Tesla Strategic Management

Strategic management

It is true to consider strategic management as an evolutionary and a destination because it plays a significant role in ensuring that a corporation such as Tesla is successive in its endeavors. The success of the firm largely depends on the management that has the key role in making key decisions that will dictate the way forward by facilitating the achievement of organizational mission, goals, and objectives. By definition, strategic management covers all the company’s stakeholders interest by relying on the management to make decisions that safeguard each stakeholder’s interest by considering the available resources, how well they can be utilized and at the same time keep in mind both internal and external forces acting on the firm (Sekhar, 2009).

Among key roles that the management of a corporation is required to play is ensuring that the company chooses the best strategies that will give the company an advantage over its competitors to ensure that maximum profitability is achieved and maintained. Therefore, it is important for a company to be competent by ensuring that products offered are able to meet the customer’s expectations and also balance the needs of other stakeholder’s such as suppliers, the government and employees among others.

Examples of Strategic Management

Recently, there has been rising concern about climate change and the negative impact that the situation has on the environment with regard to environmental pollution which poses a threat to all existing life forms. Among the cause of environmental pollution include emission of greenhouse gases such as carbon dioxide as a result of human activities and depletion of natural resources such as oil. Consequently, Tesla Inc. being a strategic company, Elon Musk who is the company’s CEO has opted for the company to explore alternative renewable energy to ensure that sustainable development is achieved.

One of the ways that the company is practicing strategic management is through environmental preservation by manufacturing electric powered automobiles to get rid of carbon emissions in the atmosphere (Doeden, 2015). The company employs a supply chain management strategy whereby unlike most automobile manufacturers, the company owns that whole supply chain from the points of manufacture to distribution. It also facilitates a growth strategy whereby the corporation invests significantly on Research and Development so that it can be able to come up with new inventions such as the Model X and Model 3. Autonomous cars are among the latest inventions whereby vehicles will not only be able to drive themselves, but also will be powered by electricity instead of gasoline (Bilbeisi & Kesse, 2017).

Tesla Goals and Objectives

Among the companies goals are to have as many electric-powered cars as possible on the road after it launched the first semi-autonomous autopilot system back in 2016. Musk had the objective of having 500,000 cars on the road by this year depending on governments’ efforts to pass laws that will allow consumers to possess and drive the cars. This kind of technology is referred to as “level 4 autonomy.”

Another goal is to put in place the necessary charging infrastructure that will be able to supercharge the vehicles in 30 minutes or so. This will ensure that drivers will be able to add a range of 200 miles in their cars in half an hour. This makes the corporation the only manufacturer to offer drivers such a range in the shortest recharging time. In addition, the company has partnered with Panasonic to provide customers with lithium batteries (Bilbeisi & Kesse, 2017). This will not only ensure that the company cuts back on battery cost but also ensure that the same are available to customers at a reasonable price. To facilitate battery production, the company opened a Gigafactory in Nevada. The batteries are not meant for use by cars only but also supply alternative energy to residences and factories.

Corporate Governance

Traditional Roles of Board of Governors

The success of every business organization relies on the competency of the management which is why the Board of governors plays a significant role in corporations such as Tesla Inc. One of the roles is corporate governance. The board is responsible for overseeing the governance practices and structures to ensure that work ethics are adhered by seeing to it that corporate responsibility is followed to the latter. The board facilitates evaluation by conducting annual assessments which are meant to identify areas that need change or modification so that the firm can be able to improve its performance (Magliacani, 2014). Compliance is another issue of concern especially to companies that deal with emissions such as Tesla Inc. it is the duty of the board to ensure that the company complies with the relevant laws as stipulated in the constitution of the relevant government where the business is located.

Organizations are required to have a compliance and risk framework whose activities are monitored by the Risk and Ethics Officer and the Chief Compliance. These managers are required to report to the CEO and the Board of Governors to ensure that the company does not incur unnecessary costs such as lawsuits. Another role played by the board is strategic oversight. The company’s management is charged with the responsibility of the firm’s strategic planning to ensure that proper planning is facilitated.

As a result of strategic planning, the company is able to come up with strategies that improve performance by maximizing output thus making the organization effective, efficient and profitable. After the management has formulated and proposed new strategies, it is the duty of the board of governors to assess and evaluate the proposal and determine whether it is a viable option or not. Therefore, it is the responsibility of the board to oversee the company’s strategy and ensure that the most effective measures are undertaken in the firm’s activities (Ferlie & Ongaro, 2015).

Major Philanthropic Initiative/Program

Companies have a responsibility of ensuring that the practice corporate responsibility by giving back to society and also ensuring that they promote the growth of their employers apart from making a profit. In the case of Tesla Inc., the American company is involved in designing, manufacturing and selling electric power train parts and electric cars. The company was founded by Elon Musk, Ian Wright, Martin Eberhard, JB Straubel and Marc Tarpenning in 2003. The company realizes that environmental pollution is a major concern accompanied by negative impacts such as the depletion of natural resources.

In its initiative to safeguard mankind from the devastating effects of climate change, the company manufactures electric cars to eliminate the emission of greenhouse gases by automobiles (Doeden, 2015). By so doing, the company will reduce overreliance on oil to provide electricity and offer alternative renewable energy sources. According to Musk, the global population will be able to access electricity through harnessing wind and solar power which can be stored in batteries for later use.

Not only is the use of renewable energy conserve the environment, but it will also be accompanied by increasing the standards of living since people can access luxurious electric cars at affordable prices. The firm adopts a corporate social responsibility strategy that protects the interests of its various stakeholders through the design and nature of its products which are concerned with the ecological benefits of the aforementioned. The corporation has a lot of opportunities that will enable it to contribute to the global community. Its products for generating electricity and storing energy are all environmentally friendly and therefore makes it possible to achieve sustainability and environmental preservation (Blue, 2016). The organization’s management practices and products are designed to integrate corporate citizenship and also boost their brand and corporate image. Consequently, the company manages to balance both profitability and also consider the welfare of the society.

Porter’s Five Forces

Tesla Competitive Advantage and Core Competency

Tesla Inc. stands a good chance of maintaining the leading position in the electric car market segment given that it has a comprehensive leadership headed by competent managers led by the visionary CEO Elon Musk. As a result, the firm has a competitive advantage over its rivals some of which include the battery supply chain (Kauerhof, 2017). The factory in Nevada manufactures lithium batteries thanks to its collaboration with the electronics giant Panasonic. Tesla has included in its processes a supercharge network that will enable electric car owners to charge their automobiles incredibly fast. Unlike its rivals that have slow charging stations that are scattered, Tesla had approximately 3000 stations and intended to increase the number significantly.

Due to the numerous stations, the company has managed to build its customized supercharger network (Grant, 2016). In addition, the company has a software and electronics culture that ensures it keeps up with technological advancement which takes place on a daily basis. The company employs software that outperforms its competitors and ensures enhanced customer service and therefore customer experience. Among the software used by Tesla include Mobile App, Traction and Stability Control, Motor Control, Battery Voltage Management, and Core focus and Tesla DNA. Another boosting factor is that all these software are updated over the air.

Five Forces Including the Sixth Force

Like all other firms, Tesla is not immune to Porter’s five forces which means that its performance is affected by both internal and external factors. These forces can be categorized into two groups namely that which is beneficial (opportunities) and the other which might have negative implications (threats). The company is affected by the bargaining power of customers and through its cheaper electric cars compared to its rival companies, the firm stands a chance of commanding market presence. Furthermore, customers prefer energy efficiency since it saves their money and also there has been increasing awareness in the global arena on the negative impact of environmental pollution.

Although the company has rivals, the threat of new entrants is not a major concern since entering into the disruptive technology is an expensive venture and therefore most companies lack the required capital (Krippendorff, 2011). On the other hand, there are negative forces such as the bargaining power of suppliers. Most parts required by the company are manufactured by a few specific suppliers who are in a position to determine the prices according to what is in their best interest. Tesla faces competition from rival firms that manufacture cheaper combustion engines that are also efficient. Also, the companies can innovatively produce hybrids and low-end electric cars and parts.

