Marketing Strategy Japan

Marketing Strategy for Minister of Economy, Trade and Industry to Attract SME’s in order to Bring FDI in Japan

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The research and analysis was conducted on the topic of marketing strategy for Minister of Economy, Trade and Industry to attract SME’s in order to bring FDI in Japan. Five objectives were designed in order to get vital information and understand the importance of foreign direct investment and the effect of different marketing strategies on foreign investment. The objectives were related with government policies, METI’s marketing strategies for acquiring and motivation of foreign investment, different promotion strategies used by METI and recommendations for influence of potential investors towards investment. In this regards author have collected important information and data regarding foreign direct investment.

Marketing Strategy Dissertations
Marketing Strategy Dissertations

Mostly respondents’ age was between 35 to 45 years which indicate that they were young and have strong knowledge about foreign direct investment regarding issues and different strategies that need to be used for acquiring of investment in the country. There was 5-likert questionnaire which comprised on 21 questions and 6 questions for interview have designed. Total 57 respondents’ responses on 5-likert questionnaire and 11 respondents’ responses through interview were collected. Mostly respondents stated that foreign investment plays an important role if government should take initiatives towards motivation and with the help of marketing strategies and also provide some incentives for foreign investors. In this regards, METI is playing an important role for acquiring and motivating of foreign investors in order to get more satisfaction and growth in country’s economy. In which METI have introduce some promotion activities and legal actions such as social medial, technological interaction, intellectual property protections and other aspects that influence the foreign investors to invest more and more.

Dissertation Objectives

  • To identify problems involved in hampering FDI in Japan
  • To study the relationship between the foreign investors and METI
  • To perform a validation for current marketing strategy of METI and propose a new framework for the marketing strategy depending upon the research
  • To devise and suggest appropriate strategies for Japan that are based on the use of modern marketing tools and techniques
  • To know how Social Media Marketing, E-Marketing, and internet promotional tools specifically can be brought to use to develop a positive repute for investing in Japan

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Loyalty Cards

An Exploration into The Relationship Between Brand Trust and Use of Loyalty Cards – A Case Study of Tesco

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This dissertation seeks to evaluate the relationship between brand trust and loyalty cards and show the impact of loyalty cards on brand trust of customers. In context to carry out the investigation, it has explained the facets of brand trust, customer satisfaction, perceived value and customer loyalty. The research is a quantitative, deductive study where primary data have been collected from three stores of Tesco Plc., in the UK (Birmingham Region) through the survey questionnaire method.  The research has assumed Uncles’ Research Model (2002) in the background and has modified it according to the objectives of the research. The questions in the questionnaire are mostly close-ended questions based on Likert Scale Rating which has been analysed through factor percentage analysis method. The research has successfully identified 4 factors with various sub factors and established the suggested research framework through justified literature review and data evidences, based on the conceptual model of Uncles’ et al. (2002). It has also accomplished all the  four research objectives showing that loyalty programs are considerably effective in earning trust from old and new customers by perceptible and imperceptible constituents, which can be explained both in behavioural and attitudinal aspects.  This research has also considered several literature gaps which were present earlier and tried to answer several of them.

Loyalty Cards Dissertation
Loyalty Cards Dissertation

The main purpose of this research dissertation is to evaluate the relationship between brand trust earned through loyalty cards used in many conventional retail stores. Many companies have now adopted the practice of loyalty cards because they consider this an excellent way of earning trust from customers and creating a special bond with them.This in turn helps in the retainment of old customers and also creates a good reputation in the market. The loyalty card system gives some privilege facilities to the member customers because they get bonus points and discount offers on products. This study will delve deeply into the concept of brand trust, the effects of loyalty cards in relationship marketing and the impact of loyalty cards on brand trust in reality, by considering the case study of Tesco and their Loyalty Club Card facilities for the UK customers. The main aim of the research is to evaluate and find out the relationship between brand trust and loyalty cards. It will identify and evaluate whether loyalty cards can confer brand trust in the customers. To fulfil the main aim, the following objectives will be further accomplished;

  • To investigate the impact of loyalty cards on brand trust of customers by a questionnaire analysis of Tesco club card members from three different stores in the UK
  • To critically evaluate the effectiveness of loyalty programs in increasing the perceived values and customer satisfaction which contributes to brand trust
  • To test the hypothetical assumptions regarding the relationship between loyalty programs, perceived values and brand trust
  • To prove that loyalty programs offer a good index of customer brand trust
  • The survey results will be interpreted through percentage analysis and deductive reasoning, thus proving the suggested theoretical assumptions

