Population Ageing

Population Ageing

Population ageing is an issue of global importance; it has the potential to pose serious challenges to a nation’s infrastructure, economy and health sector. The world today is witnessing an increase in the proportions of the population of older people. This increase has the potential if not checked to pose challenges to nation’s well-being. It is well known that old age is accompanied by several physical disabilities, illnesses and senility, it therefore goes to follow that there is a strong impact of increasing population age on both the labour force and health care sector.  In the paper, impacts of increasing population ageing were discussed with particular emphasis placed on how the trend is currently affecting India. The paper also takes a look at the key challenges population ageing pose to the economy and health care sector of India.

Population ageing is an issue of global importance; it has the potential to pose serious challenges to a nation’s infrastructure and health sector. Knodel (1999) describes populations ageing as a shift in the age distribution of a country’s population whereby the share of citizens with old age increase in population and those of younger age suffer a decline relative to the nation’s population. Population aging of population form an important part of the demographic transition process for any country. Generally, the definition of the aged population can be construed to refer to citizens who are age 60 years and above in a country’s population. Some researches on ageing have suggested that the role of fertility is greater than that of mortality in the population ageing process (Irudaya Rajan, 2010; 2007; 1999).

Population Ageing
Population Ageing

Source: (www.study-aids.co.uk, 2015)

In the twentieth century an occurrence of high fertility and low mortality rates led countries to put forth policies that were aimed at controlling the resulting population boom. These policies resulted in the increase of elderly citizens due to controlled birth rates and therefore fewer young citizens. This decline in fertility, still experienced today, would lead to an increase in the elderly population in the future. Equally this demographic shift has led to strong socio-economic changes as there is a great distance between young and old generations and a corresponding distinction in their experiences. Although the increasing population age is as a result of demographic transition process, the dire changes in cultural and socio-economic conditions are resultant of corresponding change in nations’ traditional systems due to urbanization and migration.

This paper will try to highlight some of the challenges that are posed by increasing population ageing. Particular focus will be paid to India and areas of discussion will centre on the economic and health care sectors of the country.

Global Population Ageing

Old age is not easy to analyse or define as it a function of relative social and physical interpretation. However, one uniform fact is that elderly citizens have multiple needs and these needs need to be supported, cared and catered for in any socio-economic setting.

In a report published by the World Health Organisation, developed counties have citizens with higher age profile (i.e. they generally have older citizens) while less developed nations have more number of old people. The report further indicated a rapid growth of older citizens in the less developed nation, predicting a 250 percent increase between the years 2010 and 2050 as compared to a smaller 71 percent increase in the more developed nations (World Health Organisation, 2011). Globally, the population growth of aged citizens is faster than that of any other age class. In developed countries a projected increase rate of 45 per cent in half a century thereby rising from 287 million to about 417 million by 2050 and 440 million by 2100 (Irudaya Rajan, 2007).  For less developed countries however a more rapid increase has been recorded with an increase rate of 3.7 percent annually from 2010 to 2015 and a projection of 2.9 percent annual increase before 2050 (Irudaya Rajan, 2007). Focus is placed more on the developing countries due to the vast numbers of aged citizens that are present in such countries. This demographic class seem to be increasing in population and deteriorating in living conditions. It has been suggested (Irudaya Rajan, 2007), that the reason for such large numbers of aged citizens lies in the extensive populations of these developing nations.

India and Population Ageing

The population of older people had been projected to rise dramatically in the next few decades. Reports indicate that while majority of the countries that will experience population ageing will be less developed nations, 50 percent of these countries will of the Asian continent (Irudaya Rajan, 2006).  India will likely be one of the most affected nations (Irudaya Rajan, Mishra and Sarma 1999). Reports as at 2008 showed that India had more elderly citizens than any other country in the world except from China; this figure was recorded as 90 million. Just 7 years prior (i.e. 2001), the population for older persons was recorded as 77 million indicating a 14 percent increase (Irudaya Rajan, 2010). Also, from 1961 to 1991, a total of 5.6 per cent increase was recorded for elderly population in the country and 7.1 percent increase from 1991 to 2001 (Irudaya Rajan, 2010). A United Nations report states that population share of Indian citizens of ages 60 and above will rise from 8 percent in 2010 to 19 percent 1n 2050 (United Nations Population Division, 2011). This remarkable shift in the population share of the older citizen would bring with it a variety of serious challenges to the country that may be social, political, and economic as well as health- related (Population Reference Bureau, 2012).

Figure 1: shows population aging forecast from 2001 to 2050

2001 2011 2021 2031 2041 2051
60 and Above
Number (millions) 77 96 133 179 236 301
% of total pop. 7.5 8.2 9.9 11.9 14.5 17.3
Sex Ratio 1028 1034 1004 946 1008 1007
70 and Above
Number (millions) 29 36 51 73 98 132
% of total pop. 2.9 3.1 3.8 4.8 6 7.6
Sex Ratio 991 966 770 930 891 954
80 and Above
Number (millions) 8 9 11 16 23 32
% of total pop. 0.5 0.7 0.8 1 1.4 1.8
Sex Ratio 1051 884 866 843 774 732

Source: (Irudaya Rajan, 2006)

The table above (fig1) shows a steady increase in the population of citizen of 60 years and above across the decades.

In India, there is a higher population of males as compared to females, and this may be as a result of higher life expectancy for males at birth when compared to females recorded in 90s. Also there is the occurrence of excessive female mortality at infancy and adolescence (Irudaya Rajan, 2010). What is more remarkable is that although females in India generally experience mortality at tender age, thereby given them lower life expectancy at such ages, they generally have a higher life expectancy at older ages (Irudaya Rajan, 2010). This implies that they older they are, the older they live.