Diesel engines are also a threat to the company since they are cheaper while some are capable of using hydrogen which is environmentally friendly. Another factor that threatens the existence of the firm is rivalry whereby the company competes with large firms that have already established good relations with suppliers. In addition, competitors also produce brands that are internationally recognized. According to Wheelen and Hunger, there exists a sixth Porter’s force which they call complementary and it involves other companies that compete with a firm by producing products that are complementary to the one being offered by the firm in question. Considering this aspect, it may not be always necessary for Tesla customers to recharge their vehicles only at the company’s outlet. They have the option of going to other recharging stations to charge their cars although they may not necessarily provide fast charge.

Blue Ocean Metaphor

To make the company relevant and successful at the same time, the company incorporates four elements in its strategy to increase its value innovation potential. These elements are illustrated in the figure below.

Tesla's Blue Ocean Strategy
Figure 1: Tesla’s Blue Ocean Strategy (Source: Frontier Strategy LLC)

Value Chain

Tesla’s Business Model

Tesla has used creativity and innovation to ensure that it provides consumers with an alternative renewable energy source thus making its business model different from other companies. To begin with, the company has a comprehensive supply chain management whereby it has reduced the number of middlemen by owning the whole chain from manufacturing to distribution. This supply chain has enabled Tesla to reduce the costs of doing business significantly.

A reduction in product costs and manufacturing costs has ensured that the company is able to achieve sustainability. In addition, the company has digitized its supply chain by using the latest software to ensure that its products are up to date (O’Marah, 2016). Tesla’s vehicles are a hybrid of both digital and mechanical technologies which enables the firm to ensure that it has products that offer customer satisfaction. To expand its supply chain and add value, Tesla has put in place supercharger stations in different parts of America and intends to put more in other countries once the relevant governments enforce regulations that will allow the use of electric cars and also have the necessary technology compatible with the automobiles’ (Adam, 2016).

Supercharger Stations Tesla
Figure 2: 613 Supercharger Stations that are equipped with 3,628 Superchargers (Source: Tesla)

Tesla Inc.’s supply chain ensures that the company maximizes its profitability through cost reduction and eventually keep minimal inventory. In its production process, the company has an order-production strategy that enables customers to wait for their car to be produced and therefore it is possible to customize the automobiles according to their preferences. Furthermore, order-production avoids storage of excess inventory and therefore risk associated with inventory can be mitigated. Considering the growth, inventory and supply chain management strategies, Tesla’s business model can be said to be unconventional.

Areas That Need Improvement and the Profit Margin/Goal

When Tesla was venturing into the electric cars market segment, the company had anticipated producing 55,000 units in 2015 but was faced by challenges especially since the company had projected that it would stock sales worth $500 million but this was not so and the management had to adjust the value to $640 million. The reason for the necessity of the change was a decrease in cash reserve accompanied by increased feasibility costs (Crawford, 2016). The company had also opted to invest in assembly robots to reduce the overall production cost and the robots incurred additional costs exceeding the anticipated value. As a result, the robots required reprogramming and therefore the company was forced to delay the anticipated time to complete installation and setting up the production plant (Young, 2015).

The increased usage of assembly robots leads to a reduction in the number of human workers required since the option is perceived to be more economical. Consequently, job opportunities become less which means that the company hires fewer people than it would if it relied more on human labor. Therefore, the company needs to find ways of ensuring that it provides more job opportunities for the sake of corporate responsibility. According to a report released by Tesla, the company recorded an increase in production of Model 3 with the number of units reaching 2,270 on a weekly basis. In the first quarter, the gross margin for the Auto GAAP went up by 80 bp and also the non-GAAP rose by 500 bp. At the end of the first quarter, the cash balance was $2.7 billion and the amount was expected to rise in the following third and fourth quarter. The company’s financial position is indicated in the figure below.

Tesla Consolidated Statements
Figure 3: Unaudited Condensed Consolidated Statements of Operations in thousands except per share data (Source: Tesla Inc., 2018)

Central Pillars Of Elon Musk’s Corporate Theory And Tesla’s Unique Assets And Activities

The key to the success of Tesla is the company’s CEO and co-founder Elon Musk. Elon is known to be a person who makes decisions based on values. Often than not he disagrees with others but always has reasonable explanations as to why he does not concur with the ideas he disputes. He is also known to be respectful as he allows others to be themselves and values everybody to the extent of interacting personally with all workers regardless of their status. He has also offered employment opportunities to people who do not have a college education by simply looking at the individual’s interest in engineering and considering whether that person has built anything in their life. He is humane as he deems others as human beings and does not elevate himself to levels that he is unreachable to his junior workers. Elon is of service to others and does not leave others to do everything for him. Instead, he is always active and works long hours to achieve organizational goals and visions.

Elon practices justice as he treats all his followers equally. From the sentiments of his workers, working around Elon is very hard as all of them are expected to work equally hard due to the high expectations that he has not only from himself but also his workers (Northouse, 2013). Elon practices honesty with his workers and is not afraid to speak out his mind regarding organizational matters. Musk’s honestyenables him to win the trust of his fellow investors and even governments as he is predictable and also reliable. He has been known to fund Tesla ‘through financial difficulty with his own money by investing approximately $100 when the company was manufacturing the electronic car (Jacoby, 2011). The company’s unique assets are its management and employees that apply creativity and innovation to design and manufacture remarkable products such as its Sedan, Model X, Model 3, software and its supercharge network among others.

Tesla General Strategy

Current Business and Corporate Strategies

After the release of the first quarter report, the management adjusted its goals and among the corporate strategies is to increase production. The company intends to do this by reducing bottlenecks experienced across lines and the plan is to shut down production for approximately 10 days. However, the company did not change its 25% gross margin target for model 3. Tesla intends to increase Model 3 production to 5,000 units weekly. The corporation plans to advance sustainable energy by increasing its energy storage products up to three times. It intends to achieve this by enhancing its solar power harnessing (Tesla, 2018).

Strengths and Weaknesses of Current Strategies

The major strength of the current corporate strategy is the increased production of Model 3 and one of the reasons is that the model is very energy efficient which means that customers will be exposed to a unique organizational experience. Also, the model will enable the achievement of sustainable development goals while at the same time remaining profitable. The major weakness of the strategy is that the decision is based on a crucial assumption. The performance of Model 3 is assumed which may be affected by external factors such as competing models from rival firms (Tesla, 2018).

Tesla – The Most Urgent Decision Required

Tesla Inc. registered a decline in its solar deployment in the previous quarters which means that the firm had not reached its profit maximization potential. Therefore, the most urgent decision that the company ought to make is maximum tapping of solar power. The main area of concern is the Buffalo Solar Roof facility. As a result, the company should come up with a manufacturing and design process that will increase the quality of electricity and also reduce the cost of manufacturing. Consequently, it will lead to improved customer experience.

References

Adam, M. (2016). Accelerating E-mobility in Germany: A Case for Regulation. Springer.

Bilbeisi, K. M., & Kesse, M. (2017). Tesla: A Successful Entrepreneurship StrategyB> Quest.

Crawford, A. (2016). Tesla Lowers Production Forecast, Sells US$500m-plus in Stock.

Doeden, M. (2015). SpaceX and Tesla Motors engineer Elon Musk. Minneapolis: Lerner Publications.

Ferlie, E., & Ongaro, E. (2015). Strategic management in public services organizations: Concepts, schools and contemporary issues. Routledge.

Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.

Jacoby, O. (Producer & Director), (2011). Bloomberg Risk Takers: Elon Musk [Television Broadcast]. United States: Bloomberg Television.

Kauerhof, A. (2017). Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc. GRIN Verlag.

Kim, W. C., & Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press.

Krippendorff, K. (2011). Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore. John Wiley & Sons.

Magliacani, M. (2014). Managing Cultural Heritage: Ecomuseums, Community Governance, Social Accountability. Springer.

Northouse, P.G. (2013). Leadership: Theory and Practice. Los Angeles: Sage Publications.

O’Marah, K. (2016). Tesla and the 21st Century Supply Chain.

Sekhar, G. S. (2009). Business policy and strategic management. IK International Pvt Ltd.

Tesla. (2018). Tesla First Quarter 2018 Update.

Young, A. (2015). Tesla Motors Inc. (TSLA) Says Robots Are Holding Up Its 2015 Sales Growth.

Related Tesla Blog Posts

Strategic Management Dissertations

Tesla Motors Case Study

Did you find any useful knowledge relating to Tesla and strategic management in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.

