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At study-aids.co.uk we are proud to offer a vast collection of marketing essays. Below you will find a great range of marketing essay titles for you to purchase. These marketing essays are here to help inspire you in creating your own marketing essay or assignment. Our sample marketing essays will prove helpful in formulating your own dissertation topic, objectives, literature review, methodology and analyses. Our sample marketing essays are an ideal tool for any student struggling to start their own marketing essay. Marketing is an essential part of any business and there are many elements of marketing. By browsing our collection of marketing essays, you will get ideas for your marketing essay through the following marketing subjects: Relationship Marketing, Branding, Direct Marketing, Marketing Cultures, Advertising, Consumer Behaviour, Marketing Trends, International Marketing, Online Marketing, Social Media Marketing, Strategic Marketing and Marketing Ethics. Click the relevant link to open a synopsis of our Marketing essays and assignments. Our essays and assignments are available for only £9.99 per copy, which represents outstanding value for money! Click the relevant link to open a synopsis of our Marketing essays and assignments. Our essays and assignments are available for only £9.99 per copy, which represents outstanding value for money.

Code Title / Subject / Price
MKA0050 Marketing Communications: Marketing Analysis of the UK Bottled Water Industry. It falls down from the sky, flows under the ground, constitutes rivers, seas and oceans. We find it in the food we eat, in the shower we take, in all living beings. We may want to go to the furthest place on earth, live the most dangerous adventure, and learn many foreign languages. Needless to deny, though, that in actual fact, water is all we need. It has been defined, though, “the oil of the 21st century”. The challenges it needs to face do, in fact, become always more hard to solve. And more worrisome for the world population. This paper focuses on the bottled water industry in the UK by analysing its remote and operating environment. A PESTEL analysis and Porter’s five forces framework are the tools used to achieve such objective. [7,500 words]
MKA0051 Marketing Communications: Celebrity Endorsements in UK Advertising. This essay will examine on behalf of a blue chip company, who is considering a potential business contract.  It will examine the prevalence of celebrity endorsements in the UK and how advertising continues to increase, furthermore we will examine the main reasons for this increase and what the advantages and disadvantages that the company faces when using celebrities as endorsers.  Should the company wish to use celebrities as endorsers we will examine the type of celebrity they should recruit and what is more important the source of attractiveness or source of credibility.  A celebrity endorser is someone who gives the consumers their opinion about a product. People have always seen and taken celebrities as their role models and aspire to be like them. If that celebrity endorses a product it provokes consumers to use that product because the celebrities are using them. General research has also showed that celebrities are more effective in endorsing products than other types of endorsers. [3,000 words]
MKA0052 Global Marketing Strategy: Coca Cola. Multicultural diversity exists in today’s international business. National boundaries are blurred because of globalisation. Complications brought about by differences in cultural identity may make it difficult for business people to communicate among themselves. National culture can be viewed as the norms, values, and beliefs shared by individuals from a particular nation that distinguish it from other nations (Appreciating Cultural Diversity). Differences in culture do affect the way people act especially when they do not have the pertinent information regarding a specific culture. Often, that ignorance leads to prejudice and stereotyping. [1,700 words]
MKA0053 Global Marketing Strategy: Advertising Project Report. Advertising has the power of providing information, persuading the reader and eventually selling. It is almost considered a mandatory to drive consumption. It is the only medium which can make us question ourselves - what we are looking at is a want or a need?, and that’s the theory which defines what advertising is meant to do. This literature review will discuss how advertising and creativity work hand-in-hand in the current downturn. It can be seen that due to the recession all marketers have tightened their advertising budgets and the agencies are being forced to be more creative with small budgets. The discussion will throw light on the fact that the slump is giving way to newer and innovative ways of creative advertising. The challenge is to not only advertise but also be able to answer the consumers question about what the product is all about and carry the business through the downturn - Includes excellent literature review [4,700 words]
