Coca-Cola Principles of Management

Coca-Cola is a multinational company which has been in the market for a long period of time. For it to survive, the company has adopted proper planning and strategies to its market and customer base. The main theme has been to make Coca-Cola products a refreshing beverage to all people. This theme has been maintained because the company has more than three thousand beverage products that market and customer. t are consumed by its portfolio. In order for this drink to be available to every part of the globe, Coca-Cola has so many companies that help in product distribution (Jones and Comfort, 2018). To have such a range of the beverage products selling well globally require proper strategic plans and marketing strategies. This is because the product has to penetrate through to customers of different cultures, tastes and preferences. Moreover, a strategy which works in one country might not work in another country. For instance, there have been campaign logos like a ‘delightful winter or summer drink’ which have been growing on the media. This advert logo was indicative that Coca-Cola products can be consumed at all times, all year round.

Coca-Cola Strategy, Vision and Mission

The second theme concerns the strategy, vision and mission of this company which are always progressive to make Coca-Cola beverages the first drink of choice by the customers on all occasions any time. The vision, mission and strategy for this company combined at the moment focused on vision 2020. While in 1989 F. David had developed nine components of the mission namely: technology, products, customers, philosophy, location, self-concepts, survival, public image concerns, and employees concerns. Currently, these components have changed and reduced to five, namely: people, portfolio, planet, profits and productivity. Out of these, the company has placed more emphasis on the component of people.

In this case Coca-Cola provides a good working environment through inspiration, and by supporting customers through supporting sustainable community projects. There are links between the former and the current these because some of them have been merged to reduce them from nine to five, while maintaining the final aim. At that time (1989), the mission and vision of the Coca-Cola Company was to sustain the business, improve the public image and meet the concerns of its employees. Once the component of people is properly handled, then customer and employee loyalty increases and hence more sales and profits. Coca-Cola engages in corporate social responsibility, then customer and employee loyalty increases and hence more sales and profits. 

A priority task to provide self-interest as well as care to the people and environment (Smarandescu and Shimp, 2015). Thus, the company has been producing disposable bottles annually. Based on the strategy of making positive contributions to all stakeholders, Coca-Cola USA has partnered with the government to encourage recycling of wastes materials.

Coca-Cola Management Dissertation
Coca-Cola Management Dissertation

Coca-Cola Mission Statement

The major role of the mission statement for a large organization like Coca-Cola is to make the customers, employees and other stakeholders aware about details of what the company is all about as well as the goals of the company (Gertner and Rifkin, 2018). The three mission statements of Coca-Cola are: to refresh the world, inspire moments and happiness, and to create value and make difference. By inspiring moments and happiness, Coca-Cola offers to its customers the beverages of high quality which refreshes their world and creates inspiration via the identity of their brand. The company creates value to stakeholders by participating in sustainability practices which benefits all stakeholders.

An example is the sponsoring of community based activities that have a common good. However, there some contradiction with regards to this mission due to increased solid waste, until the company gets to a point where they can reduce a large portion of the generated wastes. To refresh the world, Coca-Cola has engaged in innovative practices to produce so many beverage brands for its customers globally. From the perspective of Coca-Cola Company, the three points of mission statement have made the company the leading beverage company for so many years.

In the 1980s, most companies were aligned to continued improvement so that a business could survive for a number of years. However, Coca-Cola aligns to the portfolio aspect vaguely, although these companies have been in the process of increasing quality of the products for the consumers through continued improvement.

Reflection

I have come to clearly understand the significance of strategy and planning in a business organization. Without plans that are geared towards the customers, a business is bound to fail. This is because the interest of the customers is the most important.

Considering a company like Pepsi, their vision statement has lid more emphasis on financial performance. However, by concentration on meeting customer expectations and creating a loyal brand, sales and profits follows suit. However, this company also has statements similar to those of Coca-Cola such as corporate social responsibility and sustainability practices.

Coca-Cola has gone a step further to involve its staff in supporting various actions, more so the charity organizations, such as the Wings and Wishes. This is because, in some instances, poor or lack of philanthropic image can damage the long term plans of an organization. This is takes especially when the customers fail to appreciate the efforts of the corporate organizations.