Advertising Media Planning

Advertising Media Planning

Dixons UK: Strength out of Weakness

The much publicized advertising wars between Dixons, the high street shops, and their other online competitors reflect the perceived desires of consumers and the projected benefits of sustained firm-customer awareness. The Dixons.co.uk advertising campaign in 2009 seemed to break a lot of rules in advertising and marketing planning while it actually reinforced, in a rather novel way, some key underpinnings of advertising theory. The campaign ultimately shifted perceived consumer psychology by targeting embedded thoughts and feelings in their reproduction in consumer behaviour through a successful repositioning of Dixon’s in the chain of retailers.  Additionally, the firm ultimately freeloaded the media coverage and the counterproductive strategies and positioning of competitors to its advantage.

The ‘Dixons.co.uk Strength out of Weakness’ case study successfully captures a creative “problem-solving” approach that more dogmatic strategists would have rejected, in exploiting the exceptional circumstances and situation of Dixon’s, which in this case, turned to be its weakest.  Coupled with general strategy in the market for technology, the Dixons.co.uk campaign was audacious in turning the perceived “doggedness” of the firm into its greatest asset in its public presentation and appearance.

The case study’s focus is the “Visit us last” ethos and modus operandi of the 2009 campaign. The concept and phrase is ingratiatingly self-deprecating and deterministic, easy to say, and provocative.  Dixon’s, a popular high-street retailer in London and around the UK suffered from a middle position. Web-sales in electronics were up, but Dixons was losing.  Customers did their own research on tech-products and could alternatively enjoy the more customer-friendly environments of retailers such as John Lewis.  The confluence of these factors weighed heavily in Dixon’s decision to use its implicitly lagging behind competitors (“Visit us Last”) message with competitive pricing.  The sensational response to the seemingly benign phrase proved to be provocative, provocatively fortunate as dixons.co.uk enjoyed both paid for coverage in the London Underground, for example, and unpaid coverage in the media, where dixons.co.uk received the majority of the publicity good or bad sharing the stage with many other competitors.

In many instances, and particularly in the fields of marketing and advertising, “theory” is a pejoratively value laden term.  The logocentric practice of advertising may be theoretically averse (for example, ‘theoretically’ often connotes a thought not in practice, or for example, ‘in theory’ is usually referring to something that should work given abstract paradigmatic assumptions).

Just as advertising as a discipline is particularly concerned with human communication and behaviour, the policies and practices of firms in the branding marketplace are engaged in the same mechanisms. The two would benefit greatly from more dialogue, just as advertising and marketing theory has been enriched through its interdisciplinary framework.  Advertising academics interrogate fields as diverse as Linguistics and International Relations (among many other social and behavioural sciences) for example.  In the case of the former, the perceived structure of human cognition as language (Derrida 1970 18) has enabled advertisers to extend neuroscience research with more qualitative data to the greater impact of marketing plans (Hackley 2010).  In the case of the latter, trends say, for example, in fair trade can be linked to the demographic within the developed country of consumption (Landes 1999).  The attitude of modernity understood by academics is dictated by the forces of modernity (Latour 1991).  These social movements have led to the rise in the branding of brands and parts of brands such as Costa and Starbucks to highlight “fair trade” coffee and other products in response to public opinion (Doran 2009).  Here social movement theories, psychology studies have all had an effect on academic advertising, but in order for advertising to affect these important concepts, a paradigmatic theoretical perspective is necessary. Advertising sciences need advertising, and advertising needs cross-disciplinary creative strategies.

The dixons.co.uk strategy defined the problems facing the ailing firm, and worked with the legacy and assets of its beleaguered position in the electronics retail market, and developed a coherent and creative strategy to attract attention and ultimately purchases.

The result however, of a firm advertising without a creative strategy theoretically grounded, is much like the critique of existing advertising initiatives by the Y & R consultancy firm’s outline for creative marketing strategy:

“Without a [creative] strategy, advertising belongs in the theatre of the absurd provocative, ambiguous, uncertain, interesting but what’s it all about?”