Implications of Population Ageing for Economy

In the coming years, India will experience increasing population age which will result in the reduction of working-age citizens to support the aged citizens of the country and consequently the old age dependency ratio. Old age dependency ratio is defined as the ratio between working age (15-59 years) population and the population of aged citizens (above 60 years of age). Index of ageing is the ratio between the population of aged citizens and that of younger population (0-14 years). Fig 1 below shows the current and forecasted values old age dependency ratio and index of ageing ratio in India from 2001 to 2051.

There is a marked increase for both old age dependency and index of ageing ratios. In 2001, old age dependency ratio in India was recorded to be approximately 11.9 and may rise as high as 29 by 2051.

According to Husain and Ghosh (2011), living conditions of aged Indian citizens is particularly poor despite the rapid economic growth observed in the country recently. There is a generally low income and little or no saving due to low earnings, majority of aged citizens are situated in the rural regions without access to banks (Population Reference Bureau, 2012).

In India there is a lack of universal social security which leads people to retire at old ages (Irudaya Rajan, 2005). Usually, senility and reduced efficiency sets in as from 70 years old cutting employment short. Sickness and disability- accompaniments of old age- are also major reasons of retrenchment. While in work service majority of Indian workplaces set aside portions of salary for their employees in the way of contribution which is then released at retirement. A bonus gratuity is also paid along with final salary upon retirement. Only few cases Less than (11 percent) see salary earning employees receive pensions in addition to their provident funds. This scenario described is a recipe for poverty. Generally people only retire when they are too old or too sick to work for either themselves or a hiring company, therefore they are dependent on provident funds set aside from their salaries while in service which in most cases is less than 30% of their salaries while they were working. In effect the standard of living of these citizens is greatly reduced and the cost of living increased due to added challenges like health care, welfare, family etc.

Implications of Population Ageing for Indian Health Care Sector

Health care is of key importance in a nation’s society. Healthy production citizens are a function of a good, effective health care system. The rising population of aged citizens in India will have profound effects on the health care sector. If more citizens are of older ages (i.e. 60 years and above), the health care services will have to modify their resources to accommodate this demographic shift (Chatterji et al., 2008). For instance, population aging in India has the potential, if not properly checked, to result in an increase of chronic disease and other health related issues (Chatterji et al., 2008). This means that health clinics will be face with more and more cases of chronic diseases thereby increasing cost of maintenance.

It is usually the case that old people are generally of worse health than younger ones, since old age is often accompanied by recurring and numerous physical ailments and illness (Irudaya Rajan, 2007). Senility and neurosis are also features of old age, these two ailments often lead poor mental health.  In India, there are reports of particularly serious and poor health cases amongst elderly citizens, especially in the rural areas. In their report, Nadal, Khatri & Kadian (1987) reported that majority of the aged populace were suffering from at least one of diseases like; poor eyesight, cough, whooping cough, bronchitis, asthma, tuberculosis of lungs, dental problems or anaemia. Irudaya Rajan (2007) reported that as the age of older citizens increase there is an increase in the rate of sick and bed-ridden patients.  Darshan, Sharma & Singh (1987) named blindness and deafness as the major physical disability occurring in Indian old people.

References

Chatterji, S., Kowal, P., Mathers, C., Naidoo, N., Verdes, E., Smith, J.P. and Suzman, R (2008). The Health of Aging Populations in China and India. Health Aff (Millwood). 27(4), 1052–1063

Darshan, S., Sharma M.L. & Singh, S.P. (1987). Health Needs of Senior Citizens Population Ageing. In M.L. Sharma and T.M. Dak (Eds.) Aging in India. New Delhi: Ajanta Publications

Husain, Z. & Ghosh, S. (2011). Is Health Status of Elderly Worsening in India Population Ageing? A Comparison of Successive Rounds of National Sample Survey Data. Journal of Biosocial Science. 43(2), 211-31.

Irudaya Rajan, S. (2005). Chronic poverty among the Indian elderly. In A.K. Mehta & A. Shepherd (Eds.), Chronic poverty and development policy in India. New Delhi: Sage Publications).

Irudaya Rajan, S. (2006). Population Ageing and Health in India. Centre for Enquiry into Health and Allied Themes (CEHAT)

Irudaya Rajan, S. (2007). Aging, pensions and social security in South Asia. In S. Irudaya Rajan (Ed.), Social security for the elderly: Experiences from Population Ageing in South Asia. New Delhi: Routledge.

Irudaya Rajan, S. (2010). Demographics, population ageing and employment in India. ILO Asia-Pacific Working Paper Series

Irudaya Rajan, S., Mishra, U.S. & Sarma, P.S. (1999). India’s Elderly: Burden or Challenge? New Delhi: Sage Publications and London: Thousand Oaks.

Knodel, J. (1999). The Demography of Asian Ageing: Past Accomplishments and Future Challenges for Asia, Population Ageing Lies Almost Entirely Ahead. Asia-Pacific Population Journal.

Nandal, D.S., Khatri, R.S. & Kadian, R.S. (1987). Population Ageing Problems in the Structural Context. In M.L. Sharma & T.M. Dak (Eds.) Aging in India (Pp. 106-16). New Delhi: Ajanta Publications

Population Reference Bureau. (2012). India’s Population Ageing Problem. Today’s Research on Aging.  Program and Policy Implications

United Nations Population Division. (2011). World Population Ageing Prospects: The 2010 Revision. New York: United Nations

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General Motors Marketing Analysis

General Motors Marketing Analysis

Company Profile of General Motors

When it comes to automobiles, one of the most recognized brands out there is General Motors. The American multinational corporation based in Detroit, Michigan designs, manufactures and sells vehicles as well as automotive parts.

