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Code Title / Subject / Price
MKA0102 Airline Industry Marketing Environment. The airline industry provides travel services to its consumers through the use of aircraft. The consumers in this industry are the people who move from one place to another through the use of aircraft. The airlines supply these services and they make it easy for people to move from one country to another or from one area to another. It is the quickest place of transport and it involves moving people but also goods. It is especially important in moving the perishable goods and hence its importance to world trade. It is one of the means that has contributed greatly to globalization and its importance is observed in the tourism industry as through air transport, people can now easily move from one country to another. As with any other industry, the airline, airline companies experience a great competition as the companies are trying to outdo each other through application of successful strategies. Some of the airlines have formed alliances to enable them to survive in the current fierce competition [3,000 words]
MKA0103 Strategic Marketing Analysis – Walmart. Ever heard of innovative thinking, leadership through service and commitment to saving? Well, that is the true definition of Walmart. Wal-Mart Stores Inc is a multinational retailer. It offers a wide variety of goods and services in many countries around the globe. It is uniquely known for its low pricing techniques and exceptional human resources which have enabled the company to have a paradigm shift in the business world. In a bid to explore its marketing development strategy, Walmart is going international. This report is an entry plan for Walmart in the Saudi Arabian market as a hypermarket giant in full operation. The report seeks to investigate the various factors that influence the mode of entry of Walmart into the international market along with the potential barriers which may pose challenges during the expansion of the company. The report draws attention to the fact that Walmart is a large retailer and it operates around the world. In its marketing business context, the company uses segmentation, targeting and positioning as its marketing strategies so as to attract a pool of customers to its products and services. The segmentation includes psychographic and demographic segmentation of its customers.  In addition, the company uses low pricing as a targeting and positioning technique. Walmart has been using advertisements in newspapers, magazines, and websites, sales promotion personal selling and public relations in the promotion of the products. It also offers in-store promotions such as special deals and discounts. The company offers intensive distribution strategy and sells through traditional stores and online. To maintain its public relations, Walmart uses the press release to inform the customers and the investors of its strategic plans, policies, and programs. The intensive marketing strategies used by the company are the market penetration and market development  [9,000 words]
MKA0104 Qatar Airways Market Positioning. Qatar Airways is among the largest companies found in the Middle East, however, business has not been all rainbows and unicorns; there has been a stiff competition from other air companies from the region which have higher brand value. Some of the companies include Emirates, Fly Dubai and Etihad. To overcome the prevailing competition, Qatar Airways had to formulate and effectively implement strategies that aim at increasing their competitive advantage. Competitive advantage could be achieved through differentiation and brand positioning. By gaining competitive advantage, a firm ensures customers’ loyalty which ultimately boosts its revenue. It is in relation to this that Qatar Airways went back to the drawing board and came up with a niche differentiation strategy, offering affordable tickets and reducing its operational costs – something not done by other airline companies around the globe. Hence, this research paper, aims at analyzing how the Qatar Airways is position itself in the market to ensure dominance over other airline companies, particularly the paper focuses on how the company implemented affordable tickets strategy as a way of customer satisfaction and way of enhancing a good reputation. The strategy ensures that Qatar Airways differentiates itself from other airline companies and positions itself in the market in a strategic manner to ensure a wider market share [3,000 words]
MKA0105 Coca-Cola Brand Marketing Mix Standardization and Adaptation. This paper presents Coca-Cola Bottlers as the brand of study in the international market context. Coca-Cola Company was established in 1886 as a manufacturer and marketer of non-alcoholic beverage drinks in Atlanta, Georgia. By the 1900s it had attracted a very large market in the US and was already expanding into other 8 countries. Today, it is consumed in more than 200 nations worldwide with 230 different brands. It is an industrial leader in both product sales and marketing. 80% of the company’s profits come from its subsidiaries in the international market. Only 20% come from the headquarters, the US Coca-Cola Company Annual Report, 1998). Despite Coke having a massive global growth, it has continuously employed favorable and basic marketing strategies for simplicity; using simple slogans like “Enjoy”, “Happiness”, and “Taste the Feeling” which are easily memorable to the consumers. It also employs personalization as a positioning strategy with branches distributed in the 200 countries across the world. Socialization strategy through the Share a Coke campaign in the social media is another marketing tool used by Coca-Cola; strategic experience also plays a greater role in expanding the market for Coca-Cola brand [2,000 words]
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