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At study-aids.co.uk we are proud to offer a vast collection of marketing essays. Below you will find a great range of marketing essay titles for you to purchase. These marketing essays are here to help inspire you in creating your own marketing essay or assignment. Our sample marketing essays will prove helpful in formulating your own dissertation topic, objectives, literature review, methodology and analyses. Our sample marketing essays are an ideal tool for any student struggling to start their own marketing essay. Marketing is an essential part of any business and there are many elements of marketing. By browsing our collection of marketing essays, you will get ideas for your marketing essay through the following marketing subjects: Relationship Marketing, Branding, Direct Marketing, Marketing Cultures, Advertising, Consumer Behaviour, Marketing Trends, International Marketing, Online Marketing, Social Media Marketing, Strategic Marketing and Marketing EthicsOur essays and assignments are available for only £9.99 per copy, which represents outstanding value for money.

Code Title / Subject / Price
MKA0075 Marketing Analysis of Asda. This paper has been prepared to understand the marketing issues of a specific leading company. Here, I have chosen Asda Stores Ltd., Which is one of the fastest growing retail companies in current world. Here, I have discussed on various marketing models including the marketing mix, SWOT to demonstrate the overall marketing position of the company. I have also developed strategic marketing objective for this company. Moreover, I have demonstrated various tools and techniques that will be supportive of developing and managing their marketing strategies, operations, and plans. I have prepared a monitoring and evaluating strategy for them. These will help to develop their marketing management. Finally, I have put some recommendation for this organization. If Asda Stores Ltd can cope up with the recommended situation and conduct business effectively, this organization can hope to expand more efficiently. SWOT, Product Mix and Marketing Strategies [2,700 words]
MKA0076 Marketing Plan for Starbucks - Citrus Zinger. Starbucks is the premier, maker, roaster, and retailer of specialty coffee across the globe, functioning in more than 62 countries. Starbucks came into being in 1985, the common stock of Starbucks on NASDAQ Global street market is (NASDAQ) under the label of ‘SUBUX’. Starbuck has, in fiscal 2013, more than 3 billion customer’s visits to their more than 19,000 stores spread in 62 countries. Thus far, Starbuck is planning add a new innovative product in its goods list, the squeezing cup. Since we all know that fresh-squeezed juice is a different drink as compare to the other preservative juices lined up in the stores. For target market, Starbucks will choose one of more segments. We will select one or all of the three strategies, such as, Single Segment Concentration, Market Aggregation, or multiple segment targeting. The problems will be considered to be solved by the help of the management team because entering new market will be facing many barriers and contingencies, so the management is required to stay focused and up to date with market variations. Implements new strategies to attract new customers and create a good reputation in the market. SWOT Analysis, Target Market, Marketing Objectives, Situation Analysis, Product Mix, Price Strategy and Promotion Strategy [7,000 words]
MKA0077 Marketing Analysis of Samsung. This paper has been prepared to understand the marketing issues of a specific leading company. Here, I have chosen Samsung Electronics Co. Ltd., which is one of the fastest growing company in current world. Here, I have discussed on various marketing models including the marketing mix, SWOT to demonstrate the overall marketing position of the company. I have also developed strategic marketing objective for this company. Moreover, I have shown the short-term and long-term profit strategies. I have also prepared a communication process with the customer. I have demonstrated various tools and techniques that will be supportive for developing and managing their strategies, operations, and plans. I have prepared a monitoring and evaluating strategy for them. These will be favourable for their marketing management. Finally, I have put some recommendation for this organization. If Samsung Electronics Co. Ltd can cope up with the recommended situation and conduct business effectively, this organization can hope to expand more efficiently [3,000 words]
MKA0078 Marketing Strategy Wall-Mart. Wal-Mart is a multinational company which has its headquarters in Arkansas and has several thousand stores in around twenty seven countries. It was founded by Sam and James Walton in 1962. The company operates supermarket chains, groceries and general merchandise stores and seeks to always help customers’ live better lives by saving on necessities. The company started trading in the New York Stock Exchange (NYSE) in 1972. It is rated as one of the biggest and most profitable companies in the world. However, the company’s profits are fast reducing due to increased competition and ways to revert this must be developed. This marketing strategy will analyze the company’s position and propose ways of increasing its revenues by 35% in the next three years. Wal-Mart has over the years positioned itself as having the cheapest prices in the retail industry. For that reason, it has been able to create a client base that its competitors can only dream of. The brand has almost monopolized the retail market by opening numerous stores that offer low prices that are so low that rivals cannot compete [4,000 words]