With a history that dates back to 1908, General Motors has had a critical role in both the American as well as global auto industry. Some of General Motors well-known brands presently in the market include Buick, Cadillac, Chevrolet and General Motors. The company builds cars and trucks through its other units: General Motors Daewoo, Isuzu, Opel, Vauxhall and Holden units.

The present General Motors that we know today is a result of a company split following a government backed Chapter 11 bankruptcy reorganization. In November 2010, General Motors had its initial public offering, which was one of the highest ever recorded (General Motors, 2014).

Marketing Strategy and Environmental Scanning

The core of any effective business plan is a marketing strategy that will outline how a business will set out to deliver its products to the satisfaction of its customers. Success requires effective marketing in order to remain competitive in today’s global market.

Organizations, regardless of its size must be able to identify and understand external influences to be able to adapt to the present realities that will ensure the company’s survival and success (Albright, 2004: 39).

Plans are based on forecasts which in turn are based on assumptions about what is to be. Scanning the horizon of possibilities is a prudent measure that companies take in order to identify new developments that will test past assumptions or provide insight on new perspectives to possible future threats or opportunities (Gordon & Glen).

A vital tool that will aid companies to focus on strategic and tactical plans is environmental scanning. Environmental scanning is the internal communication of external information about issues that may potentially influence an organization’s decision-making process. It helps organizations flush out external threats thus enabling them to maneuver appropriately (Albright, 2004: 40).

General Motors Marketing Analysis
General Motors Marketing Analysis

Environmental scanning may act as an early warning system that will detect and warn companies about important changes and “danger zones” allowing for plans to be altered as necessary. Futurists do environmental scanning in one way or another, all with the ultimate goal to distinguish what is constant, what changes, and what constantly changes. The basic goal of a scanning system is simply to find early indications of possibly important future developments to gain as much lead-time as possible (Gordon & Glen).

Stoner and Freeman (in Costa & Teare, 2000: 156) defined strategic planning as “the development of long range plans for the effective management of environmental opportunities and threats in the light of corporate strengths and weaknesses.” It is therefore accurate that through scanning or the so-called “realized” approach identification and management of environmental opportunities as well as threats can be helpful in the fundamental management of competitive advantages of companies.

In addition to this, environmental scanning can be classified under different areas including social, economic, technological, and political/regulatory. An analysis of these different areas will give an organization a comprehensive assessment regarding the organization (Ginter & Duncan, 1990: 91).

Previous experience on the environmental scanning process has revealed that too much priority is given on the short term which has led to a limited understanding of information. This has led to a basic goal of extracting information, customer service, and the like which ignores the other factors present in the general environment (Costa & Teare, 2000: 157).

The General Motors Way

In analyzing the advantages of General Motors as an organization, there have emerged a number of key strengths including its industry knowledge. With its long history in the automotive field, General Motors has an expertise many can replicate. Time and time again it has been a proven industry leader. In addition to this, technology and innovation has critically improved the company’s products and services and as such have provided customers with key technological advancements that are not only necessary but highly demanded.

Analysis of Strategies, Strengths and Limitations

Recognizing the abovementioned realities, there are still a number of areas of improvement that General Motors needs to focus on including its human resource inefficiency and mediocre scientific achievements, to name a few.

From a marketing standpoint, these situations are potential marketing threats. These internal and external issues hurt the image of General Motors as a company.

In the recent years, General Motors has undergone a number of changes, including its marketing strategy. With a new vision and communications platform called “Find New Roads,” General Motors aims to be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets (Evans, 2013).

With regards to General Motors efforts, a well done environmental scan has enabled it to identify the realities of the industry and understand its key competition and potential difficulties in meeting the challenge of competitors (Albright, 2004: 40). In this key aspect, General Motors has been able to realign its focus and capitalize on the opportunities that can be found in Asia, specifically China.

In reconsidering its emerging-market strategy, General Motors has been working towards positioning itself for emerging markets of its Chinese partner SAIC Motor Corp (Shirouzu, 2013).

Globalization is a market reality; in order to improve upon the new direction of General Motors to move towards Asia, strategists need to take its efforts a step further and stress test their scanning models. Geographical expansion brings about different considerations. It’s important that through analysis, General Motors can determine the circumstances of desirability as well as risk and restrictions (Beinhocker et al, 2009: 56).

By delving into developing markets, General Motors will be able to think about producing a lower end range of vehicles that consumers from developing markets would be keener on purchasing. An environmental scan would show that emerging markets are not as badly hit by financial setbacks and thus still possess a higher growth rate which equates to an increasing buying power. This would mean while other regions would have slower auto sales, areas in Asia could be a strong sales point.

Scanning would also bring about competitive intelligence as a result of an analysis of competitors and competitive conditions in particular industries or regions. This would enable managers to make informed decisions about marketing, R&D, as well as long-term tactical business strategies. It enables managers to cast a wider net and analyze information about the various sectors of its external environment that will support forward planning (Choo, 1999).

In the case of private transportation sales, a market like China has a high demand for automobiles and it can be safe to say that there will not be any environmental emission deals coming up soon. This can show this as a great potential for profit given the smaller investment, rapid production and low initial costs.

The process looked into identification of emerging issues and trends as well as situations and drawbacks that may affect its success and future. This new strategy opens a lot of opportunity for rapid sales (Shirouzu, 2013).

This example as well as others shows that General Motors has made efforts to stay ahead of the game but this is not enough. General Motors marketing strategies have a need for more improvement. It’s been noted that while their global presence cannot be underestimated, their focus and primary marketing strategies are centered on a limited number of countries. Each country requires its own marketing approach given each economy and marketing conditions vary from each other. A much more tailored, innovative and globally applicable strategy must be applied to achieve multiple targets on a larger scale.