There are a number of advantages and disadvantages associated with teamwork. For instance it increases productivity because a task is distributed based on the teams’ individual abilities. This division of tasks in teams also avoids task duplication and saves time (Costa et al., 2014). It also increases motivation where every team member feels as part of the team. However, teamwork could be associated with some disadvantages too. For example, there might be unnecessary wastage of time, especially when making decisions. This is because each team member has their own opinions and this might take a long time before the final decision is arrived at.

In assignment, since I was not in a group, I found challenges in completing the assignment. While it was easy for me to make decisions on the materials to use for the assignment, I took a long time to compile the important materials and come up with the final output. However, I have learned to make rational decisions and to utilize time properly especially when tasked with a complex issue to solve. Moreover, since I was not in a group I have learned innovative methods when handling complex and challenging tasks so as to come up with a fine output based on the requirements.

References

Jones, P. and Comfort, D., 2018. The Coca-Cola Brand and Sustainability. Indonesian Journal of Applied Business and Economic Research, 1(1).

Smarandescu, L. and Shimp, T.A., 2015. Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), pp.715-726.

Gertner, D. and Rifkin, L., 2018. Coca‐Cola and the Fight against the Global Obesity Epidemic. Thunderbird International Business Review, 60(2), pp.161-173.

Costa, P.L., Passos, A.M. and Bakker, A.B., 2014. Team work engagement: A model of emergence. Journal of Occupational and Organizational Psychology, 87(2), pp.414-436.

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Experiential Marketing Dissertation

Experiential marketing (EM) is known to increase overall and spontaneous brand awareness, purchases and recommendations by huge values in the market. This mode of marketing is fast gaining relevance in the market and becoming the necessary tool for marketers in general and specific for brand managers. With this importance, there has been a growing need for the use of experiential marketing in organizations thus indicating their relevance and effectiveness especially in the perishable market and the fast moving consumer goods (FMCG) sector. In determining the relevance and appropriateness of experiential marketing a relationship between the marketing strategy and other variables will be explored, the positive consequences of these variables on experiential marketing is to indicate the relevance and appropriateness of the marketing mode.

In regards to the effectiveness, relevance and appropriateness of experiential marketing, the study sought to establish the relationship between experiential marketing, the consumer behavior or the behavior of purchaser, experiential value and customer loyalty in the fast moving consumer goods (FMCG) sector. In executing the study, a population of 1090 respondents was evaluated with the survey design being cross-sectional. In this population a sample of 381 was drawn.

Questionnaires were administered to assist collect the responses. In establishing the relationship of the study, there was a rigorous data analysis that was carried out. The relationship would help determine the relevance, appropriateness and effectiveness of EM. From the study, the relationships between the experiential marketing, consumer behavior, experiential value and the loyalty of the customer were found to be positive and quite significant in determining the appropriateness of the marketing mode. Upon carrying out regression analysis, the results showed that EM, value and consumer behavior were significant predictors of customer loyalty. Given that the model used could only explain the customer loyalty of FMCG products by 45.8% in variance, the study recommends that further research should be done with other factors in place or put in consideration especially those that were not part of the model. In carrying out a further research, a longitudinal study is recommended.

Dissertation Objectives

  • To carry out a detailed literature review of previous literature concerning the effectiveness, appropriateness and relevance of integration experiential marketing in organizations.
  • To examine the appropriateness of EM
  • To establish the relevance of experiential marketing
  • To determine the potential effectiveness of
    EM and experiential value.
  • To determine the relationship between
    EM, experiential value and customer loyalty

Experiential Marketing Dissertation Contents

1 – Introduction
Background to the Study
Statement of the Problem
Purpose of the Study
Research Objectives
Research Questions
Scope of the Study
Subject scope
Geographical scope
Time Scope
Significance of the Study
Conceptual Framework

2 – Literature Review
Customer Loyalty
Experiential Value and Purchase Behavior
Experiential Value and Customer Loyalty
Purchase Behaviour and Customer Loyalty
Consumer Relationships and Emotions with Brands
Experiential Marketing Trend
Schmitt’s 5-Stages Experiential Marketing Strategy

3 – Methodology
Research Design
Study Population and Area
Sample Size and Sampling Technique
Data Sources and Data Collection Instruments
Measurement of variables
Validity and Reliability Instrument
Data Processing and Analysis
Limitations to the Study

4 – Analysis and Discussion
Survey results
The Relationship between the Study Variables
Customer Loyalty
EM and Purchase Behavior
EM and Experiential Value
EM, Experiential Value and Customer Loyalty
Regression Analysis

5 – Discussion
Customer Loyalty
EM and Purchase Behavior
EM and Experiential Value
EM and Experiential Value and Customer Loyalty

6 – Conclusions and Recommendations
Recommendations
Areas for further study

References

Appendix
Questionnaire

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Dissertation Topic Examples Marketing

It is vitally important that you gain access to dissertation topic examples marketing during your degree course notably in the final year.  To provide an overview of why and how dissertations are written: these need to be both professionally and academically presented.