Globalisation Patterns of Consumption

Globalisation and Diversified International Patterns of Consumption

Title: With the evolution of human communication and transportation modes over decades and centuries, this world is squeezing smaller and smaller day by day in terms of interaction among people of different regions, ethnicity, races, and obviously different mind-sets. This changing characteristic of the world is perceived as the globalisation and the world is seemed to be a global village. The globalisation of this world has changed certain patterns of its villagers in terms of their thoughts, lifestyle, communication, buying and selling trends, and also their patterns of consuming the goods and commodities. The contemporary and recent researches on the cultural issues targeted the process of cultural change among migrants and minority people within the mainstream strata of a given culture; however, limited research is conducted on the behavioural transformation as a product of globalisation (Sobol, Cleveland, and Laroche, 2014).

This research essay is purposefully written to explore the underlying scenario related to this topic by including and referring to different literature and viewpoints of the scholars and experts. The theme of this essay will be to discuss and assess the aftermaths of globalisation on transforming the behavioural patterns of the people towards consumption of goods.

Globalisation Definition

The term ‘globalisation’ not only encompasses the economic and trading practices, but also the human agents or the practitioners whose behavioural attributes can impact the globalisation phenomenon itself. In this way, the globalisation curtails the influence of cultural or societal differences related to paradigm development and also widens its scope while including the economic and financial activities regarding consumption of services and products. Another understanding of the world globalisation can be established by considering it as the international transfer or exchange of public, money, commodities, knowledge and the cultural norms, which resulted in the boosting the awareness level of people in the two last decades of the last century (Jadoon, Butt, and Hayat, 2016).

In the context of social sciences including culture, sociology, political science, and also economics, the term globalisation is treated as comprising the international classification, electronic media, and the international treaty World Trade Organisation (Cornwell and Drennan, 2004).

It is explored through researches that the globalisation directly influences the patterns of consumptions and the society. The consuming trend and style a society adapts mostly rely on the development of thoughts and their needs. The significance of technological revolution in guiding the consuming patterns is pertinent for consideration. Moreover, the online shopping system has impacted the traditional trends and patterns enormously (Jadoon, Butt, and Hayat, 2016).

As per Ruediger John (2005), globalization process does not ensure the one’s freedom and security. It also lacks the definition of nations-wise social values along with the enforcement of global law pertaining to address human psychology and behaviours. Moreover, instead of politically addressing the cultural developments, the emphasis of globalisation is more on the spread and sharing of technology and economical boom (John, 2005).

Divid Howes (1996) in his book used the term homogenization which refers to the unity in the global village. The terminology depicts the paradigm of cultural and social influences in the international markets are due to the intrusion of commodities and products in the form of imports based on the knowledge gained through globalisation. This paradigm also emphasises the need to understand and accept the rise in the cultural and social differences occurred due to the export of domestic goods and the import of goods mostly produced in the western world. One contemporary contextualisation of the consumption patterns of people in the global village is the motivation of consumers or the people to choose the goods as per their own liking and disliking instead of being a blind victim of globalisation. This is because the people of the underdeveloped countries are often influenced to purchase those products which are not only new and alienated but most of the time also serves as damaging the local culture rather replacing it with the imported culture (Howes, 1996).

There is a need to go deeply to understand that the consumers’ attitude is influenced by both internal and external factors in the form of domestic culture and the consequences of globalisation respectively. Several types of research have been continuously conducted to examine the consumers with the help of examining their lifestyle. A consumer’s lifestyle is the agent of the tendency of adapting the change in behaviour for consuming items and products of a single or multiple manufacturers. It is again the globalisation which enforced manufacturers all around the world to be indulged in an extensive competition in order to win the consumer’s satisfaction. This ultimately helped the consumers in terms of having competitive quality in products (Dunn, 2015).

Globalisation MBA Project
Globalisation MBA Project

An argument in the work of Elena Kell (2012) supports that the globalisation forms and leads to a consumption based society in which consumption has become indispensible and along with its ethical practices. Consumers are generally unaware of the supply chain and operations management involved in the availability of products imported from foreign countries. Hence the ethical aspect of consumption addresses the consumer’s responsibility to be updated of the steps involved in the processes (Kell, 2012).

McCoid (2010) differentiate the consumption in its three shapes. According to that categorisation, the consumption of goods will not remain sustainable if the resources are used more than what exactly required, and this is called overconsumption. This mechanism often leads to the lower quality of life and damages the environment. On the contrary, the under-consumption is the utilisation of resources much less than the required, hence causing poor quality to health the lifestyle. It is observed that the main cause of under-consumption in the age of globalisation is the inequality in the social distribution of resources. Both forms of consumption do not contribute to sustainability. The sustainable consuming patterns, however, do not cause the environmental damage and the human health. In order to develop the consumption pattern in a sustainable way, there is a need to accept the relationship of over and under consumption with the globalisation, because in a global village, the under-consumption of most groups causes the over consumption of few groups (McCoid, 2010).

On a critical side, the contemporary consumption patterns have negatively impacted the development of human wellbeing on the individual as well as on societal levels. This change happens in a way that it spread the social inequalities among groups and even countries through globalisation. The inequalities are spread due to the differences in the quality of products and services for all different social classes within a certain society or the region. The global consumption pattern is also promoting and supporting the flow of resources to a limited class of people and groups who have much more wealth to spend on even luxurious items instead of just the basic needs, hence the poor class of people in the world continues to suffer the lacking of even basic needs due to the lack of resources. Similarly, the globalisation has intruded the consumption of food based items which are most of the times either not synchronised with the eating habits of the people of a particular country or are much expensive than their local alternatives. The adaption of foreign goods and items also often creates environmental problems in the form of waste disposal and discharge (Khor, 1998).

The increase in the free trade between countries has also enhanced the availability and quantity of goods and services for the end users. This scenario was for sure cannot be imagined the effectiveness of various global trade pacts, agreements, and the role of unions worldwide. With the increase in the quality as well as a variety of products through globalisation, the consumption pattern among people has drastically changed. People pay due importance in conducting a preliminary survey, physical or online, regarding the particular product they are going to buy. Moreover, unlike before, the brand has been given comparatively less importance by the consumers (Scriven, 2014).

The technological advancement, globalisation and the integration of countries around the world have significantly changed the consumption pattern of people all over. The internet facility got the users of around fifty million in only five years; hence it is pertinent to accept that through internet lives of thousands and millions of people in all countries evolved positively. The comparative survey has become much easier through the internet for everyone regarding any product before its purchase. Everyone in the global village can be informed of the patterns of the lifestyle of any other person or group in other parts of the world (Kónya and Ohashi, 2004).

Globalisation Conclusion

This research essay has explored different theoretical perspectives of various authors to explore the aftermaths of globalisation on transforming the behavioural patterns of the people towards consumption of goods. It can now be concluded after a comparative analysis of various viewpoints on the topic, that the globalisation has certainly opened the door of opportunities for not only sharing of knowledge, technology, and goods, but also played and has been playing a significant role in designing and changing the behavioural patterns of consumption among consumers and end users all around the world in this global village. Some paradigms consider it as positive while the other as the negative role of globalisation because, in some perspectives, it has also led towards social and financial inequalities among societies and classes of people.

References

Cornwell, T.B. and Drennan, J., 2004. Cross-cultural consumer/consumption research: dealing with issues emerging from globalization and fragmentation. Journal of Macro marketing24(2), pp.108-121.

Dunn, K., 2015. Globalization and consumer: What marketer needs to know. The Neumann Business Review, pp.16-30.

Howes, D., 1996. Cross-cultural consumption: global markets, local realities. Taylor & Francis US.

Jadoon, A.K., Butt, A.R. and Hayat, M.A., 2016. Development of Measurement Models for Globalization, Consumption Patterns and Culture: A Case Study of Three Big Cities of Punjab, Pakistan. Pakistan Economic and Social Review54(2), p.327.

John, R., 2005. Globalized Culture, Consumption and Identity. Translated by Gunilla Zedigh. Baden,

Kell, E., 2012. Ethical consumer in a globalized world: challenges for the individual’s identity. A study on ethical consumers in Lund and Malmö.

Khor, M., 1998. Globalisation, Income Distribution, Consumption Patterns and Effects on Human and Sustainable Development (no. Hdocpa-1998-06). Human Development Report Office (HDRO), United Nations Development Programme (UNDP).

Kónya, I. and Ohashi, H., 2004. Globalization and consumption patterns among the OECD countries.

