Leadership Dissertation Topics

Leadership Dissertation Topics

Leadership Dissertation Topics – Leadership is one of the vital functions of management which aids to accomplish organizational aims and objectives by maximizing the efficiency. A leader plays a significant role in concern’s working and encourages employees with both non-economic and economic compensation.

A leader not just supervises but rather carries a considerable mentoring role for subordinates by instructing them the way they are meant to perform. A project manager plays a role of primary leader who is responsible to manage project goals related to scope, cost, time and other operations effectively.

Scholars have for many years tried to differentiate and give the similarities between leadership and management. Leadership and management are two words that are intertwined together. Leadership defines a possessive quality that has to do with influencing, motivating and working toward set goals. Management on the other hand, is the desire to follow set rules in order to achieve set goals. Our collection of Leadership Dissertation Topics will help you better understanding of leadership theory.

Management involves giving order in contrast to leadership. The relationship between leadership and management is a basic problem in the theory and practice of organization management. Leadership and management are two basic functions of organization management.

The nature of the relationship between the two is the relationship between the leadership function and the management function. In general, leadership has been defined as doing the right thing while management is seen as doing the things right. This paper assesses the relationship between leadership and management, identifying the similarities, difference and the problems associated with identifying the actual relationship between leadership and management.

Keywords: Leadership, Management, Organization Management, Organization Function, Leadership Dissertation Topics.

Introduction

Abraham Zalezmek first described leadership and management as two separate terms in publication in 1977 [1]. In literature, leaders are seen to possess skills that are termed visionary and being right. Management on the other hand, is termed task-orienting and doing things right. While many authors try to find the difference between leadership and management, few are of the opinion that both leadership and management are the same [2]. Leadership is often described as the feature or quality that differentiates a great manager from a good one.

The terms leadership and management make up the skills and abilities necessary to describe an individual’s hunger for team success. This goes further to say that leadership and management can be interchanged especially when explaining their performance in organizations. According to [3], leading describes who you are as a person whereas managing is skill-based, a craft that can be learned and describes what you can do. This suggests that leadership is an identity that can be cultivated within a person and management, a set of characteristics that are demonstrated to show competency.

However, the description of leadership as the development of personal goals and management as the mastery of a craft is misleading and oversimplifies human and organizational development. In businesses, effective leadership is seen as the most essential part through which the business sustains itself in the face of challenges caused by rapid growth of the economy [4]. As a means to validate this, be sure to visit our leadership dissertation topics for material that will help you with your studies.

Leaders take charge and control the operations of an organization. Good leaders set achievable goals and objectives and guide the course towards the realization of the goals through effective strategies [5]. In addition, good leaders have the ability to influence their employees and encourage them through a positive organization culture and generous employee benefits such as leave allowances, healthcare insurances and others.

Leadership focuses on the general influences for inspiring people and gain their trust. On the other hand, management deals with planning, organizing, problem solving, influencing and controlling. In organizations, when performances appear to be bad, managers tend to understand the key reasons and what effective measures to take to mitigate the problems but would always wait for the leaders to come forward [6]. This reflects the division between leadership and management in organizational practice.

This division causes a misunderstanding between leadership and management. Leadership is process-oriented in the same way as management and both are similar in several ways. In one way, managers lead and leaders manage people and both of the work with people to achieve goals. This paper is one of many leadership dissertation topics available on our website that presents the relationship between leadership and management and the impact of this relationship in business.

Firstly, the leadership and management are discussed separately. Secondly, the functions and impacts of leadership and management further elaborated. Furthermore, the different aspects of leadership and management are discussed highlighting their roles in the growth of organizations and lastly, the relationship between leadership is discussed.

Leadership

Leadership refers to the process of influencing other people to do their duties with confidence and out of their own will. Leadership is focused on achieving specific goals through people by motivating them to direct their energies toward attaining the set goals. A leader equips, trains and influences followers with diverse abilities and skills to focus their energies willingly and enthusiastically to achieve organizational mission and objectives [7].

The concept of leadership does not only talk about the willingness of the followers but also their zeal and confidence [8]. The term leadership has been widely discussed in many literatures and many scholars have defined it differently each explaining it in his own way. Currently, there are more than 400 definitions of leadership [9]. Leaders influence people positively and make them strive out of their own will to achieve the organizational goals.

Be sure to visit our leadership dissertation topics. The role of a leader in an organization is vital in terms of creating a vision, mission, objectives, policies and strategies that help to achieve organizational goals effectively and efficiently as well as directing and coordinating the organizational activities [10]. The lack of effective leadership may cause problems related to unethical practices, high labor turnover, and poor financial performance among others in an organization. The main aim of many businesses is to achieve their set goals thus, the need for effective coordinate and motivate employees [11].

Leadership Qualities and Roles

Leaders play very important roles in the growth of organizations. The qualities of leaders help them to identify realizable goals, devise strategies to reach those goals, and motivate and provide direction for the team to follow to achieve the set goals. It is vital for the leader to recognize the value system that operates in a variety of work group and situation.

  • Objective: A good leader always examines all situation before making decisions. Objectivity is ability to rationally assess problems and issues without being biased.
  • Perception: Perception entails the ability discover the realities in one’s surroundings. Organizational leaders are required to have knowledge of the organizational goals and objectives and work towards achieving them.
  • Establish and follow priorities: This is the ability to recognize what is important and what is not and arrange goals in the order of their importance. Leaders should know what is important and worthy of consideration
  • Interpersonal relationship: All leaders work with people. A leader should have good human relation attitude. This is very important for leaders who have their jobs done through subordinates. The human relations theory states that jobs should be designed and scheduled in such a way that workers have a sense of responsibility as well as opportunities to participate in decisions affecting their job [8].
  • Manages crisis: In all organizations, disputes always exists among the workers. Leader should be capable of settling disputes or differences among their subordinates.
  • Decision-making: Decision-making is one of the most important roles of leaders. Effective decision-making involves defensive avoidance, collecting more and more information about the cost and utility of each alternative and comparing them systematically in order to choose the most effective costs.

Management

As defined by Katz in 1955, management is exercising direction of an organization through executive, administrative and supervisory positions [12]. In the above definition, management is seen as a task-oriented responsibility and involving the development of staff, mentoring high potential personnel and resolving conflicts at the same time reserving ethics and discipline [12].

Management was defined by Kotter as the job of taking care of planning, organizing, budgeting, coordinating and monitoring activities for a group or organization [13]. In general, management is the process or means of achieving organizational goals. In Northouse definition, management is the means through which objectives and goals are realized through the efficient use of resources [14].

The most important resource managed by managers is the human resource. The aim of managers is to reach short-term goals, avoid risks and establish standards to improve standards [15]. While carrying out their activities, managers focus on directing and controlling their assistants, resources, structures and the entire system.

Functions of Management

The functions of management include planning, organizing, influencing and controlling. Managers must perform these functions to enable them perform their duties effectively.

Planning

Planning is the first aspect of management. Planning helps to choose the most appropriate method for performing important task to help achieve organizational goals. The sole focus of planning is achieving objectives. The activities of the organizational team, managers or employers toward achieving desired objectives and achieve success are defined through planning. In general, planning increases the efficiency of organizations because it leads to short-term success and in the long-run shapes the organization’s long-term future [16].

Organizing

Organizing involves assigning task to people that was done during planning. Organizing helps creating a process that converts plans into incidents or products [17]. In general, the organizational employees are assigned some tasks, which meet or contribute towards achieving important organizational goals.

Tasks need to be organized, in such a way that every employee’s performance should add to the departmental and organizational success. Divided labor reduces workload and optimizes the utilization of resources; therefore organizations need to manage their people and processes [16].

Influencing

Influencing is also seen as motivating, directing or leading. It means guiding the organization members to accomplish tasks in a way that helps an organization achieve its goals [16]. Influencing has a major purpose, which is enhancing productivity.

Generally, the accomplishment of tasks, which are labor-intensive and require teamwork and result in generating high production levels in the long-run rather than the situations, in which people have to accomplish individual tasks because most of the people find task-based working conditions as uncomfortable or tedious[17].

Controlling

According to [16], controlling is the fourth managerial function, and it plays the following roles:

  • Information collection for performance evaluation.
    • Deciding the performance norms and compare the current performance with the previous performances.
    • Make a new action plan, and modify the existing plans to achieve the desired objectives.

Controlling is a continuous function of managers [16]. Controlling assures that the targets are achieved, and the desired changes have been made. The functions given above are major management functions; however, they need to be performed simultaneously in order to run the organization in a profitable way.

Relationship between Leadership and Management

In Jarad’s view, leadership exists as a subset of management and both leadership and management are important to facilitate organizational performance [20]. Management deals with planning, budgeting, controlling, and structuring while leadership refers to a process of directing, visioning, and motivating including coordinating and the development of individuals.

Additionally, management and leadership roles are distinctive in terms of internal and external roles [21]. According to [22] the goals of managers come from necessities whereas the goals of leaders come from a place of active attitudes. This means that leaders inspire people to be creative and innovative about problem solving under less supervision. On the other hand, managers give instructions to ensure that the organization’s day-to-day business is completed.

