Globalisation and Diversified International Patterns of Consumption
Title: With the evolution of human communication and transportation modes over decades and centuries, this world is squeezing smaller and smaller day by day in terms of interaction among people of different regions, ethnicity, races, and obviously different mind-sets. This changing characteristic of the world is perceived as the globalisation and the world is seemed to be a global village. The globalisation of this world has changed certain patterns of its villagers in terms of their thoughts, lifestyle, communication, buying and selling trends, and also their patterns of consuming the goods and commodities. The contemporary and recent researches on the cultural issues targeted the process of cultural change among migrants and minority people within the mainstream strata of a given culture; however, limited research is conducted on the behavioural transformation as a product of globalisation (Sobol, Cleveland, and Laroche, 2014).
This research essay is purposefully written to explore the underlying scenario related to this topic by including and referring to different literature and viewpoints of the scholars and experts. The theme of this essay will be to discuss and assess the aftermaths of globalisation on transforming the behavioural patterns of the people towards consumption of goods.
The term ‘globalisation’
not only encompasses the economic and trading practices, but also the human
agents or the practitioners whose behavioural
attributes can impact the globalisation
phenomenon itself. In this way, the globalisation curtails the influence of
cultural or societal differences related to paradigm development and also widens
its scope while including the economic and financial activities regarding
consumption of services and products. Another understanding of the world globalisation can be established by considering
it as the international transfer or exchange of public, money, commodities,
knowledge and the cultural norms, which resulted in the boosting the awareness
level of people in the two last decades of the last century (Jadoon, Butt, and Hayat, 2016).
In the context of social sciences including culture,
sociology, political science, and also economics, the term globalisation is treated as comprising the
international classification, electronic media, and the international treaty
World Trade Organisation (Cornwell and Drennan, 2004).
It is explored through researches
that the globalisation directly
influences the patterns of consumptions and the society. The consuming trend
and style a society adapts mostly rely on the development of thoughts and their
needs. The significance of technological revolution in guiding the consuming
patterns is pertinent for consideration. Moreover, the online shopping system
has impacted the traditional trends and patterns enormously (Jadoon, Butt, and Hayat, 2016).
As per Ruediger
John (2005), globalization process does not ensure the one’s freedom and
security. It also lacks the definition of nations-wise social values along with
the enforcement of global law pertaining to address human psychology and behaviours. Moreover, instead of politically
addressing the cultural developments, the emphasis of globalisation is more on the spread and sharing of technology and economical boom (John, 2005).
Divid Howes (1996) in his book used the term
homogenization which refers to the unity in the global village. The terminology
depicts the paradigm of cultural and social influences in the international
markets are due to the intrusion of commodities and products in the form of
imports based on the knowledge gained through globalisation.
This paradigm also emphasises the need to
understand and accept the rise in the cultural and social differences occurred
due to the export of domestic goods and the import of goods mostly produced in
the western world. One contemporary contextualisation
of the consumption patterns of people in
the global village is the motivation of consumers or the people to choose the
goods as per their own liking and disliking instead of being a blind victim of globalisation. This is because the people of
the underdeveloped countries are often
influenced to purchase those products which are not only new and alienated but
most of the time also serves as damaging the local culture rather replacing it
with the imported culture (Howes, 1996).
There is a need to go deeply to understand that the consumers’ attitude is influenced by both internal and external factors in the form of domestic culture and the consequences of globalisation respectively. Several types of research have been continuously conducted to examine the consumers with the help of examining their lifestyle. A consumer’s lifestyle is the agent of the tendency of adapting the change in behaviour for consuming items and products of a single or multiple manufacturers. It is again the globalisation which enforced manufacturers all around the world to be indulged in an extensive competition in order to win the consumer’s satisfaction. This ultimately helped the consumers in terms of having competitive quality in products (Dunn, 2015).
An argument in the work of Elena Kell (2012) supports
that the globalisation forms and leads to
a consumption based society in which consumption has become indispensible and along with its ethical
practices. Consumers are generally unaware of the supply chain and operations
management involved in the availability of products imported from foreign
countries. Hence the ethical aspect of consumption addresses the consumer’s
responsibility to be updated of the steps involved in the processes (Kell,
McCoid (2010) differentiate the consumption in its
three shapes. According to that categorisation, the consumption of goods will
not remain sustainable if the resources are used more than what exactly
required, and this is called overconsumption. This mechanism often leads to the
lower quality of life and damages the environment. On the contrary, the
under-consumption is the utilisation of
resources much less than the required, hence causing poor quality to health the
lifestyle. It is observed that the main cause of under-consumption in the age
of globalisation is the inequality in the
social distribution of resources. Both
forms of consumption do not contribute to
sustainability. The sustainable consuming patterns,
however, do not cause the environmental damage and the human health. In order
to develop the consumption pattern in a sustainable way, there is a need to
accept the relationship of over and under consumption with the globalisation, because in a global village, the
under-consumption of most groups causes
the over consumption of few groups (McCoid, 2010).