Difference between reports and dissertation topic examples marketing

You may have developed your report writing skills in previous years; if not, please refer to our Report Writing resources. The good news is that the format and presentation is almost identical, but you will have additional sections.

A report is usually an end of module assignment with very clear guidelines from your Tutor. Features of dissertations, final year projects and extended reports:

  • Undertaken in your final year of undergraduate study, or in postgraduate education
  • Is linked to both current theory and practice
  • You will have more choice as to the topic and methodology, and will decide on the aims and objectives of your study
  • You will be required to undertake more independent research into subjects which may not have been taught or may have been covered in a range of modules throughout your programme of study
  • The word count is usually much higher than for a standard report
  • Often requires a Project Proposal in order to gain approval for your key concepts before you start.

Why find dissertation topic examples marketing?

dissertation topic examples marketing usually contain sections of writing to record the methodology, results and conclusions of an investigation. They are used to enable your lecturer to assess the way you have approached your investigation, collected your data and evaluated your results.

Dissertations demonstrate skills in: planning, organising, researching, problem solving and time management as well as oral and written communication skills. They also demonstrate in-depth subject knowledge.

Format of dissertations

  • Are written using formal academic language
  • Headings and sub-headings should be used
  • Bullet points or numbers can be used to list points
  • Are written to be discussed by more than one person
  • Show vigour in research
  • Drawings, graphs, statistics and other additional material can be added as appendices

Sections of a dissertation

dissertation topic examples marketing can be written in a variety of ways depending on your subject area, and whether you have undertaken primary or secondary research. However the sections below are a general indication of what sections need to be included.

1. Title page

2. Abstract

3. Contents

4. Introduction

5. Aims and Objectives

6. Literature Review

7. Research Methodology

8. Ethical Issues

9. Results/Findings

10. Discussion/Analysis

11. Recommendations (if requested)

12. References

13. Appendices

1. The Title Page

The title should provide a clear indication of what the dissertation is about: it should be accurate and concise. The title page should also include the date the report was written, who wrote the report and who the report was for. Make clear the dissertation topic examples marketing.

2. Abstract (also known as Summary)

This is a summary of the whole report’s contents. Readers will decide whether to read the whole report based on the abstract and therefore it should be sufficient for them to understand what the report is about, including the results of the investigation.

The abstract is written after the rest of the report even though it is presented at the beginning. It should describe the work that has been carried out, not the work that will be carried out.

3 Contents

A list of contents is required and should be correctly formatted. See Student IT support on Managing Longer Pieces of Work.

4. Introduction

This gives the background to the investigation. It puts your investigation into context and gives the reader some idea of the value and importance of your work. It tells the reader why this is an important subject to investigate.

5. Aims and Objectives

You should have a clear statement about the purpose of your study (aim) and how you are going to achieve those aims (objectives). State what you are trying to achieve and how you will achieve it. This is a crucial part of the report as it will be judged on whether your aims and objectives have been achieved: ensure you are clear about the difference between these.

6. Literature Review

This informs the reader of the current thinking in your particular topic. It will place your research in context and show how you are building upon previous knowledge. This should also highlight any areas of contention. Ensure you cite your sources of information and reference your work.

7. Research Methodologies

This section is important because if you undertake inappropriate methodology your results and findings will be disputed. The reader needs to know what you did to find out information so they can make a judgement about the suitability of your methodology.

In this section, you state what you have done to achieve your aims, what you did to find information you need and why you did it.

The methodology section can be sub-divided into the following sub-sections:

A short section (one or two sentences) in which you make a clear and accurate statement outlining what sort of investigation you used. Justify your statements by referencing to best practice.

You should provide a brief description of who you used in your sample and why. The information should include the essential features of any respondents used.

• Who were the subjects of the study?

• How were they selected?

• How many were there?

