Recruitment And Selection Dissertation

Top 5 Recruitment And Selection Dissertations

Recruitment And Selection Dissertation 1

Title: Recruitment And Selection Dissertation – A successful occupation in Human Resources Management (HRM) begins with your ability to draw the best candidates for any given vacancy. There are many principles, issues, trends and legislative requirements that will improve your organization’s recruitment and selection processes. Improve your overall business effectiveness and prevent potential HRM issues from the outset by identifying, reaching and employing the people best suited to your organization. I hope you find this post on HRM Dissertation Topics Recruitment And Selection useful.

Dissertation The Use Of Ability Tests In The Selection Process At GE Capital

GE Consumer Finance is concerned with card and payment protector insurance for private label credit cards. They have over 10 million active cardholders with their major clients consisting of the Arcadia Group, House of Fraiser, Debenhams, and Harrods. GE Consumer Finance has 5 different departments: Auto, Risk, Operations, Front End and Finance. Auto consists of the sales centre, Risk involves quality and legal aspects, Operations is concerned with collections, call centres / customer services and new accounts, Front End is concerned with marketing, card services and client management and finally Finance incorporates all the IT processes.

Psychometric tests are tools which have been developed by psychologists in order to gain an insight into aspects of human psychology that are not immediately apparent.  Psychometric tests can work very differently from each other. Some, for example, are purely concerned with looking in detail at a particular individual and how that individual sees their world. These are known as idiographic tests that allow therapists to gain insight into an individual’s ideas or problems. Other types of psychometric tests are used to compare individuals with each other and therefore involve measuring individuals on scales. These types of psychometric tests are known as nomothetic tests and it is these tests which are used in employee selection which is the focus of this study.

Psychometric tests consist of personality tests and ability tests. The focus in the selection process at GE Consumer Finance is on the ability tests. Ability tests are concerned with innate mental facilities. They are designed to test intelligence, skills and aptitudes. Due to the high validity, they are used widely in the selection of employees. There are many different types of ability tests such as job specific tests, for example short hand tests for secretarial positions, or more general tests, such as verbal, numeric, spatial and perceptual skills. This dissertation focuses in particular on the verbal and numeric tests that are used in the selection process at GE Consumer Finance.

Currently at GE Consumer Finance, the verbal and numeric tests are used as part of an assessment centre for candidates applying to the company. The group of candidates that this dissertation focuses on is Interns. Interns are undergraduates who are employed by the company for one year as part of their university course.

They are incorporated into the company and are on a salary. They are usually given a mentor when they start to enable them to integrate into the organisation with as much ease as possible. Interns have to apply for their position in the same way as everyone else. They are required to attend assessment centres where they have one to one interviews, ability tests and group tasks to carry out. They are marked on a range of aspects and the results from these various selection methods are gathered together and used in order to make decisions as to who is best for the job. It is the use of the ability tests in the selection process for interns that is being investigated here in terms of whether they add value to the process.

This will be done by conducting interviews with assessors from the various departments in the company in order to find out what the current system of ability tests entails and their opinions on the areas.  Ability tests scores for the interns will then be obtained and these will be compared to their current performance in order to determine if the tests were able to successfully predict job performance. Finally, if necessary, suggestions will be given as to changes that are required in the company.

Recruitment and Selection Dissertation
Recruitment and Selection Dissertation

Recruitment And Selection Dissertation 2

Dissertation Recruitment and Selection Methods Deployed In the Growing Indian Information Technology

In recent times, some development took place in recruitment and selection practices. These include the E-recruitment which is a good way to deal with some problems that arise during recruitment and selection practices. E-Recruitment is very effective for all organisations but those that fall under the IT sector in India need further development because the older practices are not good enough to find capable candidates for organization. New techniques should be found to screen capable candidates. Similarly, small companies are now looking to stand and compete with big firms. These small organizations are conducting more researches in recruitment and selection practices. Aligning the current HR practices with the global standards is indispensable for survival in highly competitive business environment.