On a critical side, the contemporary consumption
patterns have negatively impacted the development of human wellbeing on the individual as well as on societal levels. This change happens in a way that it spread the social
inequalities among groups and even countries through globalisation. The inequalities are spread due to the differences
in the quality of products and services for all different social classes within
a certain society or the region. The global consumption pattern is also
promoting and supporting the flow of resources to a limited class of people and
groups who have much more wealth to spend on even luxurious items instead of
just the basic needs, hence the poor class of people in the world continues to
suffer the lacking of even basic needs due to the lack of resources. Similarly, the globalisation
has intruded the consumption of food based items which are most of the times
either not synchronised with the eating
habits of the people of a particular country or are much expensive than their
local alternatives. The adaption of
foreign goods and items also often creates environmental problems in the form
of waste disposal and discharge (Khor, 1998).
The increase in the free trade between countries has
also enhanced the availability and quantity of goods and services for the end
users. This scenario was for sure cannot be imagined the effectiveness of
various global trade pacts, agreements, and the role of unions worldwide. With
the increase in the quality as well as a variety
of products through globalisation, the
consumption pattern among people has drastically changed. People pay due
importance in conducting a preliminary survey, physical or online, regarding
the particular product they are going to buy. Moreover, unlike before, the brand has been given comparatively less
importance by the consumers (Scriven, 2014).
The technological advancement, globalisation and the integration of countries around the world
have significantly changed the consumption pattern of people all over. The
internet facility got the users of around fifty million in only five years;
hence it is pertinent to accept that through internet lives of thousands and
millions of people in all countries evolved positively. The comparative survey
has become much easier through the internet
for everyone regarding any product before its purchase. Everyone in the global
village can be informed of the patterns of the lifestyle
of any other person or group in other parts of the world (Kónya and Ohashi, 2004).
This research essay has explored different theoretical
perspectives of various authors to explore the aftermaths of globalisation on transforming the behavioural patterns of the people towards
consumption of goods. It can now be concluded after a comparative analysis of
various viewpoints on the topic, that the globalisation has certainly opened
the door of opportunities for not only sharing of knowledge, technology, and goods, but also played and has
been playing a significant role in designing and changing the behavioural
patterns of consumption among consumers and end users all around the world in
this global village. Some paradigms consider it as positive while the other as
the negative role of globalisation because,
in some perspectives, it has also led towards social and financial inequalities
among societies and classes of people.
T.B. and Drennan, J., 2004.
Cross-cultural consumer/consumption research: dealing with issues emerging from
globalization and fragmentation. Journal
of Macro marketing, 24(2),
K., 2015. Globalization and consumer: What marketer needs to know. The Neumann Business Review,
D., 1996. Cross-cultural
consumption: global markets, local realities. Taylor & Francis US.
A.K., Butt, A.R. and Hayat, M.A., 2016. Development of Measurement Models for
Globalization, Consumption Patterns and Culture: A Case Study of Three Big
Cities of Punjab, Pakistan. Pakistan
Economic and Social Review, 54(2),
John, R., 2005. Globalized Culture, Consumption and Identity. Translated by Gunilla Zedigh. Baden,
E., 2012. Ethical consumer in a globalized world: challenges for the
individual’s identity. A study on ethical consumers in Lund and Malmö.
Khor, M., 1998. Globalisation, Income Distribution,
Consumption Patterns and Effects on Human and Sustainable Development (no. Hdocpa-1998-06). Human
Development Report Office (HDRO), United Nations Development Programme (UNDP).
Kónya, I. and Ohashi, H., 2004.
Globalization and consumption patterns among the OECD countries.
McCoid, C.H., 2010. Globalization and
the Consumer Society. Global
Security and International Political Economy–Volume II, p.49.
Scriven, J., 2014. The Impact of
Globalization on the Consumer. The
Nouman Business Review, pp.13-23.
Sobol, K., Cleveland, M. and Laroche, M., 2014. Globalization, Culture and Consumption Behavior: An Empirical Study of Dutch Consumers.
Did you find any useful knowledge relating to globalisation and diversified international patterns of consumption in this post? What are the key facts that grabbed your attention? Let us know in the comments. Thank you.
Title: Cross-Border Mergers – Mergers are business transactions that happen between two companies where one takes over entirely or part of the other business. Cross-border mergers are mergers that take part between companies from different countries or nationalities. Cross-border mergers can be classified as either inward or outward; the former occurs where a foreign company acquires a domestic company and the latter occurring when an international company is wholly or partly purchased. These cross-border mergers have been on the rise since the 1990s and are increasingly taking place in different industries. Typical industries that these cross-border mergers take place include the pharmaceutical, automotive as well as telecommunications sector.
mergers are a strategy for companies to expand into markets that they think are
profitable and are a vital key to the success of their products and services.