MKA0054 Marketing Communications: Methods of the communication used by Adidas. A web definition of advertising is “a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service”. The method of the communication used by Adidas is the through the TV, the setting being a celebrity house party including big names such as Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.all of these are wearing the adidas “Originals” This advert has been done as if it was a music video set out, having no speaking, just a popular tune “Beggin you”, along with many camera shots of the people in the house party wearing Adidas originals. [1,700 words]
MKA0055 MSc International Marketing: How Are Market Forces in The Global Economy Transforming Women’s Work? - China.  Globalization appears to be the buzz word of the 1990s. Over the last few years, the number of books and articles on globalization has grown exponentially. Such is its attraction that it is now a research topic in many academic fields, including sociology, international relation, economics, anthropology, geography, and even cultural studies. During the twentieth century economic and social survival came to be associated with organization around production, trade unions bargaining for higher ways and better conditions at work. These have continued to be important aspects of material and social existence; indeed, women worker in poor countries have been part of a sustained struggle to organize in the workplace. However, the wage is only one aspect of human being’s survived, and exclusive preoccupation with the wage imposes a false demarcation on daily existence. In the poor countries of the world many people, including the majority of workers are making their living outside the regulated on organized sectors. [4,000 words]
MKA0056 Marketing Research: Explore opportunities of using mobile phones and Wi-Fi on board of British Airways. British Airline (BA) is a well known and establish business in the market, market leader and favourite in the quality of the service by passengers, BA still needs to be competitive. In times of economical crises, consumers are becoming more price sensitive. EasyJet is becoming a threat and BA needs to increase exposure/awareness and create competitive advantage. There is a new technology, developed and provided by OnAir that airlines around the world being implementing that allows passengers to make phone calls, text messages (SMS) and use internet during a flight. For the now all BA and others executed the service only for long hauls and on the business classes. The research explores the opportunity to extend the mobile phone service to the economy classes and short hauls as well add the internet service as a potential important feature of BA strategic plan. [4,000 words]
MKA0057 Contemporary Marketing Strategy – Air Arabia. Budget airlines revolutionized the air industry with low fares by adopting a completely different way of working to the traditional airlines. By ditching expensive overheads like free food and drink, only using the same type of airplanes to minimize maintenance, training and repair costs, and flying to airports with cheaper landing fees, the budget airlines have passed on huge savings to their customers. This business philosophy has been adopted by pretty much every budget airline around the world. Includes SWOT, PEST and Five Forces Analysis. [3,000 words]
MKA0058 Contemporary Marketing Strategy – Guinness. This report will seek to reverse the 13% decline in volume sales for Guinness from 760 million pints in 2003 to 660 million in 2007. The client organisation has commissioned Quick Thinking to create a new strategy to rejuvenate the brand using approximately 0.4% of the £50 million worldwide budget for the 2009 campaign. Based on the analysis of the functional, symbolic and experiential attributes of the Guinness beverage range and its brand image from the organisational and consumer perspectives, their implications on consumption and brand equity will be generated. The key tangible and intangible resources, in addition to the capabilities possessed by Guinness will subsequently be analysed. The analysis of different levels of competition would enable Guinness to identify not only competitors within the industry, but also the threat of substitutes that have the potential to shrink the market. [8,000 words]
MKA0059 International Services Marketing. Today we live at times of similarity of goods and services, intensified competition and increasing customer empowerment. Considering these marketplace trends, it became very critical for companies to be customer-focused in order to gain a competitive advantage and being unique. The cоncept of being a customer oriented company is much more relevant for service organizations. According to Bowen (1986), customers’ of service firms are often physically present during the whole process of service delivery, unlike manufacturing оrganizations where customers usually don’t take part in the prоduction process. Therefоre, service оrganizations face the unique challenge of managing customers’ during the time they spend within the cоmpany. This careful managing can lead to a competitive advantage, increased satisfaction and loyalty, and the ability to reach new consumer segments. [3,000 words]