IT firms have to chose and recruit highly sophisticated and capable candidates. Small firms could use recruitment and selection methods in a better way as compared to multinational firms. As previously mentioned, recruitment practices and processes were not effective for many IT firms. Also, in recent times, new development in HR practices will provide a good chance to small firms to play their role more effectively in industry and establish a strong position in the field of human resource practices. In the past, small organizations were not getting positive attention for their recruitment processes. The small and medium IT firms overlooked the importance of best HR practices. An effective recruitment and selection process plays a vital role to enhance the success ratio of a small and medium business organization lacking a good HR structure and framework.

Many management article reviews provide evidence of poor follow up of best recruitment practices. Furthermore, only a few out of the two hundred academic HR journals take small organisation as a research sample and conducted any research on recruitment and selection practices in small organizations. An observation suggests that small organizations like to have an informal recruitment procedure. On the other hand, big organizations like to go with formal way of selection.  A formal way of selection attracts more and more job applications and gives wide and better options to HR team screen out suitable candidates for the available job.

Recruitment And Selection Dissertation 3

Dissertation Recruitment and Selection Processes Impact Organisational Objectives

Recruitment and selection forms a core part of the central activities underlying human resource management. It frequently forms an important part of the work of human resource managers or designated specialists within work organisations. However, and importantly, recruitment and selection decisions are often for good reason taken by non-specialists, by the line managers. There is, therefore, an important sense in which it is the responsibility of all managers, and where human resource departments exist, it may be that HR managers play more of a supporting advisory role to those people who will supervise or in other ways work with the new employee.

As Mullins (2010) notes that ‘If the HRM function is to remain effective, there must be consistently good levels of teamwork, plus ongoing co-operation and consultation between line managers and the HR manager’. Recruitment and selection is often presented as a planned rational activity, comprising certain sequentially-linked phases within a process of employee resourcing, which itself may be located within a wider HR management strategy. The overall aim of the recruitment and selection process should be to obtain at minimum cost the number and quality of employees required to satisfy the human resource needs of the company.

The recruitment and selection process constitutes the most important aspects of HRM because the cost of poor Recruitment and selection process is tremendously high. If an organisation fails to select right person, it has to suffer as long as those persons in the organisation. Moreover, the quality of service is strongly influenced by the recruitment and selection process of the organisation concerned. Sunseekers Tours Limited is not an exception to this truth. It recruits different categories of professionals who influence the company’s products. Recruitment and selection are two important aspects of the overall manpower planning of Sunseekers Tours Limited.

Generally, Manpower planning is the process by which an organisation ensures that it has the right number of people with right skills at the right time. The objectives of manpower planning are to ensure the use of human resources currently employed and to provide for future manpower needs of the organisation in terms of skills, numbers and ages.

Recruitment And Selection Dissertation 4

Dissertation Impact of Effective Recruitment and Selection Practice on Business Growth. A Study of McDonalds

Research on HR functions shows that recruitment and selection is the most important function performed by HR professionals and ineffective performance of this HR function results in serious business related issues. The HR management process of the company starts with recruitment and selection of team members after that orientation and appropriate training is given to the employees according to the job requirements and after training the employees will be working in their respective departments for which they were hired. If the HR department will not recruit quality employees according to the organizational requirements then the cost associated with the recruitment of the employees will be wasted.

The organizational resources will not only be wasted but also the employees which are being recruited will become a burden on the organization. Therefore, it is essential the HR professionals who are involved in the recruitment and selection function are capable enough to ensure scrutiny of the best candidates from the available pool so that those employees can play their part in the growth and development of the business. Academics have highlighted the importance of the recruitment and selection function by stating that the role of the recruitment function in the organization is same as role of the heart in the human body. The heart is supplying blood to different parts of the body in order to ensure the effective functioning of the human body and same the case with recruitment function as it is providing human capital to different departments of the organization.

If the heart in the human body will not supply blood to different parts of the human body effectively according to the requirement then the human body cannot be alive. Similarly, if recruitment and section function of HR department is not providing  effective people to different sectors of the organization then it would be impossible to ensure the survival of the firm. An important aspect which needs to be considered before finalizing the recruitment strategy of the organization is organizational resources because if the organization does not have sufficient resources then the desired outcomes of the recruitment strategy cannot be achieved. Therefore, it is important that leadership of the organization should consider the different aspects before formulating and implementing the recruitment strategy because of its serious impacts on the organizational outcomes.