McCoid, C.H., 2010. Globalization and the Consumer Society. Global Security and International Political Economy–Volume II, p.49.

Scriven, J., 2014. The Impact of Globalization on the Consumer. The Nouman Business Review, pp.13-23.

Sobol, K., Cleveland, M. and Laroche, M., 2014. Globalization, Culture and Consumption Behavior: An Empirical Study of Dutch Consumers.

Relevant Blog Posts

Globalisation Business Dissertations

MBA Project Globalization

Did you find any useful knowledge relating to globalisation and diversified international patterns of consumption in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.

Cross-Border Mergers Business Strategy

Cross-Border Mergers – A Success or Not?

Title: Cross-Border Mergers – Mergers are business transactions that happen between two companies where one takes over entirely or part of the other business. Cross-border mergers are mergers that take part between companies from different countries or nationalities. Cross-border mergers can be classified as either inward or outward; the former occurs where a foreign company acquires a domestic company and the latter occurring when an international company is wholly or partly purchased. These cross-border mergers have been on the rise since the 1990s and are increasingly taking place in different industries. Typical industries that these cross-border mergers take place include the pharmaceutical, automotive as well as telecommunications sector.

Cross-border mergers are a strategy for companies to expand into markets that they think are profitable and are a vital key to the success of their products and services. But due to the international aspect of these mergers, various challenges face the companies involved for example the difference in economic, cultural and institutional aspects and these can be a major impediment to the success of these mergers.

An example of a failed cross-border merger is the merger between Daimler-Benz from Germany and Chrysler from the United States of America. This merger took place in 1998, and the result was the formation of Daimler-Chrysler Company. This merger was viewed as the union of two great automotive companies but sadly it was not a success (Rosenbloom, 2010). Looking into the reasons for the failure of this cross-border merger, several issues can be found to be the reason behind its failure. One of the key reasons behind the failure of the merger was the cultural difference between the two countries.

The German cultures were seen to be the most dominant in the company, and this led to the satisfaction of employees at Chrysler who were predominantly American to drop off. This cultural mismatch is seen to be the main reason behind the failure of this merger and nine years late Chrysler was sold off to Cerberus Capital Management after a string of losses and employee layoffs.

Another reason behind the failure of the cross-border merger between Daimler and Chrysler was the differences between the two companies’ operating styles. The organizational structure implemented at Daimler was a tiered organization that had a clear chain of command and respect for authority.  This structure was a direct contrast to the approach at Chrysler that implemented a team-oriented and open plan (Pervaiz, M., and F. Zafar, 2014).

The result was a lack of harmony as well as opposing work styles between the German and American managers at the company. It can be seen that since Daimler was the one that took over Chrysler, it tried running the American company’s operations just like it was doing in Germany (Appelbaum, Roberts, and Shapiro, 2013). If this issue was to be avoided, a focus on the different organizational culture should have been carried out so as to define the various management styles, the similarities as well as the differences and tried to come up with a common ground that could be implemented in the merger.

To summarize the key factors behind the failure of the merger between Daimler-Benz and Chrysler, it can be deduced that the following three issues were behind it all:

  • Corporate cultural differences and values
  • Lack of trust between employees
  • Different organizational structures leading to a lack of coordination between the employees.

According to Qiu (2010) the failure of the Daimler-Chrysler merger had far-reaching financial implications and was a disappointment to what would have been one of the most successful mergers of all time. If this merger had worked out, the company would have had a significant stronghold on the automotive market making it one of the largest automakers in the world and giving it super profits and access to a vast customer base. The competitive advantage that stood to be gained by this merger would be second to none, but this was never to be.

This benefit would have been achieved by the design and production of joint projects by the two companies instead of still competing in the market as separate entities, yet they were from one stable. The merger would have been handled better by focusing on the general issues facing the companies and not the cross-border problems that led to the discontent displayed by the two. Integration workshops would have also been held in a bid to ease the cultural integration between the two companies as well as orient the employees to the new corporation corporate strategy

The result of this failed merger was a lesson to other businesses that would be having the plan to take part in cross-border mergers.

Bibliography

Appelbaum, Steven H., Jessie Roberts, and Barabara T. Shapiro. “Cultural strategies in M&As: Investigating ten case studies.” Journal of Executive Education 8, no. 1 (2013): 3.

Rosenbloom, Arthur H., ed. Due diligence for global deal making: the definitive guide to cross-border mergers and acquisitions, joint ventures, financings, and strategic alliances. Vol. 8. John Wiley & Sons, 2010.

Qiu, Larry D. “Cross-border mergers and strategic alliances.” European Economic Review 54, no. 6 (2010): 818-831.

Pervaiz, M., and F. Zafar. “Strategic Management Approach to Deal with Mergers in the era of Globalization.” International Journal of Information, Business and Management 6, no. 3 (2014): 170.

Relevant Blog Posts

Management of Organisational Change

Does Merger and Acquisition Enhance Efficiency or Erode Company Wealth? A Study of the Tata Steel Acquisition of Corus

Did you find any useful knowledge relating to cross-border mergers in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.

Coca-Cola Principles of Management

Coca-Cola is a multinational company which has been in the market for a long period of time. For it to survive, the company has adopted proper planning and strategies to its market and customer base. The main theme has been to make Coca-Cola products a refreshing beverage to all people. This theme has been maintained because the company has more than three thousand beverage products that market and customer. t are consumed by its portfolio. In order for this drink to be available to every part of the globe, Coca-Cola has so many companies that help in product distribution (Jones and Comfort, 2018). To have such a range of the beverage products selling well globally require proper strategic plans and marketing strategies. This is because the product has to penetrate through to customers of different cultures, tastes and preferences. Moreover, a strategy which works in one country might not work in another country. For instance, there have been campaign logos like a ‘delightful winter or summer drink’ which have been growing on the media. This advert logo was indicative that Coca-Cola products can be consumed at all times, all year round.

Coca-Cola Strategy, Vision and Mission

The second theme concerns the strategy, vision and mission of this company which are always progressive to make Coca-Cola beverages the first drink of choice by the customers on all occasions any time. The vision, mission and strategy for this company combined at the moment focused on vision 2020. While in 1989 F. David had developed nine components of the mission namely: technology, products, customers, philosophy, location, self-concepts, survival, public image concerns, and employees concerns. Currently, these components have changed and reduced to five, namely: people, portfolio, planet, profits and productivity. Out of these, the company has placed more emphasis on the component of people.

In this case Coca-Cola provides a good working environment through inspiration, and by supporting customers through supporting sustainable community projects. There are links between the former and the current these because some of them have been merged to reduce them from nine to five, while maintaining the final aim. At that time (1989), the mission and vision of the Coca-Cola Company was to sustain the business, improve the public image and meet the concerns of its employees. Once the component of people is properly handled, then customer and employee loyalty increases and hence more sales and profits. Coca-Cola engages in corporate social responsibility, then customer and employee loyalty increases and hence more sales and profits. 

A priority task to provide self-interest as well as care to the people and environment (Smarandescu and Shimp, 2015). Thus, the company has been producing disposable bottles annually. Based on the strategy of making positive contributions to all stakeholders, Coca-Cola USA has partnered with the government to encourage recycling of wastes materials.

Coca-Cola Management Dissertation
Coca-Cola Management Dissertation

Coca-Cola Mission Statement

The major role of the mission statement for a large organization like Coca-Cola is to make the customers, employees and other stakeholders aware about details of what the company is all about as well as the goals of the company (Gertner and Rifkin, 2018). The three mission statements of Coca-Cola are: to refresh the world, inspire moments and happiness, and to create value and make difference. By inspiring moments and happiness, Coca-Cola offers to its customers the beverages of high quality which refreshes their world and creates inspiration via the identity of their brand. The company creates value to stakeholders by participating in sustainability practices which benefits all stakeholders.

An example is the sponsoring of community based activities that have a common good. However, there some contradiction with regards to this mission due to increased solid waste, until the company gets to a point where they can reduce a large portion of the generated wastes. To refresh the world, Coca-Cola has engaged in innovative practices to produce so many beverage brands for its customers globally. From the perspective of Coca-Cola Company, the three points of mission statement have made the company the leading beverage company for so many years.

In the 1980s, most companies were aligned to continued improvement so that a business could survive for a number of years. However, Coca-Cola aligns to the portfolio aspect vaguely, although these companies have been in the process of increasing quality of the products for the consumers through continued improvement.