Similarly, Vaughn warns of advertising theory’s marginalization in its nascent stages and encourages inquiry:

If we had a proven theory of advertising effectiveness it would help in strategy, planning, response, measurement, and sales prediction.  We have no such theory.  Empirical ‘proof’ is scattered in numerous company and agency files.  The possibility for a scientifically-derived model of advertising seems remote. (Vaughn 1980). However, ‘maverick’, these marketing tools were effectively promoted, and so provoked public interest, not just in firm-awareness, but even of corporate marketing strategy.  In this instance, dixons.co.uk, however sensational its message, followed a very clear and realistic problem solving approach.  The commonly built upon and processed original Y & R Work Plan (1970) worked from such consultancy advocacy to see its creative and practical benefits.  The dixons.co.uk strategy, as outlined in the case study, involved first assessing the primary problems facing the firm.  For the purposes of this essay, it is necessary to briefly discuss the Y & R Working Plan as its skeletal and theoretically pragmatic approach is consistent with the extension of the dixons.co.uk branding.

The Y & R plan departs from four primary elements.  First is in the statement of the “key fact”, based on an analysis of all ‘facts’ pertaining to the key fact (1).  The plan then defines the problem  (2) marketing must engage with in respect to the key fact.  Thirdly, there must be a “statement of the advertising objective (3) which stems from the problem”.  Finally implemented is a creative strategy (4).

The strategy outlined and documented in the case study shows the very reach and multi-pronged media venues of the program, ‘Strength out of weakness’.  Importantly, it works from the perspective of a creative strategy to overcome very immediate hurdles: Significantly, the group determined “the only realistic way anyone would choose and buy from Dixons UK was if they visited already knowing exactly what make and model they wanted”.  This is not the strongest selling point.

If we determine the key fact is to be that Dixon’s “was passed its 80s heyday”, then the following problem resulting from this must be passed as a heteronomy of factors.  First, Dixon’s perceived strengths must be taken into account.  Dixon’s inventory capabilities were massive.  Since it’s high street shops had gone the way of Curry’s, its main issue was that there were very few prospective customers who came to dixons.co.uk directly.  Dixon’s had to attract customer’s straight to dixons.co.uk, the firm’s fate rested on this.  The advertising objective would be to make dixons.co.uk the most attractive online electronics distributor.  The overflow from traditional retail would follow.  The creative strategy implemented marketing signs, specifically in the London Underground, that exaggerated a consumer’s trip to the lofty auspices, and lofty prices of high street retailers, featuring the most desired electronics, ending the perfunctory phrase with “…and then go to Dixons”. Competitive pricing, highly researched consumers of electronics, and a provocative slogan and ad campaign combined to make this very effective for Dixon’s.  Following from this, a coherent capture:

High street retailers have knowledge, expertise and service, but don’t have low prices. Dixons has low prices but doesn’t have great service, expertise or knowledge. Now get devious. So, Dixons has the low prices and they do the service for us.A transposition of the technology market to the FCB grid developed by Richard Vaughn shows how a firm can augment its own position by using the services and positions of competitors to greater penetrate where venue and product meet consumer.  This was Dixon’s strategy.

FCB Grid Advertising Media Planning
FCB Grid Advertising Media Planning

The figure above is an example taken from Richard Vaughn (1986), “organizing advertising effectiveness for strategy planning” (Vaughn 1980 27).  Consumer electronics can be thought of as “high involvement”, as individual specs cater to the consumers’ needs.  Electronics are also both high think and high feel—high think in that consumers read and try extensively, they research electronics.  However, there are inherent stratifications in the electronics market that can only correspond to “feel”, such as that of a hi-fi stereo system or a sterling-silver washing machine.  Dixon’s positioned itself to wedge these three parts of a triangle through its creative marketing triangle.

The high concentration of billboards and advertisements taken in London’s Public Transport created media frenzy as it replicated in exhibition.“…and then go to dixons.co.uk” urging commuters coming home who do not want to deal with lines at Oxford Circus, and the friends they tell about a peculiar ad, etc.

Interestingly, the “tone” of the advertisement, an especially important characteristic in advertising and marketing theory, challenged common perceptions in how a brand could promote itself, and in so doing, created a kind of feedback continuum of interested traffic.  A simple creative solution was needed. Compared to the $3.4 billion GM spent in 2006 in U.S. advertising (Horsky 2006), the much smaller budget of Dixon’s was proving profitable beyond the wildest imaginations of executives.