Research shows that a well developed recruitment strategy of the organization can results in significant improvement in business outcomes. Therefore, organizational focus in order to ensure the effective performance of the recruitment section function will impact the business of the organization positively and will support the management in the long run because employees being recruited by the HR professionals could be working in the organization for a quite longer period of time and if they are capable then they will be a source of continuous profit for the organization in the long run.

Recruitment And Selection Dissertation 5

Dissertation Recruitment and Selection Practices. A Case Study of ASDA

Recruitment and selection is the most important part of the HR planning of the firm and can assist the management in order to achieve competitive advantage over the competitors by ensuring the availability of high performing individuals. The recruitment and selection function not only hires the high quality individuals to achieve business objectives but also creates a pool of candidates which are readily available to take up the business challenges.

The recruitment activities are also helpful in selecting the high profile individuals for the firm. By realizing the increasing importance of recruitment and selection function of the firm and its direct link with the organization’s objectives, the researcher has selected this topic. Another important reason which motivates the researcher to select this particular topic is that there are few researches which are focused on the implementation of recruitment strategies in the retail industry. This research will provide a broader perspective about the recruitment and selection function and importance of effective implementation of the recruitment strategies.

This dissertation consists of total five chapters which include Introduction, Literature Review, Research Methodology, Research Findings and Conclusion and Recommendations. In the first chapter of the study, an introduction about the importance of the recruitment and selection activities of the organization is provided and the researcher has tried to identify the link between recruitment activities and business profitability of the firm.

The background of the study is also provided by the researcher in the first chapter of the study and the researcher states that that recruitment activities of the firm are not only helpful in fulfilling the staffing needs but it also help to improve the employee retention level and minimizes the staff turnover. The research objectives and questions of the research are also provided in the first chapter of the research. In the second chapter of the research, the investigator has presented a literature review and the conceptual framework of the study. The point of views of different authors are presented and discussed in the second chapter of the study. In the third chapter, the research methodology is presented and the researcher has presented the different research methods which could be deployed in order to conduct the research and collect the research information. In the fourth chapter of the study, the final research findings are presented and analysis of the first hand information is discussed. In the last chapter, the final conclusion of the research is presented and researcher has also provided some recommendations in the last chapter of the research.

I do hope you enjoyed reading this post on HRM recruitment and selection dissertations. There are many other titles available in the HRM dissertation collection that should be of interest to human resource management students and CIPD professional. There are many dissertation titles that relate to other aspects of HRM such as employee engagement, HRM Theory, absenteeism, training and development to name a few. It took a lot of effort to write this post and I would be grateful if you could share this post via Facebook and Twitter. Feel free to add your thoughts in the comments section. Thank you.

MBA Dissertation Topics

Where Can I Find MBA Dissertation Topics

I have been asked on my occasions by students on where to find quality MBA dissertation topics. Well, I responded by saying that you can find them in a university library or on the internet on credible websites. Before we go any further on explaining how to find relevant MBA dissertation topics it is vital that we establish what an MBA dissertation is. Firstly, An integral part of any MBA degree is the successful completion of a research dissertation. In near enough every case, you must complete an MBA dissertation before graduating you cannot elect to sidestep the dissertation requirements of an MBA degree. As you are already aware, an MBA degree is a study into the theory and application of business management principles, often applied to a variety of real world business situations. It would be prudent to base your MBA dissertation topic on the most common components or subject areas of an MBA degree;

  • Accounting
  • Operations Management
  • Business Management
  • Finance
  • Marketing
  • Information Technology Management
  • Strategic Risk Management
  • Entrepreneurship
  • Human Resource Management
  • E-Commerce
  • Economics

We will attempt to highlight areas of interest and typical dissertation titles that MBA students across the globe undertake. One of the most satisfying aspects of writing your own MBA dissertation topic is that you chose your own dissertation title and you have the opportunity to contribute to the field of study you have chosen. Below are some MBA dissertation topics that have been written in their respective field that may help to guide you.

