Experiential marketing (EM) is known to increase overall and spontaneous brand awareness, purchases and recommendations by huge values in the market. This mode of marketing is fast gaining relevance in the market and becoming the necessary tool for marketers in general and specific for brand managers. With this importance, there has been a growing need for the use of experiential marketing in organizations thus indicating their relevance and effectiveness especially in the perishable market and the fast moving consumer goods (FMCG) sector. In determining the relevance and appropriateness of experiential marketing a relationship between the marketing strategy and other variables will be explored, the positive consequences of these variables on experiential marketing is to indicate the relevance and appropriateness of the marketing mode.
In regards to the effectiveness, relevance and appropriateness of experiential marketing, the study sought to establish the relationship between experiential marketing, the consumer behavior or the behavior of purchaser, experiential value and customer loyalty in the fast moving consumer goods (FMCG) sector. In executing the study, a population of 1090 respondents was evaluated with the survey design being cross-sectional. In this population a sample of 381 was drawn.
Questionnaires were administered to assist collect the responses. In establishing the relationship of the study, there was a rigorous data analysis that was carried out. The relationship would help determine the relevance, appropriateness and effectiveness of EM. From the study, the relationships between the experiential marketing, consumer behavior, experiential value and the loyalty of the customer were found to be positive and quite significant in determining the appropriateness of the marketing mode. Upon carrying out regression analysis, the results showed that EM, value and consumer behavior were significant predictors of customer loyalty. Given that the model used could only explain the customer loyalty of FMCG products by 45.8% in variance, the study recommends that further research should be done with other factors in place or put in consideration especially those that were not part of the model. In carrying out a further research, a longitudinal study is recommended.
Experiential Marketing Dissertation
Dissertation Objectives
To carry out a detailed literature review of previous literature concerning the effectiveness, appropriateness and relevance of integration experiential marketing in organizations.
To examine the appropriateness of EM
To establish the relevance of experiential marketing
To determine the potential effectiveness of EM and experiential value.
To determine the relationship between EM, experiential value and customer loyalty
Experiential Marketing Dissertation Contents
1 – Introduction Background to the Study Statement of the Problem Purpose of the Study Research Objectives Research Questions Scope of the Study Subject scope Geographical scope Time Scope Significance of the Study Conceptual Framework
2 – Literature Review Customer Loyalty Experiential Value and Purchase Behavior Experiential Value and Customer Loyalty Purchase Behaviour and Customer Loyalty Consumer Relationships and Emotions with Brands Experiential Marketing Trend Schmitt’s 5-Stages Experiential Marketing Strategy
3 – Methodology Research Design Study Population and Area Sample Size and Sampling Technique Data Sources and Data Collection Instruments Measurement of variables Validity and Reliability Instrument Data Processing and Analysis Limitations to the Study
4 – Analysis and Discussion Survey results The Relationship between the Study Variables Customer Loyalty EM and Purchase Behavior EM and Experiential Value EM, Experiential Value and Customer Loyalty Regression Analysis
5 – Discussion Customer Loyalty EM and Purchase Behavior EM and Experiential Value EM and Experiential Value and Customer Loyalty
6 – Conclusions and Recommendations Recommendations Areas for further study
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It is vitally important that you gain access to dissertation topic examples marketing during your degree course notably in the final year. To provide an overview of why and how dissertations are written: these need to be both professionally and academically presented.
Difference between reports
and dissertation topic examples marketing
You may have developed your report writing skills in
previous years; if not, please refer to our Report Writing resources. The good
news is that the format and presentation is almost identical, but you will have
additional sections.
A report is usually an end of module assignment with very
clear guidelines from your Tutor. Features of dissertations, final year
projects and extended reports:
Undertaken in your final year of undergraduate
study, or in postgraduate education
Is linked to both current theory and practice
You will have more choice as to the topic and
methodology, and will decide on the aims and objectives of your study
You will be required to undertake more
independent research into subjects which may not have been taught or may have
been covered in a range of modules throughout your programme of study
The word count is usually much higher than for a
standard report
Often requires a Project Proposal in order to
gain approval for your key concepts before you start.
Why find dissertation
topic examples marketing?
dissertation topic examples marketing usually contain
sections of writing to record the methodology, results and conclusions of an
investigation. They are used to enable your lecturer to assess the way you have
approached your investigation, collected your data and evaluated your results.
Dissertations demonstrate skills in: planning, organising,
researching, problem solving and time management as well as oral and written
communication skills. They also demonstrate in-depth subject knowledge.