Justify your decisions by referencing back to best practice.

Materials/Apparatus (if necessary)

What sorts of dissertation topic examples marketing material were used? For example, experimental stimuli, tests, questionnaires. If using established tests or materials, these should be fully referenced. Any apparatus used should be described accurately (you could use diagrams or photographs).

This should be a description of exactly how you carried out the investigation: what exactly happened during the investigation, from start to finish in enough detail to allow replication. Remember to use the passive voice (third person), past tense; for example: “The questionnaire was given to all 1st year students.” “The responses to each question were recorded using simple tally charts”.

The procedure does not have to take the form of an experiment; some reports document the findings of desk based research and extended literature reviews.

Method of Analysis

As your analysis is part of what you did, you should include a statement of what methods of analysis were used and why they were chosen (do not panic if the methodology section becomes long – it is quite normal for this section to sometimes be the longest section of the report).

8. Ethical Issues

All dissertations and investigations should consider ethical issues. You are expected to complete a Staffordshire University Ethical Approval form and have this signed off by your tutor. This should be included as an appendix. In your report you should make the reader aware of the possible ethical issues of your research and how you overcame these issues, for example: confidentiality, storage of data and so on.

9. Results/Findings (sometimes this section can be merged with Discussion and Analysis)

It tells the reader what you have found out and is objective. It states the findings of your research. You may include tables and graphs, but also explain the results in words. Any raw data should be included as an appendix.

10. Discussion/Analysis

This covers the interpretation of the results, evaluation of the theoretical significance of the findings and a general discussion of the investigation. It should answer questions such as:

• What has your investigation shown?

• Did it achieve its objectives?

• What theory/literature does it support or contradict?

• What are the most plausible explanations of your findings?

• Are there any possible criticisms of the investigation?

The discussion should also:

• Build on the material in the introduction and literature review

• Evaluate the adequacy of your methodology

• Suggest design features that may have affected the results

• Include whether the results would be different under different conditions

11. Recommendations

Use your findings and analysis to make recommendations in dissertation topic examples marketing. You may make the recommendation that further investigation is undertaken if you realise that there were gaps in your methodology or anomalies in your findings. Alternatively, you may advise that some actions be considered.

12. References

Make sure references are given correctly. All dissertation topic examples marketing must be reference in accordance to your university’s guidelines.

13. Appendices (content usually not included in the word count)

Do not put results here: only the raw data should be presented in an Appendix. Some other materials may be usefully included in an Appendix (for example, blank questionnaires, copy of written tests used). Remember not to include anything in an appendix that has not been referred to in the text.

References and further reading

Levin, P. (2011) Excellent Dissertations. Open University Press.

McMillan, K. & Weyers, J. (2011) How to Write Dissertations and Project Reports. (Smarter Student Series) Harlow: Pearson Education Ltd.

New dissertation topic examples marketing below

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Sustainable Refurbishment Limitations

This paper aims at discussing the existing limitations in the sustainable refurbishment. By definition, sustainable refurbishment can be defined as the process of improving existing buildings purposely to improve their environmental performance (Pombo, Rivela and Neila, 2016, p. 88). According to architectures, this process entails a maximization of sustainable methods and materials. In these recent times, the most common sustainable refurbishment performed on buildings include the installation of renewable energy sources and improvement on ventilation. Also, recycling material during the refurbishment is regarded as a sustainable refurbishment process because it is environmentally friendly.

In this paper, various suggestions for sustainable refurbishment shall include that are aimed at improving the environment shall be outlined in detail. In this research, a methodology that comprises multiple dimension in the field of architecture and art shall be used. The methodology would put into consideration some of the essential aspects of architecture. This way, a deeper understanding of sustainable refurbishment and the limitations encountered shall be achieved. The multiple dimensions to be used shall relate to a variety of approaches. Among these approaches include building occupancy, environmental, and techno-economic approach (Pombo, Rivela and Neila, 2016, p. 91).

Sustainable development involves some processes that are to benefit various parties in the construction sector. As a result, architects have resolved to measures that reduce energy consumption by refurbishing buildings and fitting them with new facilities. However, in the course of refurbishing buildings for sustainable development, architects encounter lots of limitations. To curb such limitations, new approaches that did not exist in the past have been developed. Also, friendly building evaluation methods and systems have been developed to help in sustainable development. For instance, the methods need to enhance the effectiveness of water among other reasons (Lou, Lee and Welfle, 2017, p. 311). This helps improve the quality of life by a great stride.

