Portfolio Analysis Project Management Techniques

Portfolio Analysis and Evaluation of Project Management Techniques

Portfolio Analysis Project Management Techniques – The techniques and tools are significant for the effective project management. The Project management techniques are specifically making the overall management of the projects effective and easier. The project managers, software of project management and a range of project management aspect take their own techniques and tools that are likely to helpful for the projects to save the maximum cost and time. The problems can also occur in the project management. These problems related to the management of the project must be tackling effectively to complete the project on time without any delay.

All of the problems and their substitute solutions set up some fundamentals of change in the project that must acclimatize. Projects are normally conventional to perform these changes the management of the project is responsible for the successful project completion. So, it is also important to know that each project is exclusive as far as the problems that occur are concern and the main concern and resources needed for it, the atmosphere in which it functions, and the attitude of the project manager to control and guide all of the activities of project. As a result, the project should be planned to fit all of the requirements of organization and the nature of the problems that needed to solve under the project (Seyr, 2019).

The techniques and tools to be used in the project also depends on the organizational structure because depending on the nature of the organization the project available project personnel, resource, priorities, laws, and other possibility can also change. Implementing effective techniques of the project management reduce the disturbance of regular resources of the business activities by placing under a particular control on all technologies, skills required to understand the project. The analysis of the portfolio level is a significant part of organization a derivatives portfolio. The common types of portfolio analysis are Aggregated Cash Flows, Total Value, Value-at-Risk, Stress testing and Risk Sensitivity all of which are essential for effective portfolio analysis.

Portfolio analysis in project management is a quantitative method for optimal portfolio selection that can balance between make the most of the return and reduce the risk in various indecisive environments. In this report there would be discussion regarding the tools and techniques and problems solving method in the project management (Rever, 2007).

Critical Analysis of Tools and Techniques

The project management is very demanding task with numerous complex responsibilities. Opportunely, there are a lot of techniques and tools are available to assist in tasks accomplishment and responsibilities execution. For example, some may need a computer with effective software, while in some of the projects the tasks can be management manually. Project managers need to select some techniques and tools for the project management that are more compatible with the style of management. There are some of the tools and techniques that can be applied to project management to optimize the overall operations of the project (Jackline, 2014).

PERT Technique in Portfolio Analysis

The PERT (Program evaluation and review technique) is a control and planning tool used for controlling and defining the responsibilities necessary for the accomplishment of project and is essential in effective portfolio analysis. The PERT charts are frequently used in the project. The PERT is an extensively used technique for development and large-scale projects coordination (Calmèset. al., 2021). PERT is essentially a tool for the management control and planning. It is also known as road map for particular project or program in which the most important elements have been totally recognized, with their equivalent interrelations’. The PERT charts are time and again built for a lot of projects, the end date is permanent and service provider has flexibility of front-end. A fundamental PERT-style planning element is to recognize the critical activities. 

Following are the main steps involve in PERT planning:

  1. Identify the particular milestones and activities. The activities are the project tasks. The milestones in the process are events that mark the start and the ending of all activities.
  2. Verify the appropriate activities sequence. This step is connected with above one because the sequence of activity is obvious for tasks. Other responsibilities in the project may need some investigation to resolve the accurate classification in which they must be carried out.
  3. Build network diagram. By using the information of the activity sequence, a diagram of the network can be drawn that show the series of parallel and successive activities. Arrowed lines in the diagram stand for activities and circles symbolize the milestones of the project.
  4. Estimation time essential for all activities. Weeks are normally used time unit for completion of the activity, but reliable time unit can be utilized. An individual feature of PERT is its aptitude to handle the uncertainty in completion of the activity. For all activities, the model typically comprises three-time approximation:
    • Most likely time – time of the completion with highest possibility.
    • Optimistic time – shortest time to complete an activity.
    • Pessimistic time – longest time for an activity to complete.

Critical Path Technique

The critical path method is project management technique for planning of all process and defines the non-critical and critical tasks of the project with objective of preventing problems of time-frame and bottlenecks of project process. The critical path method is preferably suitable for projects that consist of a lot of activities that interrelate in a composite manner(Cohen, 2018).

For critical path method implementation, there are quite a few steps that are as follows:

  • Define all of the required tasks and organize them in ordered list.
  • Create a diagram or flowchart that shows the relationship between different tasks in the project.
  • Recognize the non-critical and critical relationships between tasks.
  • Find out the projected execution or completion time for all tasks.
  • Devise or Locate substitute for the critical paths

In case a critical path is not right away obvious, it might be helpful to find out 4 timelines for all activities (Ray, 2018):

  • EF – Earliest Finish time
  • LF – Latest Finish time
  • ES – Earliest Start time
  • LS – Latest Start time

All of these times can measure by using the anticipated time for the activities. The initial finish and start times of activity are find out by forward working via network and formative the earliest time on which an activity can finish and start bearing in mind its predecessor actions.

Gantt Charts

Gantt charts in the projects are used to demonstrate task assignments of the calendar time in months, weeks and days. This tool utilizes graphic representations to demonstrate elapsed, start and finishing point times of task in any project. The Gantt charts are perfect for progress tracking in the project management. The days required to finish a particular task that achieve a goal can compared with the number that is either estimated or planned. The real workdays, from the start to conclude, are plotted underneath the days scheduled. In the project processes this information help in targeting the possible failure points or timeline slippage. These are also said to be the chats that serve as an important tool of budgeting and can demonstrate dollars spent versus dollars owed (Rever, 2007).

Histogram

Histograms are said to be the tool that use in the project to make understanding of the project easier for the project team. It is a kind of bar charts that portray variables distribution over time. This symbolizes the mean distribution. This diagram can use different shapes depending on the distribution condition. The histogram used to calculate something next to time for example the histogram plotted with variable on the x-axis and time on the y-axis. The following histogram demonstrates company’s website number of hits on different day time. The x-axis demonstrates number of customers or users active on website and time of the day shows on the y-axis (Osha. gov, 2018).

Portfolio Analysis Flow Chart
Portfolio Analysis Flow Chart

Flowcharts

 In the project management flowcharts are rational steps in logical organization to achieve an objective. By using the geometrical objects, the flow charts are drawn as rhombus, rectangular, activities, parallelogram, and points of decision in a process. Flowcharting in the project can also help to identify where on project the problems of quality occur and how problems take place. There are said to be a lot of tools are there today in market for flow charts drawing, for example MS Visio, project management software etc. These techniques and tools are supportive for project manager to incorporate it and understand it and convey a quality product (Hiles, Andrew, 2010).

Problem Solving

In the project management a lot of problems also raise and it is important to deal with them effectively in order to minimize the risk of project failure and complete the project on time. There are some of the problems solving techniques to be used by the project management for better project accomplishment (Nowak et. al., 2020)

1. Brainstorming. The first step in the project management to solve any problems is brainstorming, it means to think of different possibilities and techniques of solving the problems and what impact does selecting particular techniques would have on project.

2. Patience. It is also very important to not get panic over the problems, in some of the cases the project management become frustrates with the problems occurring that can further increase the tension. It is essential for the project management team to be patient at the time problem occur. A patient approach would also help keep away from any error that further increase the problem additional issues would also raise.

3. Apollo Root Cause Analysis. This is said to be the technique in the project management that acknowledge that the majority of the outcomes have numerous causes, and find out actions and conditions that might contribute to problem occurs.