Format of dissertations
Are written using formal academic language
Headings and sub-headings should be used
Bullet points or numbers can be used to list
points
Are written to be discussed by more than one
person
Show vigour in research
Drawings, graphs, statistics and other
additional material can be added as appendices
Sections of a dissertation topic examples marketing
dissertation topic examples marketing can be written in a
variety of ways depending on your subject area, and whether you have undertaken
primary or secondary research. However the sections below are a general
indication of what sections need to be included.
1. Title page
2. Abstract
3. Contents
4. Introduction
5. Aims and Objectives
6. Literature Review
7. Research Methodology
8. Ethical Issues
9. Results/Findings
10. Discussion/Analysis
11. Recommendations (if requested)
12. References
13. Appendices
Dissertation Topic Examples Marketing
1. The Title Page
The title should provide a clear indication of what the dissertation is about: it should be accurate and concise. The title page should also include the date the report was written, who wrote the report and who the report was for. Make clear the dissertation topic examples marketing.
2. Abstract (also known as Summary)
This is a summary of the whole report’s contents. Readers
will decide whether to read the whole report based on the abstract and
therefore it should be sufficient for them to understand what the report is
about, including the results of the investigation.
The abstract is written after the rest of the report even
though it is presented at the beginning. It should describe the work that has
been carried out, not the work that will be carried out.
3 Contents
A list of contents is required and should be correctly
formatted. See Student IT support on Managing Longer Pieces of Work.
4. Introduction
This gives the background to the investigation. It puts your
investigation into context and gives the reader some idea of the value and
importance of your work. It tells the reader why this is an important subject
to investigate.
5. Aims and Objectives
You should have a clear statement about the purpose of your
study (aim) and how you are going to achieve those aims (objectives). State
what you are trying to achieve and how you will achieve it. This is a crucial
part of the report as it will be judged on whether your aims and objectives
have been achieved: ensure you are clear about the difference between these.
6. Literature Review
This informs the reader of the current thinking in your
particular topic. It will place your research in context and show how you are
building upon previous knowledge. This should also highlight any areas of
contention. Ensure you cite your sources of information and reference your
work.
7. Research Methodologies
This section is important because if you undertake
inappropriate methodology your results and findings will be disputed. The
reader needs to know what you did to find out information so they can make a
judgement about the suitability of your methodology.
In this section, you state what you have done to achieve
your aims, what you did to find information you need and why you did it.
The methodology section can be sub-divided into the
following sub-sections:
A short section (one or two sentences) in which you make a
clear and accurate statement outlining what sort of investigation you used. Justify
your statements by referencing to best practice.
You should provide a brief description of who you used in
your sample and why. The information should include the essential features of
any respondents used.
• Who were the subjects of the study?
• How were they selected?
• How many were there?
Justify your decisions by referencing back to best practice.
Materials/Apparatus (if necessary)
What sorts of dissertation topic examples marketing material
were used? For example, experimental stimuli, tests, questionnaires. If using
established tests or materials, these should be fully referenced. Any apparatus
used should be described accurately (you could use diagrams or photographs).
This should be a description of exactly how you carried out
the investigation: what exactly happened during the investigation, from start
to finish in enough detail to allow replication. Remember to use the passive
voice (third person), past tense; for example: “The questionnaire was given to
all 1st year students.” “The responses to each question were recorded using
simple tally charts”.
The procedure does not have to take the form of an
experiment; some reports document the findings of desk based research and
extended literature reviews.
Method of Analysis
As your analysis is part of what you did, you should include
a statement of what methods of analysis were used and why they were chosen (do
not panic if the methodology section becomes long – it is quite normal for this
section to sometimes be the longest section of the report).
8. Ethical Issues
All dissertations and investigations should consider ethical
issues. You are expected to complete a Staffordshire University Ethical
Approval form and have this signed off by your tutor. This should be included
as an appendix. In your report you should make the reader aware of the possible
ethical issues of your research and how you overcame these issues, for example:
confidentiality, storage of data and so on.
9. Results/Findings (sometimes this section can be merged with Discussion
and Analysis)
It tells the reader what you have found out and is
objective. It states the findings of your research. You may include tables and
graphs, but also explain the results in words. Any raw data should be included
as an appendix.
10. Discussion/Analysis
This covers the interpretation of the results, evaluation of
the theoretical significance of the findings and a general discussion of the
investigation. It should answer questions such as:
• What has your investigation shown?
• Did it achieve its objectives?
• What theory/literature does it support or contradict?
• What are the most plausible explanations of your findings?
• Are there any possible criticisms of the investigation?
The discussion should also:
• Build on the material in the introduction and literature
review
• Evaluate the adequacy of your methodology
• Suggest design features that may have affected the results
• Include whether the results would be different under
different conditions
11. Recommendations
Use your findings and analysis to make recommendations in dissertation
topic examples marketing. You may make the recommendation that further
investigation is undertaken if you realise that there were gaps in your
methodology or anomalies in your findings. Alternatively, you may advise that
some actions be considered.