MBA Dissertations
MBA Dissertations

Accounting MBA Dissertation Topics

An MBA Accounting Thesis is not restricted to one major category or subject area. You have the ability to think outside the box and generalize about wider subject matter which fall into the accounting field. You could begin to look at new global accounting principles, account practices across boarders, how information technology affects traditional accounting techniques, or base your research on the performance of a specific company while considering a whole host of external factors, the list goes on. Below is a list of accounting based MBA dissertation topics that have been written by successful MBA graduates;

An Analysis into the Extent of Financial Leverage within the UK Food and Drink Industry – Identifying Potential Communication Problems between Senior Management and Investors

How does the Banking Sector Influence Economic Growth? A Comparative Analysis of China and India

A Study into the Feasibility and Deployment of the Four-Factor Asset Pricing Model in the UK Stock Market

The Rivalry And Integration Strategies Of Global Stock Exchanges

Implementation of Micro Finance

Operations Management MBA Dissertation Topics

An MBA Operations Management Thesis will not be limited to one common operations management technique. You would have gained enough operations management knowledge during your MBA degree to adequately compose a dissertation in this field. It is tempting to add more knowledge to an existing topic but you should relish the opportunity to contribute something new to the operations management field of study. You could begin to look at global supply chain management, inventory control, performance management, TQM, statistical process control and quality management within prestigious organisations. The following is a list of operations management themed MBA dissertation topics that have been written by successful MBA graduates;

The Multicultural Project Manager: Exploring Linkages Between National Culture and Conflicting Styles of Management

Performance Measurement Concepts and Practises in a Supply Chain Context. A Study of Intel Corporation

The Impact of TQM on the Service Industry

Inventory Optimization Techniques: A comparative Study of the Inventory Optimization Technique Used by Telecom Retailers

Which Quality Improvement Tool is Best Suited to the Healthcare Industry?

Business Management Dissertation Topics

When undertaking an MBA Business Management Thesis you will discover that the subject is not limited to one particular organisation or management technique. Business management is probably the broadest business subject area out there. Management techniques go back centuries and there has been a lot of academic contribution within this field, but with changes in culture and global management techniques you should have a wealth of information at your disposal in order to adequately compose a dissertation in this subject field. It is tempting to write about existing management techniques and how they are applied to organisations but you should embrace the opportunity to contribute something new to the business management field of study. You could begin to look at global management techniques (challenges and opportunities), business performance and evolving management techniques within prestigious organisations or profitability challenges faced by organisations, the list goes on. The following is a list of management theory based MBA dissertation topics that have been written by successful MBA graduates;

The Impact and Influence of Organisational Culture on Innovation Management

An Empirical Investigation into the Impact of Leadership on Organisational Performance

A Review into Project Theoretical Concepts and Models in Regards to the Management of Change and Conflict

To What Extent Do Environmental Issues Affect Business Performance?

The Influence Of Culture On Negotiations In The Context Of International Business

Finance MBA Dissertation Topics

Writing an MBA Finance Dissertation is an exciting prospect to say the least, there is so much happening within the field of finance and you will have the opportunity to write a remarkable dissertation in this field. Finance is probably one of the most talked about subjects out there at the moment. Finance is becoming a global phenomenon and changes on a daily basis with the influence of stock exchanges and governments. It is safe to say that you will have a plethora of information at your disposal when compiling your dissertation in this subject field. For an insight you could begin to look at global finance techniques, financial performance of global organisations, global money markets, and financial comparisons of countries, the list goes on and on. The following is a list of finance related MBA dissertation topics that have been written by successful MBA graduates;

External Finance and Firm Performance, Evidence From China

An Analysis and Evaluation of Investment Strategies

The Future Of Secularization, Is Secularization History? Its Impact And Influence On The Banking Sector

An Analysis into the Effectiveness of Margin Financing. A UK Based Exploratory Study

The Impact Of Asset Allocation Between Stocks And Bonds On The Portfolio Performance