3. Data collection. By collecting more information related to the problems and way of its solution, project team members can develop more appropriate response.

4. Consider the effect anticipated solutions for the problems in the project may have as a whole on project.

5. Pareto Analysis. It is the generalized economy rule that 80 percent of the outcomes are get through 20 percent of work. It can also say that 80 percent of problems are caused by just 20 percent of root causes. Pareto was an economist who first comes up with this rule and the analysis produce a table of incidence of every cause and plot it on a bar representing cumulative total(Bragg, 2003).

6. Process evaluation. Some of the Problems in the project management can be approach by dividing the systems into segment that can be investigate for the problem source.

7. Fishbone diagrams. These diagrams look like a fish skeletal structure and chart causes to recognize effects while defect analysis. There are different questions are there used to build Fishbone diagram cause and effect based on whether question related to the problem deals with services. By imagine all cause and connected effect; managers can easily recognize the problems source.

Risk Management in Portfolio Analysis

The risk management objective is to make certain security never redirect the attempt from the established goals of the business. It is also said to be the process that comprise the recognition, prioritization and assessment of risk to manage the impact probability. Here are some of the risk management techniques to use in the project management (Clarizen, 2018).

Identification

The reorganization is the initial process idea that is to describe and uncover risks that might affect the project outcome. The major question to ask here is the reason behind the lack goal specification and thinking of risk is misperception. Recognizing a problem and discussing it is key to risk management process beginning(Allan, 2002).

Qualitative Risk Portfolio Analysis

The Qualifying risks an analysis is the method that is used to quality any risk that can occur during the project under this method involves making a list of the potential risks, with ranking them. For risks assessing from qualitative aspect following are some actions to be used (Clarizen, 2018):

  • Probability and matrix and impact assessment: Rating and analyzing risks using possibility and its impact on like schedule, performance and cost.
  • Risk categorization: Risks grouping by general root causes to build up effective reaction.
  • Risk urgency: The risk ranking from the matrix probability mutual with importance can help place priorities of these risks.
  • Expert judgment: Expert opinion from people in field or with alike experience project can also help in the accomplishment of the project.

Quantitative Risk Portfolio Analysis

These are said to be the methods that deal with definitive probabilistic and measuring techniques of project management. The major risk is risk of money losing and qualitative systems cannot be use to count the overall cost of the project. The following are some of the ways that can be used to minimize the risk associated with the project (Rever, 2007):

  • Schedule and Cost risk analysis: Cost scheduling and estimates are used as values of input that are randomly selected for the iteration.
  • Expected Monetary Value analysis: Measuring the average scenarios outcome that may or may not occur.
  • Probability distributions: It can be used in the simulation and modeling to correspond to the values uncertainty in things like the task labor and costs.
  • Analysis of Sensitivity: This is very simple method to find out how the risk is affects the project of any organization.

There are a huge number of methods to “count” the project risk throughout the process analysis. Once measurement has happened, the planning final stages have to begin.

Conflict Management

Smooth/Accommodate Conflict Management

 The accommodate conflict management emphases agreement areas rather than difference areas; giving way one’s position to others needs to preserve relationships and harmony between the project team (Jackline, 2014).”

This method also is acquainted with the professional relationships’ importance towards the success of project. As far as the long-term projects are concern, strengthening and persevering becomes very important for the project team. Nevertheless, the members of the project team are continually emphasized on differences, on the project making more of the progress becomes very complicated (Rever, 2007).

Agreement areas to give emphasis to will also vary based on the situation. It can also be said that the project shared commitment and impacts of disagreement on others team members. The project management also needs to position agreement areas that surfaced throughout the project stages. Effectively using accommodating and smoothing requires considerate of the conflict between parties. For instance, are parties really distress about a project work being late. As a project manager, it is very important for successful accomplish the project to eliminate any kind off risk from the project (Rever, 2007).

Quality Management

The quality assurance process is connected with the nonstop analysis and development of process. Before this all levels of the quality must be verified, it is very important to have correct data; as there is an old saying, “garbage in, garbage out.” For that reason, the project team have to conduct a methodical analysis of measurement system to authenticate the integrity and accuracy of system of measurement and data. There are said to be a lot of components of the good measurement system (Clarizen, 2018):

  1. Precision – data is measuring precisely that is supposed to calculate
  2. Reproducibility – unlike appraisers same measuring item get the similar outcome
  3. Accuracy – the true value reflected by the data the property to be measured
  4. Repeatability – following measurements by same evaluator have to be the same

Effort and time have to be made by the project team and project manager to make sure the credibility and accuracy of the system of measurement. The future decisions credibility depends on vital step of the quality assurance. The overall process analysis is said to be the quality assurance key aspect. This process analysis also comprises all of the topics of value-added analysis and root-cause analysis.

Many of the project managers are well-known with the root-cause analysis, in particular use of fishbone diagram or cause and effect. This is very important to know that there is root-cause analysis is to take in five main categories: methods, people, measurement system, materials, machines, and setting when inspecting the sources of the problems occur in the project management. This is also very easy to focus on the greater part of improvement corrective and efforts measures on people. After all, administration decides on the procedures, methods, processes and materials so be confident about the investigation of the root causes in all of the above categories (Jackline, 2014).

Portfolio Analysis MBA Project
Portfolio Analysis MBA Project

Conclusion

Summing up the discussion it can be said that it is important to know that each project is exclusive as far as the problems that occur are concern and the main concern and resources needed for it. Implementing effective techniques of the project management reduce the disturbance of regular resources of the business activities by placing under a particular control on all technologies. PERT is essentially a tool for the management control and planning. It is also known as road map for particular project or program in which the most important elements have been totally recognized, with their equivalent interrelations.

The critical path method is preferably suitable for projects that consist of a lot of activities that interrelate in a composite manner. The Gantt charts are perfect for progress tracking in the project management. The days required to finish a particular task that achieve a goal can compared with the number that is either estimated or planned. The histogram used to calculate something next to time for case in point the histogram plot with variable on the x-axis and time on the y-axis. There are some of the problems solving techniques to be used by the project management for better project accomplishment. Some of the Problems in the project management can be approach by dividing the systems into segment that can be investigate for the problem source. Rating and analyzing risks using possibility and its impact on like schedule, performance and cost.

References

Allan, A. (2002). Innovation Management: Strategies, Implementation, and Profits. Oxford University Press.

Bragg, S. M. (2003). Essentials of Payroll: Management and Accounting. John Wiley & Sons.

Calmès, Christian, and Raymond Théoret. “Portfolio analysis of big US banks’ performance: the fee business lines factor.” Journal of Banking Regulation 22, no. 2 (2021): 112-132.

Clarizen, T. (2018, February 19). What Are Some Good Risk Management Techniques?

Cohen, E. (2018, April 18). How to Use the Critical Path Method for Complete Beginners.

Hiles, Andrew. (2010). The Definitive Handbook of Business Continuity Management. John Wiley & Sons.

Jackline. (2014). Quality Management Tools and Techniques.

Nowak, M., Mierzwiak, R., Wojciechowski, H., & Delcea, C. (2020). Grey portfolio analysis method. Grey Systems: Theory and Application.

Osha. gov. (2018). Process Safety Management Guidelines for Compliance.