But due to the international aspect of these mergers, various challenges face
the companies involved for example the difference in economic, cultural and
institutional aspects and these can be a major impediment to the success of
An example of a failed cross-border merger is the merger between Daimler-Benz from Germany and Chrysler from the United States of America. This merger took place in 1998, and the result was the formation of Daimler-Chrysler Company. This merger was viewed as the union of two great automotive companies but sadly it was not a success (Rosenbloom, 2010). Looking into the reasons for the failure of this cross-border merger, several issues can be found to be the reason behind its failure. One of the key reasons behind the failure of the merger was the cultural difference between the two countries.
The German cultures were seen to be the most dominant in the company, and this led to the satisfaction of employees at Chrysler who were predominantly American to drop off. This cultural mismatch is seen to be the main reason behind the failure of this merger and nine years late Chrysler was sold off to Cerberus Capital Management after a string of losses and employee layoffs.
Another reason behind the failure of the cross-border merger between Daimler and Chrysler was the differences between the two companies’ operating styles. The organizational structure implemented at Daimler was a tiered organization that had a clear chain of command and respect for authority. This structure was a direct contrast to the approach at Chrysler that implemented a team-oriented and open plan (Pervaiz, M., and F. Zafar, 2014).
The result was a lack of harmony as well as opposing work styles between the German and American managers at the company. It can be seen that since Daimler was the one that took over Chrysler, it tried running the American company’s operations just like it was doing in Germany (Appelbaum, Roberts, and Shapiro, 2013). If this issue was to be avoided, a focus on the different organizational culture should have been carried out so as to define the various management styles, the similarities as well as the differences and tried to come up with a common ground that could be implemented in the merger.
To summarize the
key factors behind the failure of the merger between Daimler-Benz and Chrysler,
it can be deduced that the following three issues were behind it all:
cultural differences and values
of trust between employees
organizational structures leading to a lack of coordination between the employees.
According to Qiu (2010) the failure of the Daimler-Chrysler merger had far-reaching financial implications and was a disappointment to what would have been one of the most successful mergers of all time. If this merger had worked out, the company would have had a significant stronghold on the automotive market making it one of the largest automakers in the world and giving it super profits and access to a vast customer base. The competitive advantage that stood to be gained by this merger would be second to none, but this was never to be.
This benefit would have been achieved by the design and production of joint projects by the two companies instead of still competing in the market as separate entities, yet they were from one stable. The merger would have been handled better by focusing on the general issues facing the companies and not the cross-border problems that led to the discontent displayed by the two. Integration workshops would have also been held in a bid to ease the cultural integration between the two companies as well as orient the employees to the new corporation corporate strategy
The result of
this failed merger was a lesson to other businesses that would be having the
plan to take part in cross-border mergers.
Appelbaum, Steven H., Jessie Roberts, and
Barabara T. Shapiro. “Cultural strategies in M&As: Investigating ten
case studies.” Journal of
Executive Education 8, no. 1
Rosenbloom, Arthur H., ed. Due diligence for global deal
making: the definitive guide to cross-border mergers and acquisitions, joint
ventures, financings, and strategic alliances. Vol. 8. John Wiley &
Qiu, Larry D. “Cross-border mergers and
strategic alliances.” European
Economic Review 54, no. 6
Pervaiz, M., and F. Zafar. “Strategic
Management Approach to Deal with Mergers in the era of Globalization.” International Journal of
Information, Business and Management 6,
no. 3 (2014): 170.
Coca-Cola is a multinational company which has been in the market for a long period of time. For it to survive, the company has adopted proper planning and strategies to its market and customer base. The main theme has been to make Coca-Cola products a refreshing beverage to all people. This theme has been maintained because the company has more than three thousand beverage products that market and customer. t are consumed by its portfolio. In order for this drink to be available to every part of the globe, Coca-Cola has so many companies that help in product distribution (Jones and Comfort, 2018). To have such a range of the beverage products selling well globally require proper strategic plans and marketing strategies. This is because the product has to penetrate through to customers of different cultures, tastes and preferences. Moreover, a strategy which works in one country might not work in another country. For instance, there have been campaign logos like a ‘delightful winter or summer drink’ which have been growing on the media. This advert logo was indicative that Coca-Cola products can be consumed at all times, all year round.
Coca-Cola Strategy, Vision and Mission
The second theme concerns the strategy, vision and mission of this company which are always progressive to make Coca-Cola beverages the first drink of choice by the customers on all occasions any time. The vision, mission and strategy for this company combined at the moment focused on vision 2020. While in 1989 F. David had developed nine components of the mission namely: technology, products, customers, philosophy, location, self-concepts, survival, public image concerns, and employees concerns. Currently, these components have changed and reduced to five, namely: people, portfolio, planet, profits and productivity. Out of these, the company has placed more emphasis on the component of people.