MKA0079 Marketing Plan and Promotion of Unilever Product (Dove) in the UK. This paper provides discussion regarding the marketing plan of a new product that is proposed to be launched as a new product line of Dove. It discusses about the theoretical basis and principles of marketing planning on which the whole launch of the product would be based. The promotional policies and the ways in which the product can be promoted are discussed. Also, the industry, market and competitors analysis is prepared to understand the external environment of the company. Marketing strategy is devised on the basis of segmentation, positioning and targeting. Also the strategy in devised according to marketing mix variables. The sales are forecasted by evaluating Doves 2015 sales. The paper recommends launching Dove’s Men Products to grasp the huge market share from the male market. The contingency plan is also drawn in case of failure of the product to make profits [5,000 words]
MKA0080 Marketing Plan for McDonalds. With an intention to attain the sustainable cutthroat benefit in this increasing competition it is important for the companies to make use of strategies and marketing plan that will help them to compete with their competitors. The main objective is also related to the development of marketing plan for McDonald’s restaurant in Oman where they will launch their two new eatable items. A comprehensive analysis about the environment of the Oman market will be carried out and the factors effecting the functioning of the organization will also be discussed in this report [4,000 words]
MKA0081 Marketing Analysis of Zara. This paper is based on the marketing analysis of Zara. Zara is a Spanish clothing brand, which is well known for its low prices and fashionable clothing. Zara has been positioned as a unique and fashionable brand that targets middle class and high class customers. Most of Zara’s customers are female who demand low-priced fashionable clothing. The company promotes its products through word-of-the-mouth advertising and retail store environment. The company does not spend its resources on advertising; instead it focuses on the development of an efficient supply chain. Marketing Analysis of Zara, Marketing Mix, Segmentation of Zara, Positioning Map and Zara Brand Wheel [1,200 words]
MKA0082 Online Fashion Competition ASOS v Boohoo. Boohoo is a leading online fashion retail group. The company designs, sources, markets, and sells clothing, shoes, and accessories to consumers aged between 16-24 years old in the United Kingdom and globally. Boohoo boasts of strong presence in the UK, US, Australia, and Ireland, but its products sell in over 200 countries. The ASOS (As Seen on Screen) is another leading fashion that operates an online shop. It sells over 850 brands of clothes, shoes, and accessories. ASOS tagline or slogan is “discover fashion online.” ASOS attracts over 20 million consumers in approximately 160 countries around the world. In general, both Boohoo and ASOS have almost similar business models because they operate exclusively online. Online operations provide both companies with a lower cost base. Another similarity is that both companies focus on the UK market and have desire to increase their exposure in foreign markets [2,000 words]
MKA0083 External Communications Audit. Most organizations need to oversee communications strategies that benefits from an external communications audit, or a strategic assessment of how the organization connects with distinctive audiences. This audit ought to incorporate surveying how communications endeavors identify with the organization’s primary goals. Get somebody outside the organization to perform an audit if there is nobody on staff to perform an internal audit. The audit focuses on the level of effectiveness of distinctive communications strategies. Before deciding the firm’s effectiveness in communications, identify what kinds of audiences get messages from the firm, and those that should get them. An audit may show findings that suggest how the communications strategy can be enhanced, such as a discovering that some audiences should be reached in more ways or with more effective means of communication [3,000 words]
MKA0084 International Marketing Strategy: Coca Cola’s Marketing Activity in China. Coco Cola was invented in the US in 1886. It is based in the US. Since its invention, it has been considered as one of the most successful international product. Currently Coca Cola Company is manufacturing around 400 products which are being used and produced in around 200 countries of the world. It internationalization began promptly in the last fifty years, which resulted in a remarkable competitor edge for the Coca Cola Company. Currently Coca Cola is one of the most pioneer brands in the world ranking above Apple, Samsung and Amazon. The work will elaborate the internationalization of Coca Cola in China through various marketing strategies which have been adopted by this global giant corporation [2,500 words]
MKA0085 Strategic Analysis of Barclays Bank Plc. Barclays Bank Plc, along with its subsidiaries, provides financial services in several parts of the world that includes regions such as UK, Europe, the Americas, Africa, Middle East and Asia. The basic functions of the company is to offer services associated with personal banking, mortgages, wealth and investment management, corporate banking services and even payment services, that includes credit cards and consumer lending as well for both consumer and business customers. Includes: Market Analysis of Barclays, Marketing and Financial objectives, Positioning strategies, Marketing Mix Strategies, Marketing Analysis of the Banking Industry, Five Forces Analysis, Environmental Analysis, External Analysis of Barclays, Customer Analysis, Market Segmentation, Target Market, Internal Analysis and SWOT Analysis [3,500 words]