Ray, S. (2018). Understanding Critical Path in Project Management.

Rever, H. (2007). Quality in project management–a practical look at chapter 8 of the PMBOK® guide.

Seyr, B. F. (2019). Portfolio Analysis in the Field of Strategic Knowledge Management. GAZDASÁG ÉS TÁRSADALOM, 2018(3–4), 54-66.

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Risk Management Strategies MBA Project

Risk Management Strategies

Risk Management Strategies MBA Project. Risk management is the process of identifying and evaluating the possibility of threats that are posed to operations of an organization. Every organization is faced with challenges whose potential could negatively affect the business. In this regard, the mandate of the organization is to ensure that the risks are identified and evaluated comprehensively so that the best measures can be put in place to prevent a possible spread and damage of those risks.

The management of risks in the operations of an organization includes making them a priority and coordinating resources to mitigate them and preventing damages that could come from them (Hopkin et al, 2018). These risks are posed to businesses and organizations from time to time, making it necessary for the respective organizations to come up with risk management strategies. In this report, the technical aspect of risk management in operations of an organization will be discussed in detail.

Identification of Information Assets using Risk Management Strategies

Every organization has information assets that are very important to them. They are tools of data that help the organization to run its activities and programs. Without the help of these information assets, it is not possible for the business to make progress and plans for the future. There are various types of information assets in a business that should be protected from risks. A lot of threats are posed to these information assets and hence the need to manage those risks. These information assets include;

  1. Trade secrets: Every business has unique features and secrets of trade that makes them different from their competitors in business. These trade secrets include designs, formulas, procedures, processes, techniques and methods of production and operations. All these trade secrets are documented and kept secure for the good of the business. To businesses that keep leading in the market place, their greatest competitive advantage is the trade secrets. They are very unique to the operations and undertakings of the business. (Rampini et al, 2019). They are therefore kept safe and secure so that they cannot be assessed by third parties and intruders. In this way, the organization’s leadership puts measures in place to prevent the risk of having these trade secrets leaked. They form part of the most sensitive part of information assets within an organization and they are also not made available to every member of the team. They can only be accessed by the crucial and relevant team to avoid the aforementioned risk.
  2. Strategies: Every organization has a strategy and a plan that outlines the goals and objectives of the company. They are kept as secret to act as pointers of direction towards a projected future. The quality of those strategies and plan determines the highest level of success and influence that a business can ever command in the marketplace. This piece of information asset is therefore very important to an organization. They help them to understand what is expected of them in every step of the way. The risk of having such information leaked would deprive the organization the chance of leading because the strategy could be implemented to the advantage of a competitor.
  3. Support decision: This is one of the most important parts of information of the organization as far as data assets are concerned. It entails the decisions made the leadership of the organization and the decisions they make from time to time. All the styles of leadership and decisions of progress made are documented in this piece of information asset. There is therefore need to keep such information confidential and out of bound by intruders and third parties. It is very risky to have that information hacked because trade secrets and strategies would be accessed as well. The only way to manage such a risk is to improve security of the network systems and keeping the information with the radius on only relevant staff (Dang, et al, 2014).
  4. Marketing media and techniques: To every organization, there is a marketing team that creates awareness of the brand to the market. Each team has its own techniques that keep them relevant in the pursuit of advertisements. In this way, the secrets of marketing have to be kept safe so that they are copied and implemented to favor competitors. The marketing media therefore and all their details are kept very safe and there is need to manage every threat can could be posed to them. Most marketing videos and posters of advertisement do not carry the trademark because they are raw and specific to the awareness they are intended to create (Louche et al, 2017). To prevent a case where they are tampered with or even stolen, managements ensure that they remain a top secret and safely kept within the organization data. This is done to ensure that all possible risks are mitigated and managed effectively.
  5. Trademarks and copyrights: No matter how successful a business or an organization is, they are nothing without trademarks and copyrights. Every competitor is out to make a kill and the malicious ones don’t mind doing it the wrong way. One of the wicked encounters that face businesses and organizations is not securing their brands from trademark and copyright infringements. It is very necessary to ensure that the business and its copyright are secured through legal procedures that are within the jurisdiction of the rule of law. In this way, there will be consequences to everyone who tries to tamper with them. If the legal processes are well followed in this regard, the aforementioned risk is managed and mitigated.

Weighted Factor Analysis

This refers to the techniques used by businesses and organizations to assess and audit competing alternatives against each other before implementation. Every implementation especially regarding management of risk is evaluated comprehensively against other possible choices so as to come up with the most appropriate method. It is very important to ensure that proper auditing of alternatives is done before implementation. In risk management, weighted factor analysis is followed before the final decision is made on which path to go (Al-Zuheri et al, 2019).

In the decision-making process for instance, the management will assemble all the listed ideas concerning the best method to mitigate risks. Decisions are not just made without the process of weighted factor analysis. Members of the group might be required to come up with a strategy that would help the organization overcome various challenges. In this respect, they issue their opinions to the management for assessment. This is where the weighted factor analysis procedure comes in. after the various operational evaluations, the leadership of the business or the taskforce given that mandate can make a final decision and that will be the most appropriate in risk management.

The management of the company does not rely on analysis opinions of the members alone. They also engage the leadership team in the process through focus groups and individual assessments. They are allowed to showcase their beliefs and ideologies concerning matters of risk management and possible threats. This is a very important procedure because it puts the two groups under scrutiny and the idea is to assess the most appropriate idea to follow. They can assess and distinguish between the appropriate of ideas given by members against those given by the management. They also assess the possibility of future outcomes and the ideas that were relevant in successfully fighting former risks in business. After that, they are able to make the right decisions that will help in the mitigation of risks and their management (Cohen et al, 2019).

Risk Probability and Impact

Probability of risk is the likelihood of a threat to the business that carries a series of impacts with it. The probability of risk is always assessed and understood by the organization before it is made a priority. The probable risks fall under the category of operational risks, credit risks, market risks or even liquidity risks. Some of the risk probabilities and their impacts are discussed below.

  1. Loss of suppliers and customers: No matter how influential a business can be, it is not functional without suppliers and customers. These two pillars are the working engine of business because it cannot be operated with suppliers and customers. Worse still, it is not possible to operate with one without the other. Businesses therefore need to need to check on all possibilities of losing these two important pillars of business (Wang et al, 2013). The impact of losing them would capsize the business and leave it on its knees. Businesses are not able to operate and the result could be to shut them down.
  2. Natural disasters: Some occurrences are very unavoidable and human control is almost irrelevant. Floods or fire damages are possible risks that face businesses from time to time. Diseases and sicknesses like the current global pandemic of corona virus have brought economies of most businesses to their knees. Some of the business risks from natural disasters are unprecedented and it is important to mitigate the risks as much as possible. The impact felt from these disasters is that businesses lose control and focus. Customers change priorities as they focus on cushioning themselves against those disasters. Nonetheless, the flow of supply and items is affected to a great extent making it hard for businesses to maintain momentum of operation (Lawler et al, 2019).
  3. Bankruptcy and financial loses: Working capital in most businesses is borrowed from financial institutions. Some businesses thrive on those loans and are able to pay them back. However, there is a risk possibility especially when they are not able to clear those debts. More so, business has very many shades and circles that affect its operations and profit making strategy. They are supposed to be managed in the most possible ways and convenient times (Jung et al, 2017). The overall impact of this possible risk is shutting down of businesses, auctioning of property, people losing jobs and filing for bankruptcy.