In this case Coca-Cola provides a good working environment through inspiration, and by supporting customers through supporting sustainable community projects. There are links between the former and the current these because some of them have been merged to reduce them from nine to five, while maintaining the final aim. At that time (1989), the mission and vision of the Coca-Cola Company was to sustain the business, improve the public image and meet the concerns of its employees. Once the component of people is properly handled, then customer and employee loyalty increases and hence more sales and profits. Coca-Cola engages in corporate social responsibility, then customer and employee loyalty increases and hence more sales and profits.
A priority task to provide self-interest as well as care to the people and environment (Smarandescu and Shimp, 2015). Thus, the company has been producing disposable bottles annually. Based on the strategy of making positive contributions to all stakeholders, Coca-Cola USA has partnered with the government to encourage recycling of wastes materials.
Coca-Cola Mission Statement
The major role of the mission statement for a large organization like Coca-Cola is to make the customers, employees and other stakeholders aware about details of what the company is all about as well as the goals of the company (Gertner and Rifkin, 2018). The three mission statements of Coca-Cola are: to refresh the world, inspire moments and happiness, and to create value and make difference. By inspiring moments and happiness, Coca-Cola offers to its customers the beverages of high quality which refreshes their world and creates inspiration via the identity of their brand. The company creates value to stakeholders by participating in sustainability practices which benefits all stakeholders.
An example is the sponsoring of community based activities that have a common good. However, there some contradiction with regards to this mission due to increased solid waste, until the company gets to a point where they can reduce a large portion of the generated wastes. To refresh the world, Coca-Cola has engaged in innovative practices to produce so many beverage brands for its customers globally. From the perspective of Coca-Cola Company, the three points of mission statement have made the company the leading beverage company for so many years.
In the 1980s, most companies were aligned to continued improvement so that a business could survive for a number of years. However, Coca-Cola aligns to the portfolio aspect vaguely, although these companies have been in the process of increasing quality of the products for the consumers through continued improvement.
have come to clearly understand the significance of strategy and planning in a
business organization. Without plans that are geared towards the customers, a
business is bound to fail. This is because the interest of the customers is the
Considering a company like Pepsi, their vision statement has lid more emphasis on financial performance. However, by concentration on meeting customer expectations and creating a loyal brand, sales and profits follows suit. However, this company also has statements similar to those of Coca-Cola such as corporate social responsibility and sustainability practices.
Coca-Cola has gone a step further to involve its staff in supporting various actions, more so the charity organizations, such as the Wings and Wishes. This is because, in some instances, poor or lack of philanthropic image can damage the long term plans of an organization. This is takes especially when the customers fail to appreciate the efforts of the corporate organizations.
There are a number of advantages and disadvantages associated with teamwork. For instance it increases productivity because a task is distributed based on the teams’ individual abilities. This division of tasks in teams also avoids task duplication and saves time (Costa et al., 2014). It also increases motivation where every team member feels as part of the team. However, teamwork could be associated with some disadvantages too. For example, there might be unnecessary wastage of time, especially when making decisions. This is because each team member has their own opinions and this might take a long time before the final decision is arrived at.
In assignment, since I was not in a group, I found challenges in completing the assignment. While it was easy for me to make decisions on the materials to use for the assignment, I took a long time to compile the important materials and come up with the final output. However, I have learned to make rational decisions and to utilize time properly especially when tasked with a complex issue to solve. Moreover, since I was not in a group I have learned innovative methods when handling complex and challenging tasks so as to come up with a fine output based on the requirements.
Jones, P. and Comfort, D., 2018. The Coca-Cola Brand and Sustainability. Indonesian Journal of Applied Business and Economic Research, 1(1).
Smarandescu, L. and Shimp, T.A.,
2015. Drink coca-cola, eat popcorn, and choose powerade: testing the limits of
subliminal persuasion. Marketing Letters, 26(4), pp.715-726.
D. and Rifkin, L., 2018. Coca‐Cola and the Fight against the
Global Obesity Epidemic. Thunderbird International Business Review, 60(2),
Costa, P.L., Passos, A.M. and Bakker, A.B., 2014. Team work engagement: A model of emergence. Journal of Occupational and Organizational Psychology, 87(2), pp.414-436.