12. References
Make sure references are given correctly. All dissertation topic examples marketing must be reference in accordance to your university’s guidelines.
13. Appendices (content usually not included in the word count)
Do not put results here: only the raw data should be
presented in an Appendix. Some other materials may be usefully included in an
Appendix (for example, blank questionnaires, copy of written tests used).
Remember not to include anything in an appendix that has not been referred to
in the text.
References and further reading
Levin, P. (2011) Excellent Dissertations. Open University
Press.
McMillan, K. & Weyers, J. (2011) How to Write
Dissertations and Project Reports. (Smarter Student Series) Harlow: Pearson
Education Ltd.
Did you find any useful knowledge relating to dissertation topic examples marketing below in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.
This paper aims at discussing the existing limitations in the sustainable refurbishment. By definition, sustainable refurbishment can be defined as the process of improving existing buildings purposely to improve their environmental performance (Pombo, Rivela and Neila, 2016, p. 88). According to architectures, this process entails a maximization of sustainable methods and materials. In these recent times, the most common sustainable refurbishment performed on buildings include the installation of renewable energy sources and improvement on ventilation. Also, recycling material during the refurbishment is regarded as a sustainable refurbishment process because it is environmentally friendly.
In this paper, various suggestions for sustainable refurbishment shall include that are aimed at improving the environment shall be outlined in detail. In this research, a methodology that comprises multiple dimension in the field of architecture and art shall be used. The methodology would put into consideration some of the essential aspects of architecture. This way, a deeper understanding of sustainable refurbishment and the limitations encountered shall be achieved. The multiple dimensions to be used shall relate to a variety of approaches. Among these approaches include building occupancy, environmental, and techno-economic approach (Pombo, Rivela and Neila, 2016, p. 91).
Sustainable
development involves some processes that
are to benefit various parties in the construction sector. As a result,
architects have resolved to measures that reduce energy consumption by
refurbishing buildings and fitting them with new facilities. However, in the
course of refurbishing buildings for sustainable development, architects encounter
lots of limitations. To curb such limitations, new approaches that did not
exist in the past have been developed. Also,
friendly building evaluation methods and systems have been developed to help in
sustainable development. For instance, the methods need to enhance the
effectiveness of water among other reasons (Lou, Lee and Welfle, 2017, p. 311).
This helps improve the quality of life by
a great stride.
Literature Review
Due to the increase in the cost of materials and resources used in the refurbishment of buildings, architectures have opted to maximize on the available resources. This has led to economic investments in Vacuum Insulation Panels (VIPs). In most cases, the VIPs are configured with supplementary insulation. For example, the refurbishment of wall cross-sections of already existing buildings. This strategy of utilizing energy consumption is mostly implemented in the United Kingdom. Architectures have gone an extra mile to identify several aspects that will overcome the limitations existing in the field of architecture.
According to scholars, sustainable methods that are used are in line with the continuous increasing levels of renewable energy (Lou, Lee and Welfle, 2017, p. 317). In the United Kingdom (UK), approximately 500, 000 apartments have undergone renovation. These renovations seek at transforming the buildings into current energy efficiency requirements that meet the modern standard. Currently, new buildings in the UK are energy efficient as possible. In refurbishing buildings, there are some factors to consider. These factors include societal targets for moisture and good indoor setting. In consideration of such factors, a ‘healthy building’ that is environmentally friendly is achieved.
Among the
numerous limitations that contributed to inefficiency
within the building sector are motivational factors. Most of the buildings
constructed in the last decades in the UK are not energy efficient. According
to scholars, such houses contribute to high greenhouse emissions. Such houses
also result in a waste of energy. Nowadays, both building owners and building occupants opt
for minimal energy expenses. This is
among the numerous measures of restoration that are building owners are seeking
in sustainable development. There is a need
to venture into measures that enable sustainable development due to the
advantages that result. For instance, it helps improve the environment.
Despite the numerous advantages of refurbishing buildings, there exist challenges that architectures encounter. First, an assessment needs to be performed of the existing condition. In most cases, refurbishment projects require architects to perform both aesthetic and technical assessments before designing measures that are to be used (Lund, Haddadi, Lohne and Bjørberg, 2016, p. 427). From research findings, some architects regard refurbishment of buildings to be challenging as compared to starting a project from ground zero.
As for an already existing project, there is a need for a refurbishment framework that will comply with the existing frame of the project to be refurbished. As a result, more time and effort is required to make refurbishment of buildings a success. In the context of effort, architects need to perform a feasibility study. During the study, the architects are supposed to find out on the advantages of taking part in the refurbishment programs for sustainability development.