Acceptance Risk Control

Acceptance risk control is the deliberate approval of strategies put in place to manage risks. There are various processes that the management of an organization uses to implement decisions that pertain to the risks identified and their possible threats. Every taskforce within an organization has the mandate of coming up with the best strategies of risk management and mitigation so as to spearhead approval through acceptance risk control (Rampini et al, 2016).

Risk Management Strategies Dissertation
Risk Management Strategies Dissertation

To accept risk control comes in various shapes and sizes. A good example is avoidance of a certain agenda. If an organization was overspending on budgets, the possible risk is loss of finances whose aftermath would be chaotic to the whole business. There are other negative operational strategies that don’t make economic sense according to the management. The acceptance risk control measure in this case will be to avoid the strategy. Avoidance helps to manage the risk and come up with alternatives methods of operation. This has everything to do with taking action to ensure that all the risks are managed.

Transference and change of tact is part of acceptance risk control. Nothing saves the business from losses and risks better than this tack. Accepting the control measure is simply characterized by action and management-oriented practices. There is transfer of operations within the group and the taskforce is supposed to ensure that the measures put in place can eliminate the probability of extended risks to a great extent. Mitigation techniques are very important at this stage and this call for massive action to curb the threat of various business risks. It is recommended to use the most appropriate methods to ensure that the risks are mitigated through control acceptance (Giannakis et al, 2019).

Microsoft Risk Management Approach

This refers to the technical aspect of risk management strategies and the approach taken by an organization within a network system. There are various security baselines that need to be protected from cyber threats that have been advanced with technological improvements. The possible risk control management approach is to ensure that the best has been done to secure the systems of cyber threats. The approach is to put measures that can possibly deal with cyber crime and that have an aspect of security. These approaches are specific to the intended use as described below.

Putting Up Security Firewalls

 Installation of firewalls on computers is important in securing a network system from threats of attacks. Every business faces the danger of being attacked by cyber criminals through malwares and malicious virus (Aven et al, 2016). These viruses are dangerous and they might hack a lot of details that would otherwise cripple the business.

Educating the Team of Cyber Threats

The management should ensure that all members working in their various teams are enlightened on how to avoid these risks. They are supposed to be taught how to control threats like phishing attacks and avoiding to open strange emails, attachments of following suspicious links to avoid entertaining the possibility of installing viruses on computers without knowing.

Keeping Confidential Information Safe

There are very important pieces of data and information that should be kept safe. These pieces of information include trade secrets, trademarks & copyrights, support decisions, strategies and plans and organizational goals and objectives of the projected future. Legal licenses, list of customers and suppliers and financial database also falls under this category. These forms of information should not be let loose to members they don’t concern. They should be kept confidential to avoid the threat of leakage which could otherwise be used to plot a second stage attack to the organization (Giannakis et al, 2016).

 Factor Analysis of Information Risk

To every organization, the magnitude of risk posed to them can only be controlled is factor analysis of information is put in place. A lot of data within an organization is at risk considering that the cyber criminals know that it is the epitome of the organization. There is therefore need to have the best mechanisms in place so as to assess the risk that comes with information assets. The aforementioned information assets are supposed to be secured and the best way to do that is through factor analysis.

Accurate possibilities of risk management can only be enhanced through factor analysis. It is not possible to have the best proposal of solutions and this can only be achieved if the analysis is done comprehensively. The assessment of these risks follows a certain pattern that is prominent to the organization in question. In most cases, the proximity of a successful endeavor is determined by the factor analysis of information risk (Leisen et al, 2019).

Information assets are the greatest pillars the organization. They hold the company together through documentation of data that is crucial to the organization. To avoid loss of such data, the most appropriate methods should be put in place to ensure that risks are mitigated in the best ways possible. This can only be achieved if the management is willing to implement factor analysis of information risk.

Conclusion

In conclusion, robust risk management strategies are very important in business. Risks are bound to occur in groups, companies and organizations from time to time. They present in various forms and high-level mitigation is required to avoid getting overwhelmed. In the above-mentioned recommendations, risks can be managed and mitigated effectively if followed through. The quality of business standing and its relevance and longevity in the marketplace is determined by how well risks are managed. In fact, the ability to manage risks in business effectively is a competitive advantage.

References

Hopkin, P. (2018). Fundamentals of risk management strategies: understanding, evaluating and implementing effective risk management. Kogan Page Publishers.

Cohen, D., Plonsky, O., & Erev, I. (2019). On the impact of experience on probability weighting in decisions under risk. Decision.

Aven, T. (2016). Risk assessment and risk management strategies: Review of recent advances on their foundation. European Journal of Operational Research253(1), 1-13.

Rampini, A. A., Viswanathan, S., & Vuillemey, G. (2019). Risk management in financial institutions. The Journal of Finance.

Giannakis, M., & Papadopoulos, T. (2016). Supply chain sustainability: A risk management approach. International Journal of Production Economics171, 455-470.

Lawler, S., & Bright, D. (2019). ‘It’s just business’: Leaders’ strategies for risk management in criminal networks. In Criminal Networks and Law Enforcement (pp. 55-74). Routledge.

Dang, Q. T., Jasovska, P., & Rammal, H. G. (2014). International business-government relations: The risk management strategies of MNEs in emerging economies. Journal of World Business55(1), 101042.

Wang, L., & Ahsan, D. (2013). Stakeholders’ perceptions on risk and risk management strategies: the case of Chinese dock-less bike-sharing enterprise. International Journal of Green Economics13(2), 146-165.

Louche, C., & Idowu, S. (2017). Innovative CSR: From risk management to value creation. Routledge.

Clarke, J. E., & Liesch, P. W. (2017). Wait-and-see strategy: Risk management strategies in the internationalization process model. Journal of International Business Studies48(8), 923-940.

Al-Zuheri, A., Amer, Y., & Vlachos, I. (2019). Risk Assessment Strategies and Analysis of Healthcare System Using Probability-Impact Matrix. Nur Primary Care3(4), 1-4.

van de Water, S., van Dam, I., Schaart, D. R., Al-Mamgani, A., Heijmen, B. J., & Hoogeman, M. S. (2016). The price of robustness; impact of worst-case optimization on organ-at-risk dose and complication probability in intensity-modulated proton therapy for oropharyngeal cancer patients. Radiotherapy and Oncology120(1), 56-62.

Jung, Y. S., Park, C. H., Kim, N. H., Lee, M. Y., & Park, D. I. (2017). Impact of age on the risk of advanced colorectal neoplasia in a young population: an analysis using the predicted probability model. Digestive diseases and sciences62(9), 2518-2525.

Leisen, R., Steffen, B., & Weber, C. (2019). Regulatory risk and the resilience of new sustainable business models in the energy sector. Journal of cleaner production219, 865-878.

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Globalization and Outsourcing

Globalization and Outsourcing

Globalization is a phenomenon that has swept across most sectors of the globe leaving firms to adjust to the changes that are occurring. The rise of competition Is one example of an aspect that has emerged within the twenty-first century, especially due to a dissolution in trade barrier that marked numerous markets as impenetrable. With globalization escalating gradually, businesses have gained an exposure opportunity to learn more as well as share tips on better ways of approaching futuristic growth. The following report will expound on globalization as a phenomenon, as well as its associated impacts within the modern day era. 