Marketing MBA Dissertation Topics

Similar to business management, the field of marketing is a very common research preference for MBA Students. Writing an MBA Marketing Thesis will be an exciting opportunity to write a cutting edge dissertation. The field of marketing is often seen to cross over into other fields of study but you can remain on topic and base your dissertation purely on marketing theories and techniques. The marketing discipline is wide and varied and you can start to look at relationship marketing, advertising, branding, cross-culture marketing, direct marketing, consumer behavior, online marketing and marketing ethics. The following is a list of marketing based MBA dissertation topics that have been written by successful MBA graduates in 2014 / 2015;

The Influence of Advertising on Consumer Behavior

Brand Design and its Effects on Consumer Purchasing

An Investigation into the Effects of E-Marketing and Online Animated Advertising on Consumer Buying Behavior

Impact of Online Marketing on Small Organisations

Creative Advertising versus Direct Marketing

Technology Management MBA Dissertation Topics

Constructing an MBA Technology Management thesis on technology management can be a demanding task due to the fact that information technology changes at such a rapid rate. Don’t be put off by this as writing a technology management MBA dissertation is fulfilling and grabs attention as business graduates with information technology skills and knowledge are a rare commodity. Be sure to write your dissertation on up to date technologies and organisations, it is not advisable to investigate outdated research or defunct organisations in this field. Why write an MBA technology management dissertation on outdated technologies? You should look into cutting edge research fields such as nanotechnology, IT outsourcing, global IT Infrastructure, ERP systems, VoIP technology, e-learning and key IT mergers and acquisitions. Try to relate you research to the business management field and try to avoid writing a scientific dissertation that would detract from you MBA degree. The following is a list of information technology based MBA dissertation topics that have been written by successful MBA graduates;

Geographic Information System (GIS) Mapping Solution For Job Task Management

Strategic Information System Planning In Investment Banks

Comparative Analysis Into India and China as IT Outsourcing Destinations

An Investigation on How Innovative Companies Gain a Competitive Advantage through Effective Management of Technology

The Software Project Manager’s Conflict. To Allow, Or Not Allow Change

Strategic Risk Management MBA Dissertation Topics

Basing you MBA Thesis on strategic risk management suggests that you are writing a piece of research that would help organisations to reduce exposure to risk or adverse trading conditions. It is safe to say that strategic risk management will be rigorously covered in the MBA degree and you will have built up a significant amount of knowledge relating to this field, you should be able to apply the knowledge and techniques gained into an MBA dissertation. You could look at the volatility of global stock exchanges, social risk in global organisations, risk management in derivative markets, risk management within the supply chain and risk factors affecting shareholder value. This list goes on. The following is a list of Strategic Risk MBA Dissertation Topics that have been written by successful MBA graduates;

Managing Supply Chain Vulnerability. Lessons in Addressing Variability and Discontinuity Risks from the Personal Computer Industry

An Analysis into How Correctly Implemented Systems and Procedures Reduce the Risk Associated with New Product Development

A Comparative Analysis Of Environmental Risk Disclosure In German And UK Companies

An Assessment of Risk Management in Banking

An Examination into the Benefits of Risk Management on Investments and Portfolio Assets

Entrepreneurship Dissertation Topics

Developing an MBA thesis on entrepreneurship is a very interesting proposition for any MBA student. Entrepreneurship has a lot of exposure on most MBA taught degrees and many successful entrepreneurs hold an MBA, it is common knowledge that an MBA and entrepreneurs sit side by side in the business world. For inspiration you could look at competitiveness of nations, investigate business enterprise, outsourcing, or ask whether entrepreneurs born or made? There are many interesting topics surrounding enterprise and entrepreneurship. The following is a list of Entrepreneurship based MBA Dissertation Topics that have been written by successful MBA graduates;

Are Entrepreneurs Born Or Are They Made?