Reflection

I have come to clearly understand the significance of strategy and planning in a business organization. Without plans that are geared towards the customers, a business is bound to fail. This is because the interest of the customers is the most important.

Considering a company like Pepsi, their vision statement has lid more emphasis on financial performance. However, by concentration on meeting customer expectations and creating a loyal brand, sales and profits follows suit. However, this company also has statements similar to those of Coca-Cola such as corporate social responsibility and sustainability practices.

Coca-Cola has gone a step further to involve its staff in supporting various actions, more so the charity organizations, such as the Wings and Wishes. This is because, in some instances, poor or lack of philanthropic image can damage the long term plans of an organization. This is takes especially when the customers fail to appreciate the efforts of the corporate organizations.

There are a number of advantages and disadvantages associated with teamwork. For instance it increases productivity because a task is distributed based on the teams’ individual abilities. This division of tasks in teams also avoids task duplication and saves time (Costa et al., 2014). It also increases motivation where every team member feels as part of the team. However, teamwork could be associated with some disadvantages too. For example, there might be unnecessary wastage of time, especially when making decisions. This is because each team member has their own opinions and this might take a long time before the final decision is arrived at.

In assignment, since I was not in a group, I found challenges in completing the assignment. While it was easy for me to make decisions on the materials to use for the assignment, I took a long time to compile the important materials and come up with the final output. However, I have learned to make rational decisions and to utilize time properly especially when tasked with a complex issue to solve. Moreover, since I was not in a group I have learned innovative methods when handling complex and challenging tasks so as to come up with a fine output based on the requirements.

References

Jones, P. and Comfort, D., 2018. The Coca-Cola Brand and Sustainability. Indonesian Journal of Applied Business and Economic Research, 1(1).

Smarandescu, L. and Shimp, T.A., 2015. Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), pp.715-726.

Gertner, D. and Rifkin, L., 2018. Coca‐Cola and the Fight against the Global Obesity Epidemic. Thunderbird International Business Review, 60(2), pp.161-173.

Costa, P.L., Passos, A.M. and Bakker, A.B., 2014. Team work engagement: A model of emergence. Journal of Occupational and Organizational Psychology, 87(2), pp.414-436.

Other Related Blog Posts

Can Mass Media Advertising Increase Consumer Perception To Better Brand Credibility? An Investigation into Coca-Cola’s UK Advertising Strategies

Investigation into International Human Resource Performance Management – Case Studies into Coca-Cola and Dow Chemical

The Effects of Marketing Campaigns on Product Sales – A Study of Coca-Cola

Business Management Essay Topics

Did you find any useful knowledge relating to Coca-Cola Principles of Management in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.

Business Management Essay Topics University

Business Management Essay Topics

Below you will find a great range of business management essay topics for you to purchase. These business management essay topics are here to help inspire you in creating your own Business essay or assignment. Our sample business management essay topics will prove helpful in formulating your own dissertation topic, objectives, literature review, methodology and analyses. Our sample Business essays are an ideal tool for any student struggling to start their own business management essay topics.

Business Management is an essential part of any organisation and there are many elements of Business Management. By browsing our collection of business management essay topics, you will get ideas for your Business essay through the following Business subjects: Global Business, Business Strategy, Corporate Social Responsibility, Change Management, Project Management, Organisational Behaviour, Leadership, Globalization, Strategic Management, Entrepreneurship, Technology and Innovation Management. We hope you find the business management essay topics you are looking for.

Click Here To View Business Management Essays

MBA Change Management Assignment: Snap-on Incorporated. For an organisation to remain competitive, flexible in changing market conditions and at the forefront of their particular market segment, change has become an essential part of the management process. Change does not necessarily have to form part of the day-to-day operations once a particular activity has been agreed. However, to prevent as little disruption to normal business practices as is completely necessary the resultant effect of the change must form part of the organisations longer term, three to five year, strategy. Snap-on Incorporated is a global leader and developer of automotive diagnostic solutions and, over the last several years, has been faced with stiffening competition and the threat of new entrants from diverse markets. Snap-on Incorporated has throughout this time been reorganizing its facilities in order to sustain these challenging times and prepare itself for long term growth. It is now time to review how the recent change activities have aligned Snap-on Incorporated to ensure long-term success. [2,000 words]

Management Theory: Conflict Is An Essential Part Of Management.  Conflict is a state of mind. It has to be perceived by the parties involved. If two or more parties are not aware of a conflict, then no conflict exists. This broad definition encompasses conflicts at different levels within an organisation. Conflicts are based upon differences in interest and values, when the interests of one party come up against the different interest of another. Parties may include shareholders, managers, departments, professionals and groups; while conflict issues can include dividends, control and wage levels. [2,300 words]

Management Theory: Analysis Into Approaches & Evolvement Of Management. There are a number of management theories that have emerged and evolved over the years. The importance of management theories didn’t materialise until the Industrial Revolution of the 18th and 19th centuries. The growth of large organisations with high concentrations of people and resources in one area created a need for co-ordination and organisation which highlighted the need for management [3,300 words]

High Quality Business Management Essay Topics For University Students

Management Theory: An Evaluation of Taylor and McGregor’s Management Theories. Organisational theories develop from different backgrounds, experiences, and way of life and through unique set of frameworks, which in retrospect offer new perspectives to old conceptions and theoretical frameworks. Organisation theory can be defined as the study of the structure, functioning and performance of organisations; and the behaviour of groups and individuals within them [4,000 words]

Change Management: Human Relations & Organisational Behaviour. Change is an organizational reality. External forces for change include the marketplace, government laws and regulations, technology, labour markets, and economic changes. Internal forces of change include organizational strategy, equipment, the workforce, and employee attitudes. Changes within an organization need a catalyst. Managers can serve as change agents by becoming the catalyst for change in their units and by managing the change process. People who act as catalysts and assume the responsibility for managing the change process are called change agents. Any manager can be a change agent. A no manager can also be a change agent. Internal managers who act as change agents may be more thoughtful and possibly more cautious. As change agents, managers initiate change because they are concerned with improving their organization’s effectiveness [1,700 words]

Keep Scrolling Down For More Business Management Essay Topics

Demand Chain Management. Demand chain management can be seen as a further development to the existing supply chain management theory. Demand chain is essentially a concept that focuses more on the market need than on the efficiency of supplying the product. This concept is becoming more relevant as manufacturers strive to be more competitive by adopting mass customization approach [3,000 words]

Analysis into Knowledge Management. There are major obstacles to the management of knowledge. The most important one is the people in the organisation. Knowledge is in people’s heads and therefore, without them there would be no flow of knowledge. People can be obstacles to knowledge management if they do not seek advice and learn from others; this could be because of psychological reasons such as pride or maybe because the environment is not the one that encourages a flow of the knowledge [2,000 words]

Vast Collection of Business Management Essay Topics

Management Theory: Managing Diversity within the Organization. Diversity within the workplace has certainly increased over the last decade, being a key issue among organizations of today. This paper will identify and discuss some of the important issues when managing diversity within the workplace. The paper will also document numerous key challenges that managers face regarding workplace diversity. Key strategies to overcome such challenges will be employed. Finally, some important opportunities and benefits that arise as a result of workplace diversity will be examined [2,000 words]

MSc Procurement Management: Managing Relationships & Multicultural Negotiations. The reform and open door policies initiated by the Chinese Government through its Ten Year Programme for Social and Economic Development in 1978 has led the country to unprecedented economic growth. The key strategy that was adopted by the Chinese in order to accelerate these reforms was to attract foreign investment frequently in the form of joint ventures. These joint ventures are often complex processes and should not be underestimated by foreign executives. Specific consideration must be given to the negotiation process at which time difficulties such as language, cultural differences and political barriers will develop [3,000 words]

Best Business Management Essay Topics For University Students

MBA Strategic Management: A Strategic Appraisal of Vodafone. The aim of this report is to appraise Vodafone’s current strategic direction and choices with a view to making relevant recommendations on options for future direction. Vodafone appears to be at crossroads strategically, it has reached what may be termed a mature stage as a company and investors are applying increasing pressure due to what they see as under performance by the company. Includes PEST, SWOT, BCG Matrix, Ansoff Matrix and KSF analysis [17,000 words]