As an example, consider nature, in the last few years, the market has seen an increase in the demand for alternative fuel technologies. Environmental scanning would flag this as rising market trend that General Motors needs to look into. Research and development must be supported to work towards being able to address this future pattern. The company must look towards tweaking its image to make it more concerned for the environment to achieve credibility in this area.

However, the company is already lagging behind its competitors, specifically Toyota. Although General Motors has been producing more efficient products, it is not rising to the challenge that its rivals have been able to in the last few years.

As mentioned earlier, there are various aspects that a scan can look into, be it social, economic, technological and the like. For businesses like General Motors, given its size and holdings, focus tends to be on the economic but such a one-sided scan can lead to misrepresentation or error in analysis leading to a gap between the goal and the outcome which puts an organization in jeopardy. It is imperative scans be as holistic as possible. This is related to the earlier recommendation on the unique marketing strategies per region. A wider analysis of current and potential change and the assessment of the impact of changes on the organization (Ginter & Duncan, 1990: 91)

In reviewing the marketing strategies of General Motors as discussed in their annual reports, their efforts bulk in the areas of publicity, direct marketing, sales promotion as well as traditional advertising.

Conclusion

For General Motors to continue on its path to growth and success, its marketing strategy must be on point. A vital component of its marketing system should include a comprehensive environmental scanning process.

The process should emphasize market research that focuses on specific target markets with strategic identification and unique approaches per market. There should be a parallel unique point of sale concept per targeted area that takes into consideration not only competition and economics but a holistic review of the various factors affecting market conditions.

Relatedly, strategic expansion will require optimal strategies form increasing sales. Realities of this shift in economic power, especially in emerging markets, should focus on affordability and practicality with a balance of quality and optional luxuries.

The research has revealed that General Motors has taken steps in the right direction but fail to grasp the full extent of the shifting patters in the global consumer market.

References

General Motors (2014) About Our Company, [Online]

Evans, H. (2013) General Motors Develops New Global Marketing Strategy, [Online]

Albright, K.S. (2004), Environmental scanning: radar for success, Information Management Journal, May-June, p.38-45.

Shirouzu, N. (2013) ‘General Motors rethinks emerging market strategy, hedges on China partner’, Reuters, 27 Jan.

Costa, J. and Teare, R. (2000) ‘Developing an environmental scanning process in the hotel sector’, International Journal of Contemporary Hospitality Management, Vol. 12, No. 3, p.156-169

Beinhocker, E., Davis, I and Mendonca, L. (2009) ‘The 10 trends you have to watch’, Harvard Business Review, 87, 7/8, pp. 55-60, Business Source Premier, EBSCO Host,

Ginter, P.M. and Duncan, W.J. (1990) ‘Macroenvironmental analysis for strategic management’, Long Range Planning, Vol. 23, No. 6, p.91-100

Gordon, T. J., and Glenn, J. C., ‘Environmental Scanning’, AC/UNU Millenium Project, Ver 2, p. 1-33.

Choo, C. W., ‘(1999) ‘The Art of Scanning the Environment’, Bulletin of the American Society for Information Science, vol. 25, No. 3.

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Organizational Structure Types

Traditional Organizational Structure

Traditional organizational structure is a strategy for the organization of a company or person in what is known as a hierarchy or a top-down structure. With this approach, the processes of allocation and management of activities on a vertical structure defines a rigid chain of focus command.

Organizational Structure  1
Organizational Structure 1

Hierarchy organizational structure is mainly developed to organize huge number of organizations including non-profit organizations and small business. On the other hand traditional type of organizational structure can often be effective when competent people are in positions of authority, and often there are also potential pitfalls with this model, which include the lack of checks and balances. The creativity of the organization may be limited in this type of business structure, because the ideas of ​​a relatively small number of people who are actually involved in the overall operation.

There are two basic types of this organizational structure. First is a Line approach, this strategy is supported by a very well-defined and rigid chain of command that ultimately bear the responsibility and decision-making problems at the highest level of the structure. In little organizations, this strategy needs to be developed, since the company is consisted of one owner and more than one worker. This model can be problematic with the growth of organization.

A certain difference compared to the traditional organizational structure is known as the line and staff method. There is a well-defined chain of command, but the owner or CEO decides to delegate some of the responsibility for a small group of people, usually managers or supervisors. While the ability to cancel the decisions taken by the staff, the owner is usually solve issues that are of greater importance than, while human resource managers are needed to deal with other problems.

Over time, alternatives to the traditional organizational structure together. While the owners still get full control of a company, they tried to change the design so that employees indicated more input. The delegation of responsibilities to employees of great repute, announcing committees and other processes that can help in developing quick and easy communication between all levels organization all can enhance the productivity of the company and organization. At present, traditional organizational structure can deal at broader level with latest trends that can bring more chances of productivity of an organization.

In decision of choosing the organizational structure for the company, no doubt management will decide to choose the one that can bring parts of organization together with best coordination to make it effective and well efficient unit.

This is no doubt a very important and serious choice by the management. This is because the whole infrastructure will be based on the decided organizational structure. Some groups lead to a well-defined and mechanistic.

Before knowing more about traditional organizational structure it is very important to know about the types of traditional organizational structure.

Functional

This type of structure related to organization mainly groups people on basis of typical activities for maximum business – marketing, finance, human resources and production – then further subdivide them. This results in a vertical hierarchy.

Organizational Structure  2
Organizational Structure 2

The advantages: efficiency and clear authority, responsibility and communication. Workers easily coordinate and communicate within their departments. Unfortunately causes a priority interdepartmental communication and coordination to suffer. Hierarchical levels mean ideas for change must be a bureaucratic chain of command. Functional structures are controlled and mechanized, but also less flexible and adaptable to changes in their environment.

