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What Are The Contributions Made By Client Facing Project Managers To The Briefing Process Within The UK Construction Industry? (2013)

Ref: build0045

For the past fifty years or so briefing has been highlighted as one of the problem areas within the UK construction industry. Various UK government reports have reflected these inefficiencies from the Banwell (1964) report to the Egan (1998) report. The government reports put emphasis on the importance of improving customer focus in the construction industry. The brief establishes the requirements of the client and hence the objectives of a project. As the client facing project manager is concerned with achieving the project’s objectives, this dissertation seeks to establish what contribution the client facing project manager has on the briefing process. In order for this investigation to progress the following research will include a literature review of the briefing process and qualitative research of the client facing project manager’s involvement in the briefing process. Primary data obtained from the qualitative research will be analysed and conclusion will be drawn. Analysis of results of the investigation showed both negative and positive issues for the client facing project manager on contributing to the briefing process. Negative issues include lack of education of the briefing process; there is a lack of understanding with regard to good practice implemented and poor undertaking of strategic briefs. Positive issues include an appreciation of the briefing process and an appreciation of the impact of a project upon the client’s core business; traits of leadership implemented to the briefing process and a willingness to gain knowledge in order to develop a strategic brief. The conclusion of the investigation is that the client facing project manager needs to gain further competence in order to contribute effectively to the briefing process. The dissertation objectives are as follows;
  • To evaluate the involvement of the client facing project manager in preparing the brief for their client
  • To assess the client facing project manager’s perception of the briefing process
  • To examine what tools and protocol the client facing project manager uses to develop a brief
  • To gain an insight into any barriers that exist which would hinder the client facing project manager from implementing a strategic brief
  • To examine the client facing project manager’s understanding of the briefing process
  • To assess if the type of client influences the client facing project manager’s involvement in the briefing process
  • To carry out an objective investigation, in analysis and conclusion

  • 14,000 words - 62 pages in length
  • Excellent use of literature
  • Good analysis of subject area
  • Well written throughout
  • Includes questionnaire
  • Ideal for construction management students


1 - Introduction
Aim
Objectives
Implementation
Choice of topic to investigate

2 - Literature Review
What Is Briefing?
Strategic brief and project brief
Characteristics of briefing
The Briefing Problem
Project Success
The brief as an entity in itself verses the brief as an on-going activity
The brief as an entity in itself
Feasibility
Pre-Construction Period
The brief as an on-going activity
Type of client
Architectural Programming
The Project Manager and the Briefing Process
Strategic Briefing Tools
Value Management

3 - Research Methodology
Purpose of the Research
Aim
Objectives
Research Strategy Adopted
Type of research
Data collection
Method of data collection
Analysis of results

4 - Results and Analysis
The Questionnaire
Questionnaire Results and Analysis
Summary of Results
Final Analysis

5 - Conclusion
Findings of Investigation
Recommendations
Criticism on Research Undertaken
Self-Reflection

References


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