Another
limitation of refurbishing buildings is that it is mandatory for architects to
comply or adhere to the structural components of the building (Lund, Haddadi,
Lohne and Bjørberg, 2016, p. 427). This
hinders further developments as the proposed constructions need to comply with the
technical components of the original building. Also, the cost of refurbishing a
building is more expensive than that of constructing a new structure. This is because the actual construction of
refurbishing a building comprises of expenses of both the new and old.
To effectively
refurbish a building, it is important to take financial risks due to the
unforeseen deterioration that may occur during the process. As such, the
financial risk is a challenge among
architects. This is because most
architects concentrate on refurbishing buildings on small budgets. Despite the
environmental advantages of refurbishing buildings, more attention needs to be put on sustaining buildings. This way, the
potential of reducing greenhouse gas emissions through building refurbishment
is achieved (Lund, Haddadi, Lohne and Bjørberg, 2016, p. 429).
Both
human-caused and natural disasters affect
buildings. It is, therefore, the mandate of architectures to design buildings
and other infrastructural structures that can
withstand such phenomena. In this context, there are some questions architectures pose before embarking on the process
of refurbishing buildings for sustainable development. Examples of such
questions include:
What are the economic
benefits of refurbishing a building?
What are that target
areas within the building that are to be
refurbished? Is it only the thermal insulation or there exists other
refurbishment needs?
In case of a
demolition, what are the adaptive reuse of this building?
What is the impact of
the renovation, demolition or refurbishment to the society?
In answering
these questions, the refurbishment of buildings is
performed in a manner that is in accordance to sustainable development. Also,
such questions act as a pivot in enabling preliminary decisions that are
essential in the construction sector. A comparison between a historical
landmark and a residential building on the basis
of a criterion for limitations
prove that historical landmarks possess more (Oregi, Hernandez, and Hernandez, 2017, p. 12). According to
scholars, the refurbishment of buildings is
mainly performed by sustainable
agendas. However, some architectures base their refurbishment programs on
economic agendas.
Refurbishing Buildings
Architectures
are involved in refurbishing buildings for various reasons. Despite
refurbishing buildings enabling building restoration, it also enables heritage
restoration. For instance, in the UK, reconstruction of historical buildings is
a common measure of restoring the country’s heritage restoration. However, this
differs in other countries. For example, in the United States, the
reconstruction of historic buildings is
not necessarily (Oregi, Hernandez, and
Hernandez, 2017, p. 14). By doing this, the United States saves finances.
Architectures are striving to overcome the limitations of refurbishing buildings because of the environmental aspects that result from the process of sustainable development. For example, the construction of new high-performance buildings positively contributes to the initiatives set for the global green agenda. However, there are sustainability requirements that contractors need to meet to construct energy efficient and environmentally friendly buildings. According to scholars, architectures need to base their choices on environmental and economic evaluations (Noori, Saruwono, Adnan and Rahmat, 2016, p. 253). Failure to which the refurbishment of buildings would not be in accordance to the set sustainable refurbishment development.
Sustainable Refurbishment Dissertation
According to scholars, building sustainability assessments is exceptional. The exception is in the sense of result objectivity (Noori, Saruwono, Adnan and Rahmat, 2016, p. 256). Factors that contribute to this exception include the usage precision of the resources used during refurbishment and elimination of inaccuracies of methods previously used for sustainable refurbishment development. Despite the pre-study architects take, there is a need for an evaluation of the chosen approach by use of certain criteria to find out the efficiency of the approach to be implemented. For instance, in the UK, the BREEAM method is used during the assessment of qualitative indicators. However, the BREEAM approach depends on factors as the qualification of the experts to be involved in the refurbishing of buildings for sustainable development (Noori, Saruwono, Adnan and Rahmat, 2016, p. 257).
Refurbishing
buildings have been presented in various assessment criteria. These include:
Sustainability of
management: This enables close
supervision of the sustainability practices to be
performed. For example, the sustainability of work planning.
Appropriateness of
materials: This entails all the elements necessary for construction. For
example, the insulating items to be used during refurbishing buildings.
Health and welfare: In
this context, there are a number of
factors that need to be considered to enable efficient
sustainable development. Examples include indoor air quality and insulating
items such as sound insulating items.
Energy: To conserve energy, buildings are refurbished with devices such as emitting
technologies.
Pollution: The process
of refurbishing buildings need to be environment-friendly.
This means that the process should not
contribute to pollution but instead initiate measures that will help curb
further pollution.