We Have A Large Collection of Business Management Essay Topics

MBA Project Management: Analysis of the Success of the Channel Tunnel. The purpose of this report is to determine whether the Channel tunnel project was a success or a failure as a project management exercise. Based on the supporting documents and investigation into the project the following report will identify key aspects of project management, fundamental to any project succeeding, and if these have been applied. Necessary recommendations at the end of this report will support any findings. Initial reports would support the decision that this project was a failure due to the fact of it costing twice the original planned budget, the final product being delivered several years late, loss of life during the project life cycle and numerous well documented failures of rolling stock and significant lapses in security arrangements [2,000 words]

Business Management: Low Costs Airlines – What Impact Have They Had On Tourism? The report will look at how, and in what way, low cost airlines affect tourism. While air travel was once a luxury only the rich could afford, the entry of more airlines serving the busiest and most profitable routes has caused airfares to plummet. Some of the airlines that will be analysed are Buzz, Go, Ryan Air, and EasyJet. These are well known low cost airlines [1,600 words]

Business Management Essay Topics
Business Management Essay Topics

Analysis into Organisational Behaviour. Hackman’s model identifies a causal link between group effectiveness and factors related to the task, group composition, managerial support and processes of the group. The implication is that when these factors are favourable, the result will be a greater level of group effectiveness, determined by such outcomes as the acceptability of the output, meeting of team members’ needs and the continuity of the group. The model asserts that challenge, complexity and interdependence are requisite task characteristics for maximum group effectiveness for the sake of efficiency and succinctness, it will be assumed henceforth that this is the ultimate objective and justification for recommendations proposed [3,000 words]

Contemporary Management Theory: Analysis into Customer Relationship Management (CRM). The management of customer relationships has changed in the past decade. Previously, organisations had a very personalised relationship with customers that can be referred to as ‘one-to-one’ relationships. It was argued that companies were able to do this -at the time -due to their refined customer base, where they were able to customize products to suit individual needs and tastes. As a consequence, customers remained satisfied and loyal. In the mid 20th century, however, product availability increased substantially and so changed the way organisations have relationships with customers. Evidently, companies lost the uniqueness of this relationship and the ability to track customers’ ever changing needs and wants. Presently, however, organisations are very much looking to regain this one- to-one exchange, to establish loyalty in a very competitive market place. Subsequently, a new phenomenon of customer relationship management (CRM) has been introduced. This includes the management’s guidelines that are needed to develop the long-term relationship between organisations and customers, which they crave. The initiation of this management issue has sparked criticism however, where its application has been described as ‘just another buzzword’. Yet other theorists have contradicted this idea and denoted it as ‘the holy grail’ [8,000 words]

Where Can I Find Business Management Essay Topics?

Using relevant theories, discuss critically the validity of the contention that the motivation for staff to work well depends on more than a high salary and good working conditions. All people who work within an organisation need to maintain a level of motivation for a company to exist. Organisations are required to be financially viable, and the staff they employ are needed to ensure that this occurs – if these members of staff carry no motivation, then the company for which they work will incur major problems. What I intend to do, is to analyse proposed theories on this subject, in order to establish what it is that provides worker motivation, and which providing factors need to be considered [2,500 words]

Marketing Communications Strategy: Analysis Into Marketing Communications of Sainsbury’s. Sainsbury’s main objective is to increase sales to retain their number one spot in the supermarket industry within the UK. Sainsbury’s goal to achieve their objective is by delivering an improved quality shopping experience for its customers with high quality products for low prices. Sainsbury’s are trying to gain back the customers that they have lost in the past years. Today Sainsbury’s are competing against the major leaders of the supermarket industry. These include Tesco who happens to be the market leader in the UK, ASDA which Wal-Mart took over and also happens to be the market leader in the world, and Morrison’s which is also a well-established supermarket retailer [2,000 words]

Browse Our Business Management Essay Topics

International Management: Management Styles In India. This MBA essay discusses about the organisational culture of India and than compare its culture with cultures of UK and Japan. It will be done with the help of different models. Like human civilisation, where they have a set of values, beliefs, traditions and behaviours, which define the way the people live on day to day basis, every organisation have its own culture, which defines the ‘way the things are done here’. These cultures are mainly influenced by the society or country, these organisations are operating in. India is an emerging market in the global market, therefore most of the management researchers are trying to figure out the kind of management and leadership styles that are used in India and which can be useful for foreign corporations to be used in India. These researchers have found that the westernised management styles can not be used in India because of its history and family oriented business [2,500 words]

Global Advertising: Ford Fiesta Project. This project focuses on the Ford Motor Company and its take on advertising. The project aim is to analyse competitive advertising in the car manufacturing industry. In 2005 Ford came third in the world ranking of car makers behind General Motors and Toyota. Ford has exited for over 100 years and has managed to penetrate global markets on a large scale and is thus recognized worldwide as a leading brand. Nonetheless, Ford itself, aside from its sister brands, is not positioned in the premium market. In fact, the main advert that we have selected portrays Ford’s Fiesta Zetec Climate, which is priced from £8,995. Similarly, prices for Ford cars in the UK range from just over £7,000 for 3-door hatchbacks up to £20,000 for 7-seaters with vehicle (mainly vans) prices ranging from £10,000 to £23,000, which clearly positions Ford in the affordable prices market [2,300 words]

Top 50 Business Management Essay Topics

MBA Project: Market Analysis Of LG Consumer Durables & Dealer Development In India. Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the market [10,000 words]

MBA Project: Analysis Into The Major Segments In The Indian Retail Market. The retailing sector of India can be split into two major segments. They are the informal and the formal retailing sector. The informal retailing sector is comprised of small retailers. For this sector, it is very difficult to implement the tax laws. There is widespread tax evasion. It is also cumbersome to regulate the labour laws in this sector. As far as the formal retailing sector is concerned, it is comprised of large retailers. Stringent tax and labour laws are implemented in this sector. If the retail industry is divided on the basis of retail formats then it can be split into the modern format retailers and the traditional format retailers. The modern format retailers comprise of the supermarkets, Hypermarkets, Departmental Stores, Specialty Chains and company owned and operated retail stores. The traditional format retailers comprise of Kiranas, Kiosks, Street Markets and the multiple brand outlets. The retail industry can also be subdivided into the organized and the unorganized sector. The organized retail sector occupies about 3% of the aggregate retail industry in India [10,000 words]

Strategic Business Management Essay Topics

Project Management and Control & IT Project Management Methodologies. IT project has deliverables: a delivery date and a budget, and each stage of the project lifecycle carry its own risks. Since IT projects are often difficult to estimate and manage, the project should not be allowed to go from one phase into the next until a formal Risk Assessment has been performed, in order to achieve deliverables and expectations and to meet with user’s satisfaction. Risk assessment can take place at any stage and during any time of the project lifecycle, though the sooner the better. In this paper risk management and assessment in the early stages of IT projects will be discussed, along with methodologies on project management that will help ensure that a project start off with a reasonable chance of being successful. Emphasis will be on the TenStep methodology [3,500 words]

Entrepreneurs and Entrepreneurial Behaviour. There is a common understanding that entrepreneurs in general can be stereotyped, however all entrepreneurs are different, and subsequently the reasons for why they initially start their businesses is unique to each of these individuals. Due to this it does not exist any valid general agreement on what the definition of what an entrepreneur is. Likewise, there exists multiple differences within social entrepreneurs. What is clear, however, is that social entrepreneurs differ from other entrepreneurs in their mission of creating superior social value for their clients. In today’s society, the common consensus of improving the world through social responsibility and environmental accountability seem to attain growing importance. We are increasingly becoming more educated in terms of the augmented social needs in our integrated world, and therefore social entrepreneurship is attracting an increased amount of talent, money and attention from multiple sectors [5,000 words]

Keep Scrolling Down For More Business Management Essay Topics

Leadership: Donald Trump & Sir Richard Branson. The chosen leaders of our team are Donald Trump and Sir Richard Branson, each possessing extraordinary leadership skills, allowing them to soar high in their respective enterprises and succeed. They are among the most prolific brand builders in the world, irrepressible businessmen whose corporate empires are created in the image of their over sized personalities. Donald Trump and Richard Branson continue to extend the reach of their personal brands to remote corners of consumerism which is fueled in part by their showmanship. They are a study in contrast: Donald Trump, the boastful, button-downed, grim Yankee deal maker who has ridden the real estate boom and his personal myth making to phenomenal business success; Sir Richard, the toothy British adventurer who sprouts new businesses as quickly as the hairs of his bushy goatee [4,500 words]