The creativity of leaders can sometimes be suppressed by managers’ desire for order, and while managers avoid risks, leaders take calculated risk [22]. In addition, a leader has soul, the passion and the creativity while a manager has the mind, the rational and the persistence [23]. A leader is flexible, innovative, inspiring, courageous and independent whereas, a manager is consulting, analytical, deliberate, and authoritative and stabilizing [24].

Furthermore, management works to establish security and order, as leadership promotes change and fluidity within organizations. In as much as individual can be a great leader, a great manager, or both, he still needs the mastery of slightly different skills and competencies. The mastery these skills helps the individual to successfully navigate the fields of both management and leadership. There is no doubt our collection of leadership dissertation topics will help you in this field.

Leadership and management may overlap, but they are not the same [26]. Leadership is a multi-directional influence relation, while management is a unidirectional authority relationship [25]. Zaleznik argues that organizations need both effective managers and effective leaders in order to reach its goals, even though managers and leaders have different contributions [1].

He further stated that leaders promote change, new approaches, and work to understand people’s beliefs to gain their commitment, but managers promote stability, exercise authority, and work to get things accomplished. Consequentially, leadership and management need different types of people [1]. Watson in 1983 stated that management means taking care of structure and system, but leadership focuses on the communication, motivation, and shared goals [27].

To further state the difference between leaders and managers, Watson mentioned in his book “Leadership, Management and the Seven Keys” that strategy, structure, systems, shared values, skills, and style (the 7S) are more effective for leaders than for managers.

Leaders have vision, goals, strong values and work to ensure that his followers are on the same page [28]. Hull and Ozeroff described leaders as good communicators because they spend more time with their followers [28]. In addition, leaders are aware of their team members’ professional strengths, weaknesses, emotional standings, their place in the organization, which allow them to know how to motivate them [26].

Understanding the nature of leadership requires you to consider the broader notions of leadership and management. Leaders have followers, and must influence their followers in the right ways [25]. Managers on the other hand, follow the laid down process, and seek stability and control and in a way, instinctively try to resolve problems quickly. Organizations need both managers and leaders to achieve the goals and objectives. Table 1 gives the summary and comparison between leadership and management.

Table 1: Summary and comparison of the relationship between leadership and management

Leadership Dissertation Topics - MBA Projects

Leadership Dissertations

Problems associated with Understanding the Relationship between Leadership and Management. Leadership Dissertation Topics

  • Understanding correctly the notion of leadership and management: Many scholars have defined leadership and managements in more than 350 different ways [18]. These definitions bring about inconsistency in understanding the concept of leadership and management.
  • The inequivalent relationship between leadership and management, and leaders and managers: According Warren Bennis, a manager is someone who does things correctly and a leader is a person who does the correct thing [19]. The evaluation of the definition by Bennis, the leadership and management behaviors cannot exist in the same person. It goes further to say that leaders mainly perform the leadership function of a certain level in the organization, but the management function of this level cannot be ignored, otherwise leadership function will be ineffective.Conversely, managers can mainly perform the management function of a certain level in the organization, but the leadership function of this level cannot be ignored, otherwise it will lead to inefficient or ineffective management functions [20].
  • Understanding the nature of the relationship between leadership and management: The function of leadership mainly concerns the right direction and the value of organizational activities, whereas the function of management deals with stability of order and efficiency of organizational activities [20]. Leadership and management functions in different levels in an organization and together constitute management system and management system of the whole organization management. Consequently, the nature of the relationship between leadership and management is the relationship between leadership function and management function. Therefore, the description of leadership and management by Warren Bennis should be the mission of the leadership function is to ensure doing something correct, and the mission of the management function is to ensure doing something correctly [20].
  • Understanding the relationship between leadership and management to be different from the relationship between their disciplines: The relationship between leadership and management disciplines is based on the need of discipline construction, and they both have different emphasis. Nonetheless, this emphasis should not deny the unity of the organization management. The means that the discipline itself is independent, but its independence is relatively independent in the theoretical system of the organization management [20]. The two disciplines have strong complementary both in theory and in practice.
  • Understanding that the need of theoretical research cannot cover the need of the practice of organization management: Several scholars see leadership as one functions of management. This is from the viewpoint that management functions include planning, organizing, leading and controlling. Other scholars are of the viewpoint that management belongs to the leadership, because leaders’ function is more prominent in the organization management. These viewpoints distort the relationship between leadership. However, the relationship between leadership and management should be analyzed according to the natural state of the organization management practice.

Conclusion and Leadership Dissertation Topics Toughts

Logically, the concepts of leadership and management are different but have some similarities. An attempt to break the relationship between leadership and management by considering only the differences that exists between them cancels the meaning of organization management. This project can be found in our leadership dissertation topics section and we have highlighted that both leadership and management are important for every business or organization to achieve success.

Practically, once leadership or management breaks away from the organization management, its mission, the whole organization management becomes meaningless, and the whole organization management system will operate in a low level. If this happens, it will eventually lead to inefficient integration of the organization resources and poor organization performance.

Having discussed the relationship between leadership and management under the concept of organization management. It is believed that the nature of the relationship between leadership and management is the relationship between leadership and management functions. This research can help to address the problem that leadership and management face especially in their combined contribution to organization goals and business growth. In practice, leadership and management are interrelated and therefore go hand in hand in organization management.

References

  1. A. Zaleznik. Manager and leaders: are they different? Harvard Business Review, 1977, vol. 55, pp. 67-78.
  2. A. Neelam, PhD, H. A. Glenn Jr, PharmD, B. Amie, PharmD, G. Oscar, PhD, MBA, C. O’Neil, PharmD, S. M. Misty, PharmD, S. L. Jenelle, PharmD. Leadership and Management Are One and the Same. American Journal of Pharmaceutical Education, 2017, vol. 81, no. 6 Article 102.
  3. E. Andersen. Manage or lead? Do both. 2012.
  4. I. Cabeza-Erikson, K. Edwards, and T. Van Brabant. (2008). Development of leadership capacities as a strategic factor for sustainability. Karlskrona: Blekinge Tekniska Höogskola.
  5. J. H. Moo and, Dr. Y. Rashad. How Effective Leadership can Facilitate Change in Organizations through Improvement and Innovation. Global Journal of Management and Business Research: An Administration and Management, 2015 vol. 15, no. 9.
  6. L. Yaokui. Analyzing the relationship between leadership and management based on the concept of organization management. Advances in Social Sciences Education and Humanities Research, 2016, vol. 63, pp. 156-160.
  7. E. Bruce, K. P. Winston. An Integrative Definition of Leadership. International Journal of Leadership Studies, 2006, vol. 1, no. 2, pp. 6-66.
  8. U. I. Abbas and O. D. Cross. Impact of leadership on organizational performance. Int. J. Bus. Manag. Soc. Res, 2019, vol. 06, no. 02, pp. 367-­374.
  9. L. J. Mullins. Management and organizational behavior (5th Edition) Britain: Pearson Educational Ltd, 2012.
  10. G. Y. Xu and Z. S. Wang. The impact of transformational leadership style on organizational performance:   The intermediary effects of leader-member exchange. Long Beach, CA, USA, IEEE Xplore, 2008, pp. 1090-1097.
  11. E. Vigoda-Gadot. Leadership style, organizational politics, and employees’ performance: An empirical examination of two competing models. American Journal of Business and Management, 2012, vol. 36 no. 5, pp. 661- 683.
  12. R. L. Katz. Skills of an effective administrator. Harvard Business Review, 1955, vol. 33, no. 1, pp. 33-42.
  13. J. P. Kotter. What leaders really do? Harvard Business Review, 2001, vol. 79, no. 11, pp. 85-96.
  14. P. Northouse. Leadership theory and practice. Thousand Oaks, CA: Sage Publications 2007.
  15. J. Kotterman. Leadership vs Management: What’s the difference? Journal for Quality & Participation, 2006, vol. 29, no. 2, pp. 13-17.
  16. Bateman & Snell. Management: The New Competitive Landscape. (6th edition) Mcgraw-Hill (Tx) 2004.
  17. R. H. E. Hassan. The Relationship between Strategic Management and Leadership: A Critical Literature Review. International journal of scientific and technology research, 2019, vol. 8, no. 2, pp. 58-62.
  18. Z. Li-Yan. Administrative leadership, 3rd edition. Publishing House of Renmin University of China, Beijing, 2015, 26.
  19. A. Y. Gary. Leadership in Organizations, 5th edition. Translators: Wenzhao Tao. Publishing House of Renmin University of China, Beijing, 2004, 6.
  20. G. H. Jarad. The construction manager leading characteristics for the success of construction projects in the Gaza Strip. Master’s Thesis, the Islamic university of Gaza, 2012.
  21. I. J. Price. The Conception and Operationalization of leadership in construction companies, Masters Degrees Thesis, UNISA, 2009.
  22. A. Zaleznik. Managers and leaders: Are they different? Harv Bus Rev, 2004, vol. 82, no. 1, pp. 74-82.
  23. J. P. Kotter. Leading change: A conversation with John P Kotter, 2001, vol. 25 no. 1, MCB UP.
  24. M. Liphadzi, C. O. Aigbavboa, and W. D. Thwala. A theoretical perspective on the difference between leadership and management. Procedia Engineering, 2017, vol. 196, pp. 478 – 482.
  25. Dr. A. Ali. Are Leadership and Management Different? A Review. Journal of Management Policies and Practices, 2014, vol. 2, no. 3, pp. 71-82.
  26. C. W. Watson. Leadership, Management and the 7 Keys. Business Horizons, March–April 1983.
  27. S. R. Covey. Principle Centered Leadership. New York: Franklin Covey Company, 2003.
  28. T. Hull and P. Ozeroff. The transitioning from Manager to leader. New York: Harper and Row, 2004.