Placement in the underground was critical, the case study showed a progressive growth in “hits” in London area ISPs, and the underground was once again shown to be a great marketing vehicle for the right advertising strategy.  In this case, marketing and advertising placement was appropriate for the project, as the buyers of electronics are typically as varied as the professionals and musicians and children that travel the Tube.

The dixons.co.uk media coverage descended—much to Dixon’s advantage—to the dirty depths British presses are capable of.  It dragged in some high names, but always featured Dixon’s as the challenger, the underdog, or else the precocious electronics giant—regardless, people now spoke of dixons.co.uk.  This is and has been a significant issue for firms to develop effective and cohesive advertising strategies. Dixon’s capitalized on “major improvements in the quality of consumer information and the growth of targeted media which allow firms to precisely target according to consumer segments within a market” (Iyer et al 2005 461).  The placement of provocative ads on the London underground for example captured a commuting captive audience’s attention. This broad demographic are all in the market for electronics, it’s efficacy was not in declaring its position, but in reactivating products in the mind and imagination of somebody on the Victoria Line, for example..

“Strength out of weakness” was the perfect campaign strategy. It used Dixon’s entrenched market position and vulnerabilities to its advantage by exploiting its legacy, its inventory capabilities, and it’s resolution from one main problem to one basic fact.  “The only realistic way anyone would choose and buy from Dixons UK was if they visited already knowing exactly what make and model they wanted”. The site was subpar.  Product comparison, review of specs, product and design aesthetics: “This wasn’t just a minor difference communications might be able to gloss over. It was fundamental. By identifying the key facts, understand the problem in relation to these key facts, a creative and effective strategy was promoted.  Dixon’s made a good holiday run and then some on this, consistent even with foundational advertising theory thirty years ago even as it appeared radical.

References

Derrida, J. (1974), Of Grammatology, Johns Hopkins UP.

Doran, C. (2009), ‘The Role of Personal Values in Fair Trade Consumption’, Journal of Business Ethics, Vol. 84, pp. 549-563.

Fill, C. (2009), Marketing Communications: Interactivity, Communities and Content, 5th Edition, FT Prentice Hall.

Hackley, C. (2010), Advertising and Promotion: An Integrated Marketing Communications Approach, 2nd Edition, Sage Publications LTD.

Hauser, J. and Wisniewski, K. (1982), ‘Dynamic Analysis of Consumer Response to Marketing Strategies’, Management Science, Vol. 28, No. 5, pp. 455-486.

Horsky, S. (2006), ‘The Changing Architecture of Advertising Agencies’, Marketing Science, Vol. 25, No. 4, pp. 367-383.

Iyer G., Soberman D., and Villas-Boas, J. (2005), ‘The Targeting of Advertising’, Marketing Science, Vol. 24, No. 3, pp. 461-476

Landes, D. (1999), The Wealth and Poverty of Nations, Norton.

Latour, B. (1993), We Have Never Been Modern, Harvard University Press.

Vaughn, R. (1980), ‘How Advertising Works: A Planning Model: putting it all together’, Journal of Advertising Research, pp. 27-33.

Vaughn, R. (1986), ‘How Advertising Works: A Planning Model Revisited’, Journal of Advertising Research, Feb/Mar, pp. 57-65.

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Example Marketing Dissertations

Where Can I Find Example Marketing Dissertations

Writing A Marketing Dissertation

Example Marketing Dissertations – Writing a marketing dissertation will be easier for some university students compared to others, this is probably down to the fact that some students have a better understanding of marketing principles or have more exposure to marketing techniques in general. So what about students who have less knowledge of marketing but intend to complete a marketing dissertation?

Having little knowledge of a subject area would deter many students from pursing a research project in a particular field but many see it as an opportunity to broaden their knowledge of a new research field. When I started my undergraduate business degree more than a decade ago, I had little knowledge of marketing principles or how to deploy marketing techniques in a real working environment.

Prior to my studies, I was led to believe that people working in marketing departments designed posters and created TV commercials for a living. I improved my perception of marketing by actually researching and writing marketing related projects. After a couple of years of study, I appreciated how all encompassing the field of marketing actually is, it is not all about poster design or TV commercials – far from it. I hope you gain valuable insight on how to attain quality example marketing dissertations.

If I fast forward to my third and final year of my undergraduate degree, I was at a quandary to what field of study I should select for my dissertation topic. I excelled in economics and business management but I discovered a passion for international marketing and how it has helped transform the global business landscape.