Divisional

This structure actually groups company’s workers, depending on geography, product line, or customer. Each division operates as an independent company, complete with all the necessary functions, even if the management controls a couple of times more functional areas such as finance.

Organizational Structure  3
Organizational Structure 3

Duplication of functions is one of the disadvantages of this structure, as it means less efficiency and economy. In addition, the rivalry between divisions and poor communication and coordination between the units can be derived. However, the divisional structure allows each product line excel, to better respond to customer niche and capable geographical and cultural differences.

Matrix

The matrix structure operatively connected to substructures, including the benefits of both. Everyone has heard before a department, such as the production, reporting to a boss. Each person responds to a project team or business unit.

Organizational Structure  4
Organizational Structure 4

To qualify teams for the functional competence of the members, while the functional hierarchy exerts a degree of control and responsibility to society. The downside, of course, is that each of us has two bosses with possible conflicts of interest and loyalty.

Team

According to the team structure, the group of people has same goals. Every team has the goal of achieving accountability for performance results. The participants of the group are in power. The company does not lose levels of government, for the horizontal and vertical directions.

Organizational Structure  5
Organizational Structure 5

No chains of command decisions to be made quickly, and the company is adaptable and move freely on the market. Meanwhile, make the employees motivated with top performance. The risk of that structure is the need to monitor employees. Workers must be trained to meet the challenges.

Network

Instead of hiring employees for all business functions, a company only uses networks for better communication. The network companies are able to hire some workers, and enjoy the scope, performance and functionality of a large company. For example, you can connect external manufacturers to produce their products.

Organizational Structure  6
Organizational Structure 6
Organizational Structure  7
Organizational Structure 7

The network structure reduces the costs and gains flexibility because it uses outside help as needed. Starting a business, but this is losing control of the network that all business processes delegated to others.

A critical success factor for organizations today is ability to adapt their structures, systems, and existing process to win and develop new markets. A key factor in the strategy is the use of right organization of design. This article highlights the strategic importance of organizational planning for entrepreneurs and suggestions on how organizations can find the useful and most suitable designs for the success of their business.

After the choice of organizational structure the next step is to choose organizational design.

Organizational Design

Organizational structure refers to the type of image that a company uses for the flow of information on the organization of power and authority, roles and responsibilities. After the organization has elected its structure, they can go to the selection of designs. Organizational design is the process of review by the Management Company, the duties, functions and objectives of the company. Decisions about how people come together, to go to the best and most effective way to achieve their goals are very important.

The six most common approaches to organizational design is simple, functional, divisional – Team Matrix and network designs. A company is to choose its organizational structure, depending on their needs. The project is based on the organizational structure that is aligned with the economy at a given time. Mainly due to the organizations they are living, they will never be able to, as a matter of course, the best structure organization at the first attempt. Rather manager is the best structure through strategic assessment and reassessment of the tasks and groups of employees. Combinations must be developed in order to achieve the objectives and tasks of reorganizing these groups completely.

To define a better understanding of the concept of organizational design we will discuss the three best designs, also known as the traditional forms of organization, including the design of simple structures, functions and industries.

Simple Design Structure

The first type of traditional design is simple. Simple structure is a fundamental structure of organizational design with low departmentalization, little specialization of labor, wide spans of control, the central authority (usually the owner has most of the power), and little or formalization of the rules that operate on government . Organizations use a simple structure, usually are flat, because there are many levels of the hierarchy.

Organizational Structure  8
Organizational Structure 8

The simple structure is very common, with a few employees and an owner who manages and controls the majority of business functions. Since there are a limited number of employees of the landscaping company, it is necessary that each employee different functions in different areas of the organization, creating little, if any, departmentalization. Policies, procedures and rules are limited in the simple structure of the variety of taxes and limited specialization of labor. Of course, if the landscaping company expands, it will probably be too large to navigate design and simple to a more complex structure.

Functional Design

You can select the next type of organizational design that is the traditional functional structure. Functional design focuses on the specialized practice, similar or related occupational specialties (also known as departmentalization known).

Organizational Structure  9
Organizational Structure 9

Departmentalization groups of workers with similar tasks in work units on the basis of a product or service, carry out the activities of employees, skills and know-how, resources or types of customers. Title of work explicitly, can the chain of command, hierarchical relationships, and a communication channel well defined in these specialized units are working to maximize its functionality.

A functional organization is a strong hierarchy. With the idea of ​​departmentalization, the organization in the individual departments, where each department has a specific function and all departments work independently to carry out organizational goals are shared. If you find a functional structure, you can see how the departments, such as sales and marketing, finance and accounting, customer service, human resources, planning and construction and maintenance, are grouped specialization. The design of the functional organization is more suitable when a company working on a single product or service, such as landscape. As a result, these devices can operate independently as sales and marketing, finance and accounting, customer service, human resources, design and construction, maintenance, and, every hour, on a specific task, manufacture and sale of packaging of that product or service.

Long-Term Planning

A partial structure design offers large businesses the ability to separate the majority of the division semi – autonomous or departments. These groups are self-managed and focused on a narrow aspect of the business with the objectives to be achieved. Examples of such divisions may be divided for providers who are covering the same geographic location or designers on the same product line.

Unlike departments, divisions have more autonomy from the rest of the organization, as they often have their own manager who manages the operations of the department. This autonomy allows managers, in particular on their individual unit to focus its resources and its results. Many believe that their leader is the thing to get success, because it ensures that a person who has the authority, power and resources are available at all times.