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Netflix Consumer Behavior

Netflix Consumer Behavior

Netflix consumer behavior – This assignment focuses on a branded service – Netflix on the basis of co-creating value. Netflix is the leading American brand known for streaming services. In this case, Netflix is the brand and streaming is the service. Therefore, of focus in this assignment is developing a brand-image – various brand associations; brand-congruency by determining the level of congruency between the typical user’s image and brand-image.

The assignment also focuses on explaining the brand attitude of Netflix’s target audience, social-cultural influences, identifying any artefacts and rituals associated with the branded service, and the recommendation of the various ways of creating value for the customer. In general, this assignment is a piece communication, which provides the service brand (Netflix) manager with information about their socio-cultural, brand, and normative influences affecting and co-creating value for the target audience.

Brand Image

To begin with, it is hard to imagine a living room or boardroom where Netflix (branded service) requires an introduction. Currently, the branded service boasts of over 70 million subscribers across over 40 countries worldwide. Netflix has spurred hundreds of cable cancellations every day. This kind of growth for Netflix in recent years is partly attributed to the brand service’s image out there. According to Park & Lee (2005, p. 40), the success of a company stems, partly, from delighting customers in margin-enhancing, customers in hard to replicate ways, which ended up creating the kind of brand-image that is unique.

When it comes to Netflix’s brand-image, what comes to mind is authenticity and sustainability. The brand image has been built with the human spirit, and not necessarily ad campaigns (Pittman & Sheehan, 2015, p. 1). To the management, what comes to the mind of the consumer in reference to Netflix is that it provides streaming services, and the branded service is largely known for its positioning model. Park et al. (1991, p. 186) pointed out that the brand image is the unique story, which consumers recall when they think of a brand (PowerPoint Presentation Week 5, n.d. Slide. 26).

To the management, therefore, Netflix’s brand-image has points of parity, which are also the same as other brands in the same industry or different industry (Pittman & Sheehan, 2015, p. 1). These points of parity include innovation (also associated with the car brand – Tesla), reliability – also the case with Honda, and convenience (similar to Amazon). On the other hand, the points of difference for Netflix include the streaming TV shows, original content, and movies.

Brand Congruency

Brand congruency is made up of product brands and user-image. Brand congruency refers to a scenario where all the elements and touch points of the brand, in this case, Netflix, appears to have been cut from the same cloth. According to Stach (2015, p. 675), the brand congruence between the self-image of the consumers and the attempt of the brand image to explore consumer choices, for example, purchase intentions, preference of the brand, and usage and loyalty.

The degree of congruency between the brand image and typical user’s image is based on the brand evaluation, which relates to promotion message. In this case, Dolich (1969, p.5) pointed out that reminding consumers of their self-images, under the promotion message, there are positive considerations of brand congruencies given by the same consumers.

Accordingly, the degree of congruency between your self-image and the typical brand-user image is based on how the consumer uses the brand as a symbol; in this case, consumers consider brands with images or personalities, which are congruent with their self-image or brand personality (Stach, 2015, p. 674). In summary, the brand-image congruency involves self-schema, and it comprises of brand personality that is measured in terms of brand attitudes.

Brand Attitudes and Consumer Behavior

The brand attitude of the customer comprises of two main components – the strength of positive or negative relation/association, which the experiences of the customer towards a specific brand as well as the conviction of the accuracy of the brand (Gonzalez-Jimenez, 2017, p. 69). In this case, there are various brand attitudes towards the branded service – Netflix. For instance, Netflix consumer behavior has succeeded in creating a positive attitude towards its brand.

Here, the branded service has created the belief that it can either succeed or fail based on its ability to maintain and drive subscriptions (Malcolm-Boulton, 2016, par. 7). When it comes to emotions, Netflix comes with a feeling from the consumer that exhibit dynamism, excitement, and modern enthusiasm of subscriptions other than cable services.

Accordingly, Netflix services also trigger nostalgia as the branded service has managed to revive nostalgic shows such as the Gilmore Girls that is no longer available in cable services (Gonzalez-Jimenez, 2017, p. 68). Therefore, the brand attitudes directed to Netflix comes with excitement, curiosity, nostalgia, and a sense of control of specific shows to subscribe.

The Social-Cultural Influences

Netflix did not focus more on the sociocultural influences their services would have on individuals. In this case, Netflix’s social influences have led to the reduction of jobs; for example, Roettgers (2015, p. 1) observed that Netflix beat competitors operating retail outlets by embracing streaming services. There is the issue of identification influence where consumers have been influenced by Netflix because of its modernity, convenience, unique services, and the confidence it projects to the public (Wang, 2014, par. 16).

Identification influence, in the case of Netflix, is based on what Pittman & Sheehan (2015, p. 1) termed as “binge-watching.” “Binge-watching” is a representation of a radical shift from the 21st-century media consumption. This kind of influence comes with the unique services of the branded service, which means it can also be associated with Netflix’s normative influence.

As a result, because of the continued evolution of various manners of accessing the content of the program and the soaring dependency on various Internet devices, it is evident that Netflix’s normative influence has since been felt, and is evident in the “New Golden Age.” Additionally, Netflix consumer behavior has had a massive impact on the television viewership culture, which can be identified as a normative influence – social influence resulting in conformity (Merikivi et al., 2018, p. 113).

The branded service’s revolutionary recommendation system has also influenced how consumers conform to the norm and, in turn, has seen consumers shift to the company’s streaming services (Sheinin, 1998, p. 138). These influences have, in turn, result in various ethical considerations related to job opportunities and increased levels of unemployment that the branded service had to consider.

Rituals and Artefacts

There are rituals associated with the branded service – Netflix. One of the rituals is getting the Netflix subscription. There are steps to be followed in this ritual. First, it is important to identify the right devices that are compatible or support Netflix. These devices range from Apple TV, PS3, PS4, Android, Kindle, Xbox, and Microsoft Windows, among others. This is followed up by clicking the button – Start Your Free Month, followed up by creating the account which often requires a viable email address.

Once the password is created, it is important to choose your plan identified as Regular, Standard, and Premium plans (Roettgers, 2015, p. 1). These plans vary in quality and are followed up by entering your billing information and, thus, requires a credit card and billing information. It is also important to rate the sample selection, which involves selecting the film titles. This means using the Netflix DVD website for set-ups of specific orders. Once this ritual is done, you can watch the Netflix streaming services.

Netflix Consumer Behavior Essay
Fig 1: Part of the Netflix’s subscription stages/rituals

There are artefacts associated with the branded service. First, there is compression artefact, making up the error code, involves an adverse effect of image degradation where the complexity of the image exceeds the necessary rate of recording. This artefact is associated with the branded service and is known for impacting the asset’s technical quality. In this case, Netflix, Inc. (2018, p. 1) noted that the customer experience is impacted negatively by the degraded image.

As a result, further downstream compression can massively exacerbate artefacts, which are found in the source. Accordingly, there are the artefacts under severity structure, and one of them is the News-Review – a minor blocking or artefact found at the sub-block or back region (Netflix, Inc., 2018, p. 1). Secondly, there is the Needs Fix, which is a macro-blocking or minor artefact, and normally appears as visible parts of the image. Therefore, these artefacts have negatively impacted the customer’s experience and perception of Netflix and are one of the issues the branded service is aware of.

Conclusion

Of focus in this study has been the branded service – Netflix, and is based on co-creating value. In this case, the study has determined the brand image of the streaming services company to be established by the human spirit, and not an ad campaign.

There is also the issue of brand congruency and has been on the basis of the distinct differences between the consumers’ self-image and image of the brand attempt to determine consumer choices namely purchase intentions, brand preference, and usage and loyalty. Accordingly, there are issues of brand attitudes, the socio-cultural differences such as normative influences, as well as the artefacts and rituals. Artefacts include compression artefact, Needs Review, and Needs Fix.

Recommendations

Following the above key elements of value regarding the branded service, Netflix, the manager should co-create value by understanding the various customer attitudes towards the brand. In turn, the manager should work towards modelling the values of the branded services to suit the customer preference and expectations. Secondly, the manager can co-create value by putting in place a team that can reduce the number of artefacts to improve the customers’ perception (Merikivi et al., 2018, p. 114).

Accordingly, the manager can co-create value by establishing a quirky customer service, which will give the branded service an edge; should focus more on being customer-centric, which will allow the company to fix search, browsing, and level of discoverability, and allow DVDs to fix its content gaps (Park & Lee, 2005, p. 44). Lastly, the manager can co-create value by ensuring that it informs its customer beforehand of the upcoming shows and films for better preparation on the side of the customer.