From an entrepreneurship perspective, the duties and functions that defined the modern-day capitalist or businessperson, have significantly complicated with time. Ideally, the 21st century, unlike its predecessors, has been defined by a revolutionary economic, educational, political, and social landscapes, elements that have emerged as a result of globalization.

Interestingly, the emergence of the phenomenon has transformed the manner in which man does business, given that it has erased the limitations that were nurtured by geographical borders as well as trade barriers, an aspect that has resulted in man embracing new synergies that will offer him or her competitive advantage over other similar players in the same market niche. The following report will further expand on wise investment moves as well as tactics such as outsourcing and offshoring that managers can apply to realize a wider economy of scale as well as achieve a greater competitive advantage. By utilizing the Case study of Telstra Call center services Outsourcing and offshoring, this report will expound on the impact, opportunities, as well as challenges, Globalization, and its associated strategies, have imposed on business operations especially on the global scale.

The World as we know it is currently evolving at unprecedented levels, an aspect that is reconfiguring and transforming the manner in which business, as well as trade, is conducted. As a result of the rampant transformation, goods and services have become easily accessible for most people across diverse regions of the globe. In addition to this, the international business community has continuously expanded as a result of favorable influences that have been nurtured by the economic reconfiguration and transformation. But, what is all this economic reconfiguration and transformation? The 21st century, unlike its predecessors, has been defined by a revolutionary economic, educational, political, and social landscapes, elements that have emerged as a result of globalization. The emergence of globalization as a phenomenon has transformed the manner in which man does business, given that it has erased the limitations that were nurtured by geographical borders as well as trade barriers (Beck, U. 2018, P. 35).

From an entrepreneurship perspective, the duties and functions that defined the modern-day capitalist or businessperson, have significantly complicated with time. Why and How? With factors such as competition escalating as a result of the globalization aspect, most entrepreneurs have embarked on redefining the rules of trade and business engagement provoked by the need to craft and embrace new synergies that will offer them competitive advantage over other similar players in the same market niche (Hay, C. and Marsh, D. eds. 2016, p. 52). As a result of the shift in momentum, it is crucial to note that today’s economic environment has shifted its dependency from the public sector to the public sector, given that the later has emerged to be the global powerhouse, while the former segment has continuously shrunk in size, cumulatively losing its prior influence and relevance in the economy setting.

Globalization and Expansion

In spite of Globalization nurturing numerous advantages from an economic growth perspective, it is crucial to note that the phenomenon has also escalated the rate of competition present across all trade sectors. The given aspect has manifested as a result of numerous entities across diverse regions entering the market, with each unit producing a similar commodity, to an already existing product. The escalation of competition has provoked most organizations to invest heavily in expanding their operations onto a global scale, efforts that have emerged based on the need to grow and expand the market niche that each organization claims and controls (Beck, U. 2018, P. 27). As an approach, the expansion to international markets has provided firms with an opening to increase their returns, realize other potential economic opportunities, as well as improve their image perception and brand loyalty. Although there are also challenges associated with the entry into foreign markets, the manner in which a venture tackles the emerging challenges significantly determines its survival chance in the new territory.

Outsourcing and Offshoring

Outsourcing is a strategy that has been employed by numerous institutions, which have pursued the global expansion route, based on its cost-cutting approach. When entering new markets, firms have always been primarily challenged by their ability to adopt, embrace, and conform to new customs, cultures as well as language that define the new market (Solli-Sæther, H. and Gottschalk, P. 2015, p.90).

Outsourcing as a platform provides a solution to such challenges among others, by utilizing the local manpower within the new economic niche as the organization’s workforce. The following report will expound on globalization and its impact on today’s businesses as its foremost agenda. Furthermore, this paper elucidates on tactics that managers pursuing expansion into the international market should observe if they wish to remain ahead of the game. In the second segment, the publication will analyze outsourcing and offshoring, coupled with their contribution to globalization, based on an Australian firm Case study.

Globalization and Today’s International Managers

Globalization as a concept is not new as one may perceive it to be, given that the concept has existed for centuries, only evolving with time to its present state. By definition, Globalization is a term that refers to the gradual but global integration of the numerous states economies, through the production of goods and services, trade escalation, as well as investment flows (Hay, C. and Marsh, D. eds. 2016, p. 11). From a phenomenon perspective, globalization emerged as a result of the global outreach fever that swept most nations, transgressing through each of the states military economic, trade and geopolitical niches. The cumulative impact of the global outreach manifested in the erosion of national economic borders, an element that embraced the emergence and growth of integrated international economies.

From a profile perspective, globalization has been defined by; the emergence of global corporations, robust internalization of production related economic activities, growth in the level of specialization, and escalating disaggregation of production. How has this been possible? Globalization as a phenomenon has consistently relied on policy changes as well as technological growth as catalyst platforms (Teece, D. Peteraf, M. and Leih, S. 2016, p. 19).

From a policy perspective, the creation and amendment of numerous trade policies has resulted in the dissolution of trade tariffs and barriers, an element that has opened up and exposed the local markets to international products, while also local products from different nations have been able to trade on the global market platform (Beck, U. 2018, P. 42). Evidently, nations such as Australia, China, and Dubai, all of which opened up their markets to trade and embraced international brands, have gained immensely from Globalization, an aspect that is visible in each state’s current market situation. 

Technology as the second catalyst factor propelled the evolution of globalization to what it is today. How So? As a result of its rampant evolution, technology has been integrated into man’s life as a crucial platform in his civilization. The emergence of a technology-based lifestyle, shifted the manner in which consumers’ access, shop, and order for their products, as well as the strategy in which manufacturers, industrialists, and producers advertise, retail, and distribute their products (Hay, C. and Marsh, D. eds. 2016, p. 52). Given that the dependency on technology is still expected to escalate with time, the business world has realized of its importance in globalization and the influence it imposes in the productivity, of goods and services as well as the consumption of the products.

Impact of Globalization: A Business Perspective

Globalization as an economic exposure platform has brought along with numerous advantages as well as implications both from the producer as well as consumer’s perspectives. When focusing on the producer side, which primarily made up of entrepreneurial organizations within the private sector, it is crucial to note that globalization has exposed the sector to competition, fluctuation in prices, as well as the substandard quality of products (Kraidy, M. 2017, p. 31). The following segment will offer an in-depth view of Globalization from a business perspective.

It is crucial to note that from the consumer’s end, globalization has been perceived to bear numerous benefits over time. However, that may not be necessarily the case when the aspect is perceived from a business perspective. The increased exposure of markets has also escalated the vulnerability of ventures both in local and international economies to a myriad of unforeseen risks, aspects that will be expounded on below.

Globalization and Outsourcing Dissertation
Globalization and Outsourcing Dissertation

Intense Competition

Competition as the first impact of globalization emerges from the opening up of local markets as well as the integration of economies. It is crucial to note that exportation and importation, as well as outsourcing of product and services are crucial aspects of globalization. Unfortunately, the given elements have created an influx of substitute commodities to most products in diverse markets (Donati, P. 2017, p. 15). The cited aspect which has emerged as the entry of new players into the market culminated in the escalation of competition between existing firms and the new entrants. Cumulatively, although the approach has compelled previously existing firms to improve their quality of products and services, it is unfortunate to note that the cost of competition has been overwhelming for firms in markets that are defined by numerous players.