MKA0060 International Marketing Strategy – Lenovo. This report outlines the business expansion of Lenovo, which is looking for better worldwide development and business exposure, especially in Europe. A recommendation will be developed for the company in order to enter into a new market; a proposed marketing mix, various barriers and proposed solutions will also be included in this report. [2,500 words]
MKA0061 Marketing Environment: A Comparison of M&S and Sainsbury’s. Some organisations grow to be extremely large and profitable, while others go bankrupt. Some organisations diversify into new business activities, while others do not. The greatest challenge for a successful organisation is change. Change also challenges managers. It is not surprising that the concept of ‘strategy’, which provides a way to deal with change, was developed in a military setting. A strategy gives direction to diverse activities, even though the conditions under which those activities are carried out are rapidly changing. As the conditions under which businesses and not-for-profit organisations operate become increasingly competitive, as the ranges of responses become more constrained, and as the survival stakes become higher, strategy becomes increasingly relevant to sound management. Strategic management can be thought of as having three main elements within it, which includes understanding the strategic position of an organisation, strategic choices for the future and turning strategy into action. The purpose of this paper is to evaluate M&S’s and Sainsbury’s strategy on the possibility of participating more actively in the UK market. Includes: SWOT Analysis, Mintzberg’s 5 Ps for Strategy, Porter’s Generic Strategies, The Value Chain, Ansoff Matrix, BCG Planning tool & The 7s McKinsey Model [10,000 words]
MKA0062 Nokia’s Market Entry into China. At the beginning of 1980s, ‘Nokia has been adept at leveraging its limited financial and managerial resources to gain a foothold in lead market. The strategy of narrowing the business focuses to leverage resources but aggressively enter international markets made China critical to Nokia’s future – and a source of another tragedy within the company.’ After Nokia has gained a stable market performance in Europe and the USA, next step for long-term operation, Nokia made a transition to global focus mobile phone seller from a technology concern. Moreover, Nokia shifted its global strategy sharply toward Asia, where Nokia saw its largest market potential, especially in China, low penetration circumstance made Nokia recognising a fantastic potential for volume. There is no doubt that, it is rare nowadays for any boardroom not to have the immense opportunity of the China’s market high on their list of priorities. If ever you had to go with the flow and culture of an overseas market, China appears to be the epitome.’ As a result, Nokia prepared to expand its business into China. Includes SWOT, PEST, 4Ps Analyses. [8,000 words]
MKA0063 MBA - E-Business Strategy Review Report for Tesco.com. Tesco is currently the UK's largest Supermarket chain and the market leading food retailer in the country with the core purpose to create value for customers and thus earn their loyalty.  It is the largest British retailer by both global sales and domestic market share, with profits exceeding £3 billion, and the third largest global retailer based on revenue, behind Wal-Mart and Carrefour. With the economy being as it is at present, TESCO are fortunate that they have not been as badly affected as some retailers by the recession.  TESCO have branded themselves as selling to everyone and therefore offer a range of products and services from Value to Finest prices thus appealing to all segments of the market. Despite being in a recession, Tesco made record profits for a British company during the 2009 year up to February 2010. Underlying per-tax profits increased 10.1% to £3.4 billion. Tesco now plans to offer 16,000 new jobs, of which 9,000 will be in the UK. Includes Porter's Five Forces and PESTEL Analyses [5,000 words]
MKA0064 MBA Project: Strategic Marketing. The relevance, strengths and limitations of each of the following theories are based around my company X/X/X Distribution Limited was formed in 2001 to distribute FMCG products to established computer supplies dealers in the UK and continental Europe. The thrust of our business is the supply of Samsung branded compatible laser and Inkjet consumable products for H-P, Epson and Canon printers. It is a large mature market worth an estimated £40 billion worldwide (based on sell out value) and is not only dominated by the Original Equipment Manufacturers (OEMs) but by a plethora of re-manufacturers, refillers and compatible suppliers who have positioned themselves as low cost alternatives to the “big three”. [3,500 words]