Bibliography

Dolich, I. J. (1969). Congruence Relationships between Self Images and Product Brands. Journal of Marketing Research, 6,1, 80.

Gonzalez-Jimenez, H. (2017). The self-concept life cycle and brand perceptions: An interdisciplinary perspective. Ams Review: Official Publication of the Academy of Marketing Science, 767-84.

Malcolm-Boulton, C. (2016). The good, the bad and the binging: How Netflix has impacted on modern society.

Merikivi, J., Salovaara, A., Mäntymäki, M., & Zhang, L. (2018). On the way to understanding binge watching behavior: the over-estimated role of involvement. Electronic Markets, 28,1, 111-122.

Netflix, Inc. (2018). Compression Artificing.

Park, C.W, Jaworski, B.J. & MacInnis D.J. (1986). Strategic Brand Concept-Image Management. Journal of Marketing, 50, 135-145.

Park, C. W., Milberg, S. & Lawson, R. (1991). Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency. Journal of Consumer Research, 18, 185-193.

Park, S. & Lee, E. M. (2005). Congruence between Brand Personality and Self-Image, and the Mediating Roles of Satisfaction and Consumer-Brand Relationship on Brand Loyalty. In AP – Asia Pacific Advances in Consumer Research Volume 6, eds. Yong-Uon Ha and Youjae Yi, Duluth, MN: Association for Consumer Research, Pages: 39-45.

Pittman, M., & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix consumer behaviorFirst Monday, 2010.

Sheinin, D.A (1998). Positioning Brand Extensions: Implications for Beliefs and Attitudes. Journal of Product and Brand Management, 7(2), 137-149.

Stach, J. (2015). A conceptual framework for the assessment of brand congruent sensory modalities. Journal of Brand Management, 228, 673-694.

Wang, U. (2014). How the Netflix model impacts the environment, economy and society.

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Global Impact of COVID-19 on the Balance of Economic and Political Power

Global Impact of COVID-19 on the Balance of Economic and Political Power

The global outbreak of COVID-19 and the subsequent declaration of COVID-19 by the World Health Organization (WHO) as a global health emergency in January 2020 has caused a significant imbalance in the global economic and political powers. The first diagnosis of the virus in Wuhan, China has been followed by fast transmission of the virus to over 190 countries across the globe with focal points of the infection rapidly changing for China to Europe and now to the United States.

The outbreak of the pandemic has resulted in more than 2.1 million people across the world contracting the deadly viral disease with thousands of fatalities registered in different parts of the world (Sohrabi et al., 12). The economic sector has been hard hit. Based on the realism theory of international relations, the outbreak of COVID-19 can be understood as a factor that has been used by world political powers and economic giants to increase their political power and economic growth relative to others (Center for Strategic and International Studies 2). Both political and economic imbalance has been realized as possible consequences.

Covid-19 Business Management Essays

With the continued increase in the number of infections across the world daily, more than 80 countries have closed their borders to stop international flights from the countries that are hardly hit by virus infections. Several businesses have been closed and the population in many countries have been forced to self-quarantine. Governments have closed schools in all countries across the world and about 1.5 billion children have been forced to stay at home with their parents (Center for Strategic and International Studies 3).

Over the period from Mid-March 2020 to Mid-April 2020, the world economic structure and severe political imbalance have been experienced. Precisely, there have been rising cases of filed unemployment, insurance, and rising prospects of future economic recession. The rising prospects of future economic recession have led to an increase in the rate of unemployment across the world and this continues to harm global economic growth and goodwill.

COVID-19 and the WHO

After the declaration of COVID-19 as a world pandemic by WHO on March 11, there have been indications of a negative impact on global economic growth. For example, the global trade, as well as the Gross Domestic Product (GDP) of many countries, have been forecasted to decline sharply with a probability lying within the first half of the year 2020. The international economic and political structures have been imbalanced in terms of policymaking and trade activities.

Different sectors of the economy have been destroyed and severely affected such as the tourism and hospitality, the supply of medical facilities and equipment across the globe, the global value chains have been destroyed, consumer markets inconvenienced, financial and energy markets, transport sector, food as well as sports and recreational activities have all been severely affected(Fernandes 10). The effect of social distancing which is meant to enhance social interaction among people as a strategy to flatten the growth curve of the disease also has serious implications on business and the daily activities of people across the globe.

As a result of all these, the economic costs of survival have greatly increased across the world, with the situation being worse in developing countries.

Global Impact of COVID-19
Figure 1: Gross Domestic Product, Percentage Change

Source: World Economic Outlook, International Monetary Fund, April 14, 2020

The outbreak and spread of COVID-19 have also had a significant impact on global politics. From a critical perspective, it is argued that the pandemic has severely changed the status quo of partisan politics in terms of political conversation and this has affected international relations and international political economies as well.

For example, superpower countries such as the United States of America have been accused, through President Donald Trump, of showing little concern and taking meager measures towards containing the pandemic (University of South Carolina 1). This accusation has farther shaped the internal politics of the United States and their trade relations with China, Iran, Russia, Syria, Afghanistan, Iraq, and North Korea. The politics of the pandemic have also affected the conversations between the United States and the United Kingdom on Brexit and other issues regarding the efforts of containing the virus.

The break of the pandemic across the globe can also cause significant changes in the national political conversations on matters such as healthcare provision and coverage and this can affect several health workers across the globe. For example, recently, President Donald Trump stopped financial support to the World Health Organization and this continues the hot debate on whether the United States is concerned about ending the pandemic across the globe.

Besides, this is likely to affect the healthcare systems across the globe farther affecting international relations (University of South Carolina 2). There have also been concerns on the rise of authoritarian governments across the globe that have used the crisis as an avenue to tighten their grip of political powers and this continues to shape global politics in handy.

In conclusion, the political and economic imbalance resulting from the global outbreak of COVID-19 can be explored and understood from the realism theory of international relations. While global agencies such as WHO strives to contain the virus, other superpowers and world economic giants such as the United States have refused to show concerns over the efforts aimed at containing the virus.

This is politics of supremacy which continues to make the virus spread uncontrollably in many parts of the world. With the steady shift in the viral epicenter from Asia to Europe and now in the United States within three months since its outbreak in Wuhan, China, there have been severe economic impacts and political orientation in terms of the political conversations between the United States and other parts of the world. The prospects of world economic recession are expected to be severe than the 2008-2012 world economic crisis. The worst is yet to come!

Works Cited

Center for Strategic and International Studies. “COVID-19: New Reality.” Center for Strategic and International Studies, 15 Mar. 2020,

Center for Strategic and International Studies. “The Global Economic Impacts of COVID-19.” Center for Strategic and International Studies, 10 Mar. 2020,

The University of South Carolina. “COVID-19 Impact: How the Pandemic is Affecting Politics.” University of South Carolina, 14 Apr. 2020

Fernandes, Nuno. “Economic effects of coronavirus outbreak (COVID-19) on the world economy.” Available at SSRN 3557504 (2020).

Sohrabi, Catrin, et al. “World Health Organization declares global emergency: A review of the 2019 novel coronavirus (COVID-19).” International Journal of Surgery (2020).

Business Management Essays

Impact of Financial ratios and Financing constraints on Firms

Impact of Financial ratios and Financing constraints on Firms

Financing constraints on Firms – Any business owner will want to find out the performance of his or her company in order to make informed management decisions. In addition, an investor will want to have accurate financial position of any business firm for investment decision processes. In this regard, business organizations and financial analysts use a variety of analytical tools that are aimed at comparing the existing relative strengths and weaknesses of their businesses.

These basic tools and techniques have enabled the investors as well as the analysts to develop fundamental analysis systems (Butzen & Fuss, 2003). Therefore, ratio analysis was developed as a tool that established the functions of quantitative analysis in the financial statement numbers. These ratios link the financial statements and determine figures that are comparable between sectors, companies, and across industries. Therefore, financial ratios have a significant financial analysis technique that is used for comparative analysis.

Small and growing business firms use financial ratios to determine how their businesses perform.  A significant financial ratio is the activity ration that is used in measuring how companies are efficient in utilizing their assets (World Bank, 2005). Therefore a negative ratio will force a company or an organization to either increase or decrease their assets or liabilities.

These ratios are widely used by investors who can easily check out the overall operation of a prospective company for investment decisions (Harrison et al, 2002). If the overall performance of a company is determined to be poor, a company may lose investor confidence and as a result, lose business.  

In addition, activity ratios are deemed to be turnover ratios that are associated with a balance sheet line item and an income statement line item. Generally, income statements are used for measuring the performance of any company, but for a specified period of time. However, the balance sheet provides data for a specific point in time. The advantage of using activity ratios is that they are able to give an average figure between the two financial statements. This means that companies or organizations are able to determine the rate of turning over their liabilities or assets. This helps the companies to control their receivables or inventories per year (Harrison et al, 2002).