Analysis into Global Offshoring and Outsourcing Activities – A Measurement of National Competitiveness

A Study into Competitive Strategies Adopted by Companies to Mitigate the Effects of Recession

An Investigation into Existing Global Outsourcing Trends

An Analysis into the Impact of Knowledge Management on Strategic Planning

Human Resource Management Dissertation Topics

Writing an MBA HRM Thesis is not restricted to one organisation or technique, HRM has become a global phenomenon due to cross boarder training practices, worker migration and organisations trading on a global scale. If you need a starting point for your HRM dissertation you can look at global recruitment trends, staff motivation within organisations, analyse staff retention techniques and staff training and engagement. There is so much to explore within the field of HRM. The following is a list of HRM based MBA dissertation topics that have been written by successful MBA graduates;

Impact of Employee Empowerment to Enhance Job Satisfaction within Vodafone UK

Can Flexible Working Act as Employee Recruitment and Retention Tool? A Study of NHS Direct

Impact of Employee Turnover on Organisational Profitability

An Investigation into Employee Retention and Commitment through the Deployment of Best HR Practice

The Role Played by Human Resource Management in Business Growth. A Study of Tesco

E-Commerce Dissertation Topics

Similar to technology management, writing an MBA E-Commerce Thesis can be a tricky proposition due to the fact that electronic commerce changes on a daily basis. This includes stocks, shares and any organisation that trade online. Be sure to write your dissertation on up to date methods and organisations, it is not advisable to investigate outdated research or defunct organisations as e-commerce has come a long way in a short period of time. Writing an e-commerce MBA dissertation on eBay or Amazon is old hat and uninspiring to a large extent. If you need inspiration for your e-commerce dissertation you can look at security risks and threats to organisations, the emergence and impact of online shopping, e-commerce strategies and business process re-engineering. The following is a list of e-commerce themed MBA dissertation topics that have been written by successful MBA graduates;

Design, Develop and Implement An E-Commerce Solution

An Analysis into E-Commerce and Network Security Concerns for SME Sized Organisation

Monitoring Data On The Internet

Analysis into Data Management in E-Governance Systems

An Investigation and Analysis into Website Features That Maintain Consumer Trust for E-Shopping

Economics Dissertation Topics

When writing your MBA Economics Thesis you will discover that the subject is not confined to a particular economics theory or technique. We are all exposed to economic conditions these range from domestic to global factors all of which make a firm foundation to base you economics dissertation on. Business economics is such an encompassing subject and there are many areas to investigate, you could start to look at global economic trends, hyperinflation, macroeconomics, economic policy, influence of the IMF and economic development. Below is a list of economics based MBA dissertation topics that have been written by successful MBA graduates;

An Assessment into the Importance of Economic Integration for Developed Economies

Empirical Tests of Consumption based Asset Pricing Models

Analysis Into The Relationship Between Stock Price And Market Efficiencies

Analysis Into Macroeconomic Factors Affecting Exchange Rates

An Investigation into the Extent and Impact of Economic Growth in Reducing Poverty in Ghana and Uganda

MBA Dissertation Topics
MBA Dissertation Topics

How MBA Dissertation Examples Can Help You

As you can see, there are a lot of possible MBA dissertation topics for you to choose from, and we have pointed you in the direction of quality pre-written MBA dissertation topics. The material is to be used to structure your own MBA dissertation we do not encourage you to copy or plagiarize any reference material you encounter during your studies. Hopefully, we have given you a positive insight on how to begin and research your own MBA dissertation topic. Good luck and all the best!

Click Here To View MBA Dissertation Topics

Advertising Dissertation Topics

Outstanding Advertising Dissertation Topics

Advertising Dissertation Topics – Advertising is an interesting and an interactive area of study that is closely associated to the field of marketing. Each year, brands spend vast amounts of money on research and development to find out the characteristic of their target audience and then trying to capitalize on that using cutting edge advertising techniques in order to beat the competition. With this in mind, when you have chosen your advertising dissertation topic you will begin to learn much more about products, consumers, marketing strategy and a wide variety of advertising media. There are other advertising and marketing concepts that may influence the design and content of your advertising dissertation topic. Try to do as much investigative work at the beginning of your dissertation, don’t change your advertising dissertation topic part way through your dissertation as this will prove problematic, you have time constraints when writing your dissertation and this will set you back.