MKA0065 A Marketing Strategy for Etihad Airlines. Fifield notes that whereas the department of sales in an organization is about ensuring the customers actually buys whatever the organization is making, the aim of the marketing department is to make whatever the customer wants to buy. Even though marketing is usually just perceived by a lay man to revolve around advertising of a commodity that a particular organization is making, the concept of marketing is actually a lot deeper. And given the complex and competitive world that is now being evolved, it is very important for the organizations to best cater to the needs of the customers and then again to attract as many customers towards them as possible. One significant solution to this then is to develop a strategic marketing plan. Strategy has been defined by Proctor as the process through which an organization develops and plans its goals and then achieves it. This means that a strategy includes both planning and implementing. Going further into the paper then, another important element of strategy, evaluating will be studied [3,000 words]
MKA0066 A Marketing Strategy for BlackBerry. The purpose of this paper is to present a detailed Environmental scan, covering the next three years (2010-2012), for Research in Motion (RIM), the company whose portfolio is comprised of a single brand: BlackBerry, and all the services that revolve around it. Rather than focusing on a particular device under the BlackBerry hierarchy, the Strategy encompasses the entire BlackBerry “Umbrella Brand”. The methodology for this paper will be to first present the Product Market structure & define the Relevant Market, followed by a detailed analysis of the major macro and micro environmental trends, the strategic implications of those trends in terms of the Product Market Structure, Primary & Secondary Demand, Segmentation, Competitive Analysis and finally a conclusion. Prior to presenting the strategy, it is first important to get a sense of the BlackBerry brand’s background and history. BlackBerry is a line of smartphones which was initially launched by the Canadian company Research In Motion (RIM) which first developed a two-way pager in 1999. The major features of BlackBerry devices include various wireless services such as “push e-mail, mobile telephone, text messaging, internet faxing and web browsing”. Because of its multi-functionality it is sometimes referred to as a “Convergent Device” [9,000 words]
MKA0067 Measuring impact of customer satisfaction on customer retention: A Case Study of CaféDirect. Research is mainly conducted to qualify the course in efficient way. Other purpose for conducting research is to apply academic theories and models in practical field and find solution of problems. The main focus of this research is particularly at the critical evaluation customer satisfaction and customer retention. Customers are integral part of every company, so companies seek for opportunities for retaining customers. Research is focused on customer retention of CafeDirect which is a fair-trade company. Purpose of conducting research on Cafedirect is to determine effectiveness of fair-trade goods on customer retention [4,000 words]
MKA0068 Kraft Foods’ Marketing Plan. Kraft is the 2nd largest producer of Consumer food products after Nestle, it operates in around 70 countries across the world with around 98,000 employees and sells its products in over 150 countries in Latin America, Asia Pacific, Europe, Middle East and Africa through its subsidiaries, Kraft Foods International Inc and Kraft Foods North America Inc. Having realized that it was losing the market, Kraft carried out research which enabled it to be able to serve people well it had to start producing healthy foods. This is the only way it would ensure that it continued enjoying the market it already has. Its focus has shifted to healthy eating styles and this explains why it has introduced the new Fat Free OREO whose objective is to solidify its grip on the market and portray it as a company that supports healthy eating life styles .The fat free OREO is expected to become a leading fat free snack in the market in the whole world. There are other products such as OREO piecrust, OREO ice cones, and OREO Fat Free snacks that are available for vending machines which Kraft is using to enhance its sales [4,000 words]
MKA0069 Apple’s Brand Management Strategy. The competition in today’s business environment on a global level is difficult, and not at least due to the expansion of the consumer market and the raise of particular new and emerging economic forces, such as China, India and Brazil. Thus, the achievement of a position that is both unique and advantageous in regards to the competition is not only tough, but can also be very expensive. The companies worldwide are facing serious challenges in accessing the high level of funding necessary for investments in the fields of research and design to ensure differentiation of their products and in their production lines for maintaining product availability. These costs must be covered somehow, and this is why the role of marketing and brand uniqueness has grown well over its primarily intended influence in the last several years [10,000 words]