Financing Constraints and Turnover

Moreover, there are inventory turnovers that are used in the management effectiveness of any business organization (Butzen & Fuss, 2003). This ratio is determined when the cost of goods sold is divided by the average inventory. In this regard, a company is able to know whether its inventory is sold at a higher rate, when the turnover is recorded to be high. This ratio is then significant in giving companies signals for inventory management effectiveness. In addition, this kind of inventory ratio communicates that there are less resources which are tied up in the company’s inventory (Butzen & Fuss, 2003).

However, it is also important to understand that an unusually high turnover means that the company’s inventories are too lean. Consequently, the management discovers that the company may be ineffective in keeping up with the demand that is increasing (Harrison et al, 2003). Therefore the management is forced to act swiftly in adjusting the company’s operations to fit a favorable inventory ratio. Investors are keen in checking out companies with high inventory turnovers since it means that that specific industry gets stale quickly, thus an attractive investment option.

Another significant financial ratio is the receivables turnover ratio, that enables a business organization determines how fast it collects the bills that are outstanding (Harrison et al, 2002). This specific ratio determines the effectiveness of any company credit policy towards its customers.

In this regard, negative receivables will force a company to have stringent credit policies that are aimed at ensuring that bills are collected as easily and fast as possible (Butzen & Fuss, 2003). This particular ratio is achieved by dividing the all the net revenues with the average receivables. In this case a company is able to know how many times per financial period, it is able to collect all its outstanding bills and have the cash used in the operations of the business.

However, it is important for a prospective investor to understand that a high turnover does not only indicate that the company is operating in the best interests of its customers. A high turn over may also indicate that the business company policies are too stringent and thus the company is missing out on sales opportunities to its competitors (Harrison, et al, 2002).

Alternatively, a low turnover or which is seen declining means that the company’s customers are struggling with the credit policy that is set out by the company and thus are having trouble paying their bills. In this regard, this turnover ratio is very significant when any company is developing its credit policy.

Creditors are able to measure how effective companies are in paying off their financial obligations, when determining whether to extend their credit facilities to them. The financial ratio that is used in this case is the liquidity ratio, that helps establish any company’s ability in meeting its financial obligations usually short-term financial obligations (Harrison et al, 2003). However, it is important to understand that the level of liquidity is not standard and thus varies from different existing industries.

One example is a business that runs a grocery store; this business entity, usually demands cash on a regular basis in order to run its business operations. In contrast, a technological run store will need less operational cash in the daily running business operations. In addition, every business has its own unique trend over the liquidity ratio that is recorded over a financial period.

When a company wants to expand its business operations, it is the ideal option of seeking long term financial services. In this regard, a company is able to measure or determine its payback ability by calculating its solvency ratio. This is an important financial ratio that either allows a company to get long-term financing or to stay steer on it. This ratio is able to do this because it provides an insight to the capital structure of any company as well as its existing financial leverage that is being used by a firm (Butzen & Fuss, 2002).

Financing Constraints and Profitability

In the recent years, investors use the insolvency ratio in determining whether firms have adequate cash flows that are important in paying fixed charges or even the interest payment. Therefore, a company that presents low cash flows is deemed to be overburdened with its debts. In this scenario, investors may opt out and the company’s bondholders are likely to push the company into default.

Ratios are an important tool of making profitable financial decisions from any angle, whether as an investor or as a business firm. All these financial ratios have their own distinct impact of firms and business organizations. They present financial constraints that may hinder firms from accessing venture capital or financial aid from companies. In addition, other constraints may include rising interest rates as well as inflation (World Bank, 2005).

Therefore, it is very stringent for companies strive in building contingencies in their cash flow budgets that are important in dealing with such adverse changes that may occur in the financial environment. In addition, it will be a bad idea for any start up firm to rely fully on loans from financial institutions such as banks or funding from venture capitals for their business plans (World Bank, 2005). This is because there could be a rise of financial constraints that would be unfavorable for the company. A financial constraint such as inflation could mean that raw materials or labor costs may consequently increase to higher levels causing such startups to close business.

References

Butzen P., Fuss, C. (2003) Firm’s Investment and Finance Decisions: Theory and Practice. New York: Routledge

Harrison, A., McMillan M., & Love, I. (2002). Global Capital Flows and Financing Constraints. New York: Rowman & Littlefield Publishers.

World Bank. (2005). Financial Sector Assessment: A Handbook. New York: International Monetary Fund.

Finance Dissertation Topics

Financing Constraints Project
Financing Constraints Project

Post-Traumatic Stress Disorder (PTSD) Integrated Management

Post-Traumatic Stress Disorder (PTSD) Integrated Management

Post-Traumatic Stress Disorder remains one of the leading stress-related disorders and psychological issues in society today. An understanding on to the treatment of and the management of the disorder for those with and prone to the problem is necessary. A lot of research, and shown in the literature review below, has explored the specific areas of interest and the common strategies used by psychologists, medical doctors and other professionals in the treatment of and management of Post-Traumatic Stress Disorder.

It, however, remains a challenge to find and implement an integrated approach towards Post-Traumatic Stress Disorder treatment and management. It is the labor of this research review to bring together articles and ideas from empirical reports and researches on managing and treating Post-Traumatic Stress Disorder with an aim to create an integrated approach towards the management and treatment of the disorder.

The research recognizes the diversity of possible remedies towards Post-Traumatic Stress Disorder and seeks to bring together four out of the many possible approaches for a program that offers effective remedies for Post-Traumatic Stress Disorder. It recognizes that effective management and treatment of Post-Traumatic Stress Disorder will require a practising psychologist to look beyond the symptoms he or she can see and consider the external inputs to the individual.

As a conceptual framework, therefore, effective management of and treatment for Post-Traumatic Stress Disorder is equal to successful identification of the external factors affecting, influencing and worsening Post-Traumatic Stress Disorder plus the internal factors affecting, influencing and worsening the Post-Traumatic Stress Disorder in the individual. This proposition includes several faces about Post-Traumatic Stress Disorder. First, the disorder is a non-hereditary one and the person suffers Post-Traumatic Stress Disorder in the course of their life.

This is triggered by traumatic experiences such as rape, domestic violence, war and other terrible occurrences such as terrorism and molestation. These are all external factors which often are out of control of the person will. They infiltrate the person’s peaceful course of life from outside and are often unpredictable. They can be summed up as external pressures that lead to Post-Traumatic Stress Disorder. Secondly, the disorder, once it takes its seat in the person’s life, causes several psychological and psychosocial changes in the individual that alter the general behavior of the person and especially, their perception of various stimuli.

The person starts to associate different stimuli with the trauma-related events that they witnessed a long time ago and therefore subjects the individual to a troubled life. lastly, the person being addressed and who is the Post-Traumatic Stress Disorder patient lives in a society of human beings who, from time to time, interact with the patient at different levels. Such interactions will cause various reactions by the society or the individual.

This research will identify the third class of elements part to a Post-Traumatic Stress Disorder patient effective intervention program as the secondary factors. The level or ability of such a society in handling depression and especially, Post-Traumatic Stress Disorder, will determine at a large scale, the trajectory of the individual towards or away from recovery. This is because society will be the support state of the patient.

Addressing Post-Traumatic Stress Disorder

In developing the program and with a view to a multifaceted approach to managing and treating Post-Traumatic Stress Disorder, this review adopts the framework: effective treatment of Post-Traumatic Stress Disorder = addressing external factors + internal factors + external secondary factors. To effectively address the factors, the treatment for Post-Traumatic Stress Disorder will acknowledge the need to include four domains of parties and knowledge necessary for a holistic person, where holistic means addressing all the issues party to Post-Traumatic Stress Disorder and necessary for sustained relief and recovery from the disorder.

As such, the research identifies four main domains of psychology that are important for integration in the treatment of and management of Post-Traumatic Stress Disorder. The domains include the psychological practitioners on the clinical, cognitive, social and rehabilitative. The four are chosen based on their contributions towards a holistic personal focus by psychological practitioners on the clinical, cognitive, social and rehabilitative treatment and management programs, which may take place at the hospital and the home.

There is a seamless connection between the four domains highlighted above and which will be used in the literature review. First, the patient needs drugs that are used to alleviate the deconstructive thoughts and flashbacks and often, the false sense of danger of alarm with patients with psychological practitioners on the clinical, cognitive, social and rehabilitative. The program would include a clear and accurate clinical identification of the problem through careful consultation with a doctor, more so, a psychologist or a clinician.

This is usually the first step in attending to a patient of any kind as long as they can respond to the consultant’s investigation unbiased. Upon the identification of the problem, there is a need for pharmaceuticals to identify the right drugs, if there are any, to counter the traumatic ideation and experiences or memories of the patients, toning down the symptoms of the disorder. Above that, medical science should establish science-based, theoretical and clinical knowledge perspective in relieving, preventing and understanding human psychological ill-health. on the other hand, there is the need to manage the social circles of the patents in such a way that the circles promote, rather than worsening, the recovery process of the patients. The social domain calls for the acts of those around the victim to be controlled so as to produce pro-healing efforts for the victim.

Social psychology studies how people’s acts affect those of others, in our case, the wellbeing of people with Post-Traumatic Stress Disorder. Upon understanding the clinical and social inputs necessary for the whole recovery of the Post-Traumatic Stress Disorder patient, the effective program should consider understanding and attending to primary diseases or states of well-being that promote Post-Traumatic Stress Disorder. An example is spinal and brain injury.

