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Final Year Marketing Project - Analysis into Strategic e-Marketing

Ref: market0044

“e-Marketing” is using Internet-based marketing systems to create awareness, demand, and feedback, and to gauge responsiveness for the market acceptance of products and services. The researcher will be looking into the following areas -Strategic e-marketing, The New Marketing Environment, Consumer Behaviour of Net Users, Product Strategies on the Net, Pricing Strategies on the Net & Distribution Strategies on the Net. This paper will look into two different articles which had either appeared in a journal, or over the net and will summarize and analyze the critical point of that article and will also provide a conclusion for the pertinent aspects of the article. The researcher will also be comparing the two articles that have been taken for analyzing and will also provide recommendation from the researchers’ point of view. Markets in some cases do not have frontiers and firms are specializing in core businesses, demanding international contractual relations, either to obtain their inputs or to distribute their products and services. Real networks are being developed, focusing on relationships and continuous and sustainable developments in response to changes brought about by the globalization of markets, firms and the marketing function have expanded their activities.

  • 8,000 words – 42 pages in length
  • This is an excellent final year project
  • Good In depth analysis
  • Well written throughout
  • Ideal for marketing students


1. Introduction


2. Strategic E-Marketing
Strategic E-Marketing in Current State
Strategy and the Internet
Summary
Critical Analysis
What Is Internet Marketing? Do I Really Need To Know?
Comparison

3. The New Marketing Environment
New Marketing Environment in Current State
Ziff Davis Smart Business for the New Economy
Wireless Consumers Will Demand More Push than Pull
Summary
Critical Analysis
Conclusion
Comparison

4. Consumer Behaviour of Net Users
Consumer Behaviour of Net Users in Current State
Learning Customers’ Most Important Decision Criteria
While Internet Users Are Multi-Channel Shoppers
Summary
Critical Analysis
Conclusion
Comparison

5. Product Strategies on the Net
Product Strategies on the Net in Current State
Marketing On The Internet: Getting Your Company Ready For Electronic Commerce
Internet Marketing Strategies Part Two: Developing Your Product
Summary
Analysis
Conclusion
Comparison

6. Pricing Strategies on the Net
Pricing Strategies on the Net in Current State
Pricing Strategy as Part of Your Internet Marketing Plan
The Datek Story
Summary
Analysis
Conclusion
Comparison

7. Distribution Strategies on the Net
Distribution Strategies on the Net
Succeeding In the Brave New World of E-Commerce
Do Or Die, Strategy Message Is To Embrace the Technology Future
Summary
Critical
Conclusion
Comparison

References


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