Literature Review

Due to the increase in the cost of materials and resources used in the refurbishment of buildings, architectures have opted to maximize on the available resources. This has led to economic investments in Vacuum Insulation Panels (VIPs). In most cases, the VIPs are configured with supplementary insulation. For example, the refurbishment of wall cross-sections of already existing buildings. This strategy of utilizing energy consumption is mostly implemented in the United Kingdom. Architectures have gone an extra mile to identify several aspects that will overcome the limitations existing in the field of architecture.

According to scholars, sustainable methods that are used are in line with the continuous increasing levels of renewable energy (Lou, Lee and Welfle, 2017, p. 317). In the United Kingdom (UK), approximately 500, 000 apartments have undergone renovation. These renovations seek at transforming the buildings into current energy efficiency requirements that meet the modern standard. Currently, new buildings in the UK are energy efficient as possible. In refurbishing buildings, there are some factors to consider. These factors include societal targets for moisture and good indoor setting. In consideration of such factors, a ‘healthy building’ that is environmentally friendly is achieved.

Among the numerous limitations that contributed to inefficiency within the building sector are motivational factors. Most of the buildings constructed in the last decades in the UK are not energy efficient. According to scholars, such houses contribute to high greenhouse emissions. Such houses also result in a waste of energy. Nowadays, both building owners and building occupants opt for minimal energy expenses. This is among the numerous measures of restoration that are building owners are seeking in sustainable development. There is a need to venture into measures that enable sustainable development due to the advantages that result. For instance, it helps improve the environment.

Despite the numerous advantages of refurbishing buildings, there exist challenges that architectures encounter. First, an assessment needs to be performed of the existing condition. In most cases, refurbishment projects require architects to perform both aesthetic and technical assessments before designing measures that are to be used (Lund, Haddadi, Lohne and Bjørberg, 2016, p. 427). From research findings, some architects regard refurbishment of buildings to be challenging as compared to starting a project from ground zero.

As for an already existing project, there is a need for a refurbishment framework that will comply with the existing frame of the project to be refurbished. As a result, more time and effort is required to make refurbishment of buildings a success. In the context of effort, architects need to perform a feasibility study. During the study, the architects are supposed to find out on the advantages of taking part in the refurbishment programs for sustainability development. 

Another limitation of refurbishing buildings is that it is mandatory for architects to comply or adhere to the structural components of the building (Lund, Haddadi, Lohne and Bjørberg, 2016, p. 427). This hinders further developments as the proposed constructions need to comply with the technical components of the original building. Also, the cost of refurbishing a building is more expensive than that of constructing a new structure. This is because the actual construction of refurbishing a building comprises of expenses of both the new and old.

To effectively refurbish a building, it is important to take financial risks due to the unforeseen deterioration that may occur during the process. As such, the financial risk is a challenge among architects. This is because most architects concentrate on refurbishing buildings on small budgets. Despite the environmental advantages of refurbishing buildings, more attention needs to be put on sustaining buildings. This way, the potential of reducing greenhouse gas emissions through building refurbishment is achieved (Lund, Haddadi, Lohne and Bjørberg, 2016, p. 429).

Both human-caused and natural disasters affect buildings. It is, therefore, the mandate of architectures to design buildings and other infrastructural structures that can withstand such phenomena. In this context, there are some questions architectures pose before embarking on the process of refurbishing buildings for sustainable development. Examples of such questions include:

  • What are the economic benefits of refurbishing a building?
  • What are that target areas within the building that are to be refurbished? Is it only the thermal insulation or there exists other refurbishment needs?
  • In case of a demolition, what are the adaptive reuse of this building?
  • What is the impact of the renovation, demolition or refurbishment to the society?

In answering these questions, the refurbishment of buildings is performed in a manner that is in accordance to sustainable development. Also, such questions act as a pivot in enabling preliminary decisions that are essential in the construction sector. A comparison between a historical landmark and a residential building on the basis of a criterion for limitations prove that historical landmarks possess more (Oregi, Hernandez, and Hernandez, 2017, p. 12). According to scholars, the refurbishment of buildings is mainly performed by sustainable agendas. However, some architectures base their refurbishment programs on economic agendas.