Such patients are more likely to suffer from Post-Traumatic Stress Disorder than any other healthy person. The connection between the chronic diseases and the disorder will be studied carefully with a view to a better management strategy for such patients. A proactive means to curbing the possibility of Post-Traumatic Stress Disorder arising from or among such parents will be reviewed with a view to using rehabilitative psychology as a domain and input to managing the disorder. To yield the best results and for an effective therapy for persons with the disorder, cognitive psychology will be applied.

This psychology includes, among other things, managing the cognitive behavior, including perception, of the Post-Traumatic Stress Disorder patient. It has been shown to be one of the most effective means to treating Post-Traumatic Stress Disorder and other research shows that cognitive behavioral therapy works very well, most effectively, when combined with injunction interventions such as eye movement desensitization and reprocessing. Ultimately, the four domains will rely on each other for the successful treatment of and management of the disorder.

While these domains have been used before, the integration of the four for a single program aimed at effective treatment of post-traumatic stress disorder has not been recorded. It is the burden of this review to show the critical need to have the disorder approached from different angles, hence the development of this literature review pending deeper research thereafter.

This literature was chosen on basis of their primacy and direct address to the various domains as well as their verifiability, coming from an authentic and official library. In so doing, the literature review hypothesizes that only an integrated approach to managing Post-Traumatic Stress Disorder would fully address the growing prevalence of Post-Traumatic Stress Disorder in America.

Discussion

Post-traumatic stress disorder is as a result of the interacting external and internal factors that are related to or associated with the first instance of the traumatic experience and sustain or repress subsequent manifestations of trauma. Specifically, it is a psychological disorder regulated by factors which the person can control and others that he can’t control. Therapy ought to, therefore, recognize the different angles and interventions necessary for Post-traumatic stress disorder treatment for holistic treatment.

Experts consider a holistic approach to health and wellness as the optimal approach, given the side effects and resultant disorders and symptoms of ill-health or anti-social behavior that can result from psycho-social disorders. To them, treating the identified disease without paying attention to the external and internal climate encouraging the disease or disorder would only offer short-term reprieve but leaving nothing for the long-term. Without the holistic approach to ill-health, therefore, treatment would be ineffective in psycho-social disorder (Auxier, Farley & Seifert, 2011).

Clinical Psychology Domain

The first step for an already exposed population ought to be an investigative approach to identify those with post-traumatic stress disorder symptoms and those who do not. Cognitive approaches can be used and this may include a simulation of the suspected event that is feared to have caused post-traumatic stress disorder as well as clinical trials or measures. Clinical psychology, as the term denotes, interests itself with the science-based theoretical and clinical evidence approaches to relieving human suffering from diseases.

In the case of post-traumatic stress disorder and in psychology, it includes the active interrogative, investigative and documentation process to identifying people with or without post-traumatic stress disorder. It seeks to understand ill-health from an evidence point of view. Integrated health management calls for thorough investigations to identify a problem before working on a solution, the reason why clinical psychology comes next to none of the four interventions and domains of psychology in this integrated literature review.

In a study carried out by Ferry, F., Bunting, B., Murphy, S., O’Neill, S., Stein, D., and Koenen, K. in 2014, the authors reported that many issues of violence precipitated post-traumatic stress disorder in Northern Ireland, a zone potential of violence and civil threats. They noted that the population sample of 4340 subjects revealed possibilities of post-traumatic stress disorder upon children and adult exposure to the death of a close friend or a loved person such as children, parents or a sibling, partner violence or threat to a partner or close friend can lead to post-traumatic stress disorder.

These are common occurrences in our societies with people getting assaulted with freehand, crude weapons or guns in every corner. The church shootings, school shootings and street racialized shootings, as well as domestic gun violence in America, expose our children and loved ones to health stressors akin to the situation in Northern Ireland. The implication of their study is that such people as having witnessed assault or violence by a close friend or a loved one need to be screened for, on a going basis, post-traumatic stress disorder among other disorders.

Those found with the slightest of symptoms for post-traumatic stress disorder should be attended to with counselling and where necessary, with cognitive behavioral therapy and eye movement desensitization and reprocessing programs among other interventions.

While programs for therapy and interventions among people with post-traumatic stress disorder would be an effective proactive means to reducing and eliminating post-traumatic stress disorder in the population, there are several internal factors that hinder the quick recovery from the disorder. Seligowski, A. V., Miron, L. R., and Orcutt, H. K. (2015) identify self-compassion as a positive factor in reducing trauma and traumatic manifestations for persons with post-traumatic stress disorder.

Those with high levels of self-compassion and self-pity are more likely to recover and cooperate than those who have reduced self-compassion. This discovery means that cognitive behavioral therapy should include enhancing the individual self-awareness of their condition and their self-compassion, which, predictably, should enhance their means to recovery. The results indicate a need to further research on the other personal emotional factors that could contribute to faster recovery.

However, clinically critical empirical results from two researches show that drug abuse and substance abuse, as well as psychological inflexibility, are two factors that lead to prolonged post-traumatic stress disorder and irresponsiveness in treatment. The first study indicates that psychological flexibility is a positive factor in the treatment of post-traumatic stress disorder while inflexibility is a negative contributor. Those who are willing to flex their opinions and views concerning themselves and concerning the encounters they went through are more likely to recover than are those who are inflexible.

Again, high inflexibility is a predictor for increased post-traumatic stress disorder manifestation (Meyers et al, 2018). Clinicians and psychologists ought to understand this and similar factors that make recover from post-traumatic stress disorder difficult among patients and develop programs that seek to increase the psychological flexibility of patients and persons likely to be or already exposed to post-traumatic stress disorder. On the other hand, Reisman (2016) associates’ drug and substance use with post-traumatic stress disorder, noting that in a study including US war veterans, the majority of them were drug abusers.

Drug abuse, he notes further, can lead to a worsening state of post-traumatic stress disorder, given that the drugs can lead to further depression and impaired judgment, which can, in turn, lead to suicidal ideation. Among the drugs most commonly abused by war veterans are alcohol and cocaine as well as cigarette, all of which have side effects and withdrawal effects as well as cause ill-health in large contents. Still, drug abuse can hinder cooperation between a therapist and the patient and the intervention program should understand the drug history of the patient as well as their current drug abuse status.

Effective intervention, therefore, would start by preventing drug abuse among persons exposed to traumatic war experiences as these are precipitates for further and worsening post-traumatic stress disorder.

As a breakthrough in post-traumatic stress disorder management and treatment, there are drugs that have been found to work best in addressing the symptoms of post-traumatic stress disorder and which ought to be used as the initial strategy for treating the disorder. In pharmacotherapy addressing post-traumatic stress disorder, drugs that act directly on the serotonergic systems are effective when used for a long period.

They actively suppress the trauma thoughts and flashbacks that cause the symptoms for the disorder and thus intervene for a change in the post-traumatic stress disorder experience of the person. The drugs include but are not limited to monoamine oxidase inhibitors and selective serotonin re-uptake inhibitors (Sauer & Bhugra, 2001).  The former includes the drugs used to inhibit monoamine oxidase A or B or both, abbreviated as MAO-A and MAO-B. the two monoamine inhibitors work against depression by functioning as strong anti-depressants and throwing the depressed out of panic and social phobia. As the person becomes less panicked and more sociable, the post-traumatic stress disorder symptoms are mitigated.

Likewise, the selective serotonin reuptake inhibitors are active and powerful antidepressants, functioning by increasing the extracellular amounts of neurotransmitter serotonin through reduced reabsorption or reuptake into the presynaptic cell. This lowers depression, thus, countering the depressive effects of post-traumatic stress disorder. This calls for, however, a patient and intelligent examination of the progress and a combination with conservative therapy strategies such as cognitive behavioral therapy and the eye movement desensitization and reprocessing as the length of time for the drug administration is not a direct predictor or factor for the speed of or level of recovery.

Therapy, therefore, should concentrate on eliminating the psycho-social instabilities through a combination of pharmacological and psychological therapies such as eye movement desensitization and reprocessing and cognitive behavioral therapy (Gutermann, Schwartzkopff & Steil, 2017).

Social Psychology Domain

Social psychology engages itself with the manner or processes and reasons why one person’s acts influence or affect the other. In this domain and in line with Post-traumatic stress disorder, there are several social environment factors that would hinder the full recovery of the Post-traumatic stress disorder patient, even when effective drugs have been provided and complete therapy or recovery has been foreseen. first, physicians and counsellors must understand that in order to design a therapy program for a person suffering from Post-traumatic stress disorder and whose impact event that led to the disorder was due to an encounter they went through, the intensity of the disorder is as often directly proportional to the period of time or intensity of exposure they had with the traumatic event.

Chou et al (2011) studied a group of 1966 children who had post-traumatic stress disorder arising from physical abuse by their relatives or a close friend at home. The authors noted that the longer the children, all of whom were from grades 4 to 8, expressed symptomatic PTDS relative to their period of exposure. They had severe peri-traumatic subjective reactions as compared to those exposed for a short time.