MKA0070 Marketing Plan for SriLankan Airlines. In this competitive environment, it is necessary to have detailed analysis of internal as well as external environment of the company, before formulating any policy.  In any company, the audit is mainly done of three traditional departments e.g. finance, management and marketing. The marketing audit is the tool that helps in formulating the marketing plan of the company by assessing the current state of affairs and analyzing the future trends of industry (Blythe & Megicks, 2010). There are three levels of marketing audit which can be applied in type of company. At present, the company has network in 34 countries along with 4 destinations. The company has strong presence on social media and good ranking in Google. In social media, the most common platforms are the facebook, linkledin, youtube and twitter. On these four platforms, SriLankan Airlines is regularly updating its customers about features of products. The SriLankan Airlines created official pages on these platforms and it had millions of likes and followers. In the same way, SriLankan Airlines run regular advertisement in dailies, weeklies and monthly newspapers. At the end of advertisement, the signs of social media are used which are showing that SriLankan Airlines is also available in social media for further queries [7,000 words]
MKA0071 Marketing Plan for Billabong International Limited. Billabong international limited is a clothing retailer with its headquarters in Queensland, Australia. It was founded in the year 1973 by Gordon and Rena Merchant. The company specializes in clothing as well as sporting products and accessories such as backpacks, watches, skateboards and other snowboard products. The company also owns several other brands such as RVCA, Honolua Surf Company and Sector 9. It is headed by Neil Fiske who is the Chief Executive Officer of the company. This report aims at reviewing the company’s marketing strategies that have been in place and advice on measures that may potentially improve this sector. It analyses the industry ad factors that affect it as well as the company’s position with regard to its marketing plans [4,000 words]
MKA0072 Marketing Productivity. There has been a lot of growing need for market players to constantly monitor marketing productivity in the recent past. This comes as the global business scene is riddled by increasing competition, thus the need for strategic planning for businesses. The major aim of focusing on marketing productivity is to ensure that there is sound accountability for all actions within the organization. Carrying out business without following a certain plan makes it dangerous especially where there is a lot of risk in the market. In such situations, a business could end up suffering from lack of a competitive advantage as other players succeed in the same field. There are various challenges when it comes to gauging marketing productivity today, one of them being the focus on future effects of marketing productivity [5,000 words]
MKA0073 Homebase Marketing Planning. This report provides an insight of Homebase, with a keen emphasis on its internal and external environment analysis so as to develop a competitive marketing strategy for the company. Homebase is a home improvement retail store and garden center that is based in the United Kingdom. The retailer has more than 340 stores in the United Kingdom and Ireland, and it is part of the Home Retail Group, along with Argos. For this reason, Homebase is a subsidiary of Home Retail Group and operates within the industry of retail and home improvement. PEST, SWOT and Balance Scorecard [4,000 words]
MKA0074 Red Bull Marketing Plan. In wake of globalisation, competition on global level and emerging markets all around the world; it has become essential for organisations to pursue continuous growth and expansion in order to address the factors in the external environment threatening the long term survival of the organisation. There are a number of growth strategies available for an organisation. Some of the options may include: establishment of a completely new business, acquisition of another business, merger with an existing business, and identification of new target markets for expansion of business through brand extension or brand stretching. The last option may be highly feasible for businesses that have strong brand presence in the global markets. This paper includes identification of two new target markets in the UK market for Red Bull and presents marketing plans appropriate to both the identified target markets. The paper provides an overview of Red Bull followed by an extensive environmental appraisal analysis of the organisation. The environmental analysis includes application of multiple frameworks such as: SWOT, PESTEL, value chain analysis, and competitive analysis. After the environmental analysis, the paper presents identification of the two target markets, the characteristics of customers in each market, and positioning to be conducted in the markets. The last section of the paper specifies marketing mixes for each target market including the marketing objectives and control mechanisms [9,700 words]
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