MKA0086 A Situation Analysis for Netflix UK. This report has completed a situation analysis on Video on Demand provider Netflix. Through doing so, digital marketing objectives have been constructed. To perform the situation analysis, four primary areas have been explored; the overview of business, the industry, competitors and the target market. Findings suggest that Netflix is a highly successful company based upon both financial success and brand recognition. With few competitors, Netflix has established a business model which allows them to offer a high quality product at a competitive price. With various revenue streams, the business is profitable and has displayed abilities to adapt to technological change. However, a lingering threat of piracy persists with the potential to adversely affect profitability [5,000 words]
MKA0087 International Marketing, Assessment and Entry Strategies. The entry mode remains a vital choice for all firms that are making a decision of expanding their organization to other undeveloped or developed states internationally. An organization considers entering global markets for various reasons including competitive domestic market and expanding the business to attain higher revenues and establish a global brand.  The analysis will focus on J&M Ltd which hopes to expand its business to the Middle East region. The paper will assess the investment environment, impacts of government interventionist policies, and the market potential. The author will also concentrate on the impact of regional integration initiatives and other issues with a clear identification of opportunities and threats in Turkey, Egypt, and Saudi Arabia. It will further recommend the nation in which the business should enter initially and the reasons for it. It will also suggest the most appropriate market entry strategy with justification. Finally, the paper will summarize the analysis and provide recommendations to the research [4,000 words]
MKA0088 New Product Development at Starbucks: Context, Need, and Pricing. Starbucks’ success comes from the enduring popularity of its coffee and its strong marketing tactics. Its marketing strategies have turned coffee into an item that customers want to identify with. In the past few decades, the coffee roaster has grown from being a single store to multiples stores spread in many regions in the world. The enterprise has achieved this status through the rigorous use of multiple forms of media to build and maintain customer loyalty and create an enticing image of its coffee offers. This essay discusses a potential new food product for Starbucks. It first presents an overview of the defining features of Starbucks, its mission, and marketing strategy before it assesses the demographics of the target consumers and their preferences. While Starbucks does well in coffee roasting and serving, it could realize unforeseen gains by including a new food in its product mix [2,300 words]
MKA0089 The Impacts of Celebrity Life and Movies on Youth Fashion. Celebrities and fashion are everywhere among us. We see celebrities and fashion in the movies, television, magazines, news and posters. The movies and the celebrities are an inevitable part of human growth. During growth, we look up to the stars for a variety of reasons. Girls and young ladies look to the celebrities for inspirations of beauty and extravagant styles. Conversely, boys look to the celebrities for muscle growth and the keen fashion sense that the celebrities portray and own. The teens consequently aspire to be like their celebrity of choice. The celebrities significantly influence youth fashion since the celebrities signify an ideal beauty. The youth views the celebrities as displaying an amazing look everywhere they go. The youth and young population strive to keep up with the latest trends in fashion. Celebrities are the highest influence of modern youth fashion. Often, youths meet their celebrities in movies, and they ensure they watch the movies regularly to keep up with the celebrities’ trend of fashion. The style is rapidly changing, and the youth must work harder to keep up. Youths must look to their celebrities for fashion to achieve the opinionated, good looks  [7,000 words]
MKA0090 International Marketing Plan - Macro environment Analysis of India. International marketing is a combination of activities, institutions, taxes that go beyond country borders to deliver, communicate, and create goods and services of value to the customers. It also involves franchising, export, joint venture or foreign direct investment of an association's item or service into other nations. This can be accomplished through exportation of an organization's product into another country, or through a joint venture with another firm in the intended country, or directly investing in a foreign country of choice. According to American marketing Association, it is the process of developing and implementing the marketing idea, promotion, pricing, distribution of ideas, goods and services to enables trade that meets the needs of the customers and that of the organization. Daiso is one of the largest and oldest firms in Japan that deals with a variety of products. It largely deals with household products. Its uniqueness, variety, and quality of products enhance its wide market across the globe. This paper, therefore, intends to develop a market outline to facilitate Daiso market entry to India pref [7,000 words]