Globalization and the economic crisis is dating constant over the last three years that have forced companies to rethink their strategies and change their way of working. From what I understand, there was a lot of “up” with the companies put their focus on competing products or markets, rather than looking at the big picture. This can be a large number of initiatives bring gradual rather than trying the whole concept of organizational change.

For organizational changes in strategy, structure, roles and functions should be revised with new goals. This is not always the case, so that responsibility can not be ignored, the staff may not be enough working against each other.

There is a little more than a flattening of the traditional hierarchy, perhaps expanding into a matrix structure in parts of the organization. Often, however, remains the hierarchy in the “new” structure, which can be cut in all its power and leave people confused. Worse, organizations, to show people how rarely work in a new facility that can also affect performance.

Wrong choice of design and organizational structure results in a tangle of contradictions in the grove between the roles, the lack of coordination between functions, the lack of sharing of ideas and decisions of managers slow to bring unnecessary complexity, stress and conflict. Often those at the head of an organization are not aware of these problems.

Conclusion

Let’s review. Organizational design is the process of review by the Management Company, the duties, functions and objectives of the company. Decisions about how people meet are the best and most effective way to go to achieve their goals there are different forms of organizational design.

For the success of any organization it is necessary for it to to work out on specific structure and then make its organizational design on the basis of organizational structure. Organizational structure and organizational designs are both for the progress and success of the company and organization. It is up to the organization that its management chooses which structure and which design for the success of business.

Industry consolidation to large multinational companies through alliances and other types of cooperation between the authority’s efforts to create harmony, and the need of right organizational structure in the twenty-first century has become increasingly important. Sub-organizations of all sizes are thinking of manager’s influence on their organizational structure. One can not deny the importance of organizational structure for the ultimate success of a companies and organizations.

References

Brews, Peter J., and Christopher famous book “Exploring the Structural Effects of Internetworking.” Strategic Management Journal 25, published in 2004

Hansen, Morten T., and Nitin Nohria’s “How to Build Collaborative Advantage.” MIT Sloan Management Review

Ticoll, David’s “Get Self-Organized.” Harvard Business Review 82

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Strategic Plan Adobe

Strategic Plan for Adobe Systems Incorporated

A strategic plan is one of the most important components of the overall business strategy in the contemporary world. In line with this, businesses and organizations across the globe have worked on developing strategic plans for their businesses as a way of enhancing the approach as well as position in the market. It is important to note that there are different forms of strategic plans that exist in the business world. These forms of strategic plans are organized or rather classified into five major categories. Apart from these, it is also important to note that a strategic plan has various components that must be taken into account when developing the plan. This paper will look at various components of a strategic plan. This will be followed by development of a strategic plan for Adobe Systems Incorporated as well as logic model for this company.

Vision

To transform how the society perceives information and key ideas on the market.
To diversify ideas, perspectives and backgrounds that has been created by our employees as the most important competitive advantages, valuable assets and the utmost strong point.

Mission

As an organization we are committed to diversifying, strengthening and expanding our product base in the market. Our greatest goal is to develop products and services that are customer-oriented, while still maintaining a competitive advantage in the market.

Corporate Values and Beliefs

There are various core values that are held by Adobe Systems Incorporated that would play a significant role in spurring this company into the future of the Information Technology Industry. These are;

  • Outstanding
  • Involved
  • Genuine
  • Innovative

Key Strategies

There are various key strategies that would be pursued by Adobe Systems Incorporated. These are:

  1. Increase the rate of launching new products on the market through enhancing the research and development team.
  2. Increase collaboration with successful technological companies and organizations in the market.
  3. Seek to increase patented products on the market.
  4. Diversify our market segment as well as seek new markets that are yet to be explored

Similarly, the following strategies would also be pursued:

  1. Locate and acquire IT companies and organizations in order to increase the presence of our products on the market.
  2. Open up to volunteer research and development to encourage customer participation in the development of our products.
  3. Enhance the current products on the market to increase their functionality.
  4. Utilize expanding technologies such as the web and the internet.

Major Goals

It is expected that by implementing the above mentioned strategies, Adobe Systems Incorporated would be able to achieve the following goals over the next 3-5 years:

  • Increase our sales by 30% by 2015.
  • Secure 70% of the total market for our products.
  • Transform into the largest supplier of IT products and services in more than 150 countries across the globe within the next 5 years.
  • Reduce overall costs by 20% by year 2015.

Strategic Action Programs

There are various strategic action plans and programs that would be implemented as soon as possible to ensure that the strategic plan is implemented successfully. These include:

  • The management, led by the CEO would develop ways and means of raising venture capital with the next 4-8 months as well as develop a comprehensive business plan for the company.
  • The technical director would be required to expand the research and development teams to include prominent customers of Adobe in the development of Adobe products within the next 1 year.
  • Every department to develop a market entry plan as well as development plans within the next 6 months.

Components of a Strategic Plan

There are various key components that play a significant role in the development of a strategic plan. These include: assessment – taking stock and determining whether the plan is appropriate at the time of its development, Setting direction, and refine and adopt the plan –which involves clarifying values and vision, and last, implementation and evaluation – critically looking at the strategic objectives (Sare & Ogilvie, 2010, p. 68).

Assessment

Assessment as a component of strategic plan is inclined towards looking at various issues before any change is implemented. In line with this, ideas from employees, the management and stakeholders is carried out before spending any money on the proposed changes. Note that assessment is done against the Mission and Purpose of the company or organization, threats and opportunities, strengths and weaknesses, and the need and feasibility of the project. According to Sare and Ogilvie (2010), assessment “can weed out both obvious and not so obvious misfits for and organization; we are sure that we can think many ‘miss-guided’ managers who led us off on projects that were not relevant and, perhaps more commonly, who failed to take action on necessary directions” (p. 70).