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Global Advertising: Ford Fiesta Project. This project focuses on the Ford Motor Company and its take on advertising. The project aim is to analyse competitive advertising in the car manufacturing industry. In 2005 Ford came third in the world ranking of car makers behind General Motors and Toyota. Ford has exited for over 100 years and has managed to penetrate global markets on a large scale and is thus recognized worldwide as a leading brand. Nonetheless, Ford itself, aside from its sister brands, is not positioned in the premium market. In fact, the main advert that we have selected portrays Ford’s Fiesta Zetec Climate, which is priced from £8,995. Similarly, prices for Ford cars in the UK range from just over £7,000 for 3-door hatchbacks up to £20,000 for 7-seaters with vehicle (mainly vans) prices ranging from £10,000 to £23,000, which clearly positions Ford in the affordable prices market [2,300 words]
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MBA Project: Market Analysis Of LG Consumer Durables & Dealer Development In India. Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the market [10,000 words]
MBA Project: Analysis Into The Major Segments In The Indian Retail Market. The retailing sector of India can be split into two major segments. They are the informal and the formal retailing sector. The informal retailing sector is comprised of small retailers. For this sector, it is very difficult to implement the tax laws. There is widespread tax evasion. It is also cumbersome to regulate the labour laws in this sector. As far as the formal retailing sector is concerned, it is comprised of large retailers. Stringent tax and labour laws are implemented in this sector. If the retail industry is divided on the basis of retail formats then it can be split into the modern format retailers and the traditional format retailers. The modern format retailers comprise of the supermarkets, Hypermarkets, Departmental Stores, Specialty Chains and company owned and operated retail stores. The traditional format retailers comprise of Kiranas, Kiosks, Street Markets and the multiple brand outlets. The retail industry can also be subdivided into the organized and the unorganized sector. The organized retail sector occupies about 3% of the aggregate retail industry in India [10,000 words]
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Project Management and Control & IT Project Management Methodologies. IT project has deliverables: a delivery date and a budget, and each stage of the project lifecycle carry its own risks. Since IT projects are often difficult to estimate and manage, the project should not be allowed to go from one phase into the next until a formal Risk Assessment has been performed, in order to achieve deliverables and expectations and to meet with user’s satisfaction. Risk assessment can take place at any stage and during any time of the project lifecycle, though the sooner the better. In this paper risk management and assessment in the early stages of IT projects will be discussed, along with methodologies on project management that will help ensure that a project start off with a reasonable chance of being successful. Emphasis will be on the TenStep methodology [3,500 words]
Entrepreneurs and Entrepreneurial Behaviour. There is a common understanding that entrepreneurs in general can be stereotyped, however all entrepreneurs are different, and subsequently the reasons for why they initially start their businesses is unique to each of these individuals. Due to this it does not exist any valid general agreement on what the definition of what an entrepreneur is. Likewise, there exists multiple differences within social entrepreneurs. What is clear, however, is that social entrepreneurs differ from other entrepreneurs in their mission of creating superior social value for their clients. In today’s society, the common consensus of improving the world through social responsibility and environmental accountability seem to attain growing importance. We are increasingly becoming more educated in terms of the augmented social needs in our integrated world, and therefore social entrepreneurship is attracting an increased amount of talent, money and attention from multiple sectors [5,000 words]
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Leadership: Donald Trump & Sir Richard Branson. The chosen leaders of our team are Donald Trump and Sir Richard Branson, each possessing extraordinary leadership skills, allowing them to soar high in their respective enterprises and succeed. They are among the most prolific brand builders in the world, irrepressible businessmen whose corporate empires are created in the image of their over sized personalities. Donald Trump and Richard Branson continue to extend the reach of their personal brands to remote corners of consumerism which is fueled in part by their showmanship. They are a study in contrast: Donald Trump, the boastful, button-downed, grim Yankee deal maker who has ridden the real estate boom and his personal myth making to phenomenal business success; Sir Richard, the toothy British adventurer who sprouts new businesses as quickly as the hairs of his bushy goatee [4,500 words]
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Methods for Managerial Decisions: Application of Inferential Statistical Tests in Quality Control. Technology is moving forward with contactless products. Contactless products allow the consumer to purchase without a human intervention while using electronic technology to make purchases or payments. The most valued part of this new technology is that the consumer is apt to use this type of ‘card’ more often, thereby increasing the credit card company’s revenues. “Issuers hope contactless technology will help them convert the mostly cash payments at such locations into card transactions. The magnetic strip will remain on the cards for now for larger purchases [2,000 words]
What is Six Sigma? Six Sigma has been sweeping the business world with remarkable results to the bottomline of many organizations since its adoption in the late Eighties, driving breakthrough improvements in product and service quality. Today Six Sigma as a business strategy has been proved to be successful in reducing costs of poor quality, improving cycle times of various processes, eliminating errors or defects from processes, enhancing customer satisfaction and so on. So what is Six Sigma? [2,500 words]