This is because during the time of exposure, the traumatic events continue to register in the persons conscious and subconscious mind and their somatic cells end up relating every repeating event of trauma to the former, and subsequently to the first encounter, growing a bolder association of the stimuli and the results of their experience. This implies that a patient who experienced traumatic events for a whole decade should be given more attention, subject to their resilience and response to therapy, that one who has just had a day’s experience.

The social approach is important because while the research indicates a direct relationship between the time of exposure of the patient to the traumatic event, research also finds that intimate partner abuse can lead to post-traumatic stress disorder with a sample of 128 African-American women population, the authors noticed that the strategies the women would choose would determine whether or not they will end up in post-traumatic stress disorder and if yes, to what extent.

The authors noted that both psychological non-physical and physical abuse leads to Post-Traumatic Stress Disorder. However, they noted that non-physical psycho-social abuse was more prevalent as compared to the physical abuse (Mills, Hill & Johnson, 2018). What this means is that for a woman living with an abusive woman or a man living with an abusive woman as a husband and wife, there are chances that either party, the aggrieved one, will suffer post-traumatic stress disorder. Given the home setting and husband-wife relationships and the time the two spend together, there will always be prolonged exposure to the trauma-causing abusive events to the abused party.

A wife may spend a prolonged life with an abusive husband and vice versa without opting out of the relationship. Gain, the one party can take advantage of the intimate relationship to advance their ill-aimed mistreatment or violence towards their spouses in an America where husband-wife wrangles and tensions are always a probability. This consists of Runyon, Deblinger & Steer (2014) who noted in their research that parental abuse would lead to post-traumatic stress disorder. In their case, if one parent is caring and comforting while the other one is abusive or neglecting, such a mismatch wouldn’t cancel the probability for Post-Traumatic Stress Disorder.

If the one causes the children to go through hellish experiences while the other, probably the mother, creates an encouraging and positive environment for the growing children, they will experience Post-Traumatic Stress Disorder still. The pampering of one parent cannot, therefore, reverse the damages caused by the other. In their review, the authors noted that the effects brought about by the abusive parent were independent with the love shown by another, meaning that the parent will inflict the son or daughter with trauma-causing experiences that cannot be compensated through love and care from another parent.

As such, proactive prevention of post-traumatic stress disorder includes the training for parents to actively provide the right environment for their children and for relatives of adults suffering the disorder to eliminate cases of inhumane treatment by other family members in order to provide an environment that discourages the development and persistence of post-traumatic stress disorder.

Also, Oravecz et al note in their study that post-traumatic stress disorder is not a preserve for persons working in war-torn areas or terror zones, accident occasions and other fatal experiences. They argue and research the prevalence of post-traumatic stress disorder among persons working in Slovene medical emergency units.

The authors realize that post-traumatic stress disorder is common among staff working in ICU and other critical incidence areas in the hospitals, results which can be generalized across the medical profession and the hospital environment all over the world. It is needful, in the spirit of a proactive preventive approach towards post-traumatic stress disorder, to cover such staff as are working in areas that expose them to traumatizing conditions of disease and human sufferings which cause flashbacks among clinical and medical officers. These include all people dealing with broken or missing human limbs out of accidents and other emergencies referred to hospitals and being attended by medical and support staff. One such a program for self-care and organized human resource care ought to be continuous counselling and retraining to cope with and withstand the many cases of critical illnesses and cases of accidents witnessed by the medical officers.

In their studies, Zulueta (2007 and Evans et al (2009) conclude that indeed, persons exposed to September 11, 2001, World Trade Center disaster and persons witnessing mass violence had similar outcomes; they both suffered post-traumatic stress disorder. Zulueta notes that mass violence leads to mass detachment and separation between children and their parents as well as relatives and subject the witnesses to inhumane conditions which trigger trauma symptoms.

Such witnesses may need immediate attention, a subject that delves to the preventive program of post-traumatic stress disorder intervention methods. On the other hand, 842 people who had been involved in the world trade Centre attack showed that those who had any forms of disability were more prone to post-traumatic stress disorder compared to those who didn’t. The two studies outline the need for witnesses of mass violence or terror attacks should be attended to proactively with counselling sessions and especially, those who have any forms of disability, as they are more likely to develop post-traumatic stress disorder than those who are whole and healthy.

The September 11, 2001 World Trade Center report reveals that these categories of individuals are more likely to suffer post-traumatic stress disorder because of their limitations in movement as well as their inability to flee from the scene which subjects them to more horrible conditions of susceptibility as compared to their fellow workers, friends or family members without disabilities.

Rehabilitative Psychology Domain

Understanding the social demographics prone to the likelihood of developing post-traumatic stress disorder is as important as is the understanding of cases where the disorder is likely to develop among people undergoing medical care or critical treatment. Rehabilitative psychology deals with the psychological processes among people undergoing medical treatment.

These are being rehabilitated or treatment for serious injuries such as cancer, spinal injury, brain injury among other excruciating diseases. People with such illnesses are likely to suffer post-traumatic stress disorder due to the memories and/or nightmares they experience. Their therapists ought to understand the challenges they face, the manifestations they have which are symptomatic of post-traumatic stress disorder and how to address them before they advance to a more serious case of post-traumatic stress disorder.

The likelihood that a worker who witnessed fatalities at the place of work will develop Post-Traumatic Stress Disorder is high in the US as well as any other place in the world. In the United Steelworkers research, about 26 percent reported Post-Traumatic Stress Disorder symptoms while another 21 percent reported subthreshold Post-Traumatic Stress Disorder symptoms (Blake et al, 2014). Blake also notes that such people may benefit if a program for counselling and continuous screening was availed for them and they would be in less danger of developing post-traumatic stress disorder symptoms.

Blake and company used a representative population sample of 89 individuals. It is not in industries and factories where accidents are likely to occur where workers are exposed to the development of post-traumatic stress disorder. In a separate study by Abeyasinghe and other researchers in 2012, the authors find that people who had been in the military and had lost either one or more limbs or body parts or had suffered a spinal injury in the course of their work developed a post-traumatic stress disorder. Such statistics show how often employees in the military are likely to suffer post-traumatic stress disorder, given the many chances of amputations and accidents leading to spinal injury among the men in uniforms.

During their rehabilitation programs, they are prone to flashbacks of the events leading to their injuries and loss of their limbs or the amputation, thus, suffering from post-traumatic stress disorder symptoms. This is akin to the experiences of industrial workers witnessing or being affected by industrial accidents, as studied by Blake et al (2014). Similarly, Wisco et al (2014) carried out a study that involved people who had served in the Afghanistan war as US veterans. In the study, the authors sought to establish the relationship between their experiences and traumatic brain injury, post-traumatic stress disorder and suicidal ideation.

Suicidal ideation is a subset of post-traumatic stress disorder but a symptom of other psychological and psychiatric disorders. They found that among the veteran’s study which accounted for 824 males and 825 females, there was an increased risk of post-traumatic stress disorder and suicidal ideation. These findings point to the devastating results of traumatic experiences by war veterans and their younger ones, those already in the battlefields through the army and other counter-terrorism programs. They also indicate the need for more proactive programs to attend to survivors of war, not just in the battlefield marshal’s category, but also among volunteers and good Samaritans who risk their lives to save perishing souls in war areas.

Bahraini et al (2013) studied a population of people living with and undergoing treatment for traumatic brain injury with an intention to establish the relationship between those undergoing rehabilitation for brain injury and post-traumatic stress disorder. The authors realized that all the secondary data used, with 16 different and diverse sources screened, pointed to the increased development of post-traumatic stress disorder symptoms among such patients.

Specifically, suicidal ideation was marked as prevalent ideation among patients undergoing treatment for brain injury caused by traumatic injury. Such populations require active and proactive screening for post-traumatic stress disorder, given the high chances of the development. In the same manner, people suffering from spinal cord injury were all found to have increased chances of suffering post-traumatic stress disorder (Otis, Marchand & Courtois, 2012). In a similar but separate study, Caspi and a group of researchers noted that the memory of the traumatic event is associated with increased risk for Post-Traumatic Stress Disorder.

While people suffering from critical brain and spinal injury are likely to have flashbacks of what happened, their memory of such events would lead to higher chances and prevalence of post-traumatic stress disorder during and after their rehabilitation. The study of 120 subjects showed that those who remember the events will suffer post-traumatic stress disorder while those who don’t remember them will not (Caspi et al, 2005).

These findings, combined with the study on persons who got amputated on either or all limbs, reveals the importance of proactive intervention by counselors to persons or groups of persons undergoing brain, spinal or amputation surgery and treatment. The treatment part is important but is inadequate if the environmental factors in terms of memories will not be addressed. This calls for programs such as cognitive behavioral therapy and eye movement desensitization and reprocessing which help to rebuild the narratives or memories of the events to friendlier versions.

Cognitive Psychology

Having identified the factors leading to, precipitating and contributing to persistence of traumatic flashbacks and other post-traumatic stress disorder manifestations or symptoms, an effective program ought to consider the cognitive behavior and possible approaches to reframing or refashioning the cognitive processes of the patients and people likely to suffer from post-traumatic stress disorder due to their exposure to diverse situations.

