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Data Mining and Customer Relationship Management (2012)

Ref: ict0048

In the increasingly competitive Global Markets that operate today, Customer Relationship Management (CRM) is becoming a central activity in gaining and sustaining competitive advantage. Data Mining has and is continuing to become a central part of creating new CRM strategies. This Report details the findings of an investigation made into the relationship between CRM and Data Mining Technology, in a real life organisational context. The aim of the report is to provide actionable solutions for Organisations involved, to allow them to utilise CRM and Data Mining to create real business value. The project has been successful in obtaining information from a number of organisations on their current CRM and Data Mining operations, and creating bespoke solutions that are actionable and relevant to each participant. The project aims will outline the requirements that will need to be satisfied in order for the project to be deemed successful. These will guide the progress of the project and also form the evaluation of the deliverable. The aim of this project is to analyse the current CRM and Data Mining operations of the Organisations involved and to formulate innovative domain specific strategies that harness the power of these technologies to create real business value.

  • 12,000 words - 78 pages in length
  • Good use of literature
  • Well written throughout
  • Good in depth analysis
  • Ideal for IT and computing students
  • Includes questionnaire

 
1. Introduction
Project Aims
Project Motivations
Chapter Overview

2. Literature Review
Data Mining
CRM
Data Mining and CRM

3. Research Methods
Research of Methods
Evaluation of Methods
Research Procedure
Evaluation of Questionnaire
Participant Consent
Background Questions
Current Data Mining Operations
Current CRM Operations and Formulation Process
Assessing Value
Future Aims, Objectives and Priorities

4. Participant Organisations
The Co-operative Retail
Challenger Sports Inc.
Nielsen UK
Westley Group

5. Research Results
The Co-operative Retail
Requirements and Supporting Evidence
Current Operations
Challenger Sports Inc.
Requirements and Supporting Evidence
Current Operations
Nielsen UK
Requirements and Supporting Evidence
Current Operations
Westley Group
Requirements and Supporting Evidence
Current Operations

6. Solutions
The Co-operative Retail
Challenger Sports Inc.
Nielsen UK
Westley Group

7. Conclusion

8. Evaluation of Research
Future Research

References & Bibliography

Appendix Section


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