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Porters 5 Forces – The BBC. Knowledge of the environment in which a firm operates is vital for it to work at full efficiency and achieve its goals. The BBC was the first national broadcasting organisation and was founded on 18 October 1922 as the British Broadcasting Company Ltd; it was subsequently granted a Royal Charter and was made a publicly funded corporation in 1927. The corporation produces programmes and information services, broadcasting globally on television, radio, and the Internet. The stated mission of the BBC is “to inform, educate and entertain” (as laid down by Parliament in the BBC Charter); its motto is “Nation Shall Speak Peace Unto Nation”. In this paper, I will analyze issues facing the BBC using Porter’s 5 forces [2,500 words]
Business Analysis – Lidl. Question 1: Use the model of input/output procedure and critically analyse the importance of managing resources and identify the techniques that have been applied to deliver Lidl’s outputs. Question 2: Discuss and provide the evidence of Lidl’ main operation performance objectives to remain competitive in retail industry? Question 3: Apply Slack, Chambers and Johnston’s adaptation or Parasuman’s SERVQUAL Model to discuss how quality gaps can be diagnosed; and evaluate how Lidl’s quality planning and control can be improved by understanding any gaps evident from your examination of customers/operation domains [2,000 words]
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Critically evaluate a B2B organisation of your choice – Yahoo. In this report it is my aim to critically evaluate a B2B organisation in order to gain a sound knowledge of the business, the area it operates in and also to be able to make recommendations in how the organisation can improve. Typically B2B organisations tend to be out of the spotlight of customers, as it is there nature to operate business to business. Examples of these kinds of organisations include IBM, EMAP and obviously more well known Microsoft. They operate on a grand scale within the B2B sector and are obvious choices when discussing B2B organisations [2,500 words]
Business Operations: AAPL vs. DELL. Over the years many businesses and corporations has been changing PC’s to Mac because they found that Mac was much easier to use and user friendly and smooth in just about every way, and due to lack of services provided by the Dell customer care services, if they had a problem they would call it a nightmare because it would just take almost forever for them to get something done, unlike Apple services which is known to be excellent and fast. Apple Inc. and its wholly owned subsidiaries design, manufacture, and market personal computers, portable digital music players, and mobile communication devices, and sell various related software, services, peripherals, and networking solutions. Dell Inc, was founded in 1984 and is headquartered in Round Rock, Texas, together with its subsidiaries, engages in the design, development, manufacture, marketing, sale, and support of computer systems and services worldwide [2,500 words]
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MBA Global Business Context: Retail Banking Industry; Focusing on the Changes in the Market Industry and Cross Border Restructuring. For the past ten years a serious changes have been occurring in the banking industry. Significant transformations can be noticed in the financial sector market structure due to the mergers and acquisitions. Decrease in credit institutions operating in the Western Europe and noticeable increase in concentration and competition. Additionally the total value of assets increased in all examined countries. Western Europe market as a whole saw an increase of almost 100% in the asset value. The total number of operating banks declined to around 7000 institutions, a decline of 30% during the time period. The concentration ratio increased in majority of the countries with Estonia and Netherlands holding the biggest CR5 ratios. The number of micro and macro environmental factors contributed to the changes in the industry. The most influential and therefore important were political factors, including changes in regulations and policies regarding consolidation in the banking sector. Economic, Social and Technological factors were less effective with economic growth being the most influential force [2,800 words]
Global Business: With Reference to Business Fortunes, Compare and Contrast the Economies of India and China. In this assignment, I will be investigating India’s and China’s background and comparing their economies to develop an understanding of their position in the world economy and how it was achieved. In addition, I will be looking at the differences in their economic growth as well as problems both countries may encounter as they try to become the world’s leading economies. My assignment will be supported by books such as The Business Environment by Ian Worthington and Chris Britton as well as the internet. The key indicators which affect the economy are growth, population and gross domestic product [1,500 words]
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Global Business: Russia’s Accession to the WTO Discuss Barriers and Opportunities of This Entrance. Russia’s entrance in the World Trade Organization is very actual issue today and this is very important for Russian business and economic environment. This issue is important also for the other countries which are members of the WTO, because World Trade Organization’s main objective is to develop and facilitate open international trading system and adjudicate trade disputes between or amongst member nations. As the Georgia is the member of the WTO it is very important for us, whether Russia will enter this organization or not. The main purpose of our project is to discuss positive and negative consequences for Russia that might result from entering the WTO, will they gain much by entering this organization or they will not. We will discuss why President Vladimir Putin made it a top priority to enter the World Trade Organization [3,000 words]
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Managing Culture using Hofstede’s 5 Cultural Dimensions & Trompenaar’s 7 Cultural Dimensions. Power Distance means the less powerful members of organizations accept and expect that power is distributed unequally. In high power distance countries, such as India, Mexico and South Korea, employees always accept and obey superior therefore the organization’ structure is centralized and tall. On the other hand, the structure of low power distance countries, for instance Finland, Ireland and Austria, is flat and decentralized. Universalism versus Particularism, universalism search for general rules and applies judgment to every circumstance. While, particularism look for finding exemption and judgments are influenced by relationships and environments [3,500 words]