Water availability:
Designs aimed at enabling water conservation are
considered during the refurbishment
of buildings. Technology has enabled architects to install water leakage
detectors in houses to help in conserving water. Another measure of conserving
water is the possibility of water recycling.
Innovations: Architects
install devices that are aimed at making
life easier. Examples of innovations that have improved the quality of life
include integration options.
Therefore, refurbishing a building for sustainable refurbishment development is bound to a number of principles. Putting into consideration these principles helps overcome the limitation of sustainable development. For instance, the use of life cycle framework and the recognition of the complexity of the sustainability concept (Turner et al., 2016, p. 199). Also, putting into considerations such frameworks allows the architects to easily relate to the crucial aspects of the decision-making process such as the social and economic aspects.
Possible Problems and Potential Solutions
The problems encountered in the construction sector can be solved in
various ways. Nowadays, the advancement of
technology has eased problems of a minimum
magnitude that architects could not get rid of in the past. For instance, site
selection was a major problem in the past years. By use of modern technology,
architects can locate better sites for
refurbishing. Also, the advancement of technology has made it possible for
manufacturing companies to manufacture facilities that are energy efficient and
environmentally friendly. Yearly, new
designs are designed to replace the existing facilities.
In this context,
there exist drawbacks during refurbishing
that need to be well omitted for efficient, sustainable development. For
example, the omission of economic-financial criteria group is mostly viewed as a drawback in the context
of sustainability. An important aspect in the refurbishing process is the appropriate
use of multi-criteria assessment approaches that have a positive impact to the
environment. Different scholars explain multi-criteria assessment approaches in
their different ways. This is because of
the difference in situations and circumstances. Multi-criteria can either be
maximizing or minimizing. It only depends on the levels of receiving objective
results. Therefore before embarking on refurbishing buildings for sustainable
development, one needs to figure out the levels of the receiving objective
results.
Another problem
that results from sustainable development
is the availability of enough energy that is to be
used throughout the process. From research findings, the energy used in
refurbishing buildings for sustainable development is the influence of the
energy towards the climate (Turner et al., 2016, p. 197).
That is, it influences climate change. Before architects choose an approach to
use in refurbishing buildings for sustainable development, the merits and
demerits of the approach need to be researched.
It is from the study that the process of refurbishing buildings for
sustainability development becomes efficient.
Diverse Approaches to Sustainable Refurbishment
To avoid the
challenges that result from the refurbishment of buildings, architects need to
sustainable design strategies. An example of such an approach is to minimize
the energy consumption of structures (Pombo, Rivela, and
Neila, 2016, p. 92). However, there some factors that need to be considered before settling on a sustainable
approach. The approach needs to include the aspects of economic, social, and
ecological value. In the past times, sustainable development on buildings was based on the physical capacity. However,
due to the advancement in technology, diverse approaches have emerged. These
approaches depend on a number of factors.
For instance, the size of the building and another
local context such as the location of the building (Noori, Saruwono, Adnan and Rahmat,
2016, p. 257). Diverse
approaches to sustainable refurbishment range from various frameworks.
These frameworks range from methodological to theoretical. According to scholars,
some architects base their frameworks in
a market-available assessment tool aspect.
An example of a
methodology is the Life Cycle Assessment (LCA) methodology. This kind of
methodology is useful in the process of estimating the environmental impact of
refurbishing a building. Therefore, the Life Cycle Assessment (LCA) is a
methodology that best defines the environmental assessment of buildings due to
its efficiency. An advantage of using the LCA methodology is that it allows
architects to assess the global environmental impact, right from the relevant
data. Another advantage of using the LCA methodology is that it makes it easier
for building owners to have an accurate description of the entire structure
including the costs to be incurred. To architects, the LCA methodology allows ease of shift of impacts. Normally, the impacts
are the improvements of refurbishment.
Despite the
advantages accrued from the Life Cycle Assessment (LCA) methodology, there exist some limitations. For example, the
unavailability of adequate data that need to be
used during refurbishing building. Due to this unavailability of data,
the uncertainty of results is attained. Also,
too much effort is required to describe a building in an LCA methodology
context.
Nowadays,
various environmental assessment tools are commonly used to evaluate
sustainable buildings (Lund, Haddadi, Lohne and Bjørberg, 2016, p. 432). Various
organizations develop different environmental assessment tools that best fit
their conditions. The limitations to environmental assessment tools include
site selection and the impact the assessment tool has on the ecology. From
research findings, it is evident environmental assessment tools mitigate the ecological impact. Also, due to the difference
in the environmental assessment tools across different organizations, scholars
regard the assessment tool as an unsustainable
tool because of the difference in conditions. Another limitation that emerges
from environmental assessment tools is that it occasionally undermines certain
themes that are essential during the refurbishment of buildings.