Price Fluctuations

Fluctuation of prices as the second impact of globalization is highly associated with competition and market saturation. It is crucial to note that although globalization opened up local and international markets, the platform also led to the saturation of various markets that were already defined by a presence of numerous existing local players. Most of the international entrants into local markets were able to supply the consumers with alternative or substitute commodities, to local options at a lower price and even a better quality (Teece, D. Peteraf, M. and Leih, S. 2016, p. 27). Case in point, China’s products are renowned for their cheap price, although inconsistent quality. The given aspect nurtures price fluctuation of commodities because local producers will always be compelled to adjust their prices in a bid to compete with foreign producers, and the cost of their commodities, an aspect that culminates in the unsteady prices of goods.

Substandard Quality of Goods

The quality of a product as well as the brand it has crafted for itself, are aspects that significantly shape customer loyalty and satisfaction. Globalization as a phenomenon has compelled most firms operating in the international platform to outsource their products to developing nations, in a bid to realize a wider competitive advantage, margin when compared to other firms operating in the same niche (Kraidy, M. 2017, p. 22).

The downside of outsourcing is that for most organizations, the ability to observe a given set of quality standards becomes impossible especially when the firm focuses on offering services, or manufactured goods. Cumulatively, although globalization is inevitable, its impacts can be positive as well as be overwhelming for organizations without adequate control structures. The following segment will expound on strategies that international managers can adopt in a bid to remain afloat if not advance in the face of stiff and harsh globalization-induced changes.

Today’s International Managers: Winning tips amidst fierce competition

Drawing from the above analysis of globalization, it is evident that the phenomenon has significantly reshaped the manner in which organizations functions, and conduct business, especially within the international market platform. In spite of the prevalent changes, there are several tactics that wise international managers can utilize to continuously attain growth in returns, and market share. In addition to this, the tactics will enable an organization to establish a reputable image that retains a wide base of loyal customers.

Globalization, Identifying and analyzing the existing and potential Competition

For an organization to stay ahead of its competitors within any market niche, the firm should be aware of the existing threats, an aspect that can only be realized by conducting a thorough competitor’s analysis. It is crucial to note that any industry with new players and startups joining every day is considered to aggressively active, and as such, any firm operating within such a niche should consistently update its analysis in a periodical manner (McLean, M. 2018, p. 35). When analyzing the potential threats, it is crucial to identify the primary and secondary competitors as well as the level of threat each player imposes on your particular firm. By doing so, a manager can analyze the strengths and weaknesses of potential and existing competitors, in addition to making strategic moves that will consistently position the organization ahead of the competition. 

Assessing and Understanding the Target Market

In any business competition, it is crucial to note that the clients or consumers always represent the judges, as their choice embodies their final opinion about their desired product. In any market niche, a wise international manager will always assess the audience, its expectation, and needs, as well as demands. It is crucial to note that consumer behaviors keep on changing depending on the influence of macro factors such as economic conditions (McLean, M. 2018, p. 54). In such an instance, an astute director establishes constant communication with the organization’s existing and prospective clients, as an approach to remain informed and update on consumer concern, predictions as well as desires. By doing so, a firm can adjust its product pricing, market strategies, product packaging, and promotional campaigns in a manner that will attract potential clients and retain the existing ones.

Outsourcing and Offshoring, Telstra Case study

Outsourcing, when defined, refers to the process whereby a firm subcontracts the organization’s tasks and mandates to various external organizations that have specialized in providing the desired service. In other cases, outsourcing also involves a practice whereby an organization acquires a smaller firm with adequate resources and employees to run its tasks. Cumulatively, outsourcing revolves around the breaking down of a given function, and it’s subsequent assigning to third parties (Oshri, I. Kotlarsky, J. and Willcocks, L. 2015, p. 15).

Offshoring, on the other hand, refers to the purposeful relocation of a specific or cumulative business procedure to another new location, such as a country. A good example of offshoring would be when an industrial firm physically relocates its manufacturing process to a new state. The main difference between offshoring and outsourcing is that the former focuses on establishing an operation in a new state as a result of repositioning, while the latter primarily refers to the subcontracting of a firms’ task or duty to a third party which in most cases is usually an external organization (Solli-Sæther, H. and Gottschalk, P. 2015, p.90).

 The fierce aspect of globalization has compelled firms’ overtime to search for innovative and alternative approaches to getting the work done efficiently. Outsourcing and Offshoring have emerged to be promising alternatives means of meeting the production needs of any company. By employing the two approaches, numerous international firms have been able to regulate and cut down operational costs, free up internal resources to support other crucial sectors, and streamline time-consuming functions (Oshri, I. Kotlarsky, J. and Willcocks, L. 2015, p. 48). 

Telstra Outsourcing

Telstra within Australia is presently recognized as the largest media and Telecommunications Company, offering services that include; operating telecommunication network, as well as a vast range of entertainment and communication product and services. As a firm, Telstra prides its purpose to be creating a brilliant and connected future for everyone, a vision it has managed to achieve over time through the expansion of its products and services towards the international telecommunications market.

Expanding into the international market is a move that Telstra implemented provoked by the need to grow the company’s portfolio onto the next level, in addition to embracing the global market platform (CX Central. 2018b, p1). In its expansion operations, the firm has gradually relied on outsourcing and offshoring as approaches to realize its economies of scale and competitive advantage over other players present in the telecommunications industry. One particular and crucial department that the firm has constantly outsourced and offshored to India, Manila, and Perth is its call center operations (CX Central. 2018, p1).

Essentially, under the firm’s international operations plan, Call centers are usually overwhelming departments that are defined by large volumes of low severity type of work. If the firm was to house most of call center operations within its main headquarters back in Australia, evidently quite extensive resources would be committed to the department, to the extent of overwhelming significance performance targets of the institution. Thus by outsourcing and offshoring call center services, the firm is primarily able to focus its resources on dealing with challenging and more severe issues affecting its product portfolio, brand depiction, and customer market base (CX Central. 2018, p1).

Challenges of Outsourcing and Offshoring

Two of the major challenges that Telstra has realized in its international expansion conquest, are cultural and language barriers. As a telecommunication firm, Telstra is constantly in touch with its customer base compelled by the need to introduce and sell new products, as well as offer supportive services (CX Central. 2018b, p1). Given that the firm opts to outsource and offshore its call center operations, most of its customer base across the western world have been complaining of an ineffective call center support base, as in most situations their needs and demands have often been unmet (CX Central. 2018b, p1).

One good example was a recent scenario, where an American customer received poor call center support services that were perceived to be abusive and culturally insensitive, especially after the firm had withdrawn its support for same-sex relationships (CX Central. 2018, p1). It is unfortunate to note that the given aspect resulted from a conflict in cultural and linguistic customs between the firm’s support staff and a worried client, an aspect that could have been deterred if the firm offered locally based call support from America or Australia.

Globalization, Outsourcing and Offshoring Opportunities

From an opportunity perspective, Telstra was able to run its call center support services at a lower cost especially given that the standard labor wage of employees in most of the countries that the firm outsourced its operations are way below what Telstra was offering its initial employees. Additionally, the firm, thanks to outsourcing and offshoring was able to free up more resources back at home and commit them to more severe and demanding issues associated with the firm’s growth and future projections.