MKA0091 The Store as a Brand. One of the main aspects that determine the success of a retail store is its branding. This is what helps to improve the value of a company, and is a good way of retaining old shoppers and finding new ones. There are normally different retail stores within a particular location that may be selling the same kind of products, hence the branding of the store becomes an important factor determining the success of the business. In some situations, the store itself can be used as a brand in determining the success of the business. The aim of this paper is to critically analyze different literature that provide information on the store as a brand, and obtain lessons and a summary of the main things to consider when using the store and brand. This paper will also contain information on any aspects that may be missing or presented wrongly from the literature analyzed [3,000 words]
MKA0092 International Marketing, Assessment and Entry Strategies. Firms must conduct international marketing assessment to establish the most appropriate market and mode of entry. The entry mode remains a vital choice for all firms that are making a decision of expanding their organization to other undeveloped or developed states internationally. An organization considers entering global markets for various reasons including competitive domestic market and expanding the business to attain higher revenues and establish a global brand. The analysis will focus on the J&M Ltd which hopes to expand its business to the Middle East region. The paper will assess the investment environment, impacts of government interventionist policies, and the market potential. The author will also concentrate on the impact of regional integration initiatives and other issues with a clear identification of opportunities and threats in Turkey, Egypt, and Saudi Arabia. It will further recommend the nation in which the business should enter initially and the reasons for it. It will also suggest the most appropriate market entry strategy with justification. Finally, the paper will summarize the analysis and provide recommendations to the research. Includes SWOT and PESTEL analyses [4,000 words]
MKA0093 The 8ps of Marketing Mix: Apple Company (iPhone 7). The marketing mix that is adopted by any particular company determines whether the company will succeed or not. Marketing is very important for any company and therefore each company must make sound decisions when it comes to marketing. The sale and the profits of an organization depend on how the company makes important decisions in marketing such as the design of the products, its prices, the level of partnership, level of product promotion, the level of customers’ involvement among many other factors. There are eight important decisions that any company must make when designing the marketing strategy. These decisions concerns product, price, place, promotion, processes, physical evidence, people as well as partnerships. Apple Company has adopted good strategies regarding the eights items in the marketing of iPhones, and this has seen the product perform well in the market since its introduction in 2016. The profits from the product have been increasing every year, evidence of application of a good marketing plan. This report seeks to evaluate the marketing mix adopted by the company about the eight important decisions and then make recommendations that can help the company improve its marketing strategy further [3,000 words]
MKA0094 Marketing Plan Strategies Report for the Coca Cola Company. The research paper focuses on the marketing plan strategies used by the Coca Cola Company which was invented in 1886 by John Pemberton in Georgia. Since then, the company has improved and is now known famously for its flagship coca cola product. The paper focuses on the situational analysis for the company which analysis the customers’ behaviours and their preferences to products that the company produces. Company is another focus in the situation analysis where the study considers the strengths, weaknesses, opportunities and threats that the company has. These include recommendations of what the company needs to do in order to cover some of its weaknesses and methods to be followed in order to utilize the available opportunities while tackling some of the possible threats encountered by the company. PepsiCo is the major competitor of Coca Cola Company but through production of large number of brands and use of different methods of product promotion, the coca cola surpasses all of its competitors for over 5 years now and its performance is expected to continue hiking. SWOT, Situational, 4Ps Analysis [6,000 words]
MKA0095 Analysis of Amazon’s Marketing Strategies and Expansion Opportunities. Amazon is an US multinational company operating in Media, ecommerce and cloud business. Headquartered in Seattle, Washington. It was incorporated in 1994 by Jeff Bezos who is the current CEO of the company. Its initial focus was on selling books online, but later expanded their portfolio and started offering virtually everything online. Amazon also provides sellers a platform to list their products on the website. Sellers can also use Amazon’s warehouse for fulfilling their customer’s orders. Amazon now operates not only in ecommerce segment, but also in media segment and in cloud business (Amazon Web Services). Marketing Mix, PESTEL, Porters, SWOT Analysis [4,500 words]
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