Conclusion
In conclusion, refurbishment of buildings is an effective measure of enabling sustainable development. Also, the refurbishment of buildings is an effective way of addressing the challenge of climate change (Pombo, Rivela and Neila, 2016, p. 88). As discussed earlier, there exist limitations in refurbishing buildings. For instance, architects need to adhere and comply with already existing structural components of the building. Due to such adherence, the cost of refurbishing buildings is expensive as compared to constructing structures from ground zero. Another limitation encountered in the refurbishment of buildings is the potential risks that emerge.
If well handled, refurbishment of buildings can be of great importance both economically and in environmental agendas. Different approaches to sustainable development have different limitations. For instance, the Life Cycle Assessment (LCA) methodology is the unavailability of data. As a result, architects are unable to find the uncertainties of the data. The environment assessment tool is limited to site selection. Therefore, by use of the environmental assessment tool, architects are unable to design measures due to the factor of site selection effectively.
References
Lou, E.C., Lee, A. and Welfle, A., 2017. Greenhouse gases
(GHG) performance of refurbishment projects–Lessons from UK higher education
student accommodation case studies. Journal of Cleaner Production, 154,
pp.309-317.
Lund, O.B., Haddadi, A., Lohne, J. and Bjørberg, S., 2016. Sustainable Planning in Sustainable Refurbishment Projects–An Early Phase Evaluation. Energy Procedia, 96, pp.425-434.
Noori, A., Saruwono, M., Adnan, H. and Rahmat, I., 2016. Conflict, Complexity, and Uncertainty in Sustainable Refurbishment Building Projects. In InCIEC 2015 (pp. 251-258). Springer, Singapore.
Oregi, X., Hernandez, P. and Hernandez, R., 2017. Analysis of life-cycle boundaries for environmental and economic assessment of sustainable refurbishment projects. Energy and Buildings, 136, pp.12-25.
Pombo, O., Rivela, B. and Neila, J.,
2016. The challenge of sustainable building renovation: assessment of current
criteria and future outlook. Journal of Cleaner production, 123,
pp.88-100.
Turner, K.G., Anderson, S.,
Gonzales-Chang, M., Costanza, R., Courville, S., Dalgaard, T.,
Dominati, E., Kubiszewski, I., Ogilvy, S., Porfirio, L. and Ratna, N., 2016. A review of methods, data, and models to assess changes in the value of ecosystem services from land degradation and restoration. Ecological Modelling, 319, pp.190-207.
Did you find any useful knowledge relating to limitations of sustainable refurbishment in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.
To be honest, I like options, flexibility, and ability to work under minimum supervision. As a result, I understood at an early age that the best field that could fit with my desires and aspirations is to enroll in an online MBA program. I work full-time and online studying is convenient for my schedule. My current work task is to review many business documents.
Getting an MBA will help me understand these documents. I am also thinking about moving careers to government contractual work. I believe getting my MBA will give me an opportunity get my foot in the door to a significant government contracting company. Working in the business industry has been one of my dream jobs since my childhood. Working in a business environment helps me to undertake what I desired to do in my entire life. This is the reason why I should focus on improving my skill set and expertise by enrolling in a flexible MBA program.
Besides, gaining both academic skills as well as work experience will open other avenues through which my career could effectively grow to greater heights. I was able to get a GPA of 2.45 which is slightly below your online MBA program requirements of 2.5. Despite, my current grade, I believe that my interest and aspiration goes beyond my past performance and would like you to reconsider my application based on my capabilities as well.
MBA experience helping your future organization
After almost three-year experience working at a large firm in the litigation department, I am seeking to expand my career to greater heights. My professional experience together with the MBA education will introduce me entirely to the future work environment and increased my interest in working fully in the business industry. Considering my business foundation and experience, I will be able to adequately adapt to the future organization without encountering a lot of challenges.
At this stage in my career, I consider MBA to be the most appropriate career field that will adequately give me the right path that I desire to undertake in my future. The foundation that I have established over the past has helped me to make decisions that are significant in my future career. Through the course, I will be able to develop technical, analytical skills necessary in the future organization to challenging technical problems. Besides, my global business perspectives will be able to improve the skills attained from the course to a greater height.
MBA experience helping MBA classmates
I am more ambitious and motivated to take up technical problems and ensure that I deliver my best. This is one characteristic that has shaped me to be what I am today. Without accepting challenges, it becomes hard for you to succeed effectively in a particular field. Working in a team is a critical component that has given me the ability to work with others. The group is a key source of information top any given firm, and its success depends upon the support provided by the company at any given moment.