MBA Project: Management People and Organisations Assignment Employment practices at A & B. In order to fully understand the marketing directors proposal, a situation analysis technique known as SWOT” has been used to identify the salient points. Also, underpinning my theory is the HRM “Warwick Model”. Influencing factors of Warwick Model: (a) More clearly illustrates the effect of external forces. For example; the political, technical, competitive and economic climates on internal decision-making. (b) Recognises the influence, internal culture, leadership and structure has on business strategy and the HRM context. (c) Acknowledges the effect that work systems, reward systems and employee relations have on the ability to deliver business strategy. (d) Supports the view that the workforce is a valued resource and key to the organisational development [3,000 words]
Supply Chain Management & Logistics Strategy. Identify and critically evaluate the major supply chain issues of conventional volume car manufacture and explain how these issues had been addressed by the Smart Concept and Logistics at MCC. The smart car is definitely one of the best innovations of the hundred years. It is usually the simplest businesses on this planet that generates profit while materializes ecological safeguarding visions. The smart car is definitely an ideally little auto that is made from synthetic whole body panels as well as a strengthened metal covering, which suggests less energy and heavy-industrial substances necessary in the process of producing them. The best characteristic in this auto is its superb fuel gas consumption. Quite simply, the smart car is petrol useful, which will not, just helps the car owner reduce your bills gasoline, but additionally minimizes the Carbon dioxide release from shedding the gasoline, for that reason tremendously contributes to the safeguarding of our environment [2,500 words]
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A Strategic Analysis of United Parcel Service (UPS). United Parcel Service (UPS) is one of the oldest and most successful courier companies in the world. It was founded in the year 1907 and started as a messenger company in the United States of America. Sine their humble beginnings UPS has grown from strength to strength to a $36 billion dollar corporation. UPS is a multinational company and is one of the world’s most recognized and admired brands around the globe. They are also one of the largest package delivery companies in the world and a major competitor of FedEx and DHL in supply chain management operations. Every day, they manage the flow of goods, funds, and information in more than 200 countries and territories worldwide [5,500 words]
International Trend Analysis – The Evolution of Green Cars. Change is a phenomenon that affects all aspects of life. In the business sector, change determines the directions taken by business venture. The survival of any business venture is largely dependent on how the sector responds to change. There are trends in a business environment that acts as indicators of the possible events in a sector. The current automobile industry is a product of trends in the world social economic front for the last century. The car has become an integral part of modern society and therefore subject to the changes in every society. Source of energy to the automobile engine has been subject to different market trends. The history of the car is characterized by shifts from the steam driven engine where coal was the major energy source to use of oil [4,000 words]
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MBA Change Management Assignment – Leadership challenges to the communication silos in business organizations. Overcoming numerous barriers in organizational communication is one of the major challenges for managers in business organizations. In business literature, a silo is defined as an organizational entity that resembles as an information container working as a communication barrier to other organizational entities. The objectives of the current study are to investigate the communication silo and its cause and impact on Royal Greenland and to provide suggestions to overcome this barrier. The method of the research is qualitative where a cumulative method of data collection and analysis were followed. It has been found that Royal Greenland lack of a proper corporate culture, and the communication silo existed in every corner of the organization, where the senior managers were actively involved [6,000 words]
Analysis of Apple Inc. business Strategic Unit (iPad unit) Apple is an American-based multinational company that deals in the sale and design of personal computers, computer software plus a range of hand-held gadgets. Apple Inc. is best known for its hardware products branded as Macintosh. Started in 1976 by Steve Jobs, Apple has grown to become one of the current day’s iconic designers of consumer electronics. Although Apple deals in a wide range of products, the company treats every product line in a unique way. Each product of Apple is treated as a standalone business unit. This report singles out the Ipad product of Apple Company and analyses this business unit in terms of its strategic competitive position, its external environment and the value addition proponent of its strategic position. This report is based on the UK market [3,000 words]
Case Study of the Strategy Adopted by Japan Airlines Corporation. By external and internal analysis as well as SWOT analysis, the report points out the strength and weakness of JAL, analyses the opportunities and threats of JAL, and puts forward the three key strategic issues confronted by JAL, i.e, financial crisis, lack of capital, overdue liabilities and the inability to maintain sustainable development; the decrease in attendance due to external factors such as economic crisis and security issues, etc; redundant organization structure, low efficiency in operation, high human resource cost, all of which lead to heavy burden on the JAL. By Ansoff Matrix analysis, the report puts forward the three strategic options faced by JAL: market penetration, market development and diversification. By comparative analysis, the report indicates the adoption of market penetration strategy would be the optimal choice for JAL and there are two issues to be resolved if JAL adopts market penetration strategy [3,000 words]
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MBA Operations Management Essay. Operational Management is a subject which applies for every organization as well as for individuals, from accomplishment of organizational goals to run the day-to-day operational activities. In this report author will discuss an operational issue which face by a leading Sri Lankan financial institute. And currently they are experiencing some bottleneck effects along their lending process and it started to cause long delays which lead to unsatisfied customers, time waste as well as frustration among staff members. Through this report author will describe what the causes for process constraints are and propose a set of recommendations and processes with the use of operational management theories to overcome these issues [4,500 words]