Setting Direction

Setting the direction for the strategic plan is another component that is critical for successful implementation of a strategic plan. Notably, setting direction involves defining values and vision for the involved organization or company. Values are critical in helping the organization in achieving its objectives. It has been noted that “values are nonnegotiable; they evolve from learning, intellectual inquiry, culture and belief system, and social influences” (Sare & Ogilvie, 2010, p. 73). Note that by defining clear values, it becomes easier to establish a vision for the organization.

Implementation and Evaluation

The last component of a strategic plan is its implementation and evaluation. In this regard, this component is inclined towards evaluating the strategic objectives that have been set by the company or organization during the development of its strategic plan (Sare & Ogilvie, 2010). Arguing from this perspective, it is important to note that carrying out constant evaluation of the strategic objectives help in understanding whether the strategic plan is on the path to success or failure. In addition, it is easier to identify areas that need to be refined as time goes by. Note that in the implementation and evaluation stage, it is important to develop measurement tools to determine whether the plan is progressing, whether it is addressing its objectives as well as whether it has maintained the core values and vision.

Logic Model for Adobe Systems Incorporated

A logic model for Adobe Systems Incorporated would involve looking at the inputs in terms of resources such as equipment, time, money and employees, processes, work activities and programs, the outputs, and the results or the outcomes (that are examined in terms of medium and long-term impacts of delivering outputs). Below is logic model for this company;

Strategic Plan Adobe
Strategic Plan Adobe

From the above logic model, it is important to note that Adobe would need to invest heavily in software development skills and knowledge as well as resources such as money to acquire IT companies in the market. This will widen the product base of this company, thus enabling it to gain a competitive advantage over other companies in the industry. Apart from this, considering the fact that there is a growth in the open source software industry, Adobe Systems Incorporated would also need to develop a department for volunteer developers who would share their skills, knowledge and ideas.

SWOT analysis of Adobe Systems Incorporated

Adobe Systems Incorporated has various strengths, weaknesses, opportunities and threats in the market.

Strengths

The following are some of the strengths of Adobe Systems Incorporated:

  • Adobe Systems Incorporated has a strong position in the market regarding digital media.
  • According to YouSigma (2014) website, Adobe has a strong balance sheet.
  • The company has diversified revenue base as a result of diverse products that it has on the market.

Weaknesses

  • The company has shown a decline in profitability in the last few years, a factor that could affect its growth.
  • Marketing of ColdFusion as one of the company’s products has often resulted in copying of its features by competitors, and as such, replicate the success of this product on the market. This has also resulted in reduced profits.

Opportunities

  • The market for digital devices is growing at a tremendous rate.
  • Globally, there is an increase in the use of the internet and web applications, a factor that has increased demand for products such as those produced by Adobe.
  • Launching of new products also presents an important opportunity for the company.

Threats

  • There is an intense competition on the market.
  • The company relies on distributors for the distribution of its products.
  • Most of Adobe products are Macintosh and Windows-based.
  • There is also a growing competition from open source software (Still, 2007).

Conclusion

In summation, serious attention needs to be given to different strategies that would be followed when developing the strategic plan for this company. Note that the technology industry is evolving at a very high rate, and as such, the plan would need to be flexible enough to accommodate unforeseen changes in the industry. As well, there is need to adopt other strategies such as collaboration with the customers when developing different products in order to increase value.

References

Sare, M. V., & Ogilvie, L. (2010) Strategic planning for nurses: change management in health care. Massachusetts: Jones & Bartlett Learning.

Still, B. (2007) Handbook of research on open source software: technological, economic, and social perspectives. Strategic Plan Hershey, PA: Idea Group Inc (IGI).

YouSigma (2014) Adobe Systems – Strategic Plan.

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Fashion Industry Economy

The Contribution Of Art And Fashion Industry To The National (UK) Economy

According to a report released by the British Research Council (2014), the fashion industry in Britain contributes £26 billion to the country’s economy. This is a 22 % increase from the contribution made in 2009 which added up to £21 billion. The report was released by the council during the London Fashion Week. These statistics intrigue various questions relating to the contribution of art and fashion to the economy of the country. Although art and fashion have been part of the UK’s culture for many years, their impact on a country’s economy has not been greatly considered over the years. However, in the recent years, the expansion of the global market has greatly impacted the art arena, which has further impacted the economy either positively or negatively.

Research Question: Is the art and fashion industry influential enough in the economy to attract both local and foreign investments in the long-term?

Purpose and objectives

The aim of the research is to assess the impact of the arts and the fashion industry on the economy in the UK in accordance to information revealed by the Arts Council and the British Fashion Council. The main objectives of the research will be to review and collate existing research relating to the economic impact of the arts and the fashion industry in the country. The other objective is to understand the measures and methodologies put in place for assessing the effect of creative industries, programmes, facilities and projects. Assessing the quality and comprehensiveness of the existing evidence is another objective of the research.  The research also aims at informing the future agenda for effective research within the sector. It will also include evidence-founded making of policies by the Arts Council and Fashion Council. Identifying fundamental research needs that will assist in improving the research’s robustness is another scope of the research. The proposal will also include a practical resource to help the parties working in the sector.

Theoretical Framework

The Keynesian theory states that the production of goods and services by the businesses is influenced by consumers’ ability to spend. The twenty first century has experienced changes in issues relating to increase in consumer spending, hence the increase in production of various goods and services. The arts and fashion industry has not been alienated from this impact. The rapid expansion of economies that started taking place in the late twentieth century through to the twenty first century has been of great impact globally. It is believed that one of the most impacted is the arts and fashion industry.