With my MBA experience, I will be able to work together with my classmates’ ass a team having a common organizational goal. As a senior member of the team with adequate information, I will be able to understand the needs of the people at various levels and ensure that there is constant output among the group members. This step will aid in ensuring the firm attains the best outcome due to the efforts and coordination made by the group members.
MBA Online
Contribution of MBA program in solving real world problems
Currently, as a family law litigation paralegal, I finalize Income and Expense reports and Schedule of Assets and Debts for our clients. I also review and index any discovery response which includes vast amounts of financial documents. Having more knowledge in the business field will help me to understand better and review financial document reports and discovery for cases where the parties own multiple businesses. Besides, the MBA program will adequately equip me with technical knowledge which is necessary to difficult real-life situations through informed decision making. I will be able to give appropriate accounts for various undertakings that take place in particular situations and ensure that alternative solutions have been established.
Organizations you have worked and work experiences that you have had
I have been able to work as a successful paralegal at a large business firm in the litigation department. This work has been able to give me technical experience that has helped me to realize the best career path that I should undertake. Having more knowledge in the business field will help me to understand better financial documents, which I review for clients who own multiple businesses.
The decision to undertake the MBA program came as a result of my passion and desire to expand my career to greater heights. I will be able to adequately understand the basic principles that are necessary for the business field through the educational skills that I seek. Despite the poor grades in the past, I am still determined to change everything and gain more experience in the business field.
Did you find any useful knowledge relating to studying an MBA program in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.
Measurement is a very critical aspect of any psychology topic or basically, in all psychology sub- areas. Every psychologist is usually concerned with measuring the children`s intelligence, creativity and also in measuring their moral development. The psychological tests are used to help the clients learn what careers are best for them. This is based on the interests and the abilities of the clients. Similarly, in this course, description of how learning occurred and how learning can be facilitated in the near future. Therefore, psychological testing is the use of psychological tests, which are ideally designed to be an objective and the standardized measure of a sample of behavior (Garber and Simon, 2017).
Psychological assessment is the main process of testing that makes use of a combination of techniques to help realize some given hypothesis about a person and their behavior, personality, and capabilities. From the description of psychological assessment, it has been defined as an act of performing a psychological battery on an individual. It is also the process of psychological testing (Garber and Simon, 2017). This research paper will, therefore, address different types of psychological tests, various theories in psychological tests and also a variety of standardized tests of intelligence, personality, achievement, interest, neuropsychology and several other areas of psychological testing as described in the Course description.
Psychological Testing Principles
Emphasizes the principles by which psychological tests are conducted is quite important. There are several contradictions when it comes to the use of psychological tests. Psychological tests should be well examined to ensure that, there is valid, appropriate and also the fair use of psychological tests.
There are key concepts that are discussed in this research paper and these include studying the importance of psychological testing (Garber and Simon, 2017). Psychological testing allows researchers and psychologists to make concrete decisions about people, early school placement, military job selections and also in other fields like college entry behavior. Secondly, based on our course teachings, psychological testing allows us to vividly describe and also understand an individual`s real behavior (Garber and Simon, 2017). Below are several other additional reasons for carrying out psychological testing/ assessment;
-It is a measure of a person`s personal attributes- Psychological testing helps the learner to understand an individual`s behavior. Understanding a person`s behavior is quite important since it helps researchers and learners realize/ judge a person based on his/ her way of behaving.
Psychological Testing
It is a way of measuring performance- Individual performance is quite important. People would often need to be assessed how they have performed within a specified period of time. Therefore, in this case, psychological testing would help us realize a persons performance in his or her field of specialty. This is one of the key reasons why psychological testing was devised and should be embraced.
Saves time. It is a
time-saving means of evaluating an individual`s performance in a certain field.
It is, of course, the
most economical means of achieving a person`s performance.
Similarly, the process
of psychological testing is basically scientific. Therefore, testing is
expected to have the best results in any experiment.
There
are basic psychological testing terms that have been explored in this course. As
part of the course objectives, it is important to define, describe and also identify
these basic testing terms (Garber and Simon, 2017). Such terms include theory,
assessment, attitude, personality, measurement, validity, reliability,
operational definitions, statistics, average, central tendency, correlation,
bias, battery, criterion, decile, standardization, derived score, Level of
significance, sample, prediction, randomness, measurement scale,
stratification, norms, distracters and factor.
As
part of this research paper, definitions of some of these terminologies will be
analyzed. For instance; -Theory- theory refers to an idea that is used to
account for or even justify a psychological situation.
Sample- it refers to a
set of collected data that is used for psychological testing and analysis.
Measurement scale- it
is the basis that is basically used for the psychological tests.