Global Business Management Essay Topics

Methods for Managerial Decisions: Application of Inferential Statistical Tests in Quality Control. Technology is moving forward with contactless products. Contactless products allow the consumer to purchase without a human intervention while using electronic technology to make purchases or payments. The most valued part of this new technology is that the consumer is apt to use this type of ‘card’ more often, thereby increasing the credit card company’s revenues. “Issuers hope contactless technology will help them convert the mostly cash payments at such locations into card transactions. The magnetic strip will remain on the cards for now for larger purchases [2,000 words]

What is Six Sigma? Six Sigma has been sweeping the business world with remarkable results to the bottomline of many organizations since its adoption in the late Eighties, driving breakthrough improvements in product and service quality. Today Six Sigma as a business strategy has been proved to be successful in reducing costs of poor quality, improving cycle times of various processes, eliminating errors or defects from processes, enhancing customer satisfaction and so on. So what is Six Sigma? [2,500 words]

University Business Management Essay Topics

Porters 5 Forces – The BBC. Knowledge of the environment in which a firm operates is vital for it to work at full efficiency and achieve its goals. The BBC was the first national broadcasting organisation and was founded on 18 October 1922 as the British Broadcasting Company Ltd; it was subsequently granted a Royal Charter and was made a publicly funded corporation in 1927. The corporation produces programmes and information services, broadcasting globally on television, radio, and the Internet. The stated mission of the BBC is “to inform, educate and entertain” (as laid down by Parliament in the BBC Charter); its motto is “Nation Shall Speak Peace Unto Nation”. In this paper, I will analyze issues facing the BBC using Porter’s 5 forces [2,500 words]

Business Analysis – Lidl. Question 1: Use the model of input/output procedure and critically analyse the importance of managing resources and identify the techniques that have been applied to deliver Lidl’s outputs. Question 2: Discuss and provide the evidence of Lidl’ main operation performance objectives to remain competitive in retail industry? Question 3: Apply Slack, Chambers and Johnston’s adaptation or Parasuman’s SERVQUAL Model to discuss how quality gaps can be diagnosed; and evaluate how Lidl’s quality planning and control can be improved by understanding any gaps evident from your examination of customers/operation domains [2,000 words]

Undergraduate and Postgraduate Business Management Essay Topics

Critically evaluate a B2B organisation of your choice – Yahoo. In this report it is my aim to critically evaluate a B2B organisation in order to gain a sound knowledge of the business, the area it operates in and also to be able to make recommendations in how the organisation can improve. Typically B2B organisations tend to be out of the spotlight of customers, as it is there nature to operate business to business. Examples of these kinds of organisations include IBM, EMAP and obviously more well known Microsoft. They operate on a grand scale within the B2B sector and are obvious choices when discussing B2B organisations [2,500 words]

Business Operations: AAPL vs. DELL. Over the years many businesses and corporations has been changing PC’s to Mac because they found that Mac was much easier to use and user friendly and smooth in just about every way, and due to lack of services provided by the Dell customer care services, if they had a problem they would call it a nightmare because it would just take almost forever for them to get something done, unlike Apple services which is known to be excellent and fast. Apple Inc. and its wholly owned subsidiaries design, manufacture, and market personal computers, portable digital music players, and mobile communication devices, and sell various related software, services, peripherals, and networking solutions. Dell Inc, was founded in 1984 and is headquartered in Round Rock, Texas, together with its subsidiaries, engages in the design, development, manufacture, marketing, sale, and support of computer systems and services worldwide [2,500 words]

Keep Scrolling Down For More Business Management Essay Topics

MBA Global Business Context: Retail Banking Industry; Focusing on the Changes in the Market Industry and Cross Border Restructuring. For the past ten years a serious changes have been occurring in the banking industry. Significant transformations can be noticed in the financial sector market structure due to the mergers and acquisitions. Decrease in credit institutions operating in the Western Europe and noticeable increase in concentration and competition. Additionally the total value of assets increased in all examined countries. Western Europe market as a whole saw an increase of almost 100% in the asset value. The total number of operating banks declined to around 7000 institutions, a decline of 30% during the time period. The concentration ratio increased in majority of the countries with Estonia and Netherlands holding the biggest CR5 ratios. The number of micro and macro environmental factors contributed to the changes in the industry. The most influential and therefore important were political factors, including changes in regulations and policies regarding consolidation in the banking sector. Economic, Social and Technological factors were less effective with economic growth being the most influential force [2,800 words]

Global Business: With Reference to Business Fortunes, Compare and Contrast the Economies of India and China. In this assignment, I will be investigating India’s and China’s background and comparing their economies to develop an understanding of their position in the world economy and how it was achieved.  In addition, I will be looking at the differences in their economic growth as well as problems both countries may encounter as they try to become the world’s leading economies.  My assignment will be supported by books such as The Business Environment by Ian Worthington and Chris Britton as well as the internet. The key indicators which affect the economy are growth, population and gross domestic product [1,500 words]

MBA Business Management Essay Topics

Global Business: Russia’s Accession to the WTO Discuss Barriers and Opportunities of This Entrance. Russia’s entrance in the World Trade Organization is very actual issue today and this is very important for Russian business and economic environment. This issue is important also for the other countries which are members of the WTO, because World Trade Organization’s main objective is to develop and facilitate open international trading system and adjudicate trade disputes between or amongst member nations. As the Georgia is the member of the WTO it is very important for us, whether Russia will enter this organization or not. The main purpose of our project is to discuss positive and negative consequences for Russia that might result from entering the WTO, will they gain much by entering this organization or they will not. We will discuss why President Vladimir Putin made it a top priority to enter the World Trade Organization [3,000 words]

We Offer Example Business Management Essay Topics

Managing Culture using Hofstede’s 5 Cultural Dimensions & Trompenaar’s 7 Cultural Dimensions. Power Distance means the less powerful members of organizations accept and expect that power is distributed unequally. In high power distance countries, such as India, Mexico and South Korea, employees always accept and obey superior therefore the organization’ structure is centralized and tall. On the other hand, the structure of low power distance countries, for instance Finland, Ireland and Austria, is flat and decentralized. Universalism versus Particularism, universalism search for general rules and applies judgment to every circumstance. While, particularism look for finding exemption and judgments are influenced by relationships and environments [3,500 words]

MBA Project: Management People and Organisations Assignment Employment practices at A & B. In order to fully understand the marketing directors proposal, a situation analysis technique known as  SWOT” has been used to identify the salient points. Also, underpinning my theory is the HRM “Warwick Model”.  Influencing factors of Warwick Model: (a) More clearly illustrates the effect of external forces. For example; the political, technical, competitive and economic climates on internal decision-making. (b) Recognises the influence, internal culture, leadership and structure has on business strategy and the HRM context. (c) Acknowledges the effect that work systems, reward systems and employee relations have on the ability to deliver business strategy. (d) Supports the view that the workforce is a valued resource and key to the organisational development [3,000 words]

Supply Chain Management & Logistics Strategy. Identify and critically evaluate the major supply chain issues of conventional volume car manufacture and explain how these issues had been addressed by the Smart Concept and Logistics at MCC. The smart car is definitely one of the best innovations of the hundred years. It is usually the simplest businesses on this planet that generates profit while materializes ecological safeguarding visions. The smart car is definitely an ideally little auto that is made from synthetic whole body panels as well as a strengthened metal covering, which suggests less energy and heavy-industrial substances necessary in the process of producing them. The best characteristic in this auto is its superb fuel gas consumption. Quite simply, the smart car is petrol useful, which will not, just helps the car owner reduce your bills gasoline, but additionally minimizes the Carbon dioxide release from shedding the gasoline, for that reason tremendously contributes to the safeguarding of our environment [2,500 words]

Keep Scrolling Down For More Business Management Essay Topics

A Strategic Analysis of United Parcel Service (UPS). United Parcel Service (UPS) is one of the oldest and most successful courier companies in the world. It was founded in the year 1907 and started as a messenger company in the United States of America. Sine their humble beginnings UPS has grown from strength to strength to a $36 billion dollar corporation. UPS is a multinational company and is one of the world’s most recognized and admired brands around the globe. They are also one of the largest package delivery companies in the world and a major competitor of FedEx and DHL in supply chain management operations. Every day, they manage the flow of goods, funds, and information in more than 200 countries and territories worldwide [5,500 words]