Critically evaluate the extent to which the growth strategies of large MNCs in China are affected by local institutions. The paper examines the ways in which indigenous Chinese firms are competing with FDI influx in China and how MNCs operating in China are trying to come out victorious in face of such stiff competition. International Marketing is a subsystem of marketing that thrives on the interaction of nations since it involves business transactions across the borders and is therefore grossly transnational in nature. These transactions help turn geographical boundaries into frontiers and therefore influence the world markets immensely. Since most developed nations are slowly turning towards a more and more services sector centric economy, and the retail sector being one of the foremost of the industries dominating the services sector across the world, international business cannot afford to do away with the impact that the retail sector has made on the economy [2,500 words]
Total Quality Management (TQM). This paper examines critical factors of TQM Implementation in most popular electronics companies, Samsung and Apple. Various levels of researches have been made to evaluate the performance, predictions, workouts and requirements not only for company’s personal growth but also for customer’s satisfaction. This research paper covers Total Quality Management of two giant companies representing their quality control system against their software whether it’s mobile or relative product. Need of SQA is quite demanding today as it involves 100% end user’s satisfaction where there are most likely chances of deficiencies, bugs and problems in software area nowadays [4,000 words]
Leadership Challenges to the Communication Silos In Business Organizations. Overcoming numerous barriers in organizational communication is one of the major challenges for managers in business organizations. In business literature, a silo is defined as an organizational entity that resembles as an information container working as a communication barrier to other organizational entities. The objectives of the current study are to investigate the communication silo and its cause and impact on Royal Greenland and to provide suggestions to overcome this barrier. The method of the research is qualitative where a cumulative method of data collection and analysis were followed. It has been found that Royal Greenland lack of a proper corporate culture, and the communication silo existed in every corner of the organization, where the senior managers were actively involved [5,500 words]
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IKEA Business Strategy. IKEA is Swedish furniture emporium. Nowadays, IKEA has become the largest furniture and household goods emporium in the world, the range of products IKEA offers focuses on better design and function at a lesser price. It offers smart home furnishing solutions for all areas of a house. The brand caters to the likes and needs of different people; for those who prefer a romantic touch, to the minimalist and everyone in between. In order to give the people a better everyday life, IKEA asks the customer to work as a partner [5,000 words]
Analysis of the internal and external business environment of Vodafone. Vodafone Group is among one of the world’s largest mobile communications companies by revenue operating in over 30 countries across the globe providing a range of communications services including mobile voice, messaging, data, and fixed broadband. The company has its operations in the United Kingdom, Continental Europe, The United Stated (under the name Verizon), Asia Pacific, Africa and the Middle East through its subsidiaries, investments, joint ventures and associates. In this report, I aim to analyze the business and management of Vodafone UK with the help of a number of models and theories to understand the internal and external environment of the company. Porter’s Diamond Model, PESTEL Analysis, Value Chain Analysis, Global Environmental Analysis and Porter’s Five Forces Analysis [4,000 words]
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Business and Project Management. This individual report discusses in detail the association between business objectives, programs, computer systems projects and benefits realisation. The next section discusses how a business can be organised for taking advantage of project management methodology and a PPSO (Programme and Project Support Office) for achieving the business strategy. Next part focuses on the safety management system which is incomplete without the predictions of the risk management done by proper research. These both terms are often considered as independent but these are linked together. Further the associated project structures required for implementing a project management methodology such as PRINCE2 and a review of the stages, processes and components necessary as well as how quality is discusses in detail in the project [3,000 words]
Strategic Management In Government and Voluntary Organisations. Government and nonprofit organization encounter the problem of strategic management most of the time during their operations to curb the problem it is very crucial to have better understanding of it true sense and meaning. Strategic management is defined as successful achievement of organizational goals stem from development of competent edge in the industry by the allocation of resource available at disposal and a comprehensive analysis of internal and external industrial environment in order to carve the strategies and all this is found as blessing of strategic management by managers [4,500 words]
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Oxfam Case Study. Oxfam is a name today internationally acclaimed for their humanitarian services. The non-governmental organisation today consist of seventeen Oxfam organisations all working together in ninety-four countries around the world. The key mandate of Oxfam is an organisation, which strives to get solution to the looming poverty experienced in some countries as well as find solution also for issues, which the organisation considers as injustices globally. The organisation has been successful since they work with communities and together form a strong lobby group, which then influence those in power to ensure the poor get a chance to improve their lives through their voices. The entire different organisation under Oxfam all work in unison globally, which allows the overall organisation to achieve its objectives better [3,000 words]
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