This
research paper also addresses uses and various varieties of the personality
tests. The main aim of this is to determine which tool is the best for
predicting and also measuring the behavior of an individual/ a person
(Rappaport et al, 2017). Establishing the validity of the personality tests is
again quite important in psychology. Personality tests are an example of
psychological tests that have been handled in this course. It is usually used
to measure and also evaluate the behavior of a person in school and several
other social places. This test basically identifies differences in personality
between persons who are being subjected to the similar test.
Personal tests are basically the best psychological tests to use according to a number of psychological researchers. Again in this research paper, the question, “which is a better tool to predict the behavior of an individual, is it the personality test or the projective test?” This is one research problems that have been identified in the course. The research problem can, therefore, be reviewed (Garfinkle and Richardson, 2018). This can be reviewed in terms of whether the personality tests, observation and also the inventories are more reliable and also predictive in determining the behavior of a person.
The hypothesis for this research paper is based on using personality inventories and the projective tests and determining which is better in assessing of a person`s behavior. Using research design and the descriptive correlational methodology is the best approach for the researcher. Descriptive psychological tests are therefore tools that are used to measure and predict the behavior of humanity (Garfinkle and Richardson, 2018). However, both personality tests and the projective tests are used to assess the personalities of individuals in different environments, for instance, school and community. Psychological tests can be applied in various instances. For example, organizations worldwide are busy striving to be successful in the best ways possible.
Aptitude testing is another form of testing that has been described in the course. It is the second widely used form of psychological test after the personality test. It can interchangeably be used with the term ability. The concept of ability in the aptitude test can be described as a general character of an individual that can ideally facilitate the learning of the various skills.
From aptitude definition, it is then easier to state that, psychological tests are basically standardized measures of a small sample of an individual`s behavior (Garfinkle and Richardson, 2018). For instance, a chemist can infer the characteristics of a large compound by only testing a few cubic centimeters of a liquid. Similarly, quality engineers only test a small sample of the finished products and not all of them. The same concept is applied by psychologists in coping with test results. They only base their work on a small sample to come up with results for a larger population.
In
aptitude testing, there is a need to establish the difference between aptitudes
and the abilities. Ability tests are basically given with an option of giving a
dire prediction about a person`s future success in his or field of work, mostly
occupational activity or even group of activities. However, it’s possible to
use the term aptitude in place of the term, ability (Garfinkle and Richardson,
2018). There are several ways of describing aptitude tests. These include being
described in the mode in which they are being presented and also be grouped
based on their content.
Conclusion
Psychological
testing and assessment are conducted for a number of reasons. For instance;
Detection of specific
behavior- psychological tests are basically used to determine the abilities of
a person.
Individual differences-
Psychological tests are again used to determine the individual differences.
This ideally shows the difference in a person`s ability. The person`s
performance is also determined through psychological testing (Rappaport et al,
2017).
To diagnose by the
psychological test- These tests are also used in clinical psychology. This can
be used to diagnose mental disorders among individuals.
Legal classification-
Psychological tests basically help researchers to identify people into
different categories. These categories can be normal and abnormal, criminal and
innocent, intellectual and mentally disabled and lastly, the able and the disabled.
Promoting Self
-understanding- this is another function that psychological testing does. It,
therefore, provides standardized knowledge about the person`s behavior,
aptitudes and also capabilities.
Program evaluation-
Psychological testing can be used for such measures as program evaluation
(Kaplan and Saccuzzo, 2017).
Scientific research-
psychological researchers use psychological testing for the purpose of
research. It, therefore, provides knowledge about the person`s mental level (Chukhraiev, 2017).
Military selection-
Psychological testing is used during military selection.
References
Chukhraiev, N., Zukow, W., Chukhraieva, E., & Unichenko, A. (2017). Integrative approach to reduction of excess weight. Journal of Physical Education and Sport, 17(2), 563.
Garber, B. D., & Simon, R. A. (2017). Individual Adult Psychometric Testing and Child Custody Evaluations: If the Shoe Doesn’t Fit, Don’t Wear It. J. Am. Acad. Matrimonial Law., 30, 325.
Garfinkle, M. S., & Richardson, S. L. (2018). Psychological Testing for Psychoanalysis. Psychoanalytic Trends in Theory and Practice: The Second Century of the Talking Cure, 269.
Kaplan, R. M., & Saccuzzo, D. P. (2017). Psychological testing: Principles, applications, and issues. Nelson Education.
Rappaport, S. R., Gould, J., & Dale, M. D. (2017). Psychological Testing Can Be of Significant Value in Child Custody Evaluations: Don’t Buy the Anti-Testing, Anti-Individual, Pro-Family Systems Woozle. J. Am. Acad. Matrimonial Law., 30, 405.
Did you find any useful knowledge relating to psychological testing in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.