Advertising has evolved so much and it has not stood still. It is safe to say that many advertising strategies used decades ago would not suit today’s fast moving ecommerce driven environments. Modern advertising requirements have seen the introduction of graphic design and media design agencies.

Be mindful that advertising has a wide range of research fields that touches all walks of life around the world. An advantage of writing your own advertising dissertation topic is that you have to follow the conventional rules of advertisement and this will unearth many questions. Why have adverts and advertising techniques changed so much over the past three decades? Why are advertising campaigns from previous eras not as effective as current advertising techniques? Today’s advertising world has been influenced by social changes, globalization, technology, political and cultural developments, it may be worthwhile incorporating these questions into your own advertising dissertation topic.

What is required from an outstanding advertising dissertation topic? Your dissertation needs to be refreshing, on topic, fluid and needs to engage the reader. Don’t deviate away from your chosen advertising dissertation topic. Keep on track, be concise when needed and ensure you adopted the correct structure for your advertising dissertation. What areas can you assess when writing your advertising dissertation topic?

Online Marketing and Advertising on the Internet

Online marketing and the internet is an interesting area to look into. The internet has transformed advertising and it is an important and wide-reaching tool that has become an effective marketing tool for companies around the world. Basing your advertising dissertation topic in this field does have its advantages as there will be copious amounts of research available to you. There is every chance that the available research is up to date and current.

Advertising Dissertation Topics
Advertising Dissertation Topics

It is safe to say that the internet has become the foremost selling tool for businesses, regardless of business size, industry and location. Advertising on the internet is a task that can have a profound impact on a business if deployed correctly and on the other hand advertising can be costly if not performed correctly. There are many examples of failed advertising campaigns for you to investigate along with success stories. The effectiveness of advertising strategy would make an ideal advertising dissertation topic to investigate.

There are many areas of internet advertising you may wish to consider:

  • The rise of online video marketing
  • Subliminal advertising using imagery
  • Comparisons between current online advertising and conventional advertising strategies
  • Implications of Web 2.0 interactive advertising

If you decide to investigate this field it is advisable to examine the aspects of online advertising in depth in order to form a robust advertising dissertation topic. There will be existing advertising dissertation topics for you to critique and this will give you a valuable insight into what is needed to write an outstanding advertising dissertation. Take inspiration from advertising dissertations written by successful university students this is a fundamental principle of our website.

Use of Social Media in Advertising

Social media is used heavily in the modern advertising world. It is rare for any business to launch an advertising campaign without the use of social media. Social media is used as an interactive toolset to communicate with an audience. You may wish to base your advertising dissertation topic on this field of study. Examining how social media interactive tools such as Twitter, Facebook, LinkedIn, Google+ and blog comments contribute to the outcome of an advertising campaign. Social signals are an important factor of online advertising strategy.

Print Media

Is print media still relevant? Graphic designers who specialise in physical and print media advertising state that these techniques are still relevant to modern advertising. There is still demand for magazines, novelty items, vehicle design and billboards. Even though the internet has affected the print media industry there is still a demand for this advertising medium. It may be worth basing your advertising dissertation topic on this subject area. Explore why print media advertising campaigns resemble internet advert design – is this to offer an internet-like visual experience? I’m sure writing an advertising dissertation topic in this area will prove divisive and engaging for the reader.

Advertising Dissertation Ideas

Below is a list of advertising dissertation topics for you to assess. I do hope you take inspiration from these advertising dissertation topics in an attempt to kick start your own dissertation. Please be mindful that the below advertising dissertation topics have been submitted to universities and are offered as a guide for reference purposes.

Dissertation – The Influence of Advertising on Consumer Behaviour

Dissertation – Advertising and Semiotics as Meaningful Signs

Dissertation – Effects of Advertising and Its Impact on the Consumption of Alcohol by Young People

Dissertation – Creative Advertising versus Direct Marketing

I do hope you found this article helpful and you are now in a position to write your own outstanding advertising dissertation topic. Please feel free to leave a comment below and I will endeavor to respond to any questions you have.

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