Such factors include how a person views himself once they have post-traumatic stress disorder and the value, they attach to themselves. Keshet, H., Foa, E. B., & Gilboa-Schechtman, E. (2018) shows through empirical research that indeed, women who are victims of traumatization suffer from a negative self-image. Management of post-traumatic stress disorder, therefore, should focus on reversing the negative self-perception of women and reconstructing positivity through the cognitive behavioral therapy ascertained as an effective intervention for long-term recovery. Also, women who are repeatedly teased suffer from post-traumatic stress disorder, a situation that is common among most societies where wife battering and demeaning is still active and where women suffer direct and indirect teasing from fellow women or workers.

Such an understanding should help cognitive therapists to manage post-traumatic stress disorder among such clients by counselling for teasing and similar exposures. Kishimoto, Goto and Hashimoto (2014), however, notes that such negative effects can be reversed using drugs such as gabapentin and lamotrigine. The drugs help to mitigate painful experiences as well as unpleasant experiences resulting pressure from teasers and other manipulative experiences from peers and men who tease women, as shown by Kishimoto, Goto and Hashimoto.

Prolonged exposure therapy has been recommended as an effective pro-cognitive strategy to address post-traumatic stress disorder among the worst-hit and mild patients, posing as one of the means through which psychologist can address post-traumatic stress disorder (Kumpula et al, 2017). Again, the method can be combined with other effective programs such as cognitive behavioral therapy for effectiveness and efficiency, noting that drugs help to mitigate for the short-term while cognitive behavioral therapy, eye movement desensitization and reprocessing and prolonged exposure normalizes the experiences, reduces the phobia and intervenes for a post-traumatic stress disorder.

In another research, Ogle, Siegler, Beckham and Rubin (2017) find that neuroticism increases post-traumatic stress disorder symptom severity by amplifying the emotionality, rehearsal, and centrality of trauma memories. Neurotic persons, that is, people with high scores in the personality trait measures using the big five personality traits, are more prone to post-traumatic stress disorder as the status makes one more easily depressed and subject to anxiety and depression.

The cognitive behavioral therapy, as such, ought to focus on taming neuroticism for such individuals, meaning that the psychologists need to understand the person’s character profile. This, according to Reid (2005), should include active mediation and intervention for the memory reprocessing and reconstruction of the actual experiences through flashbacks. Also, active mediation for insomnia and nightmares, which brings back the old experiences as if they were fresh (Reid, 2005), ought to be addressed to improve both sleep quality and the speed of recovery from post-traumatic stress disorder (Krakow et al, 2001).

Critique

The literature used in this review is an integration of various approaches to research on managing post-traumatic stress disorder using the four domains, that is, clinical, rehabilitative, social and cognitive psychology. The four areas are pre-selected domains, based on the need to approach therapy for post-traumatic stress disorder as a psychological problem that includes various external and internal factors either repressing or enhancing the disorder.

The data from the four domains and the literature reviewed contains results from empirical and scholarly studies by authors using sample studies, giving the results credibility and reliability as an ideal resource portfolio for post-traumatic stress disorder research. the literature fully represents the four domains in terms of both active and proactive interventions as well as internal and external factors affecting the recovery and extent of post-traumatic stress disorder. The use of empirical data and studies enhances generalizability, given that they derive their conclusions from representative samples of subjects using experimental and explorative studies.

They derive their authority from the experimental, explorative and empirical nature, relating real-life experiences of war veterans and women subjected to teasing, domestic violence, children subjected to traumatic experiences such as war and accidents among other experiences, and clinical research in drugs and other therapies for a post-traumatic stress disorder. The studies, nevertheless, do not reveal an outright or evidence-based integration and this is why the literature review aims to explain the need for integrated management of post-traumatic stress disorder.

Post-Traumatic Stress Disorder (PTSD) Integrated Management
Post-Traumatic Stress Disorder (PTSD) Integrated Management

The pieces of evidence raised from the literature matches the claims made in the introduction that post-traumatic stress disorder needs an integrated approach towards management and therapy since it is a multi-factor disorder. The APA ethical principles of psychologists and code of conduct require express permission from the subject’s party to human-subject studies and these have been followed in the majority of the literature above which required human involvement as subjects. The standards were almost uniform across the literature with individuals participating in all the studies doing so upon personal consents from a person with the capacity to give consent, that is, free from any perceptual bias.

Synthesis – Post-Traumatic Stress Disorder

The research review explains, in much detail, the integration of diverse means of treating and managing post-traumatic stress disorder. Chou, Su, Wu and Chen (2011) notes that among other things, the time exposure affects the recovery process while the drug use period doesn’t affect the effectiveness of the treatment. This is necessary for therapists given that the post-traumatic stress disorder problem calls for both pharmacological and conservative methods of therapy. In this case, an integrative approach would call for both drug and non-drug-based therapy programs personalized for the specific cases, given that different groups of individuals have different internal and external factors affecting their ability to recover and the recovery process.

Also, understanding the internal and external environmental inputs should come first in mediating for a post-traumatic stress disorder. This calls for the need to investigate further how the four domains can be effectively applied to fasten and sustain therapy. In the literature, again, cognitive behavioral therapy, eye movements desensitization and reprocessing have been noted as critical approaches towards the treatment and management of post-traumatic stress disorder with a careful drug administration to suppress depression and ignite sociability.

Notably, the literature reveals that understanding the precipitates to post-traumatic stress disorder, the factors that enhance post-traumatic stress disorder, the conditions that suppress post-traumatic stress disorder, the drugs that inhibit the disorder symptoms and the means to intervention for the disorder are all to be jointly addressed for a sustainable therapy for a post-traumatic stress disorder. I propose that a systematic management program ought to include the clinical, empirical and environmental understanding of the individual cases. This ought to include both the stressors the individual is currently facing, the events that triggered the traumatic manifestation and the symptoms party to the specific case, including the drugs most effective in the inhibitory process, in order for a holistic intervention and optimal results to be realized.

The psychologist, again, should seek to understand the social factors, the cognitive factors and therapy options, the clinical evidence and the rehabilitation experiences and voids for people with post-traumatic stress disorder in order to effectively handle the client from an empirical or informed point of view. Finally, effective post-traumatic stress disorder prevention, treatment and management ought to include different players which include pharmacologists, psychologists, and clinicians.

Conclusion

As the literature above has revealed, post-traumatic stress disorder continues to be one of the most challenging mental issues in the world today. While the problem has attracted much research and inquiry into effective combinations of conservative methods and drug-based therapy programs, there is no clear research as to how cognitive behavioral therapy, eye movement desensitization and reprocessing can be combined with drugs to ensure faster and more effective therapy.

Still, there is a need for a deeper understanding of the interacting factors leading to prolonged or sustained post-traumatic stress disorder symptoms among people who have experienced war, industrial accidents, violence and child abuse among other issues of mental torture or trauma. In so doing, the social psychologist needs to participate in developing a good and supportive external environment for the patient to recover.

This may include counselling the caretakers of the patient to avoid such events and stimuli as will remind the person of their traumatic experiences and cognitive behavioral therapy secondary care activities that include physical exercise and social activities. The cognitive psychologist will need to reframe the individual’s self-perception or help the victim to normalize their traumatic experiences through exposure therapy, cognitive behavioral therapy and eye movement desensitization and reprocessing therapy techniques, all of which aim at healing the patient from the short and long term effects of post-traumatic stress disorder as well as the clinicians to effectively identify post-traumatic stress disorder symptoms in patients and evidence-based interventions for post-traumatic stress disorder clients.

Such an approach, that is, an integrated approach to post-traumatic stress disorder management using multifaceted psychological approaches, as explained by the research from the four domains of rehabilitative, clinical, social and cognitive psychology, would make post-traumatic stress disorder treatment and management more effective and efficient. It would also make psychologists more effective and knowledgeable, alleviating the health concerns arising from post-traumatic stress disorder-prone populations such as the survivors of war and military strikes as well as the victims of Karen and Burma among other like-stricken areas.

There are however questions to be answered going forward. First, what combinations of the conservative techniques of cognitive behavioral therapy, eye movement desensitization and reprocessing and exposure therapy work best and why? The answer to this question would grant psychologist an informed database to rely on for empirical evidence in conservative non-drug-based therapy for post-traumatic stress disorder treatment.

Secondly, what would be the best approach for equipping psychologists with the knowledge necessary to implement the four domains in developing a single integrated program for post-traumatic stress disorder therapy? This answer ought to lead the research to the development of a knowledge approach, one in which the psychologist is supposed to understand various modules concerned with the post-traumatic stress disorder integrated management and therapy in order to understand the pharmacological, social and cognitive strategies for an optimal interventional program.

Lastly, the question as to the cost implications of an integrated approach to post-traumatic stress disorder management and treatment arises, seeing that the more knowledgeable the psychologist ought to be, the higher an asset he or she becomes and the more expensive he is likely to become. Also, the more attention is given to individual clients, the more expensive it is likely to be. These are some of the questions that need to be answered alongside the proposition for an integrated approach to post-traumatic stress disorder management.

References

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Post-Traumatic Stress Disorder (PTSD) Relevant Links

Psychology Dissertation Topics

Cognitive Psychology Research Project

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