Refurbishing Buildings

Architectures are involved in refurbishing buildings for various reasons. Despite refurbishing buildings enabling building restoration, it also enables heritage restoration. For instance, in the UK, reconstruction of historical buildings is a common measure of restoring the country’s heritage restoration. However, this differs in other countries. For example, in the United States, the reconstruction of historic buildings is not necessarily (Oregi, Hernandez, and Hernandez, 2017, p. 14). By doing this, the United States saves finances.

Architectures are striving to overcome the limitations of refurbishing buildings because of the environmental aspects that result from the process of sustainable development. For example, the construction of new high-performance buildings positively contributes to the initiatives set for the global green agenda. However, there are sustainability requirements that contractors need to meet to construct energy efficient and environmentally friendly buildings. According to scholars, architectures need to base their choices on environmental and economic evaluations (Noori, Saruwono, Adnan and Rahmat, 2016, p. 253). Failure to which the refurbishment of buildings would not be in accordance to the set sustainable refurbishment development.

Sustainable Refurbishment Dissertation
Sustainable Refurbishment Dissertation

According to scholars, building sustainability assessments is exceptional. The exception is in the sense of result objectivity (Noori, Saruwono, Adnan and Rahmat, 2016, p. 256). Factors that contribute to this exception include the usage precision of the resources used during refurbishment and elimination of inaccuracies of methods previously used for sustainable refurbishment development. Despite the pre-study architects take, there is a need for an evaluation of the chosen approach by use of certain criteria to find out the efficiency of the approach to be implemented. For instance, in the UK, the BREEAM method is used during the assessment of qualitative indicators. However, the BREEAM approach depends on factors as the qualification of the experts to be involved in the refurbishing of buildings for sustainable development (Noori, Saruwono, Adnan and Rahmat, 2016, p. 257).

Refurbishing buildings have been presented in various assessment criteria. These include:

  • Sustainability of management: This enables close supervision of the sustainability practices to be performed. For example, the sustainability of work planning.  
  • Appropriateness of materials: This entails all the elements necessary for construction. For example, the insulating items to be used during refurbishing buildings.
  • Health and welfare: In this context, there are a number of factors that need to be considered to enable efficient sustainable development. Examples include indoor air quality and insulating items such as sound insulating items.
  • Energy: To conserve energy, buildings are refurbished with devices such as emitting technologies.
  • Pollution: The process of refurbishing buildings need to be environment-friendly. This means that the process should not contribute to pollution but instead initiate measures that will help curb further pollution.
  • Water availability: Designs aimed at enabling water conservation are considered during the refurbishment of buildings. Technology has enabled architects to install water leakage detectors in houses to help in conserving water. Another measure of conserving water is the possibility of water recycling.
  • Innovations: Architects install devices that are aimed at making life easier. Examples of innovations that have improved the quality of life include integration options.

Therefore, refurbishing a building for sustainable refurbishment development is bound to a number of principles. Putting into consideration these principles helps overcome the limitation of sustainable development. For instance, the use of life cycle framework and the recognition of the complexity of the sustainability concept (Turner et al., 2016, p. 199). Also, putting into considerations such frameworks allows the architects to easily relate to the crucial aspects of the decision-making process such as the social and economic aspects.

Possible Problems and Potential Solutions

The problems encountered in the construction sector can be solved in various ways. Nowadays, the advancement of technology has eased problems of a minimum magnitude that architects could not get rid of in the past. For instance, site selection was a major problem in the past years. By use of modern technology, architects can locate better sites for refurbishing. Also, the advancement of technology has made it possible for manufacturing companies to manufacture facilities that are energy efficient and environmentally friendly. Yearly, new designs are designed to replace the existing facilities.

In this context, there exist drawbacks during refurbishing that need to be well omitted for efficient, sustainable development. For example, the omission of economic-financial criteria group is mostly viewed as a drawback in the context of sustainability. An important aspect in the refurbishing process is the appropriate use of multi-criteria assessment approaches that have a positive impact to the environment. Different scholars explain multi-criteria assessment approaches in their different ways. This is because of the difference in situations and circumstances. Multi-criteria can either be maximizing or minimizing. It only depends on the levels of receiving objective results. Therefore before embarking on refurbishing buildings for sustainable development, one needs to figure out the levels of the receiving objective results.

