Consumer Behaviour China Automobiles

The Automotive Industry in China: Perspectives on Consumer Behaviour of Domestic and Foreign Produced Automobiles

Keywords: Consumer Behaviour China Automobiles. China is the biggest consumer and producer of automobiles in the world today. In spite of this there has not been enough research in the field of Chinese consumer behavior. This particular study investigates the significance of country image and country of origin in Chinese consumer purchase intentions and evaluations of automobiles. The respondents were located in different cities of China who were surveyed.

Conjoint analysis had been used for deriving the significance of country of origin compared to other attributes in making preference judgments whereas multiple regressions were used for deriving the significance of country image in the purchase intentions. It was seen that country of origin is as significant as brand name and more significant than safety, reliability and price in making product evaluations. It was also seen that workmanship, reliability and superior prestige were the most significant reasons for the purchase preferences of the Chinese respondents for the foreign automobiles compared to the Chinese brands.

Consumer Behaviour China Automobiles
Consumer Behaviour China Automobiles

The results for the domestic and foreign manufacturers along with their implications have been discussed. The main aim of this research is to examine current situation of Chinese auto industry and the factors which have contributed on the success of immense growth rate of Chinese auto industry confronting severe competition from foreign automobile companies.

Dissertation Objectives

  • To study the current Chinese auto industry and the growing competition in the industry
  • To evaluate the concept of consumer behaviour and the factors impacting the consumer buying behaviour with respect to auto industry
  • To review factors motivating the investment in Chinese auto industry
  • To study the factors which may hamper the growth of Chinese auto industry as a result of growing foreign giant companies.

Dissertation Contents

1- Introduction
Background
Research Question
Research Aim
Research Objectives
Research Rationale

2 – Literature Review
Consumer Behavior
Constitution of Consumer Behavior
Consumer Decision Making
Influencing Factors of Consumer Behavior
Motivation
Perception
Learning and Memory
Attitude
Self-concept and Life styles
Environmental Factors
Chinese’ Attitudes to Domestic and Foreign Goods
Overview of Key FDI Theories
FDI Motives and Determinants
Geographic and Cultural Closeness

3 – Research Methods
Purpose of Research
Research Methodology Adopted
Research Paradigm
Research Approach
Research Strategy
Primary Data
Design Data Collection
Validity and Reliability

4 – Findings and Analysis
Survey Findings
Findings on Factors affectng Consumer Behavior in China
Analysis of Findings from Secondary Research
Chinese Automobile Industry – Porter’s Five Forces
Bargaining Power of the Buyers
Bargaining Power of Supliers
Drivers of Supplier Power
Threat of New Entrants
Threat of Substitutes
Discussion
Key Findings

5 – Conclusion

References

Appendix
Questionnaire

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Real Estate Dissertation Housing Bubble in China

Causes and Determinants of Real Estate Bubbles in China – A Study into Beijing

The real estate market of Beijing is under investigation in order to find whether there is a potential housing bubble in China. Housing bubble as a phenomenon will be analyzed. Furthermore, the residential market of China and whether various programs for the housing policy affect housing market are presented, especially during the period 1998-2014. The Ηukou registration system gives interesting information about the housing market, the central government’s policy, and its reaction and ability to cope with a housing bubble. Ηukou registration number defines whether an individual comes from a rural or an urban area, as well as the locality.

The urban and rural residents with agricultural or non agricultural Ηukou have different rights, and thus different chances for housing, especially in large metropolitan areas like Beijing. The connection of the four state owned banks with the housing market and their reaction to the house price changes during our period of interest is analyzed. The banks reacted without taking into account the risk, because they think that they are too big to fail. Volatility is also analyzed because it is important to find the reasons behind the changes in house prices. House price volatility forces households to buy a house to live in so that they could avoid the fluctuations in house prices, and a potential price increase. Regions in Beijing do not have the same property characteristics and potentials for a real estate bubble.

Housing Bubble China Dissertation
Housing Bubble China Dissertation

The results from the research of the secondary data are presented, with some final discussion. The answer for a housing bubble in Beijing is not crystal clear. Various findings support the existence of a bubble and some others do not. Although Beijing and regions in Beijing show a house price trend above the equilibrium price, the political status quo is special. In addition, it depends on the way data are collected, the availability of data, as well as their validity. It also depends on whether we have unclear property rights, housing inequality, and not a wide freedom of choice for the households.

While there are many factors that contribute to the formation of housing bubbles, as it is a very complex phenomenon, the present dissertation is focused on some important issues revealed from the literature review. Specifically, the above hypothesis is tested considering the following issues:

  • The correlation between potential real estate bubble and changes in housing prices in Beijing
  • The correlation between potential real estate bubble and housing prices volatility in Beijing
  • The role that the banking sector plays to the potential real estate bubble in Beijing
  • The readiness of Chinese authorities to deal with a Real Estate bubble
    The so far reaction of Chinese authorities to imbalances and housing price volatility
  • The correlation between the residential market in China and Beijing and a potential real estate bubble
  • The correlation between the Hukou system in China and a potential real estate bubble

Housing Bubble Dissertation Contents

1: Introduction
Rationale
Aim and Objectives
Hypothesis
Dissertation Structure

2: Literature Review – Housing Bubbles
Definition of Bubbles

3: Literature Review – The Role of House Prices and Volatility
Changes in Housing Prices
Volatility

4: Literature Review – The Role of the Banking Sector
The Banking Sector in China

5: Literature Review – The Role of Chinese Authorities
Government Involvement in Urban Housing
Government’s Reaction

6: Literature Review – Residential Market in China and Beijing
Residential Market in China and Beijing – A Historical Perspective
Housing Provident Fund (HPF)
Economical and Comfortable Housing Program (ECH)
Cheap Rental Housing Program (CRH)

7: Literature Review – Hukou Registration System
Description of Hukou Registration System
Housing Finance System
Inequality in Beijing

8: Research Methods

9: Data Analysis
Is There A Potential Real Estate Bubble In Beijing?

10: Conclusion

References

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I do hope you enjoyed reading this post on Causes and Determinants of Real Estate Bubbles in China. There are many other titles available in the real estate dissertation collection that should be of interest to construction management students and building professionals. There are many dissertation titles that relate to other aspects of construction such as project management techniques, environmental management, building and construction methods to name a few. It took a lot of time to write this post and I would be grateful if you could share this post via Facebook and Twitter. Feel free to add your thoughts in the comments section. Thank you.