In conclusion, it is evident that Globalization is a phenomenon that is here to stay. More so, firm’s that do not embrace this occurrence will gradually become outdated in our ever-changing and first paced world. As economies integrate, there is a crucial need for managers to begin “thinking out of their market niche, and across the globe.” Customer preferences change from time to time, and with that being a significant determining factor of choice, firms should consistently lay down moves that will secure more potential customers besides retaining the existing ones. Additionally, with competition emerging to be a significant defining factor of today’s markets, there is a pressing need for firms to adopt positive elements of outsourcing and offshoring, besides other competition analysis schemes, all in a bid to remain ahead of the curve that is a saturated market full of numerous existing and emerging start-up players. 

References

Beck, U., 2018. What is globalization?. John Wiley & Sons.

CX Central. 2018. Telstra call centre staff in Perth have language problems – CEO | CX Central.

CX Central. 2018b. Telstra’s offshore call centre has a cultural alignment shocker– CEO | CX Central.

Donati, P., 2017. Globalization of Markets, Distant Harms and the Need for a Relational Ethics. Rivista internazionale di scienze sociali, 1(1), pp.13-42.

McLean, M., 2018. Understanding your economy: Using analysis to guide local strategic planning. Routledge.

Oshri, I., Kotlarsky, J. and Willcocks, L.P., 2015. The Handbook of Global Outsourcing and Offshoring 3rd Edition. Springer.

Solli-Sæther, H. and Gottschalk, P., 2015. Stages-of-growth in outsourcing, offshoring and backsourcing: Back to the future? Journal of Computer Information Systems, 55(2), pp.88-94.

Teece, D., Peteraf, M. and Leih, S., 2016. Dynamic capabilities and organizational agility: Risk, uncertainty, and strategy in the innovation economy. California Management Review, 58(4), pp.13-35.

Kraidy, M., 2017. Hybridity, or the cultural logic of globalization. Temple University Press.

Hay, C. and Marsh, D. eds., 2016. Demystifying globalization. Springer.

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Leadership Strategies for Improving Performance

Dissertation Title: Leadership Strategies for Improving Performance of SMEs in Saudi Arabia

Despite governmental support, healthy international trade and application of varied leadership styles, small and medium businesses in Saudi Arabia continue to struggle and are unable to sustain their operations. One of the factors that contribute to the decline of such firms is poor management. The study adopted the use of both quantitative as well as qualitative approaches in exploring the leadership strategies for improving the performance of small and medium enterprises in Saudi Arabia.

It uses surveys as well as secondary sources from various literatures to determine the leadership strategies that successful businesses in the Saudi Arabia have used to survive, especially during the tough financial times. The conceptual framework that is used in investigating the particular leadership strategies is the transformational leadership theory.

The theory has four tenets, which comprise of idealized influenced, individualized consideration, intellectual stimulation, and inspirational motivation. This research makes use of all these to determine particular ways of enhancing the profitability hence sustenance of the small and medium enterprise in the country. The intention of the study is to recommend the best leadership practices for small and medium enterprises.

The general objective of the study is to do a comprehensive study on Leadership Strategies for Improving the Performance of Small Businesses in Saudi Arabia. There exist various leadership strategies that when implemented have the potential of shifting fundamentally the organizational dynamics as well as the various strategic approaches to managing critical functions of small and medium businesses. The research will be guided by the following research questions:

  • How can leadership strategies be a tactical tool for enhancing success in the organization?
  • What are the leadership strategies that enhance the achievement of strategic business objectives?
  • What is the impact of strategic leadership on strategic development of SMEs in Saudi Arabia?
  • How do leaders drive organizational innovativeness as a strategy to implement change in the small businesses in Saudi Arabia?
  • How does ethical leadership influence the success of small businesses in Saudi Arabia?
Leadership Strategies Dissertation
Leadership Strategies Dissertation

Leadership Strategies Dissertation Contents

1 – Introduction
Context of SMEs
Background of the Study
Key SME Enablers in Saudi Arabia
Definition of SME
Strategic Management
Problem Statement
Objectives of Study
Research Questions
Importance of the Study
Limitations of the Study

2 – Literature Review
Organizational Innovativeness as a component of Leadership
Leadership versus Management
Strategic Leadership
Effective Strategy Implementation
Ethical Leadership
Theoretical Framework
Great Man Theory
Trait Theory
Contingency Theory (Situational)
Style and Behavior Theory
Skills and Characteristics of Strategic Leaders
Strategic Management Paradigm in Small Businesses in Saudi Arabia
Proposed Research Framework

3 – Research Methodology
Leadership Perceptions of small businesses in Saudi Arabia
Research Design
Case Study Research
Data Collection Method and Period of Study
Sample Population
Data Analysis

4 – Presentation of Findings
Gender
Measure of Age Central Tendency
Education Level
Years of Experience in Business
Area of Work
Strategic Leadership Skills key to SMEs
Commitment of Entrepreneurs
The effectiveness of Monshaat Support Center
Tactical Significance of Business Strategies
Significance on Monshaat to Strategy Development
Technology as an Essential Component of Growth
Influence of Ethical Leadership
Innovativeness
Inferential Analysis
ANOVA Model Summary
Testing the Relationship between Response and the Explanatory Variables

5 – Analysis of Findings and Discussions

6 – Research Discussions
Strategic Leadership Framework in SMEs
Monshaat Support Center
Organizational Innovativeness
Information Technology Capability
Presence of Monshaat Support Center
Effective Strategy Implementation
Ethical Leadership as a Strategic Tool for Growth

7 – Recommendations and Conclusion
Recommendations
Conclusion

References

Appendix
Survey Questions

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Globalisation Patterns of Consumption

Globalisation and Diversified International Patterns of Consumption

Title: With the evolution of human communication and transportation modes over decades and centuries, this world is squeezing smaller and smaller day by day in terms of interaction among people of different regions, ethnicity, races, and obviously different mind-sets. This changing characteristic of the world is perceived as the globalisation and the world is seemed to be a global village. The globalisation of this world has changed certain patterns of its villagers in terms of their thoughts, lifestyle, communication, buying and selling trends, and also their patterns of consuming the goods and commodities. The contemporary and recent researches on the cultural issues targeted the process of cultural change among migrants and minority people within the mainstream strata of a given culture; however, limited research is conducted on the behavioural transformation as a product of globalisation (Sobol, Cleveland, and Laroche, 2014).

This research essay is purposefully written to explore the underlying scenario related to this topic by including and referring to different literature and viewpoints of the scholars and experts. The theme of this essay will be to discuss and assess the aftermaths of globalisation on transforming the behavioural patterns of the people towards consumption of goods.

Globalisation Definition

The term ‘globalisation’ not only encompasses the economic and trading practices, but also the human agents or the practitioners whose behavioural attributes can impact the globalisation phenomenon itself. In this way, the globalisation curtails the influence of cultural or societal differences related to paradigm development and also widens its scope while including the economic and financial activities regarding consumption of services and products. Another understanding of the world globalisation can be established by considering it as the international transfer or exchange of public, money, commodities, knowledge and the cultural norms, which resulted in the boosting the awareness level of people in the two last decades of the last century (Jadoon, Butt, and Hayat, 2016).

