The Impact of Social Media in Influencing Consumer Purchasing Behaviour: A Study of Clothing Retailers
Title: Consumer Purchasing Behaviour and Social Media Influence. The impact of social media on the purchasing behaviour is an area of interest that has gained much interest and study in the 21st century. This research focuses in the ways in which social media has had an effect on the purchasing behaviour and most of the interest in the clothing and retail industry. The first part of the research will take a look at the various ways in which the social media influence has impacted on the purchasing behaviour. The different stages of purchase will be analysed in the background study, both before purchase, during purchase and after purchase behaviour and the influence of the different forms of social media on the same.
The data collection method that has been used during this research is the analytical study design. The researcher distributed questionnaires to a study sampled population, which consisted of university students at London South Bank University since they are considered to be the most consumers of social media. The results that were obtained indicted that social media has a very big influence on both the three stages of the purchase process. The recommendation, review and consumer motivation among others are the motivating factors that make the use of social media have a big influence on the purchasing behaviour of consumers.
This research will therefore have a big influence on the marketing strategy that will be used by future clothe retailers. It also gives an insight on the influence of technology and social media to be specific on the purchase behaviour of the modernised internet users. Therefore, more research should be done by clothe retailers on the best way to promote their businesses through social media.
To determine the role of social media in influencing the pre-purchase phase of the consumer purchasing Behaviour lifecycle
To determine the role of social media in influencing the purchase phase of the consumer purchasing Behaviour lifecycle
To determine the role of social media in influencing the post-purchase phase of the consumer purchasing Behaviour lifecycle
1 – Introduction
Background of the study
Statement of research
Significance of the study
The scope of the study
The study limitations
2 – Literature Review
Social media marketing
Consumer purchasing behaviour
The role of social media in influencing the pre-purchase phase
The role of social media in influencing the purchase phase
The role of social media in influencing the post-purchase phase
3 – Research Methodology
Data Collection Methods
Data Analysis Methods
4 – Results and Findings
Description of the sample
Social Media Sites
Time Spent on Social Media Sites
The role of social media on making purchase judgements
Frequency of Influence of Social media on purchase decisions in clothing Retail Industry
Social Media Influences on the Pre- purchase Stage Analysis in Clothing Retail Industry
Evaluation of alternatives
Social Media Influence on the Purchase Stage Analysis in Clothing Retail Industry
Consumer Attitude in Purchase Stage
Consumer Motivation in Purchase Stage
Product Perception in Purchase Stage
Social Media Influence on the Post-Purchase Stage Analysis in Clothing Retail Industry
Satisfaction and Dissatisfaction
5 – Discussion, Conclusions and Recommendations
The role of social media in influencing consumer purchasing behaviour
Social media Influences on the Pre-purchase Stage
Social media Influences on the Purchase Stage
Social media Influences on the Post-Purchase Stage
The role of social media in influencing consumer purchasing behaviour in the clothing and retail industry
Social media Influences on the Pre-purchase Stage
Social media Influences on the purchase Stage
Social media Influences on the Post- Purchase Stage
Recommendations for further research
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Evolution in Consumer Experience and Purchasing Behaviour of Luxury Goods
Title: Consumer Experience and Purchasing Behaviour of Luxury Goods. This dissertation aims to determine whether behaviour changes in consumers have been affecting sales of luxury branded accessories over recent years. The research is significant to the luxury products particularly the sale of accessories within the fashion industry. The fashion and design industry stakeholders range from store-owners to merchandisers and business executives whose decisions reflect on the customer’s reactions and the behaviours toward product thus affecting sales of that particular product. The purpose of conducting this research is to find out whether the luxury products’ perception has depreciated over time due to impacts brought about by changes in customers’ behaviours. The research also aimed at determining whether luxury accessories have become readily available in the market and the impacts of the associated factors which make the brands less luxurious.
The consumer behaviour is basically affected by factors such as change in mode of communication, social networking, globalization, mass consumption, harmonization of the culture, e-tail, celebrity branding and the 2008 economic recession. The researcher has collected data from a wide range of literature such as academic sources and journals to help in finding out the main changes existing in consumers’ behaviour. These academic materials represent the theoretical section of this research. The research conducted involved carrying out interviews which were compiled per oral and written format. This were then sent to luxury retailers as a section of case study and later analyzed. The author finally managed to compare and contrast the obtained results on the theoretical analysis in parallel to the company case. The results were compared with a report conducted on luxury spending habits which have been published by the American Express representing part of this research discussion.