International Trend Analysis – The Evolution of Green Cars. Change is a phenomenon that affects all aspects of life. In the business sector, change determines the directions taken by business venture. The survival of any business venture is largely dependent on how the sector responds to change. There are trends in a business environment that acts as indicators of the possible events in a sector. The current automobile industry is a product of trends in the world social economic front for the last century. The car has become an integral part of modern society and therefore subject to the changes in every society. Source of energy to the automobile engine has been subject to different market trends. The history of the car is characterized by shifts from the steam driven engine where coal was the major energy source to use of oil [4,000 words]

International Business Management Essay Topics

MBA Change Management Assignment – Leadership challenges to the communication silos in business organizations. Overcoming numerous barriers in organizational communication is one of the major challenges for managers in business organizations. In business literature, a silo is defined as an organizational entity that resembles as an information container working as a communication barrier to other organizational entities. The objectives of the current study are to investigate the communication silo and its cause and impact on Royal Greenland and to provide suggestions to overcome this barrier. The method of the research is qualitative where a cumulative method of data collection and analysis were followed. It has been found that Royal Greenland lack of a proper corporate culture, and the communication silo existed in every corner of the organization, where the senior managers were actively involved [6,000 words]

Analysis of Apple Inc. business Strategic Unit (iPad unit) Apple is an American-based multinational company that deals in the sale and design of personal computers, computer software plus a range of hand-held gadgets. Apple Inc. is best known for its hardware products branded as Macintosh. Started in 1976 by Steve Jobs, Apple has grown to become one of the current day’s iconic designers of consumer electronics. Although Apple deals in a wide range of products, the company treats every product line in a unique way.  Each product of Apple is treated as a standalone business unit. This report singles out the Ipad product of Apple Company and analyses this business unit in terms of its strategic competitive position, its external environment and the value addition proponent of its strategic position. This report is based on the UK market [3,000 words]

Case Study of the Strategy Adopted by Japan Airlines Corporation. By external and internal analysis as well as SWOT analysis, the report points out the strength and weakness of JAL, analyses the opportunities and threats of JAL, and puts forward the three key strategic issues confronted by JAL, i.e, financial crisis, lack of capital, overdue liabilities and the inability to maintain sustainable development; the decrease in attendance due to external factors such as economic crisis and security issues, etc; redundant organization structure, low efficiency in operation, high human resource cost, all of which lead to heavy burden on the JAL. By Ansoff Matrix analysis, the report puts forward the three strategic options faced by JAL: market penetration, market development and diversification. By comparative analysis, the report indicates the adoption of market penetration strategy would be the optimal choice for JAL and there are two issues to be resolved if JAL adopts market penetration strategy [3,000 words]

More Business Management Essay Topics Available

MBA Operations Management Essay. Operational Management is a subject which applies for every organization as well as for individuals, from accomplishment of organizational goals to run the day-to-day operational activities. In this report author will discuss an operational issue which face by a leading Sri Lankan financial institute. And currently they are experiencing some bottleneck effects along their lending process and it started to cause long delays which lead to unsatisfied customers, time waste as well as frustration among staff members. Through this report author will describe what the causes for process constraints are and propose a set of recommendations and processes with the use of operational management theories to overcome these issues [4,500 words]

Critically evaluate the extent to which the growth strategies of large MNCs in China are affected by local institutions. The paper examines the ways in which indigenous Chinese firms are competing with FDI influx in China and how MNCs operating in China are trying to come out victorious in face of such stiff competition. International Marketing is a subsystem of marketing that thrives on the interaction of nations since it involves business transactions across the borders and is therefore grossly transnational in nature. These transactions help turn geographical boundaries into frontiers and therefore influence the world markets immensely. Since most developed nations are slowly turning towards a more and more services sector centric economy, and the retail sector being one of the foremost of the industries dominating the services sector across the world, international business cannot afford to do away with the impact that the retail sector has made on the economy [2,500 words]

Total Quality Management (TQM). This paper examines critical factors of TQM Implementation in most popular electronics companies, Samsung and Apple. Various levels of researches have been made to evaluate the performance, predictions, workouts and requirements not only for company’s personal growth but also for customer’s satisfaction. This research paper covers Total Quality Management of two giant companies representing their quality control system against their software whether it’s mobile or relative product. Need of SQA is quite demanding today as it involves 100% end user’s satisfaction where there are most likely chances of deficiencies, bugs and problems in software area nowadays [4,000 words]

Leadership Challenges to the Communication Silos In Business Organizations. Overcoming numerous barriers in organizational communication is one of the major challenges for managers in business organizations. In business literature, a silo is defined as an organizational entity that resembles as an information container working as a communication barrier to other organizational entities. The objectives of the current study are to investigate the communication silo and its cause and impact on Royal Greenland and to provide suggestions to overcome this barrier. The method of the research is qualitative where a cumulative method of data collection and analysis were followed. It has been found that Royal Greenland lack of a proper corporate culture, and the communication silo existed in every corner of the organization, where the senior managers were actively involved [5,500 words]

Keep Scrolling Down For More Business Management Essay Topics

IKEA Business Strategy. IKEA is Swedish furniture emporium. Nowadays, IKEA has become the largest furniture and household goods emporium in the world, the range of products IKEA offers focuses on better design and function at a lesser price. It offers smart home furnishing solutions for all areas of a house. The brand caters to the likes and needs of different people; for those who prefer a romantic touch, to the minimalist and everyone in between. In order to give the people a better everyday life, IKEA asks the customer to work as a partner [5,000 words]

Analysis of the internal and external business environment of Vodafone. Vodafone Group is among one of the world’s largest mobile communications companies by revenue operating in over 30 countries across the globe providing a range of communications services including mobile voice, messaging, data, and fixed broadband. The company has its operations in the United Kingdom, Continental Europe, The United Stated (under the name Verizon), Asia Pacific, Africa and the Middle East through its subsidiaries, investments, joint ventures and associates. In this report, I aim to analyze the business and management of Vodafone UK with the help of a number of models and theories to understand the internal and external environment of the company. Porter’s Diamond Model, PESTEL Analysis, Value Chain Analysis, Global Environmental Analysis and Porter’s Five Forces Analysis [4,000 words]

High Quality Business Management Essay Topics

Business and Project Management. This individual report discusses in detail the association between business objectives, programs, computer systems projects and benefits realisation. The next section discusses how a business can be organised for taking advantage of project management methodology and a PPSO (Programme and Project Support Office) for achieving the business strategy. Next part focuses on the safety management system which is incomplete without the predictions of the risk management done by proper research. These both terms are often considered as independent but these are linked together. Further the associated project structures required for implementing a project management methodology such as PRINCE2 and a review of the stages, processes and components necessary as well as how quality is discusses in detail in the project [3,000 words]

Strategic Management In Government and Voluntary Organisations. Government and nonprofit organization encounter the problem of strategic management most of the time during their operations to curb the problem it is very crucial to have better understanding of it true sense and meaning. Strategic management is defined as successful achievement of organizational goals stem from development of competent edge in the industry by the allocation of resource available at disposal and a comprehensive analysis of internal and external industrial environment in order to carve the strategies and all this is found as blessing of strategic management by managers [4,500 words]

PDF Business Management Essay Topics

Oxfam Case Study. Oxfam is a name today internationally acclaimed for their humanitarian services. The non-governmental organisation today consist of seventeen Oxfam organisations all working together in ninety-four countries around the world. The key mandate of Oxfam is an organisation, which strives to get solution to the looming poverty experienced in some countries as well as find solution also for issues, which the organisation considers as injustices globally. The organisation has been successful since they work with communities and together form a strong lobby group, which then influence those in power to ensure the poor get a chance to improve their lives through their voices. The entire different organisation under Oxfam all work in unison globally, which allows the overall organisation to achieve its objectives better [3,000 words]

We have more Business Management Essay Topics available

Other Relevant Blog Posts

Business Management Strategies

MBA Dissertation PDF Examples University

Click Here To View Business Management Essays

If you enjoyed reading this post on Business Management Essay Topics, I would be very grateful if you could help spread this knowledge by emailing this post to a friend, or sharing it on Twitter or Facebook. Thank you.