In the context of social sciences including culture, sociology, political science, and also economics, the term globalisation is treated as comprising the international classification, electronic media, and the international treaty World Trade Organisation (Cornwell and Drennan, 2004).

It is explored through researches that the globalisation directly influences the patterns of consumptions and the society. The consuming trend and style a society adapts mostly rely on the development of thoughts and their needs. The significance of technological revolution in guiding the consuming patterns is pertinent for consideration. Moreover, the online shopping system has impacted the traditional trends and patterns enormously (Jadoon, Butt, and Hayat, 2016).

As per Ruediger John (2005), globalization process does not ensure the one’s freedom and security. It also lacks the definition of nations-wise social values along with the enforcement of global law pertaining to address human psychology and behaviours. Moreover, instead of politically addressing the cultural developments, the emphasis of globalisation is more on the spread and sharing of technology and economical boom (John, 2005).

Divid Howes (1996) in his book used the term homogenization which refers to the unity in the global village. The terminology depicts the paradigm of cultural and social influences in the international markets are due to the intrusion of commodities and products in the form of imports based on the knowledge gained through globalisation. This paradigm also emphasises the need to understand and accept the rise in the cultural and social differences occurred due to the export of domestic goods and the import of goods mostly produced in the western world. One contemporary contextualisation of the consumption patterns of people in the global village is the motivation of consumers or the people to choose the goods as per their own liking and disliking instead of being a blind victim of globalisation. This is because the people of the underdeveloped countries are often influenced to purchase those products which are not only new and alienated but most of the time also serves as damaging the local culture rather replacing it with the imported culture (Howes, 1996).

There is a need to go deeply to understand that the consumers’ attitude is influenced by both internal and external factors in the form of domestic culture and the consequences of globalisation respectively. Several types of research have been continuously conducted to examine the consumers with the help of examining their lifestyle. A consumer’s lifestyle is the agent of the tendency of adapting the change in behaviour for consuming items and products of a single or multiple manufacturers. It is again the globalisation which enforced manufacturers all around the world to be indulged in an extensive competition in order to win the consumer’s satisfaction. This ultimately helped the consumers in terms of having competitive quality in products (Dunn, 2015).

Globalisation MBA Project
Globalisation MBA Project

An argument in the work of Elena Kell (2012) supports that the globalisation forms and leads to a consumption based society in which consumption has become indispensible and along with its ethical practices. Consumers are generally unaware of the supply chain and operations management involved in the availability of products imported from foreign countries. Hence the ethical aspect of consumption addresses the consumer’s responsibility to be updated of the steps involved in the processes (Kell, 2012).

McCoid (2010) differentiate the consumption in its three shapes. According to that categorisation, the consumption of goods will not remain sustainable if the resources are used more than what exactly required, and this is called overconsumption. This mechanism often leads to the lower quality of life and damages the environment. On the contrary, the under-consumption is the utilisation of resources much less than the required, hence causing poor quality to health the lifestyle. It is observed that the main cause of under-consumption in the age of globalisation is the inequality in the social distribution of resources. Both forms of consumption do not contribute to sustainability. The sustainable consuming patterns, however, do not cause the environmental damage and the human health. In order to develop the consumption pattern in a sustainable way, there is a need to accept the relationship of over and under consumption with the globalisation, because in a global village, the under-consumption of most groups causes the over consumption of few groups (McCoid, 2010).

On a critical side, the contemporary consumption patterns have negatively impacted the development of human wellbeing on the individual as well as on societal levels. This change happens in a way that it spread the social inequalities among groups and even countries through globalisation. The inequalities are spread due to the differences in the quality of products and services for all different social classes within a certain society or the region. The global consumption pattern is also promoting and supporting the flow of resources to a limited class of people and groups who have much more wealth to spend on even luxurious items instead of just the basic needs, hence the poor class of people in the world continues to suffer the lacking of even basic needs due to the lack of resources. Similarly, the globalisation has intruded the consumption of food based items which are most of the times either not synchronised with the eating habits of the people of a particular country or are much expensive than their local alternatives. The adaption of foreign goods and items also often creates environmental problems in the form of waste disposal and discharge (Khor, 1998).

The increase in the free trade between countries has also enhanced the availability and quantity of goods and services for the end users. This scenario was for sure cannot be imagined the effectiveness of various global trade pacts, agreements, and the role of unions worldwide. With the increase in the quality as well as a variety of products through globalisation, the consumption pattern among people has drastically changed. People pay due importance in conducting a preliminary survey, physical or online, regarding the particular product they are going to buy. Moreover, unlike before, the brand has been given comparatively less importance by the consumers (Scriven, 2014).

The technological advancement, globalisation and the integration of countries around the world have significantly changed the consumption pattern of people all over. The internet facility got the users of around fifty million in only five years; hence it is pertinent to accept that through internet lives of thousands and millions of people in all countries evolved positively. The comparative survey has become much easier through the internet for everyone regarding any product before its purchase. Everyone in the global village can be informed of the patterns of the lifestyle of any other person or group in other parts of the world (Kónya and Ohashi, 2004).

Globalisation Conclusion

This research essay has explored different theoretical perspectives of various authors to explore the aftermaths of globalisation on transforming the behavioural patterns of the people towards consumption of goods. It can now be concluded after a comparative analysis of various viewpoints on the topic, that the globalisation has certainly opened the door of opportunities for not only sharing of knowledge, technology, and goods, but also played and has been playing a significant role in designing and changing the behavioural patterns of consumption among consumers and end users all around the world in this global village. Some paradigms consider it as positive while the other as the negative role of globalisation because, in some perspectives, it has also led towards social and financial inequalities among societies and classes of people.

References

Cornwell, T.B. and Drennan, J., 2004. Cross-cultural consumer/consumption research: dealing with issues emerging from globalization and fragmentation. Journal of Macro marketing24(2), pp.108-121.

Dunn, K., 2015. Globalization and consumer: What marketer needs to know. The Neumann Business Review, pp.16-30.

Howes, D., 1996. Cross-cultural consumption: global markets, local realities. Taylor & Francis US.

Jadoon, A.K., Butt, A.R. and Hayat, M.A., 2016. Development of Measurement Models for Globalization, Consumption Patterns and Culture: A Case Study of Three Big Cities of Punjab, Pakistan. Pakistan Economic and Social Review54(2), p.327.

John, R., 2005. Globalized Culture, Consumption and Identity. Translated by Gunilla Zedigh. Baden,

Kell, E., 2012. Ethical consumer in a globalized world: challenges for the individual’s identity. A study on ethical consumers in Lund and Malmö.

Khor, M., 1998. Globalisation, Income Distribution, Consumption Patterns and Effects on Human and Sustainable Development (no. Hdocpa-1998-06). Human Development Report Office (HDRO), United Nations Development Programme (UNDP).

Kónya, I. and Ohashi, H., 2004. Globalization and consumption patterns among the OECD countries.

McCoid, C.H., 2010. Globalization and the Consumer Society. Global Security and International Political Economy–Volume II, p.49.

Scriven, J., 2014. The Impact of Globalization on the Consumer. The Nouman Business Review, pp.13-23.

Sobol, K., Cleveland, M. and Laroche, M., 2014. Globalization, Culture and Consumption Behavior: An Empirical Study of Dutch Consumers.

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