Effect of Leadership Style on Employee Motivation – A Case Study of RS Connect Ltd (2017)

This dissertation sought to establish the relationship between the style of leadership and the motivation of employees. The role of an employee within an organization is core to the performance of an organization. As such, understanding the leadership styles that motivate employees is essential for organization leaders who focus on the future growth of a given company. A study on call centre employees in RS Connect Ltd, a company in Birmingham, UK was undertaken. A qualitative design was used to collect, analyse and present the results. Interviews were selected as the best method of undertaking the study with the help of a semi-structured questionnaire.

A sample of 12 respondents was selected randomly to avoid bias. A majority of the respondents were of the opinion that they relate well with the leadership and it does address their issues fairly satisfactorily. However, a significant number opined that the leadership had neglected the motivation aspect of the employees, which had affected their output. From the study, it was evident that the leadership style adopted by the managers had a direct influence on the motivation and consequently the productivity of an organization. The aim of this study is to investigate the effect of leadership style on employee motivation at RS Connect Ltd.

The following questions were researched by the study:

• What is the association between leadership and employee motivation?
• Does the RS Connect Ltd leadership style support employees’ motivation?
• What are the interventions that the RS Connect Ltd leadership need to take in order to motivate the employees?

• 12,000 words – 40 pages in length
• Excellent use of literature
• Good analysis of subject area
• Well written throughout
• Includes questionnaire
• Ideal for business management students

1 – Introduction
Background Information
Problem Statement
Research Aim and Objectives
Significance of the Study

2 – Literature Review
Leadership Styles
Behavioural Leadership Style
Transformational Leadership
Components of Transformational Leadership
Inspirational Motivation
Intellectual Stimulation
Individualized Consideration
Criticism of Transformational Leadership
Transactional Leadership
Situational Leadership
Critique of Situational Leadership
Employee Motivation
Herzberg
Maslow’s Hierarchy of Needs
The Expectancy Theory
Attribution Theory
The Practical Model

3 – Methodology
Research Philosophy
Research Approach
Research Strategy
Time Horizons
Data Collection
Data Collection Instrument
Sampling Technique
Procedure in Data Collection
Data Analysis
Ethical Consideration

4 – Research Findings
Leadership
Leaders
Issues Faced by Employees
Behaviour of Leaders in Decision-Making
Views on Training Programs at RS Connect Ltd
Advice to Leaders
Best Changes in Improving Organization Performance
Summary of Findings

5 – Discussion and Conclusion
Connection between Leadership Style and Motivation
Increasing employee motivation
Recommendations
Limitations to the Study

References

Appendix
Questionnaire