critically the impact of innovation and technology on business management keeping in view the Pfizer pharmaceutical so as to provide a clear idea regarding the impact of innovation keeping in mind a pharmaceutical company. This would allow others to learn the process of taming the beast which they call “Innovation” as they are eager to incorporate it to achieve a higher end.

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Innovation Management UK Construction

How Innovative is the UK Construction Industry?

Title: Innovation Management in the UK Construction Industry. The contemporary built environment increasingly calls for the incorporation of innovation in the agenda of Architecture, Engineering and Construction (AEC) organisations. Being widely recognized for its vital contribution to achieve a competitive advantage, innovation is perceived as the backbone to secure survival in the dynamic construction market. However, a contradiction is created when the necessity for the construction industry to innovate meets the distinctive elements of the industry’s own nature characterized by a temporary, adversarial and fragmented culture.

Innovation Management

This is the point where the need to face innovation with a conscious and well-integrated approach is revealed. Therefore, the present work aims to discuss how AEC organisations adopt innovation management at the organisational level, where organisational variables and management interventions affect its integration in the business, and to further provide suggestions for its wider promotion in the construction industry. The research carries out an extensive literature review and a series of interviews for the elicitation of empirical data, involving professionals closely related to construction innovation.

Innovation Management UK Construction Industry
Innovation Management UK Construction Industry

The findings revolve around the examination of the construction-tailored concept and context of innovation and proceed to the investigation of the organizational dimension represented by strategies and techniques, as they are suggested by the literature and actually embraced by the interviewed construction firms. The synthesis of the innovation management interventions enable their suggestion to AEC companies, provided that they are critically assessed to their individual needs and capabilities. Consequently, this study can be a useful instrument for organisations that wish to contribute to promoting innovation in the construction industry.

Dissertation Aim and Objectives

The aim of this research is to discuss how AEC organisations adopt innovation management in the contemporary built environment and provide recommendation in order to promote and integrate innovation in the construction industry. In order to achieve the stated aim the following objectives are set:

  • Examine the current state of innovation in UK construction
  • Explore the role of innovation management and the organisational dimension of innovation in construction industry
  • Investigate the approaches of AEC organisations to strategically and tactically promote innovation
  • Identify effective strategies and techniques and provide suggestions for the adoption of innovation management by AEC firms

Dissertation Contents

1 – Introduction
Rationale
Research Aim and Objectives
Research Methodology
Structure of the Dissertation

2 – The Concept and the Context of Innovation in Construction
Defining innovation
Innovation in construction
Influencing factors on construction innovation
The role of the client and manufacturers
The structure of production
Industry relationships
Regulations/Standards
Organisational resources
Innovation performance of the construction industry

3 – Innovation Management at Organisational Level in a Construction Firm
Innovation management in construction
Organisational variables and management interventions
The role of leadership
The organisational environment
The business environment
Management approaches

4 – Research Methodology
Research Approaches
Quantitative Research Method
Qualitative Research Method
Research method selection
Methods of data collection
Literature Review
Interview
Synthesis exercise

5 – Data Analysis and Discussion
Classification of results
Background of the sample
Definition of innovation
Perception of in-house innovation
Barriers to innovation
Strategic approach to innovation
Tactical approach to innovation
Role of the construction sector
Synthesis of the findings

6 – Conclusions, Recommendations and Further Research
Aim and objectives restated
Recommendations
Limitations
Further Research
Summary

References

Appendix
Interview Transcripts

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