An Evaluation of the Value of Corporate Social Responsibility Strategy at Qatar Airways on Consumers

Title: Corporate Social Responsibility Strategy at Qatar Airways. In modern day business, CSR cannot be avoided. Companies should improve profits and make profit but at the same time abide by set rules and regulations. Today, ignoring stakeholders could result into inability to generate long term stakeholder owner value. In CSR, companies are required to maintain their friendly relations with their consumers and other stakeholders that they engage with. Stakeholder theory proponents hold that beyond shareholders, there are other agents who equally have an interest in actions of the corporation.

The main goal of this study was to evaluate the value of corporate social responsibility strategy at Qatar Airways on consumers. Qatar airways have made significant strides by engineering decent CSR policies that have been instrumental in boosting the global image and overall profitability of the organization. This study has managed to prove that CSR has an effect on the image and profitability of a business. The study has managed to show that CSR proves to the customers that the organization minds the environment and the welfare of the society. Consequently, boosted not only the firm’s image, but also is an economic return.

The main goal of this dissertation was to evaluate the value of corporate social responsibility strategy at Qatar Airways on consumers. Based on the above research questions and stated goal, this study sought to accomplish the following key objectives:

• To review the current literature on the value of social corporate responsibility on Qatar Airways consumers
• To understand and analyze the current situation at Qatar Airways.
  To evaluate the effectiveness of the current CSR strategy at Qatar Airways
• To make conclusions and recommendations for the improvement of the current social CSR strategy at Qatar Airways

CSR Dissertation Contents

1 – Introduction
CSR Perspectives
Significance of the study
Research Objectives
Problem Statement
Research Questions
Overview of Dissertation
Definition of Terms

2 – Literature Review
CSR Proponents Summary
Summary of arguments against CSR
Importance of CSR
New CSR Trends
The Case of CSR at Qatar Airways
Theoretical Framework

3 – Research Methodology
Mixed Methods Research
The philosophy behind mixed methods research
Research Design
Instrumentation
Data Collection
Data Analysis
Sample of Study
Data Collection Tools
Questionnaire
Quantitative Data Collection
Limitations of the data collection tools
Data Analysis

4 – Finding and Analysis
Demographic Information
Findings

5 – Recommendations and Conclusions
Recommendations
Limitations of the Study
Conclusion

References

Appendix
Questionnaire

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