I was intrigued by the way large multinational companies deploy contrasting marketing campaigns around the world. A Vodafone marketing campaign will differ across boundaries, a marketing campaign in the US will differ to that found in Asia and Europe. Same could be said of other large MNCs such as Microsoft, Google and Coca Cola. The culture, political make up, demographics and economic environment will determine how successful marketing campaigns are in certain countries, this is where interesting comparisons can be made.

Example Marketing Dissertations
Example Marketing Dissertations

I eventually decided to write my dissertation on international marketing techniques based on a large telecommunications company, I enjoyed writing the dissertation and I learned so much while compiling the dissertation. I would like to share with you how I began my marketing dissertation project and how I used existing literature (journals, books, case studies and articles) to help accomplish my marketing dissertation to a high standard.

Firstly, decide if you want to write a marketing dissertation or a dissertation in another research field, you cannot be in two minds at this point as you will get off to a bad start – this can hold you back and increase stress levels further down the line.

Initial Inspiration – Example Marketing Dissertations

Complementing on what to base your marketing dissertation on can be an arduous decision. Below is a list of pointers that may help you spark your research project into life, there is every chance that you already have your own inspiration;

Analyse what you have previously studied in your degree – Revisit the marketing subject areas you have already covered. You may discover that you have already researched a particular company, industry or technique in great depth. This will get your dissertation off to a great start and you can elaborate on this existing knowledge. During my studies I completed four marketing modules based on a well known telecommunication company, I rigorously researched the culture of this organisation and key members of the company’s management structure. I researched this on a domestic basis but I wrote my dissertation on the same organisation and adopted an international approach, this saved me a lot of time and effort. This gave me added confidence as I felt I knew what I was writing about.

Don’t attempt to write a generic or outdated piece of research. There is nothing inspirational about dedicating an entire dissertation to a defunct company or an outdated marketing technique. You will lose momentum and interest during the writing process and more importantly the person reading your research will switch off. Please avoid this if you can. Look at new marketing techniques and dynamic organisations. There are so many exciting mergers and acquisitions taking place right now and combing this with the social media boom will lead to an engaging research dissertation.

Benefits of Example Marketing Dissertations

Keeping on the Right Track Make sure you have quality reference material at hand. Ensure that the literature you are analyzing is not too dated and relevant to your dissertation. Academic journals and news articles tend to be up to date and you should be able to reference these in your own marketing dissertation. I decided not to include journal entries or news articles greater than five years. You must include key academic publications and marketing models regardless of publication date. This demonstrates that you have identified key scholars, models and publications relating to your field of study. This is important when writing a literature review or if you intend to critique existing literature. Make sure you adhere to your university’s referencing guidelines.

Look at existing literature in your field of study. I focused on key trends within the global telecommunications industry and how intrinsic marketing campaigns play a major role in the success of organisations. I had to look at literature within the information technology arena as well as marketing publications. I also looked at existing example marketing dissertation topics written by students who investigated my area of study. It was interesting to see how they structured and compiled their dissertation. I felt inclined to better their dissertation and to make my dissertation more interesting and cutting edge. Below is a list marketing dissertations I examined while I was writing my own marketing dissertation.

The Influence of Advertising on Consumer Behavior

Consumer Retail Loyalty: An Analysis Into Tesco

How Does Zara Sustain Competitive Advantage In Europe Without Advertising?

What is the Role Played by Social Media in Crisis Communications?

The Effects of Branding Strategy on the Smart Phone Market

An Analysis into the Importance of Advertising in the Retail Industry

A Comparison of the Marketing Mix in a Developed and a Developing Country

I’m sure this blog post will help you kick start your marketing dissertation project into life. The links provided should serve as a guide and give you a good insight into what constitutes as quality example marketing dissertation. Good luck and all the best.

I hope you enjoyed this Example Marketing Dissertations post. Your comments and thoughts are welcomed. Feel free to add more ideas and personal experiences to this post.

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Advertising Dissertation Topics

Outstanding Advertising Dissertation Topics

Advertising Dissertation Topics – Advertising is an interesting and an interactive area of study that is closely associated to the field of marketing. Each year, brands spend vast amounts of money on research and development to find out the characteristic of their target audience and then trying to capitalize on that using cutting edge advertising techniques in order to beat the competition. With this in mind, when you have chosen your advertising dissertation topic you will begin to learn much more about products, consumers, marketing strategy and a wide variety of advertising media. There are other advertising and marketing concepts that may influence the design and content of your advertising dissertation topic. Try to do as much investigative work at the beginning of your dissertation, don’t change your advertising dissertation topic part way through your dissertation as this will prove problematic, you have time constraints when writing your dissertation and this will set you back.