To determine the consumer’s experience and purchase behaviour changes in the recent years within the luxury market
To find out whether the consumers’ behaviour changes phenomenon depreciates the luxury value of luxury brands
To find out whether the consumer experience and purchasing behaviour changes influenced consumption and consumerization of the luxury brands leading to the wider accessibility of luxury in the fashion industry
1 – Introduction
Background of the study
The aim of the study
Objectives of the research
Problems and limitations
2 – Literature Review
The history and evaluation of luxury goods branding in high fashion
The key concepts
The relationship between the price and quality in the luxury market
Globalization and changes in the luxury goods market communication
The global marketplaces, global consumer culture and harmonization
Celebrity branding and endorsement
Celebrities as a reference group
Celebrities as style icons
From the point of view of a fashion luxury brand
From the point of view of the luxury goods market as a whole
Future of the luxury products and market after the recession
3 – Research Methodology
Data Collection Methods
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We believe that reading and examining others work is the best way to complete your own work perfectly, so before starting dissertation writing, students must remember and take care of analyzing others work first. This is where dissertation examples come into their element. Writing a dissertation is not difficult if you have searched for existing dissertations that will help you in writing your own dissertation. This would cover what structure and format you should follow up until the point of submission. Below are some guidelines to ensure that you will get the best dissertation examples and ideas:
If you are looking for dissertation examples then look at what your university library has to offer. This is the best possible place where you can find credible work from previous graduates and your university has elected to keep the dissertation examples on file for future use for other university students. Browsing a university library is the most authentic method when choosing a title or topic for your own dissertation.
The most accessible source where you can find dissertation examples is the internet. You will instantly gain access to a plethora dissertations across a wide variety of subjects. Be mindful that the dissertations you are viewing have no doubt already been submitted to universities and the contents have been used by many students in the same way you wish to use the contents. Don’t be tempted to cut and paste any online content from any dissertation examples you encounter as you will fail your degree unless you reference appropriately in accordance with your university guidelines.
Evaluating Relevant Material
Here you will be utilising existing material you have already written during your university studies. Take a step back and look at the work you have produced in the first and second year of your degree, it is safe to say you will find material that you can add to your dissertation. In some cases students formulate a dissertation topic on previous research carried out. This is something I did during my undergraduate degree, I wrote a dissertation on entrepreneurial behaviour as previous modules in this subject area stirred my imagination and interest in this field of study.
You need to pick a project topic that is feasible, which means ‘do-able’ in the short time that you have. What is ‘feasible’? Many student project proposals are initially over- ambitious. They are often very wide-ranging in their focus and could present significant problems for students in collecting primary data. The best projects are those where:
The topic is of particular interest to you
You can easily collect information – the information is readily available, or you can collect and analyse it easily, and within a short time period
The aim of the project is focused on a particular aspect of a chosen topic
Business Dissertation Examples
The likely reason for you to examine business dissertation examples is to get a clear understanding on how to structure your own dissertation. Writing your own dissertation is usually carried out in accordance with accepted guidelines set out by at your university. This is designated to help the reader or examiner to understand exactly what message is to be conveyed in the dissertation. The best way to learn on how to best structure your business dissertation is to assess previously submitted business dissertation examples. Be sure to analyze any dissertation examples carefully and make sure your reference any material accordingly. Below is a list of business dissertation examples for you to look into, this also includes a vast collection of MBA dissertation examples.
There will be a period of time during your marketing degree when you need to start planning in advance to your final year. I do suggest to students to start investigating and formulating a dissertation topic and dissertation title during the second year of a degree. You do not want to leave this task until the last year or final semester of the last year as you will be at a disadvantage. Students should start looking at marketing dissertation examples as soon as possible especially if there is a break in the studies. Always do the ground work well in advance, I knew the dissertation topic I wanted to write part way through my second year. Soon after, I carefully analyzed dissertation examples in this field of study.
Students should obtain a good set of undergraduate and postgraduate marketing dissertation examples. As mentioned above, these can be obtained from university libraries, the internet and research material you have already written. Below are links that will take you to a large quantity of marketing dissertation examples. I’m sure you will find marketing dissertation topics that are relevant to your field of study.
There are a number of techniques where you can access existing construction dissertation examples and use them as a foundation for your own work, thus trying to understand the specifics of the thesis or dissertation you have to produce. As previously mentioned, do try to see if the university library has dissertation topics and titles for you to analyse, if not, search the internet for research material and construction related forums and blogs. We do offer construction dissertation examples and we often visit related blogs such as The Chartered Institute of Building (CIOB), Constructionomics and BDCnetwork all of which will help you with your own research dissertation as the material on offer is first class, current and expansive. The link provided below will illustrate the vast amount of construction dissertation examples we have to offer.
