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An investigation and analysis into website features that maintain consumer trust for e-shopping


Ref: ict0006

Although much research has been conducted on e-shopping motivation, to date there has been little investigation into relating these to e-shopping trust. This study aimed to investigate e-shopping behaviour and add to existing research using both an extended Technology Acceptance Model (TAM) and the Social Exchange Theory (SET), on which little work has been conducted in the field of e-Retailing. The independent TAM constructs were convenience; entertainment/enjoyment; usefulness; ease of use; navigation; and presentation. The SET constructs were found through the research to be security; privacy; e-Retailer reputation; and product reliability. With the exception of the 'presentation' construct, which was not found to be associated with e-shopping trust, both the extended TAM and SET were supported from the results of this study.


  • 20,000 words in length
  • Excellent use of literature review
  • Good analysis of subject area
  • Well written throughout
  • Includes questionnaire and survey responses
  • Ideal for e-Commerce and IT students


Abstract

Introduction
Background

Research framework & literature review
Research problem

Methodology & Research design
Results & Analysis
Discussion
Extended Technology Acceptance Model
Convenience
Entertainment/Enjoyment
Usefulness
Ease of use
Navigation
Presentation
Social Exchange Theory
Security
Privacy
e-Retailer reputation
Product reliability

Conclusions and recommendations

References

Appendices



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