Advertising has evolved so much and it has not stood still. It is safe to say that many advertising strategies used decades ago would not suit today’s fast moving ecommerce driven environments. Modern advertising requirements have seen the introduction of graphic design and media design agencies.

Be mindful that advertising has a wide range of research fields that touches all walks of life around the world. An advantage of writing your own advertising dissertation topic is that you have to follow the conventional rules of advertisement and this will unearth many questions. Why have adverts and advertising techniques changed so much over the past three decades? Why are advertising campaigns from previous eras not as effective as current advertising techniques? Today’s advertising world has been influenced by social changes, globalization, technology, political and cultural developments, it may be worthwhile incorporating these questions into your own advertising dissertation topic.

What is required from an outstanding advertising dissertation topic? Your dissertation needs to be refreshing, on topic, fluid and needs to engage the reader. Don’t deviate away from your chosen advertising dissertation topic. Keep on track, be concise when needed and ensure you adopted the correct structure for your advertising dissertation. What areas can you assess when writing your advertising dissertation topic?

Online Marketing and Advertising on the Internet

Online marketing and the internet is an interesting area to look into. The internet has transformed advertising and it is an important and wide-reaching tool that has become an effective marketing tool for companies around the world. Basing your advertising dissertation topic in this field does have its advantages as there will be copious amounts of research available to you. There is every chance that the available research is up to date and current.

Advertising Dissertation Topics
Advertising Dissertation Topics

It is safe to say that the internet has become the foremost selling tool for businesses, regardless of business size, industry and location. Advertising on the internet is a task that can have a profound impact on a business if deployed correctly and on the other hand advertising can be costly if not performed correctly. There are many examples of failed advertising campaigns for you to investigate along with success stories. The effectiveness of advertising strategy would make an ideal advertising dissertation topic to investigate.

There are many areas of internet advertising you may wish to consider:

  • The rise of online video marketing
  • Subliminal advertising using imagery
  • Comparisons between current online advertising and conventional advertising strategies
  • Implications of Web 2.0 interactive advertising

If you decide to investigate this field it is advisable to examine the aspects of online advertising in depth in order to form a robust advertising dissertation topic. There will be existing advertising dissertation topics for you to critique and this will give you a valuable insight into what is needed to write an outstanding advertising dissertation. Take inspiration from advertising dissertations written by successful university students this is a fundamental principle of our website.

Use of Social Media in Advertising

Social media is used heavily in the modern advertising world. It is rare for any business to launch an advertising campaign without the use of social media. Social media is used as an interactive toolset to communicate with an audience. You may wish to base your advertising dissertation topic on this field of study. Examining how social media interactive tools such as Twitter, Facebook, LinkedIn, Google+ and blog comments contribute to the outcome of an advertising campaign. Social signals are an important factor of online advertising strategy.

Print Media

Is print media still relevant? Graphic designers who specialise in physical and print media advertising state that these techniques are still relevant to modern advertising. There is still demand for magazines, novelty items, vehicle design and billboards. Even though the internet has affected the print media industry there is still a demand for this advertising medium. It may be worth basing your advertising dissertation topic on this subject area. Explore why print media advertising campaigns resemble internet advert design – is this to offer an internet-like visual experience? I’m sure writing an advertising dissertation topic in this area will prove divisive and engaging for the reader.

Advertising Advertising Dissertation Topics and Ideas

Below is a list of advertising dissertation topics for you to assess. I do hope you take inspiration from these advertising dissertation topics in an attempt to kick start your own dissertation. Please be mindful that the below advertising dissertation topics have been submitted to universities and are offered as a guide for reference purposes.

Dissertation – The Influence of Advertising on Consumer Behaviour

Dissertation – Advertising and Semiotics as Meaningful Signs

Dissertation – Effects of Advertising and Its Impact on the Consumption of Alcohol by Young People

Dissertation – Creative Advertising versus Direct Marketing

I do hope you found this article helpful and you are now in a position to write your own outstanding advertising dissertation topic. Please feel free to leave a comment below and I will endeavor to respond to any questions you have.

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Marketing Concepts Research Dissertations