This post sets out to help students select the most appropriate topic for their HRM dissertation and to provide practical advice on how a HRM dissertation should be structured in order to achieve the best possible grade. You may have already looked at the HRM dissertation titles we have on offer and we appreciate that there is a wide variety of topics in this subject area, so it may be prudent to seek out and analyse HRM dissertation examples available at your university library or internet.
Below are links to access an extensive list of quality HRM Dissertation examples. Students may use them to meet the requirements of their own HRM dissertation, or view the titles in order to gain some inspiration. Either way, ensure you reference all material accordingly as you do not want fall foul of plagiarism.
Finance and accounting is often perceived as a difficult subject area especially when it comes to writing a dissertation. When you choose your finance dissertation topic try to keep in mind that the topic chosen should current and up to date. Don’t write a finance dissertation on stock performance from the last decade or on failed banks as that is too predictable. Have a look at what is happening now in the world of finance, or try to write a finance dissertation that predicts the outcome of a seismic event such as Brexit or potential collapse of the Euro currency. That is why looking at current finance dissertation examples is a must as you will be kept abreast of any new theories in this field of research.
When writing your finance dissertation you have to make decisions regarding the content, area of study and formulate the topic. Below are finance dissertation examples that will help you in your studies. We urge you to take a look and reference any material accordingly.
Dissertation topics chosen will be wide ranging and students are encouraged to work in areas of particular personal interest, providing they are relevant to the objectives of the pathway. There is no doubt that student will be required to complete the Research Methods module to provide the underpinning skills and knowledge required to undertake a dissertation.
Dissertation Writing Outcomes
To enable students to undertake a substantial piece of empirical research within a topic area of their own choosing relevant to the objectives of the pathway
To allow students to demonstrate their ability to undertake a piece of work requiring an element of original inquiry
To enable students to identify a specific research question, review the literature in that area, select and justify using a particular research methodology to collect, analyse and interpret secondary and primary data, the balance of which will vary depending on the individual project
To allow students to display their initiative and develop their time management skills
To develop students ability for critical thought and evaluation
Once you have completed your own dissertation you will be able to:
Produce clearly stated analytical framework for the study including aims and objectives
Systematically develop an empirical investigation, using a research methodology to gather data for analysis and critical interpretation
Present firm conclusions and recommendations (as appropriate) demonstrating that the objectives set have been achieved
Write a formal research report to professional standards
Provide evidence on the use of initiative, time management and self expression
Start writing your dissertation early. Write a section at a time as you complete them; don’t try writing the report all at once. Give yourself plenty of time for revision, correcting and for formatting the document – this can be very time-consuming. Discuss and agree with your supervisor arrangements for sending and returning completed text to each other. Don’t forget to reference dissertation examples accordingly.
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The Automotive Industry in China: Perspectives on Consumer Behaviour of Domestic and Foreign Produced Automobiles
Keywords: Consumer Behaviour China Automobiles. China is the biggest consumer and producer of automobiles in the world today. In spite of this there has not been enough research in the field of Chinese consumer behavior. This particular study investigates the significance of country image and country of origin in Chinese consumer purchase intentions and evaluations of automobiles. The respondents were located in different cities of China who were surveyed.
Conjoint analysis had been used for deriving the significance of country of origin compared to other attributes in making preference judgments whereas multiple regressions were used for deriving the significance of country image in the purchase intentions. It was seen that country of origin is as significant as brand name and more significant than safety, reliability and price in making product evaluations. It was also seen that workmanship, reliability and superior prestige were the most significant reasons for the purchase preferences of the Chinese respondents for the foreign automobiles compared to the Chinese brands.
The results for the domestic and foreign manufacturers along with their implications have been discussed. The main aim of this research is to examine current situation of Chinese auto industry and the factors which have contributed on the success of immense growth rate of Chinese auto industry confronting severe competition from foreign automobile companies.
To study the current Chinese auto industry and the growing competition in the industry
To evaluate the concept of consumer behaviour and the factors impacting the consumer buying behaviour with respect to auto industry
To review factors motivating the investment in Chinese auto industry
To study the factors which may hamper the growth of Chinese auto industry as a result of growing foreign giant companies.