Another problem that results from sustainable development is the availability of enough energy that is to be used throughout the process. From research findings, the energy used in refurbishing buildings for sustainable development is the influence of the energy towards the climate (Turner et al., 2016, p. 197). That is, it influences climate change. Before architects choose an approach to use in refurbishing buildings for sustainable development, the merits and demerits of the approach need to be researched. It is from the study that the process of refurbishing buildings for sustainability development becomes efficient.

Diverse Approaches to Sustainable Refurbishment

To avoid the challenges that result from the refurbishment of buildings, architects need to sustainable design strategies. An example of such an approach is to minimize the energy consumption of structures (Pombo, Rivela, and Neila, 2016, p. 92). However, there some factors that need to be considered before settling on a sustainable approach. The approach needs to include the aspects of economic, social, and ecological value. In the past times, sustainable development on buildings was based on the physical capacity. However, due to the advancement in technology, diverse approaches have emerged. These approaches depend on a number of factors. For instance, the size of the building and another local context such as the location of the building (Noori, Saruwono, Adnan and Rahmat, 2016, p. 257). Diverse approaches to sustainable refurbishment range from various frameworks. These frameworks range from methodological to theoretical. According to scholars, some architects base their frameworks in a market-available assessment tool aspect.

An example of a methodology is the Life Cycle Assessment (LCA) methodology. This kind of methodology is useful in the process of estimating the environmental impact of refurbishing a building. Therefore, the Life Cycle Assessment (LCA) is a methodology that best defines the environmental assessment of buildings due to its efficiency. An advantage of using the LCA methodology is that it allows architects to assess the global environmental impact, right from the relevant data. Another advantage of using the LCA methodology is that it makes it easier for building owners to have an accurate description of the entire structure including the costs to be incurred. To architects, the LCA methodology allows ease of shift of impacts. Normally, the impacts are the improvements of refurbishment.

Despite the advantages accrued from the Life Cycle Assessment (LCA) methodology, there exist some limitations. For example, the unavailability of adequate data that need to be used during refurbishing building. Due to this unavailability of data, the uncertainty of results is attained. Also, too much effort is required to describe a building in an LCA methodology context.

Nowadays, various environmental assessment tools are commonly used to evaluate sustainable buildings (Lund, Haddadi, Lohne and Bjørberg, 2016, p. 432). Various organizations develop different environmental assessment tools that best fit their conditions. The limitations to environmental assessment tools include site selection and the impact the assessment tool has on the ecology. From research findings, it is evident environmental assessment tools mitigate the ecological impact. Also, due to the difference in the environmental assessment tools across different organizations, scholars regard the assessment tool as an unsustainable tool because of the difference in conditions. Another limitation that emerges from environmental assessment tools is that it occasionally undermines certain themes that are essential during the refurbishment of buildings.

Conclusion

In conclusion, refurbishment of buildings is an effective measure of enabling sustainable development. Also, the refurbishment of buildings is an effective way of addressing the challenge of climate change (Pombo, Rivela and Neila, 2016, p. 88). As discussed earlier, there exist limitations in refurbishing buildings. For instance, architects need to adhere and comply with already existing structural components of the building. Due to such adherence, the cost of refurbishing buildings is expensive as compared to constructing structures from ground zero. Another limitation encountered in the refurbishment of buildings is the potential risks that emerge.

If well handled, refurbishment of buildings can be of great importance both economically and in environmental agendas. Different approaches to sustainable development have different limitations. For instance, the Life Cycle Assessment (LCA) methodology is the unavailability of data. As a result, architects are unable to find the uncertainties of the data. The environment assessment tool is limited to site selection. Therefore, by use of the environmental assessment tool, architects are unable to design measures due to the factor of site selection effectively.

References

Lou, E.C., Lee, A. and Welfle, A., 2017. Greenhouse gases (GHG) performance of refurbishment projects–Lessons from UK higher education student accommodation case studies. Journal of Cleaner Production, 154, pp.309-317.

Lund, O.B., Haddadi, A., Lohne, J. and Bjørberg, S., 2016. Sustainable Planning in Sustainable Refurbishment Projects–An Early Phase Evaluation. Energy Procedia, 96, pp.425-434.

Noori, A., Saruwono, M., Adnan, H. and Rahmat, I., 2016. Conflict, Complexity, and Uncertainty in Sustainable Refurbishment Building Projects. In InCIEC 2015 (pp. 251-258). Springer, Singapore.

