Outstanding Advertising Dissertation Topics
Advertising Dissertation Topics – Advertising is an interesting and an interactive area of study that is closely associated to the field of marketing. Each year, brands spend vast amounts of money on research and development to find out the characteristic of their target audience and then trying to capitalize on that using cutting edge advertising techniques in order to beat the competition.
With this in mind, when you have chosen your advertising dissertation topic you will begin to learn much more about products, consumers, marketing strategy and a wide variety of advertising media. There are other advertising and marketing concepts that may influence the design and content of your advertising dissertation topic. Try to do as much investigative work at the beginning of your dissertation, don’t change your advertising dissertation topic part way through your dissertation as this will prove problematic, you have time constraints when writing your dissertation and this will set you back.
Advertising has evolved so much and it has not stood still. It is safe to say that many advertising strategies used decades ago would not suit today’s fast moving ecommerce driven environments. Modern advertising requirements have seen the introduction of graphic design and media design agencies.
Be mindful that advertising has a wide range of research fields that touches all walks of life around the world. An advantage of writing your own advertising dissertation topic is that you have to follow the conventional rules of advertisement and this will unearth many questions. Why have adverts and advertising techniques changed so much over the past three decades? Why are advertising campaigns from previous eras not as effective as current advertising techniques? Today’s advertising world has been influenced by social changes, globalization, technology, political and cultural developments, it may be worthwhile incorporating these questions into your own advertising dissertation topic.
What is required from an outstanding advertising dissertation topic? Your dissertation needs to be refreshing, on topic, fluid and needs to engage the reader. Don’t deviate away from your chosen advertising dissertation topic. Keep on track, be concise when needed and ensure you adopted the correct structure for your advertising dissertation. What areas can you assess when writing your advertising dissertation topic?
Online Marketing and Advertising on the Internet
Online marketing and the internet is an interesting area to look into. The internet has transformed advertising and it is an important and wide-reaching tool that has become an effective marketing tool for companies around the world. Basing your advertising dissertation topic in this field does have its advantages as there will be copious amounts of research available to you. There is every chance that the available research is up to date and current.
It is safe to say that the internet has become the foremost selling tool for businesses, regardless of business size, industry and location. Advertising on the internet is a task that can have a profound impact on a business if deployed correctly and on the other hand advertising can be costly if not performed correctly. There are many examples of failed advertising campaigns for you to investigate along with success stories. The effectiveness of advertising strategy would make an ideal advertising dissertation topic to investigate.
There are many areas of internet advertising you may wish to consider:
- The rise of online video marketing
- Subliminal advertising using imagery
- Comparisons between current online advertising and conventional advertising strategies
- Implications of Web 2.0 interactive advertising
If you decide to investigate this field it is advisable to examine the aspects of online advertising in depth in order to form a robust advertising dissertation topic. There will be existing advertising dissertation topics for you to critique and this will give you a valuable insight into what is needed to write an outstanding advertising dissertation. Take inspiration from advertising dissertations written by successful university students this is a fundamental principle of our website.
Use of Social Media in Advertising
Social media is used heavily in the modern advertising world. It is rare for any business to launch an advertising campaign without the use of social media. Social media is used as an interactive toolset to communicate with an audience. You may wish to base your advertising dissertation topic on this field of study. Examining how social media interactive tools such as Twitter, Facebook, LinkedIn, Google+ and blog comments contribute to the outcome of an advertising campaign. Social signals are an important factor of online advertising strategy.
Print Media
Is print media still relevant? Graphic designers who specialise in physical and print media advertising state that these techniques are still relevant to modern advertising. There is still demand for magazines, novelty items, vehicle design and billboards. Even though the internet has affected the print media industry there is still a demand for this advertising medium. It may be worth basing your advertising dissertation topic on this subject area. Explore why print media advertising campaigns resemble internet advert design – is this to offer an internet-like visual experience? I’m sure writing an advertising dissertation topic in this area will prove divisive and engaging for the reader.
Advertising Dissertation Topics and Ideas
Below is a list of advertising dissertation topics for you to assess. I do hope you take inspiration from these advertising dissertation topics in an attempt to kick start your own dissertation. Please be mindful that the below advertising dissertation topics have been submitted to universities and are offered as a guide for reference purposes.
Dissertation – The Influence of Advertising on Consumer Behaviour
Dissertation – Advertising and Semiotics as Meaningful Signs
Dissertation – Effects of Advertising and Its Impact on the Consumption of Alcohol by Young People
Dissertation – Creative Advertising versus Direct Marketing
Marketing Concepts Research Dissertations
I do hope you found this article helpful and you are now in a position to write your own outstanding advertising dissertation topic. Please feel free to leave a comment below and I will endeavor to respond to any questions you have.
This advertising content is written very indeed. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you.
This dissertation contents are written very well and helpfully. Your use of formatting when making your points makes your observations very clear and easy to understand. thanks for sharing.
This dissertation contents are written very well and helpfully. Your use of formatting when making your points makes your observations very clear and easy to understand. thanks for sharing.
Wow, your advertising dissertations are amazing. Please post more and can you upload them so I can access. I will definitely reference any material used. Thanks.
Hi Gregorio – be sure to view the main marketing dissertation topics pages for material. We do not upload material you have to browse and purchase.
You made some decent points there. I seemed on the internet for the difficulty and found most people will go together with with your website.
Hi Steve, I’d like to add to this discussion. I believe large scale competitive advertising by well established firms can lead to advertising wars with the consumers being made to pay for it – The consumer always pays in the end. It leads to a situation of price war and that makes the advertising campaign activity economically nonviable.
Hi Vaughn. I do agree to some extent with your comments. Surely, it is up to the marketing agency or marketeers to make any advertising campaign a success.
Some great material here but I find there are disadvantages of advertising. One aspect is that it adds to costs within the business. An organisation has to spend a significant amount on advertising. It increases the cost of the products. To meet this expenditure, price of the product is raised to a certain level. No manufacturer pays for the advertising expenses out of his pocket. Advertising often leads to unnecessary rise in prices. In this reference it is said that advertising costs are passed on to the consumers in the form of high prices. Hope this helps.
Thanks for the input Tyrell. You are correct there are many drawbacks of advertising notably with costs. You may wish to add to this comment in order to expand further. We will look at adding this to our advertising dissertation topics collection.
i wanted to ask if you upload advertising dissertation topics to the post? i have found 2 dissertation titles i would like to access.
Hello Svet. All titles can be found in the advertising dissertation topics section of the website. We are also in the process of adding a batch of 2021 and 2021 dissertation topics.
Hi Steve, great post and these are among some of the best advertising dissertation topics I have seen. I agree that advertising has evolved so much and it has not remained static, this is evident in the evolution of social media.
Thanks Sean, I do agree that social media has taken advertising in a completely new direction and is ever changing.