2 – Literature Review
Constitution of Consumer Behavior
Consumer Decision Making
Influencing Factors of Consumer Behavior
Learning and Memory
Self-concept and Life styles
Chinese’ Attitudes to Domestic and Foreign Goods
Overview of Key FDI Theories
FDI Motives and Determinants
Geographic and Cultural Closeness
3 – Research Methods
Purpose of Research
Research Methodology Adopted
Design Data Collection
Validity and Reliability
4 – Findings and Analysis
Findings on Factors affectng Consumer Behavior in China
Analysis of Findings from Secondary Research
Chinese Automobile Industry – Porter’s Five Forces
Bargaining Power of the Buyers
Bargaining Power of Supliers
Drivers of Supplier Power
Threat of New Entrants
Threat of Substitutes
I hope you enjoyed reading this post on Chinese consumer behaviour and how it affects domestic and foreign produced automobiles. There are many other titles available Marketing Dissertation Examplesthat should be of interest to marketing students and practitioners. There are many dissertation titles that relate to other aspects of marketing such as branding, corporate advertising, marketing strategy and consumerism to name a few. I would be grateful if you could share this post via Facebook and Twitter. Feel free to add your thoughts in the comments section. Thank you.
The Role of E-Commerce in Marketing of Coconut Oil in Thailand
E-commerce has been defined as the process in which buying and selling of goods and services is done on the Internet via online services. The number of e-commerce users in Thailand is currently 12.1 million and is expected to rise with an additional of 1.8 million users doing businesses online by 2021. The major contributor to the increased use of e-commerce marketing services according to the respondents is the increased use of Internet services where many can access it on their smart phones and personal computers. With the onset of smart phone penetration in Thailand many people have the ability to access Internet easily therefore increasing the numbers of online shoppers.
The dissertation focuses on uncovering the critical role of e-commerce in marketing of coconut oil in Thailand. According to the outcome of the research that involved 80 respondents out of 100, 92.5% strongly agreed that e-commerce has a vital role in increasing the sales of coconut oil products in Thailand. A mean of 1.1625 that was recorded signify a direct relationship between the increase in sales and the use of e-commerce marketing services.
Ecommerce marketing channels such as website and social media have been listed as the leading channels that have shaped the field of marketing coconut oil because many customers have now shifted to the use of such channels in carrying out all their business transactions. 96.2% of the respondents strongly agreed that Internet is the driving factor behind the increased use of e-commerce marketing channels because a larger number can access it through their smart phones and personal computers anytime and anywhere.
The research finds a direct influence of e-commerce marketing services on consumer behaviour towards the ability to make coconut oil purchases. 92.5% of the respondents indicated that e-commerce services mostly determines who to buy or not buy the products in most cases attracting many people to make purchases due to their ease and fast way of doing transactions.
Research objectives are very important in providing the expectations of the study. They have acted as guidelines towards developing a good research paper. The main objectives of the study include;
To investigate the role of ecommerce in the marketing of coconut oil in Thailand
To analyze the commonly used ecommerce marketing channels in Thailand
To examine consumer behaviour in relation to the use of ecommerce in marketing of coconut oil in Thailand
1 – Introduction
2 – Literature Review
History of ECommerce
Summary of the History of ECommerce
Theories explaining the rapid growth of e-commerce
Examples of E-commerce Businesses in Thailand
Types of Ecommerce in Thailand
Business to Consumer (B2C)
Business to Business (B2B)
Consumer to Business (C2B)
Consumer to Consumer (C2C)
Consumer to Administrator (C2A)
Business to Administrator (B2A)
The Role of ECommerce in Marketing
Planning a content or suitable marketing strategy
Automated email marketing campaigns
Diversification through social media
Enhances personalization strategy
Ensures original content
Advantages of using ecommerce in marketing
Sites of E-commerce in Thailand
Social media and Digital marketing
E-Commerce Marketing Channels in Thailand
Search Engine Optimization (SEO)
Consumer Behaviour and Values in Ecommerce
Factors Influencing Customer Behaviour in Ecommerce
3 – Research Methodology
4 – Data Presentation, Evidence, Analysis and Discussion
Role of E-commerce in Marketing
Promoters of E-commerce Marketing
E-commerce Marketing Channels
Leading E-commerce Channel in Marketing of Coconut Oil in Thailand
Online marketing services vs. the traditional marketing services
Findings of Quantitative Method
5 – Discussion and Limitations of the Study
6 – Conclusion and Recommendation of the Study
I hope you enjoyed reading this post on The Role of ECommerce in Marketing. There are many other titles available in the Marketing Dissertation Collection that should be of interest to marketing students and practitioners. There are many dissertation titles that relate to other aspects of marketing such as branding, corporate advertising, marketing strategy and consumerism to name a few. I would be grateful if you could share this post via Facebook and Twitter. Feel free to add your thoughts in the comments section. Thank you.