Oregi, X., Hernandez, P. and Hernandez, R., 2017. Analysis of life-cycle boundaries for environmental and economic assessment of sustainable refurbishment projects. Energy and Buildings, 136, pp.12-25.

Pombo, O., Rivela, B. and Neila, J., 2016. The challenge of sustainable building renovation: assessment of current criteria and future outlook. Journal of Cleaner production, 123, pp.88-100.

Turner, K.G., Anderson, S., Gonzales-Chang, M., Costanza, R., Courville, S., Dalgaard, T.,

Dominati, E., Kubiszewski, I., Ogilvy, S., Porfirio, L. and Ratna, N., 2016. A review of methods, data, and models to assess changes in the value of ecosystem services from land degradation and restoration. Ecological Modelling, 319, pp.190-207.

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MBA Program – Advantages of Online MBA Programs

To be honest, I like options, flexibility, and ability to work under minimum supervision. As a result, I understood at an early age that the best field that could fit with my desires and aspirations is to enroll in an online MBA program. I work full-time and online studying is convenient for my schedule.  My current work task is to review many business documents. 

Getting an MBA will help me understand these documents.  I am also thinking about moving careers to government contractual work.  I believe getting my MBA will give me an opportunity get my foot in the door to a significant government contracting company. Working in the business industry has been one of my dream jobs since my childhood. Working in a business environment helps me to undertake what I desired to do in my entire life. This is the reason why I should focus on improving my skill set and expertise by enrolling in a flexible MBA program.

Besides, gaining both academic skills as well as work experience will open other avenues through which my career could effectively grow to greater heights. I was able to get a GPA of 2.45 which is slightly below your online MBA program requirements of 2.5. Despite, my current grade, I believe that my interest and aspiration goes beyond my past performance and would like you to reconsider my application based on my capabilities as well.

MBA experience helping your future organization

After almost three-year experience working at a large firm in the litigation department, I am seeking to expand my career to greater heights. My professional experience together with the MBA education will introduce me entirely to the future work environment and increased my interest in working fully in the business industry. Considering my business foundation and experience, I will be able to adequately adapt to the future organization without encountering a lot of challenges.

At this stage in my career, I consider MBA to be the most appropriate career field that will adequately give me the right path that I desire to undertake in my future. The foundation that I have established over the past has helped me to make decisions that are significant in my future career. Through the course, I will be able to develop technical, analytical skills necessary in the future organization to challenging technical problems. Besides, my global business perspectives will be able to improve the skills attained from the course to a greater height.

MBA experience helping MBA classmates

I am more ambitious and motivated to take up technical problems and ensure that I deliver my best. This is one characteristic that has shaped me to be what I am today. Without accepting challenges, it becomes hard for you to succeed effectively in a particular field. Working in a team is a critical component that has given me the ability to work with others. The group is a key source of information top any given firm, and its success depends upon the support provided by the company at any given moment.

With my MBA experience, I will be able to work together with my classmates’ ass a team having a common organizational goal. As a senior member of the team with adequate information, I will be able to understand the needs of the people at various levels and ensure that there is constant output among the group members. This step will aid in ensuring the firm attains the best outcome due to the efforts and coordination made by the group members.

MBA Online
MBA Online

Contribution of MBA program in solving real world problems

Currently, as a family law litigation paralegal, I finalize Income and Expense reports and Schedule of Assets and Debts for our clients.  I also review and index any discovery response which includes vast amounts of financial documents. Having more knowledge in the business field will help me to understand better and review financial document reports and discovery for cases where the parties own multiple businesses. Besides, the MBA program will adequately equip me with technical knowledge which is necessary to difficult real-life situations through informed decision making. I will be able to give appropriate accounts for various undertakings that take place in particular situations and ensure that alternative solutions have been established.

Organizations you have worked and work experiences that you have had

I have been able to work as a successful paralegal at a large business firm in the litigation department. This work has been able to give me technical experience that has helped me to realize the best career path that I should undertake. Having more knowledge in the business field will help me to understand better financial documents, which I review for clients who own multiple businesses.

The decision to undertake the MBA program came as a result of my passion and desire to expand my career to greater heights. I will be able to adequately understand the basic principles that are necessary for the business field through the educational skills that I seek. Despite the poor grades in the past, I am still determined to change everything and gain more experience in the business field.

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