The consumption, investment, government and net exports characterize the Keynesian theory. This research will analyse these concepts in relation to the oil and arts industry, and how they have affected the economy in the UK. The research is also sensitive to the impact of the local fashion industry on its economy. It is relevant to assess whether the most impact is evident from exports or products bought by the local consumers. The household disposable income and the general GDP are of relevance to this research. It is relevant to understand the past scenarios relating to the industry and steps that have been taken to heighten the industry to the current position. As evidently put by Keynes, the increase in consumer spending will increase the production of goods. Consequently, a decrease in consumer spending will also decrease production in the industry. It is relevant to understand the individual contribution of the various sectors in an economy. This will allow the relevant parties to make decisions relating to the present and the future of the industry in question. In this case, it will be identified whether the impact on the economy, if any, is long-term. It is relevant to understand whether it can attract investors.

Empirical / Contextual Literature Review

The Art Council England and British Fashion Council provide various reports that reveal the financial/economic impact of the arts and the fashion industry in the economy. Other economic related sources will be assessed in order to realize the share of the industry on the overall economic figure. Research will be carried out in some areas such as the Research Department of the Arts Council. The research may also include email, telephone or postal inquiries from the Culture, Media and sports Department. Other sources include the Arts Council of Northern Ireland, Arts Council of Wales, the Scottish Arts Council, among others.

Fashion Industry Economy
Fashion Industry Economy

After the research process, a small number of studies will be gotten, read and evaluated with the use of Draft Standards for Reporting on Statistics (Hutton, 2001). Sharp and Benefield (2001) insist that the NFER (National Foundation for educational Research) guidelines to be incorporated in order to present quality research. The researcher will also scrutinize the references in order to assess whether there are other potential materials that are relevant. The review will mainly cover research that is done in the United Kingdom. This will include England, Wales and Scotland. In order to make the research more comprehensive, statistics relating to other countries such as the USA and Australia will be included.

The research will include literature which has information concentrating on the economic contribution of the fashion and arts sectors. The inclusion of the arts sector will also lead to the inclusion of some aspects of the creative industry and culture in the UK. The research will briefly give the social-economic aspect of the industry, due to issues relating to the employment arena and the general impact of the people’s livelihoods. The materials considered are gauged on various levels. They include a widened geographical spread, diversified study foci, diversified methodologies and approaches, research quality and studies target groups. Other issues relate to issues addressed or policy area, research date in question, impact on the sector and best evidence presentation. Blake (2000) reminds researchers that a review does not have to reproduce in detail the articulated claims relating to the economic impact of the fashion or arts industry. This is because they have been covered adequately in these resources. The researchers only need to find the information relevant to their topic and then integrate it accordingly in order to answer their research question (Jermyn, 2001).

The study design that will be used is the historical approach. Babin et al (2012) states that the historical approach is one in which information is collected by reviewing the historical data presented by older reports or valid sources of information. This empirical report should not be altered. In order to place more emphasis on historical study, Gillham (2008 state that historical method is something that exceeds simple data-gathering. It involves analyzing, and confirming the information retrieved from these sources by engaging other research methods. For example, interviews will be included in this research method. The true meaning of data collected should be reported from the point of view of the objectives and the basic assumption of the project under way. The facts obtained may be accurate expressions of central tendency, deviation or correlation; but the report is not research unless discussion of these data is carried up to the level of adequate interpretation. Data must be subjected to the thinking process in terms of ordering reasoning. The design also saves on time. The researchers are also able to present factual information from the target resources using cheaper means.

Methodology

The main method will include reviewing the past and current statistical information available on the materials. However, interviews will be integrated in the research method. The interviews will be done in order to verify some of the unclear data, or place emphasis on the available information. Such technique will be used for target people who may provide more information other than the information available in the report. Since interviews are one-on-one, the researcher is able to read other forms of communication such as body language, hesitations, amongst others (Creswell, 2003). Interviews also limit the time that the information will reach the researcher.

Additionally, questionnaires will be handed to people who will not find time for interviews. It can be passed through emails or other communication channels agreed upon by the researcher and the target person. As indicated earlier, it is used to verify information that is unclear or that which has not been updated. VanderStoep & Johnston (2009) indicate that the measurement quality is highly dependent on the reliability of the instrument used to collect data. In order to follow this statement, the researcher will pre-test the questionnaires being used. Validity entails, whether the spirit of the questionnaires is in accordance with the purpose of the research. In order to confirm validity, selected questionnaires will be given to respondents in order to pre-test data collection. Once the questionnaires are returned, they will enable the accurate assessment of the validity of research instruments. The questions in the questionnaires will also be used to conduct the oral interviews. The questionnaires will not be included in the final analysis.

References

Babin, B. J., Carr, J. C., Griffin, M., & Zikmund, W. G. 2012,. Business research methods (9th ed.). Stamford, CT: Cengage Learning.

Blake Stevenson Limited, 2000, “The Role of the Arts in Regeneration”, Scottish Executive Central Research Unit, Edinburgh.

Creswell, J. W. 2003, Research design: Qualitative, quantitative, and mixed method approaches. Thousand Oaks, CA: Sage Publications

Gillham, B. 2008, Small-scale social survey methods: Real world research. London: Continuum International Pub. Group.

Hutton, L, 2001, Draft Standards for Reporting on Statistics, The Arts Council of England. 110

Jermyn, H, 2001, The Arts and Social Exclusion: A review prepared for the Arts Council of England, The Arts Council of England, Londo.

Sharp, C and Benefield, P, 2001, Literature Reviews Course Notes, NFER, unpublished.

VanderStoep, S. W., & Johnston, D. D. 2009, Research methods for everyday life: Blending qualitative and quantitative approaches. San Francisco, CA: Jossey-Bass.

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