The Role of E-Commerce in Marketing of Coconut Oil in Thailand (2018)

Role of E-Commerce in Marketing of Coconut Oil in Thailand Dissertation – E-commerce has been defined as the process in which buying and selling of goods and services is done on the Internet via online services. The number of e-commerce users in Thailand is currently 12.1 million and is expected to rise with an additional of 1.8 million users doing businesses online by 2021. The major contributor to the increased use of e-commerce marketing services according to the respondents is the increased use of Internet services where many can access it on their smart phones and personal computers.

With the onset of smart phone penetration in Thailand many people have the ability to access Internet easily therefore increasing the numbers of online shoppers. The paper focuses on uncovering the critical role of e-commerce in marketing of coconut oil in Thailand. According to the outcome of the research that involved 80 respondents out of 100, 92.5% strongly agreed that e- commerce has a vital role in increasing the sales of coconut oil products in Thailand.

A mean of 1.1625 that was recorded signify a direct relationship between the increase in sales and the use of e-commerce marketing services. E-commerce marketing channels such as website and social media have been listed as the leading channels that have shaped the field of marketing coconut oil because many customers have now shifted to the use of such channels in carrying out all their business transactions.

96.2% of the respondents strongly agreed that Internet is the driving factor behind the increased use of ecommerce marketing channels because a larger number can access it through their smart phones and personal computers anytime and anywhere. The research finds a direct influence of ecommerce marketing services on consumer behaviour towards the ability to make coconut oil purchases. 92.5% of the respondents indicated that e-commerce services mostly determines who to buy or not buy the products in most cases attracting many people to make purchases due to their ease and fast way of doing transactions.

Dissertation objectives

Research objectives are very important in providing the expectations of the study. They have acted as guidelines towards developing a good research paper. The main objectives of the study include;

• To investigate the role of e-commerce in the marketing of coconut oil in Thailand
• To analyze the commonly used e-commerce marketing channels in Thailand
• To examine consumer behaviour in relation to the use of e-commerce in marketing of coconut oil in Thailand

• 16,000 words – 68 pages in length
• Excellent use of literature
• Excellent analysis of subject area
• Well written throughout
• Includes questionnaire
• Ideal for marketing students

1 – Introduction
Research Objectives
Research Questions
Research Hypothesis
Chapter Overview

2 – Literature Review
History of E-Commerce
Summary of the History of E-Commerce
Theories explaining the rapid growth of e-commerce
Examples of E-commerce Businesses in Thailand
Online Shopping
Electronic Payments
Online Auctions
Internet Banking
Online Ticketing
Types of E-commerce in Thailand
Business to Consumer (B2C)
Business to Business (B2B)
Consumer to Business (C2B)
Consumer to Consumer (C2C)
Consumer to Administrator (C2A)
Business to Administrator (B2A)
The Role of E-Commerce in Marketing
Planning a content or suitable marketing strategy
Automated email marketing campaigns
Diversification through social media
Enhances personalization strategy
Ensures original content
Advantages of using e-commerce in marketing
Sites of E-commerce in Thailand
Online payments
Mobile E-commerce
Social media and Digital marketing
E-Commerce Marketing Channels in Thailand
Pay-Per-Click (PPC)
Re-Targeting
Search Engine Optimization (SEO)
Affiliate Marketing
Email Marketing
Banner Advertising
Chatbot Marketing
Consumer Behaviour and Values in E-commerce
Factors Influencing Customer Behaviour in E-commerce

3 – Research Methodology
Research strategy/design
Research philosophy
Research approach
Research methods
Research Sample
Data collection
Data analysis
Ethical Considerations

4 – Data Presentation, Evidence, Analysis and Discussion
Role of E-commerce in Marketing
Promoters of E-commerce Marketing
E-commerce Marketing Channels
Leading E-commerce Channel in Marketing of Coconut Oil in Thailand
Consumer behaviour
Online marketing services vs. the traditional marketing services
Findings of Quantitative Method

5 – Discussion and Limitations of the Study
Discussion
Limitations

6 – Conclusion and Recommendation of the Study
Conclusion
Recommendations

References

Appendix
Online Survey Questions